Panya, Nattawut. “AI-Powered Personalization Capability, Customer satisfaction and Customer Loyalty: Evidence from Beauty and Personal Care Industry in Thailand”. Journal of Management Science Chiangrai Rajabhat University 19, no. 2 (May 24, 2025): 203–232. accessed January 8, 2026. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/282789.