Chienwattanasook, K., Permsup, M., Punya, N. and Kreangkerd, A. 2023. Brand equity and marketing mix that affects the purchasing decision of Thai chili paste products of a la carte restaurant owner in Pathum Thani. Journal of Educational Innovation and Research. 7, 3 (Sep. 2023), 955–967. DOI:https://doi.org/10.14456/jeir.2023.64.