NAMWAT, T.; CHANSOM, N. The Influence of Localism and Brand Trust on Consumer Purchase Decisions in Local Retail Stores in Northern Thailand. Journal of Management Science Chiangrai Rajabhat University, [S. l.], v. 21, n. 1, p. 103–128, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/298326. Acesso em: 2 oct. 2026.