Sulopan, Tamonwan, Suthada Khattiya, and Watchara Watanarawee. 2025. “The Marketing Mix and Perception of Brand Personality in Modern Retail Businesses Affect Consumers’ Purchasing Decisions in Mueang Chiang Rai District, Chiang Rai Province: A Case Study Lotus’s go fresh”. Journal of Management Science Chiangrai Rajabhat University 19 (2):150-74. https://so03.tci-thaijo.org/index.php/jmscrru/article/view/274694.