Wiyaporn, Watcharawit, and Patsawath Intapirat. “Cultural Dimensional and Marketing Mix Factors Affecting the Travel Behavior in Japan of Thai tourists”. Journal of Management Science Chiangrai Rajabhat University 17, no. 2 (December 8, 2022): 59–86. accessed September 11, 2026. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/259176.