Songklanakarin Journal of Management Sciences

Designing Empowering Incentive Pay Components for Generation Y University Professors in Thailand

2024-07-09T09:06:24+07:00

This study aims to develop incentive components that motivate Generation Y university professors in public universities in Thailand, using a mixed-method approach starting with an exploratory sequential design. The qualitative phase involves conducting in-depth interviews with 36 Generation Y professors from various Thai universities using Grounded Theory to identify variables. These insights inform subsequent quantitative research, where a questionnaire based on the qualitative findings is administered to 307 Generation Y professors from different Thai universities. Confirmatory Factor Analysis (CFA) is then employed to analyze factor loadings and relationships between variables, resulting in the development of a viable model.
The findings reveal that Generation Y lecturers highly value various incentives such as teaching incentives, research funds, grants for producing and publishing academic works, self-development funds, freedom in working, and flexible working hours. Quantitative results from the study indicate a questionnaire response rate of 76.75% (307 out of 400). The structural model, evaluated through CFA, confirms causal relationships between research constructs. Goodness of fit indices, including a χ2/df ratio of 1.92, GFI of 0.95, AGFI of 0.90, RMR of 0.01, RMSEA of 0.05, CFI of 0.98, and NFI of 0.96, demonstrate strong compatibility between the proposed model and observed data, affirming its validity and applicability.
This study contributes to the field of higher education management by providing a nuanced understanding of the motivational incentives preferred by Generation Y professors in Thai public universities. The insights gained offer practical implications for university administrators aiming to enhance faculty motivation and retention.

Meaning and Trends of Service Innovation of Glamping

2023-07-17T14:46:27+07:00

This research aims to study the definition of glamping service innovation and the trends of glamping business in Thailand. This qualitative research utilized Phenomenological methodology. The sample consisted of 16 key informants who provided data for examining the behavior and knowledge of both service providers and customers (glamping and glamper). Based on the content analysis of the data.
The result showed that Glamping is a relaxation in the midst of nature with privacy in the form of tents, clear domes, recreational vehicles (RV), or buildings like a tent in harmony with nature. There is beautiful decoration; luxurious and well-equipped. As the definition says, "eat well, sleep luxuriously, and rest comfortably in the midst of nature”. In Thai context, glamping must come with a beautiful decoration to meet the behavior of the new generation of tourists who focus on taking photos to upload on their respective social media accounts. Furthermore, glamping is another form of alternative accommodation that attracts the attention of tourists from around the world wherein the factors that contribute to this business are behavioral changes among tourists, business investment, and tourism trends that focus on more quality tourism in the future. Further beautification and modernization of the designs of glamping are crucial factors and would certainly be advantageous in meeting the needs of tourists in this present day.

Unfolding Model of Turnover for Enhancing Employees’ Retention Rate: A Study from Auto Parts Manufacturing SME in Thailand

2023-09-18T14:48:03+07:00

The employee turnover research to date has tended to focus on factors affecting employees ‘turnover decisions rather than how those decisions do unfold. Based on the unfolding model of turnover, the objectives of this study are to explore the proportions of turnover decision paths among 475 permanent employees working in SME auto part manufacturers and determine the effect of the demographic attribute of gender and job tenure on their turnover decision path. The result of nonparametric analysis showed that push path has the highest proportion of turnover decision, followed by pull and planned decision path respectively. Another important finding was that proportion of decision paths are different across job tenure. Specifically, employees whose job tenure is less than one year had the highest proportion of planned, push, and pull decision path in order. In contrast, those proportions are similar regardless of gender. The findings of this study highlight a number of potential human resource management practice must be taken by the SME manufacturers such as employee survey, exit survey, and recruitment of boomerang employees in response to labor shortage and turnover problem they are experiencing in aging society.

The Influence of Internal Management Styles on Service Climate and Employee Service Performance in the Hotel

2023-11-07T13:51:13+07:00

This research aims to investigate the influence of internal management style on service climate and employee service performance in the hotel industry.Data was collected through questionnaires from 390 hotel employees in Phayao province.A stratified random sampling method was used. The data was analyzed using a structural equation model (SEM), which showed a good fit with the data including χ²/df = 2.809, CFI = 0.979, TLI = 0.962, NFI = 0.968, RMSEA = 0.068, SAMR = 0.031, GFI = 0.993, and AGFI = 0.984. The results showed that internal management style have a positive influence on service climate and employee service performance, while service climate does not have a positive influence on employee service performance. The coefficient of determination (R²) of service climate can explain 63.80% of the variance in employee service performance, and employee performance can explain 45.10% of the variance in employee service performance. These findings reflect the important role of internal management style in shaping employee behavior in customer service, both in terms of service climate and employee service performance. The hotels can create best practices for developing and improving internal management style to create a service climate and support employees in achieving better service performance.

The Guideline for Risk Management for Sport Tourism Development in Suphan Buri Province

2024-01-03T08:59:25+07:00

This research aims to study risk management as guidelines for sports tourism development in Suphanburi Province, based on COSO's risk management principles, (COSO, 2020). The study was conducted by using qualitative research methods and using research tools by in-depth interviews of small discussion group with thirty key informants consisting of government representatives, private sectors representatives, and tourism experts.
The research study results found that there were important points of risk factors that affect goal achievement which need to improve as follows: (1) Lack of active support for sports and tourism from influential leaders in the province, (2) Lack of integrated cooperation among partner agencies network, (3) Lack of efficiency in marketing and public relations, (4) Regarding the situation of COVID-19 virus pandemic, thus, risk management guidelines for sports and tourism development in Suphanburi Province designed to choose the operation with two main strategies, which support the Risk Control Strategy and Diversification Strategy. Issue (1): Strategic planning and define roles for promoting sports tourism in the long run. Issue (2): Set up a cooperation network responsible for organizing sporting activities that promote tourism and links it to corporation in tourism development at state level. Issue (3): Use technology as main tool in developing integrated marketing communications. Issue (4): Create diversity in sporting activities at the community, corporate, and state level continuously and Issue (5): Developing a cooperative monitoring system for preventing, and controlling the spread of epidemics and natural disasters.
This study brings benefits to state agencies in the province in terms of setting up sports and tourism policies that are consistent with the local area. Network partners can apply the research findings to create activities and design guidelines for managing tourism and sports related activities that are consistent with the needs of the participants, public viewers and tourist which are consistent with the province’s outstanding features.

Structural Equation Model of the Causal Effects of Strategic Innovation Management Practices on Human Capital and Innovative Performance in Small and Medium-Sized Enterprises

2024-01-12T15:14:28+07:00

This study aims to investigate the relationship between strategic innovation management practices, human capital, and innovation performance. It specifically examines the mediating effect of human capital on the relationship between strategic innovation management practices and innovation performance. The study employs structural equation modeling to analyze data collected from 352 respondents representing small and medium-sized enterprises (SMEs) in Phayao Province, Thailand. The findings reveal that strategic innovation management practices have a positive and significant impact on both human capital and innovation performance, both directly and indirectly. These findings contribute to the understanding of how SMEs can effectively utilize strategic innovation management practices to generate new innovations and achieve superior performance over their competitors, while simultaneously developing their human capital. The study's findings offer valuable implications for SMEs. Strategic innovation management should focus on developing employee capabilities, attitudes, and cognitive flexibility to enhance their creativity and problem-solving abilities through innovation, leading to improved organizational performance. For academics, these findings can inform further research in business administration and related fields, while entrepreneurs can apply the strategic innovation management framework presented in the study to their organization's strategic planning, thereby strengthening their organizational capabilities and fostering sustainable growth.

Regulation and Promotion of International Road Freight Transportation between Thailand and Malaysia

2024-03-08T11:00:34+07:00

This article aimed to (1) study transport operating model of trucks carrying cross border and transit goods between Thailand and Malaysia channeled through permanent border check points in the south of Thailand by using trucks registered in Thailand, trucks registered in Malaysia, and dual registration truck and (2) propose appropriate measures to regulate and promote international road freight transportation between Thailand and Malaysia. This research used qualitative method and content analysis by collecting data from field survey in Thailand and foreign countries as well as arranging a focus group comprising representatives from relevant private and public sectors to obtain common conclusion. The research result revealed that government authorities of Thailand should establish measure to regulate cross border freight transport by road by not granting permit for dual registered trucks as having no regulations allowing these trucks entering territory of Thailand to carry any goods. Furthermore, the transport operations should set up measure to promote by developing transport facilities, increasing efficiency of permanent land border check point management and related operating system, enhancing potential of road freight transport service providers and related logistics service providers, disseminating information of trade and transport regulation, and developing cooperation of Thailand and Malaysian public and private sectors to solve international transport barriers.

Causal Influences on Perceptions of the Marketing Mix with Online Behavior towards Middle-aged Consumers in Purchasing Decisions on Social Media in the Northeast of Thailand

2024-03-20T16:57:43+07:00

The research paper aims to explore the causal influences on perceptions of the marketing mix with online behavior towards middle-aged consumers in purchasing decisions on social media. The research methodology employed quantitative techniques, utilizing consumer purchase decision-related principles as the foundation. The study focused on customers in Khon Kaen, Ubon Ratchathani, Udon Thani, and Nakhon Ratchasima Province who had prior experience purchasing goods and services on social media marketplaces, specifically those aged 40 to 60, with a sample size of 400 instances selected based on age requirements and past purchasing behavior, using specific and unintentional selection techniques. The instrument used in the research was a questionnaire. For data analysis, descriptive statistics were used to determine mean and standard deviation, with inferential statistics employed to analyze structural equation models. The findings revealed that: (1) Consumers' perceptions of the marketing mix indirectly influenced their purchasing decisions, partially mediated through online behavior, with an indirect magnitude of 0.554 units. (2) The cause-and-effect linkage of consumer purchasing decisions holds paramount importance in the marketing mix of the sales process. It exhibits an indirect influence size of 0.202 units, followed closely by the sales skills of personnel, which demonstrate an indirect influence size of 0.199 units. Additionally, the presentation of information about goods or services exerts an indirect influence size of 0.147 units. Therefore, it is imperative for business operators to comprehend and enhance both salesperson effectiveness and product information presentation to align with the needs of target business customers.