Benchakorn ฺ.; CHAIPHAWANG , K.; KHEM-AKRAJET , A. The Structural Influence of Quality and Value Affecting Brand Loyalty in Chiang Rai Brands, Chiang Rai Province. Journal of International Studies, Prince of Songkla University, [S. l.], v. 14, n. 2, p. 1–11, 2024. Disponível em: https://so03.tci-thaijo.org/index.php/jis/article/view/269649. Acesso em: 19 sep. 2026.