Journal of Letters https://so03.tci-thaijo.org/index.php/jletters <p>Journal of Letters is a semi-annual acedemic journal (January-June and July-December). The journal also accepts a proposal for special issue, supplementary issue, or the collection of selected articles from high-quality conferences. However, extra issues are limited to two volumes per year. Journal of Letters publishes peer-reviewed articles in the field of Humanities and Social science. Areas of special concern include language, linguistics, literary studies, history, philosophy, religious studies, folklore, anthropology, dramatic arts, library and information science, geography, and cultural studies. The Journal seeks to promote research in the humanities by providing a forum for discussion and exchange among researchers and a channel for publicizing academic works for the benefit of the general public. Journal of Letters welcomes contributions in all relevant areas indicated above in the form of research articles, non-research academic articles, review articles, and book reviews, either in Thai, English, or other languages. Submission can be made throughout the year. Articles previously published or under consideration by another journal cannot be accepted. Articles submitted will receive a double-blind review by two referees. Contributors should follow the guidelines for contributors at www.tci-thaijo.org/index.php/jletters. Copyright by the Faculty of Arts, Chulalongkorn University. Photocopying is allowed for internal, non-commercial use only. Photocopying for other uses or for purposes other than indicated requires a written permission from the Faculty of Arts, Chulalongkorn University. All ideas and opinions stated in the published articles are of the authors. The publisher and the editorial staffs do not necessarily share such views. ISSN&nbsp;: 0125-4820 (Print) from January 1969 onwards ISSN : 2586-9736 (Online)&nbsp;from July 2017 onwards</p> en-US <p class="a2"><strong>Copyright and plagiarism</strong></p> <p>Authors are responsible for obtaining permission to use copyrighted materials from copyright owners. Authors are responsible for observing requisite copyright law when quoting or reproducing copyrighted materials. Quotations and reproductions of content from other published sources must be accompanied by a reference and all sources should be clearly listed in the references section. Quotations and reproductions of content from external sources without due attribution could be considered a severe infringement of academic conduct and may constitute a legal offence under the Copyright Act of B.E. 2537. Any legal ramifications arising from the infringement of copyright regulations would be the sole responsibility of the author(s).</p> [email protected] (Waraporn Puangjunhaum) [email protected] (Waraporn Puangjunhaum) Thu, 28 Dec 2023 23:49:56 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 A Study of Tourist Behavior in Destination Selection and Distribution of Tourists Using an Agent-Based Model: https://so03.tci-thaijo.org/index.php/jletters/article/view/264523 <p>This research aims to investigate the selection of travel destinations by tourists using an agent-based model (ABM) as well as the distribution of tourists at destinations in Chon Buri Province. The ABM was developed using the NetLogo program and operated on a geographic information system (GIS). This study examined tourist behaviors via 3,200 agents that proportionally represent the number of excursionists in Chon Buri Province in 2019. The tourist agents were classified into 12 groups according to sex and age range, each having different levels of interest in destination types. In this study, we define six types of tourist destinations, with 59 destinations in total. The agents started their decision-making by randomly choosing a destination type, given a probability function representing the chances of each destination type being selected based on each agent group’s rank of interests. The agents only selected destinations from the type that they had chosen in a range of 50 kilometers from the agent's current location. Agents were released to the study area on an hourly basis, traveled at a constant speed of 60 km/h, and stayed at the chosen destination for two hours. The agents were allowed to choose destinations from 8:00 a.m. to 4:30 p.m. Based on 45 model simulations, the types of destinations that were most selected by tourist agents were natural (48%), followed by recreational (30%) and cultural and religious (17%). The largest number of tourists was at historical and shopping destinations, as these types of destinations are few in number in the study area. Model results correspond to the most observed tourist groups at five surveyed destinations. It was also found that tourists were not evenly distributed over the province but concentrated at Pattaya City and Saen Suk Municipality, where there are a large number of destinations of different types. Results from this study can be employed for tourism planning and development at a local and national scale.</p> Thitirat Panbumrungkij, Ekkamol Vannametee Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/264523 Wed, 15 Nov 2023 00:00:00 +0700 From “Context” to “Paratext”: https://so03.tci-thaijo.org/index.php/jletters/article/view/264110 <p>In <em>Seuils</em> (1987), French narratologist Gerard Genette presents the notion of “paratext” and explains that each of the paratext’s elements is regarded as having a literary function. This article attempts to apply this notion to analyze “Demain”, a poem in <em>État de veille</em>, a collection of poetry composed by early the twentieth century French poet Robert Desnos. The findings demonstrate that the notion of paratext not only helps readers comprehend the essential meaning of the poem but also enables them to examine the poem more profoundly and to come up with a variety of interpretations. Paratext can also function effectively with the poem’s historical context and the poet’s biography, thereby proving useful for textual analysis.</p> Warunee Udomsilpa Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/264110 Wed, 15 Nov 2023 00:00:00 +0700 Analogy, Concept and Cognition https://so03.tci-thaijo.org/index.php/jletters/article/view/265533 <p>This research paper aims to study analogy as a type of comparative thinking and to investigate whether it is justified to claim that an analogical thought has cognitive content. Two theories in cognitive science claim that an analogy has cognitive content. The first one is called the weak view of analogy in cognition; this is expressed in, for example, the works of Gust et al. (2008), Lakoff &amp; Johnson (1980), Hesse (1966), and Black (1955). The second one is called the strong view of analogy in cognition, seen, for example, in the works of Hofstadter (2001, 2006) and Hofstadter and Sanders (2013). According to the weak view, analogical thought is only a necessary condition of cognition. But in the strong view, analogy is both a necessary and a sufficient condition of cognition. Regardless of the differences, neither theory is justified in claiming analogical content. While the weak view cannot provide an account of the perceptual aspect of content, the strong view suffers from a lack of normative constraint for analogical content.</p> Kanit (Mitinunwong) Sirichan Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/265533 Thu, 28 Dec 2023 00:00:00 +0700 Infernal Symbioses: https://so03.tci-thaijo.org/index.php/jletters/article/view/266102 <p>This article explores the possibility of foregrounding Dante’s <em>Inferno </em>from the epic <em>La Divina Commedia</em> in this day and age of environmental crises. This catastrophic state has androgenic origins and has been labeled by climate scientists as the “Anthropocene” – a new geological era marked by the ways in which humanity has irrevocably altered the earth system. Nevertheless, Donna Haraway has voiced her opposition against this classification, postulating that it contains too much nihilistic and pessimistic connotations that function to discourage humans from doing the work necessary to alleviate the crises. Haraway therefore proposes “Chthulucene” to denote the temporally and spatially nonspecific epoch in which humans must learn to live with the trouble. This article features a re-reading of Dante’s <em>Inferno </em>in the scope of the Chthulucene. It shows that even though the work was written in the medieval period, it is still possible to read <em>Inferno </em>in the Chthulucenic context. This possibility draws upon the discovery that (1) the narrative focuses on the journey of the protagonist through a blasted landscape of Hell, which is described as ruins, and (2) in order to get through such a landscape, it is imperative to build alliances with other beings, which is comparable to what biological science calls symbiosis.</p> Rawitawan Sophonpanich Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/266102 Thu, 28 Dec 2023 00:00:00 +0700 Comparative Conceptual Metaphors in Thai Politics: https://so03.tci-thaijo.org/index.php/jletters/article/view/266686 <p>The changes in Thailand’s electoral system over a period of more than 20 years have influenced the use of language that reflects the perspectives of people in Thai society. This article aims to (1) study Thai political metaphors before the 2023 elections in political analysis articles in the ThaiRath online newspaper between October 1 and December 31, 2022, and (2) compare Thai political metaphors before the 2023 elections with those in 2001 and 2007 using a conceptual metaphor framework for comparing one thing to another through a process of mapping meaning from a source domain to a target domain, as proposed by Lakoff and Johnson (1980). The study revealed that prior to the 2023 elections, there were five political metaphors that reflected consistent perspectives in the years 2001 and 2007. These metaphors were “politics is a fight,” “politics is a journey,” “politics is a competition,” “politics is a show,” and “politics is business.” Additionally, there were three deviating metaphors in both years: “politics is sickness,” “politics is gambling,” and “politics is an animal” The comparison of these similar and different metaphors demonstrates that Thai society still perceives politics as involving competition and a struggle for personal and collective gains by playing roles according to various responsibilities and duties. Similar to various kinds of performance, politicians and political parties use these strategies to gain favor and acceptance among the public. However, over the past 20 years or more, it has become evident that Thai society’s negative perception of politics has intensified. Politics is viewed as a risky endeavor, involving both gains and losses, and politicians exhibit survival behaviors akin to various animals. Moreover, politics is also seen as a source of problems affecting the well-being and livelihood of people in the society.</p> Theewara Saengin Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/266686 Thu, 28 Dec 2023 00:00:00 +0700 Melancholic Cries from Border: https://so03.tci-thaijo.org/index.php/jletters/article/view/268015 <p>After King Rama IX passed away in 2016, many groups of Thai citizens, including Northern Khmers in the southern part of Northeastern Thailand, produced literary texts for mourning the late king. This research paper aimed at examining 29 pieces of Northern Khmers’ lyrics composed for mourning the late King Rama IX and posted on www.youtube.com from October 16<sup>th</sup>, 2016 to October 14<sup>th</sup>, 2017. This study, which applied Chatuporn Misakul’s research on Thai poetry of sorrow (2013) as guideline, revealed that the data, which were Northern Khmers’ new group of literary works, were presented in 5 main aspects: (1) mourning the death of the late King Rama IX (2) eulogizing him (3) recording information, events and experience relating to him (4) making pledges to him and (5) making wishes for him. The data’s main contents were presented in correspondence with the characteristic components of three Thai literary genres: lamentation, eulogy, and life recording genres, which were combined to establish a Thai literary genre called ‘Poetry of Sorrow.’ Meanwhile, their remaining contents expressed their shared characteristics with Thai contemporary literary texts composed for the same situation. However, some of their details expressed the influence of Northern Khmers’ traditional literary text and concept and the influence of Khmer linguistic culture in Cambodia as well. This study did identify the characteristics of Northern Khmers’ new group of literary texts and broadened many perspectives towards Thai citizens’ Poetry of Sorrow in terms of textual compositional methods, scope of data, languages used, groups of textual producers, and channels of textual distribution.</p> <p><strong> </strong></p> Direk Hongthong Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/268015 Thu, 28 Dec 2023 00:00:00 +0700 Chinese Ecological Attitudes in the Modern Era and Foundations of Taoist Philosophy: https://so03.tci-thaijo.org/index.php/jletters/article/view/270320 <p>This paper analyzed (1) the language representations of attitude resources in the “Biodiversity Conservation in China” whitepaper based on Martin and White’s appraisal theory, and (2) hidden modern Chinese eco-attitudes as reflected in the whitepaper. The findings were that the whitepaper used all three attitude subcategories: (1) judgment, (2) appreciation, and (3) affect, in decreasing order of significance. Judgment and appreciation were highly proportional and positive, while distribution of affect was minimal. Chinese eco-attitudes in the new era, as reflected in the white paper, may be considered from three perspectives: overall outlook, equality and future perspective. Ecological awareness of respecting and protecting nature may be awakened, influenced by the concepts of “heaven and man are united as one” and “Tao operates naturally” as fundamental philosophies in traditional Chinese culture. Promoting harmonious coexistence between humans and nature would boost natural resource protection and sustainable development.</p> Yao Siqi Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/270320 Thu, 28 Dec 2023 00:00:00 +0700 T. M. Scanlon on Normativity: A Methodological Exploration https://so03.tci-thaijo.org/index.php/jletters/article/view/268005 <p>This article argues that T. M. Scanlon’s account of normativity, grounded in the concepts of reasons and reason relations, is strongly justified as it attains substantive coherence through the method of reflective equilibrium. The argument focuses on three strategies employed by Scanlon in his critical analysis of Joseph Raz’s and Jonathan Dancy’s alternative accounts of normativity, namely, (1) characterization, (2) the pursuit of narrow reflective equilibrium (N-RE), and (3) the pursuit of wide reflective equilibrium (W-RE). In addition to the robustness provided by substantive coherence, which safeguards his account against Justin Clarke-Doane’s objection regarding reliability, Scanlon is also able to address other criticisms. This is because Scanlon’s philosophical methodology incorporates (1) conceptualization and generalization through instances and (2) the pursuit of convergence among divergent accounts.</p> Piyarudee Chaiyaporn Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/268005 Thu, 28 Dec 2023 00:00:00 +0700 Front Matter https://so03.tci-thaijo.org/index.php/jletters/article/view/274281 Naya Sucha-xaya Copyright (c) 2023 https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/jletters/article/view/274281 Thu, 28 Dec 2023 00:00:00 +0700