Songklanakarin Journal of Management Sciences

Collaborative Governance: Theoretical Foundation and Future Research Agenda

Suriyanon Pholsim — 2023-12-29

This article clarifies the collaborative governance theory and offers methodological frameworks that could apply to collaborative governance studies in multiple contexts. The early part investigates the theoretical foundation and clarifications of the collaborative governance ideal, particularly the suggestion of the Thai term—Pharkhi-phibarn, which indicates the theoretical essence of collaborative governance. This paper offers three methodological approaches to collaborative governance research: cross-sectoral, inter-organizational, and regime analysis. Moreover, the author also identifies research agendas that would broaden the boundaries of collaborative governance theory, including organizational culture, membership structure, and urban governance regime analysis.

Competency Development of Stakeholders in Sustainable Tourism: A Mixed-methods Case Study in Koh Mak Subdistrict, Pak Payoon District, Patthalung Province

Supannee Keawchaum — 2023-12-29

This study aims to determine how to enhance stakeholder participation in sustainable tourism in Koh Mak subdistrict, Pak Payoon district, Patthalung province, Thailand. The research sample included 39 individuals from the community, private, and public sectors. This study is a mixed-methods investigation that combines quantitative and qualitative findings to confirm their consistency. Data from the quantitative research was analyzed by comparing the mean scores before and after the competency development process for sustainable tourism. Data from the qualitative research was analyzed by content analysis. The quantitative research revealed that the overall and dimensionally average scores increased after the competency development process. However, statistical analysis revealed that the mean scores were not different before and after the intervention. The qualitative research demonstrated an increase in stakeholders' competence in sustainable tourism. Due to the fact that competency development is a time-consuming and ongoing activity, it takes time to grasp the results clearly. Generally, the findings indicate that organizations involved in the tourism industry must comprehend and consistently implement the competency development process to enable communities to perform better and effectively manage sustainable tourism.

Hostel Business Management Practice in Chiang Mai for the New Normal of Tourism during the Covid-19 Pandemic

Thawatchai Boonmee — 2023-12-29

The purpose of this research was to study the practice and its results of using the hostel business management practice in Chiang Mai Province according to the new normal of tourism during the covid-19 pandemic. Data was collected from 30 hostels located in Mueang District, Chiang Mai Province, through in-depth interviews with entrepreneurs. The data were examined through consistency checks, and the content was analyzed using a qualitative research synthesis technique and descriptive statistics such as frequency and percentage.
The results revealed that there were 3 aspects involving 12 practices in hostel management. The first aspect was increasing revenue, which involving lowering room rates price, and marketing practices through online advertising and public communication on business channels directly. The second aspect was cost cutting, which included reducing and controlling practice of business expenses, reducing practice of the number of employees, hiring temporary staff practice, reducing working hours practice. The last aspect was applying hygiene and sanitation standards, which entailed reducing the number of guests practice in dormitory room types, screening customers practice using public health measures, strict in hygiene and sanitation, paying attention to distancing and ventilation practice, as well as participating in the Amazing Thailand Safety and Health Administration campaign practice. Consequently, applying such practices was unable to boost profits to a satisfactory level due to decreased income from room rentals. Although there was additional income from other business channels, most entrepreneurs needed to keep costs under control and manage income to meet expenses. The entrepreneurs can realize hostel business management and can use it as a guideline for the new normal of tourism.

Analysis of Factors Affecting Supply Chain Responsiveness through Supply Chain Operations Reference Model in the Industry that use Aluminum to Production

Saichon Bunrod — 2023-12-29

This research aims to (1) analyze of supply chain operations and (2) compare of internal integration and external integration of supply chain affecting to supply chain responsiveness. Using the concept of the supply chain operations reference model that looks at supply chain integration between organizations, suppliers, customers and supply chain operations. Unlike most past research that doesn't take into account but based on the final result. This research is quantitative research and the purposive sampling technique was used in selecting participants in 3 groups of aluminum downstream industries, which consist of construction, food and beverage packaging, and automotive. A total of 552 questionnaires were collected. The data was analyzed using structural equation modeling.
The findings indicate that (1) construction and automotive are more concerned with analytic of make than with planning processes, whereas food and beverage packaging are more concerned with analytic of plan than with production processes due to the support of internal information systems that help to improve the supply chain responsiveness. (2) The internal integration factors affect supply chain responsiveness significantly more than the external integration factors across all industries. and supply chain integration between organizations, suppliers and customers also significantly affect supply chain responsiveness. The contribution of this research will help executives analyze problems in the industry and can help promote academic work in improving the supply chain management for academics.

Developing a Conceptual Model of Logistics Service Provider Selection: A Case Study of Seafood Entrepreneurs

Sangrawee Witoonpan — 2023-12-29

This qualitative research aims to investigate factors influencing in the selection of seafood logistics service providers and propose a conceptual model for understanding in selecting logistics service providers of seafood entrepreneurs. The research collected data from 16 managers (key informants) working in seafood companies in Ranong, Surat Thani and Chumphon provinces. Research participants are recruited by a purposive sampling method. Regarding data collection methods, this research collect data using questionnaires and semi-structured interviews. Consequently, the interview data collected from fieldwork were analyzed using the Template Analysis method. The research results show that 12 key factors are important in selecting a Logistics Service Provider, and they can be classified into 3 categories. They are, logistics service provider characteristics, operation costs, and operational performance. Logistics service provider characteristics and operation costs are the two factors influencing on the stage of preliminary selection of potential logistics service providers. Moreover, the research results indicate that direct experience in seafood transport of logistics service providers is also considered as an important factor. In terms of operation costs, seafood entrepreneurs prefer the logistics service providers who offer reasonable prices. The quality of products and services must meet the specified standard criteria before being selected. The final factor, namely operational performance, determines the level of business relationship between the two parties and how it will continue. Eventually, the developed conceptual model of the selection of logistics service providers demonstrates clear linkages and relationships among factors of logistics service provider characteristics, operation costs, and operational performance. This model can assist seafood entrepreneurs in gaining a clearer understanding and make better decisions in selecting logistics service providers.

An Analysis of Operational Efficiency of Thai Specialized Financial Institutions

Sitapa Buakes — 2023-12-29

Thai Specialized financial institutions are important since they are established with the aim of providing services to people who cannot access the services from commercial banks. Measuring the efficiency of specialized financial institutions presents the operational efficiency and opportunities to improve their operations. The purpose of this research is to study the operational efficiency of six specialized financial institutions which have the bank status and play an important role in providing financial services to the people. The Data Envelopment Analysis tool is employed to measure the efficiency and the intermediation approach is applied in selecting inputs and outputs. The inputs are deposits, debt securities and borrowings, employee expenses and fixed assets. The outputs are loans and investments. The data are collected from the financial statements of each specialized financial institution. The results of this study present that specialized financial institutions have a high level of efficiency with an average efficiency of 0.985. The Export-Import Bank of Thailand, Government Housing Bank and Government Saving Bank have technical and scale efficiency. Bank for Agriculture and Agricultural Cooperative, Islamic Bank of Thailand and Small and Medium Enterprise Development Bank of Thailand have been able to improve their operations to have technical efficiency since 2017. Considering the scale efficiency, the Bank for Agriculture and Agricultural Cooperatives is a specialized financial institution that has scale inefficiency with too large production. Therefore, it should improve the operations by separating its departments to reduce the production scale to the optimal.

The Study of the Relationship between Economic Factors and the Rate of Return of Property Fund and Real Estate Investment Trust (REIT) Listed on the Stock Exchange of Thailand

Natcha Jantra — 2023-12-29

The objective of this research is to study the relationship between economic factors and the rate of return of property fund and real estate investment trust (REIT) listed on the Stock Exchange of Thailand. The economic factors including oil price, property index, loan interest rate, exchange rate between Thai Baht and US$, consumer price index in housing and consumer price index in construction materials are gathered from Trade Policy and Strategy Office, Bank of Thailand, and Federal Reserve System. Additionally, the monthly data from January 2017 to June 2021 of 5 property funds and 5 REITS are collected from SETSMART. Descriptive statistics and multiple regression with the test for pooled OLS, random-effects and fixed-effects are used to analyze the data. The findings include that oil price and property index positively relate to the rate of return of property fund at the statistical significance level of 0.01. Property index positively relates to the rate of return of REIT at the statistical significance level of 0.01. Loan interest rate negatively relates to the rate of return of REIT at the statistical significance level of 0.10.

Factors Related to Work Life Balance from Perspective of Japanese Expatriates in Bangkok

Pimsiri Jongsanguan — 2023-12-29

The objectives of the study are to examine the perspective on work-life balance of Japanese expatriates in Bangkok as well as the differences in work culture and factors that relate to the work life balance for Japanese expatriates in Bangkok. The samples were selected by convenience sampling and snowball sampling method which represented 15 Japanese expatriates. This study used semi-structure interviews for data collection and employed content analysis thereafter. The result of the study shows that the perspective on work-life balance of Japanese expatriates in Bangkok is relevant to both work life and personal life which go along together. The factors that relate to their work-life balance comprised 3 levels: individual factor, organizational factor, and social factor. Work and family values appear to be significant regarding the differences in work culture between Thai and Japanese people from the Japanese expatriates’ perspectives.
Organizational practices are recommended for enhancing relationship between Thai and Japanese in workplace and designing work life balance policies. Recommendations for Japanese who work or live in Thailand to improve work life balance are mainly openness for learning Thai culture, self-priority in work life balance and adaptation about perspectives to align with Thai people working style.