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Sulopan, T.; Khattiya, S.; Watanarawee, W. The Marketing Mix and Perception of Brand Personality in Modern Retail Businesses Affect Consumers’ Purchasing Decisions in Mueang Chiang Rai District, Chiang Rai Province: A Case Study Lotus’s go fresh. J. Mange. Sci. CRRU 2025, 19, 150-174.