Sirichareechai W, Kanjanawat R, Kaewshai L. A Serial Mediation Model of User Motivation, User Satisfaction, Emotional Commitment on Continuance Intention of Thai millennial Youtube users. JIS [internet]. 2021 May 25 [cited 2025 Apr. 26];11(1):253-87. available from: https://so03.tci-thaijo.org/index.php/jis/article/view/252558