Namwat, Thatphong, Tanaporn Sinchai, and Prapaphun Chaiyanont. 2025. “Causal Factors Influencing Perceived Brand Equity of Chiang Rai Province as Tourism Destination”. Journal of Management Science Chiangrai Rajabhat University 20 (1):23-49. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/285314.