NUMBANG, K.; AMPAVAT, K.; JADESADALUG, V. The Development of Components of New Brand Perception for Brand Loyalty. Journal of Management Science Chiangrai Rajabhat University, [S. l.], v. 16, n. 2, p. 23–44, 2021. Disponível em: https://so03.tci-thaijo.org/index.php/jmscrru/article/view/240387. Acesso em: 1 oct. 2026.