เขตปิยรัตน์ ภาศิริ. “Core Value of Using Morhom Affecting the Marketing Mixed of Consumers in Muang District, Phrae Province”. Journal of Management Science Chiangrai Rajabhat University 11, no. 2 (May 4, 2018): 101–117. accessed September 11, 2026. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/122140.