Atawongsa, S., Kanthachai, N., Phithaksikul, S., Siriwiwattanakul, S. and Upatham, J. (2021) “The Factors Affecting Operational Efficiency of Franchise Entrepreneurs in Chiang Rai Province”, Journal of Management Science Chiangrai Rajabhat University, 16(1), pp. 149–173. available at: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/246472 (accessed: 13 September 2026).