CHANG-HIN, N.; METHAROM*, P. The Impact of Celebrity Endorsement and Country-of-Origin Image on the Purchase Intention of Thai Female Consumers Toward Korean Cosmetic Products. Journal of Management Science, Ubon Ratchathani University, Ubon Ratchathani, Thailand, v. 15, n. 2, p. 169–193, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/jms_ubu/article/view/290389. Acesso em: 16 sep. 2026.