SULOPAN, T.; KHATTIYA, S.; WATANARAWEE, W. The Marketing Mix and Perception of Brand Personality in Modern Retail Businesses Affect Consumers’ Purchasing Decisions in Mueang Chiang Rai District, Chiang Rai Province: A Case Study Lotus’s go fresh. Journal of Management Science Chiangrai Rajabhat University, [S. l.], v. 19, n. 2, p. 150–174, 2025. Disponível em: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/274694. Acesso em: 1 oct. 2026.