Numbang, Koson, Kreagrit Ampavat, and Viroj Jadesadalug. 2021. “The Development of Components of New Brand Perception for Brand Loyalty”. Journal of Management Science Chiangrai Rajabhat University 16 (2):23-44. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/240387.