PRATUM, T.; LAKPETCH, P. The Influence of Entrepreneurial Characteristics, Entrepreneurial Orientation and Entrepreneurial Marketing on Organizational Effectiveness After the COVID-19 Crisis: A Study of Micro, Small, and Medium Enterprises (MSMEs) in the Catering Business in the Central Metropolitan Region. Journal of Management Science Chiangrai Rajabhat University, [S. l.], v. 21, n. 1, p. 1–27, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/290087. Acesso em: 16 sep. 2026.