Banpurng, Manaporn, Arithat Witchutraiphop, Supanida Phinatha, Siriwan Saelim, Banlang Sudjit, Lalitphat Thongdonhab, Sirivimon Ridtidach, Onjira Ruttanathip, and Lakkana Bunplod. “Consumer Satisfaction with the Marketing Mix of the Chinese Beverage Brand MIXUE: A Case Study of Consumers in Mueang District, Nakhon Si Thammarat Province”. Journal of International Studies, Prince of Songkla University 15, no. 2 (December 24, 2025): 26–41. accessed September 12, 2026. https://so03.tci-thaijo.org/index.php/jis/article/view/284116.