Pathan, A., Srithong, S. and Yodsuwan, C. (2022) “Exploring MICE travelers’ desires and perception on marketing mix factors (7Ps) towards community-based MICE activities”, Journal of International Studies, Prince of Songkla University, 12(2), pp. 230–275. Available at: https://so03.tci-thaijo.org/index.php/jis/article/view/257724 (Accessed: 5 May 2024).