Chartprasert, D.-K., and K. Deedenkeeratisakul. “Domestic Customers’ Perceived Value Toward Thai Cultural Products”. Journal of Management Science Chiangrai Rajabhat University, vol. 17, no. 2, Sept. 2022, pp. 31-59, https://so03.tci-thaijo.org/index.php/jmscrru/article/view/263439.