Bamrung C, Rattanaphan A, Thongintharaj W. Influence of Customer Relationship Management and Service Quality Affecting Loyalty: A Case Study of Cosmetics Shops with Membership Cards in The Modern Trade Department Store in Surat Thani Province. JIS [internet]. 2025 Dec. 24 [cited 2026 Sep. 12];15(2):55-72. available from: https://so03.tci-thaijo.org/index.php/jis/article/view/281730