Pratum, T., & Lakpetch, P. (2026). The Influence of Entrepreneurial Characteristics, Entrepreneurial Orientation and Entrepreneurial Marketing on Organizational Effectiveness After the COVID-19 Crisis: A Study of Micro, Small, and Medium Enterprises (MSMEs) in the Catering Business in the Central Metropolitan Region. Journal of Management Science Chiangrai Rajabhat University, 21(1), 1–27. retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/290087