International Journal of Multidisciplinary in Management and Tourism

Plagiarism-Free Writing in Digital Learning Environments: How Possible Is It?

Sureepong Phothongsunan — Sat, 13 Jun 2026 00:00:00 +0700

What do EFL (English as a Foreign Language) students truly know about plagiarism? The issue of students’ plagiarism is rather serious in many contexts due to a paucity of knowledge and understanding of what it is. Many students are not aware of why it is intolerable in the academic community while some are without skills necessary to avoid it. To address this problem, this paper explores a collaborative digital platform designed to enable students to learn about the essence of plagiarism and to practice necessary skills, including summarizing, paraphrasing, and referencing. The study involved students enrolled in an academic writing course. The students worked on tasks and shared content through Google Workspace. During an informal feedback session, the students generally reported that working on the platform allowed them to gain a deeper understanding of plagiarism and improve their writing skills, particularly in summarizing, paraphrasing, and referencing. Overall, the study highlights the value of using collaborative digital learning approaches to foster plagiarism awareness and strengthen academic writing skills in contemporary learning environments.

Community Enterprises and Community Businesses: A Structural Analysis of Grassroots Economic Development

Fri, 22 May 2026 00:00:00 +0700

More and more individuals think that grassroots economic development is a smart method to alleviate inequality, make communities stronger, and support economic growth that benefits everyone. Government regulations in Thailand and many other developing nations have heavily supported community companies to help people in rural areas make a living and make things locally. But many of these groups have issues with their structure, like relying on institutions, having trouble with governance, and not being very competitive in the market. Consequently, the concept of community enterprises has emerged as an innovative model that integrates community ownership with entrepreneurial autonomy and market-driven methodologies. This research rigorously analyzes the structural characteristics of community enterprises and community businesses, evaluating their potential for enduring grassroots economic development. The study utilizes a qualitative documentary research methodology, analyzing policy documents, academic literature, legal frameworks, and development reports. The analysis utilizes thematic analysis, critical discourse analysis, and comparative structural analysis, guided by Critical Political Economy, Institutional, Social Enterprise, and Community-Based Development theories. The findings indicate that the two models have very divergent architectures. Community enterprises are usually part of state-supported institutional frameworks that are run by the community and have goals that are focused on welfare. These frameworks encourage people to get involved in their communities, but they may also make it harder for businesses to be flexible in their strategies. Community businesses, on the other hand, focus on being competitive in the market, producing money, and being led by entrepreneurs. This makes them more adaptable and able to recover. The research delineates a complete conceptual framework demonstrating that sustainable grassroots economic systems require the strategic integration of social objectives, market competitiveness, and entrepreneurial leadership.

Entrepreneurship in Community-Based Tourism: A Bibliometric Analysis

Itsra Watjanasoontorn , Clark Hu — Fri, 22 May 2026 00:00:00 +0700

Community-based tourism (CBT) has emerged as a tool to promote sustainability, aligned with the triple bottom line. Nevertheless, there is a notable absence of research focusing on enhancing the economic dimension of community-based tourism entrepreneurship (CBTE). This study investigates the integration of entrepreneurship and community-based tourism (CBT) from the perspective of the Sustainable Development Goals (SDGs) and presents an SDG index for the field of study. It also addresses emerging research trends in CBT management research in line with the SDGs agenda. The literature indicates a lack of scientific studies that employ bibliometric analysis to examine the intersection of entrepreneurship and CBT. Therefore, this quantitative study employs bibliometric analysis, which is increasingly applied in multidisciplinary studies. The study utilizes data from the Web of Science, published between 2008 and 2025. A total of 71 articles were analyzed for performance and science mapping using VOSviewer. The results indicate an increasing trend in research in the field from 2019 to 2024. The SDGs index showed a 10-goal association with 17 goals, with SDG 11 being the most relevant. Scholarly interest in these themes is increasing predominantly in developing countries. The existing body of literature on this subject consists mainly of qualitative case studies. A comprehensive analysis of key co-occurrence keywords identified four clusters: entrepreneurship empowerment, community-based tourism policy, community resilience and sustainable management, which emphasize the implementation of entrepreneurship in CBT. The integration of tourism management and community development with entrepreneurship can be conceptualized as the implementation of managerial practices and enhancements that foster sustainable growth within a CBT enterprise. Implementing SDG criteria could standardize CBT management, thereby facilitating sustainable tourism. The practical implications for local entrepreneurs, policymakers, practitioners, and CBT stakeholders should enable entrepreneurship in CBT management, thereby advancing the fulfillment of sustainability objectives. Therefore, the present study establishes a CBTE framework that integrates the perspectives of tourism management and community development as a multidisciplinary approach aligned with the SDG agenda. This framework emphasizes the pivotal role of entrepreneurship in CBT, as it enhances economic growth while ensuring sustainability.

Developing a Community-Based Marketing Communication Model to Promote Creative Tourism in Chiang Mai

Winayaporn Bhrammanachote , Thammakit Thammo — Mon, 08 Jun 2026 00:00:00 +0700

This study examined the development of a participatory marketing communication model to enhance creative tourism grounded in cultural wisdom in Ban Thung Sieo community, San Pa Tong District, Chiang Mai Province. The research aimed to (1) assess the community’s potential in terms of social capital and existing marketing communication channels, (2) engage the community through participatory action research in developing marketing communication competencies and co-producing promotional media, and (3) develop strategic guidelines for marketing communication reflecting the community’s Lanna cultural identity and supporting sustainable creative tourism growth. A qualitative participatory action research design was employed. Twenty-four key informants comprising community leaders, cultural custodians, local entrepreneurs, and tourism volunteers were selected through purposive sampling. Data was collected during 2024-2025 from in-depth interviews, participant observation, and focus group discussions, then analyzed through qualitative content analysis and triangulation.

The findings revealed that while Ban Thung Sieo possesses strong cultural capital rooted in Tai Khoen identity, all existing promotional channels were outdated, spatially inaccurate, and devoid of interactive digital engagement. Across co-design workshops, three practical competencies were developed among community members alongside two tangible outputs including informational infographics and an online digital flipbook. Three strategic guidelines were established addressing digital storytelling, physical infrastructure readiness, and multi-stakeholder governance partnerships. This study contributes a replicable, community-centered participatory marketing communication model offering both practical and theoretical value for sustainable creative tourism development in Chiang Mai and upper northern Thailand.

Overtourism and Cultural Commodification in Thailand: A Critical Analysis of Sustainable Tourism Management Practices

Sanya Kenaphoom, Pacharawit Chansirisira, Chaimongkol Kositsuriyapan — Sat, 13 Jun 2026 00:00:00 +0700

Tourism has been a major driver of Thailand's economic growth over the past twenty years, having a big effect on jobs, national income, and regional development. However, the rapid expansion of tourism has raised concerns about overtourism, damage to the environment, and changes to native customs in many popular tourist spots. Even if national policy frameworks call for sustainable tourism, overtourism is still a concern. This suggests that the issue may be linked to more than simply the number of tourists; it may also be linked to the way tourism is governed and planned for. This study aims to examine the structural elements that lead to overtourism in Thailand, analyze the processes of cultural commodification resulting from mass tourism, and critically evaluate current rules for sustainable tourism management. The research utilizes a qualitative documentary research methodology. Data were collected from national tourist development plans, policy documents from the Ministry of Tourism and Sports and the Tourism Authority of Thailand, reports from international organizations, academic literature, and tourism statistics published between 2000 and 2025. The data underwent theme analysis and critical discourse analysis to identify policy narratives, governance frameworks, and developmental objectives influencing tourism growth. The findings indicate that overtourism in Thailand is not solely attributable to elevated tourist numbers but is closely connected to a growth-oriented tourism paradigm characterized by centralized administration and policy objectives that prioritize visitor arrivals and tourism revenue. These structural reasons also make it easier for cultural commercialization to happen, which is when local customs and traditions are slowly turned into tourism products that can be sold. The research emphasizes the importance of institutional reforms, including decentralized tourism governance, improved regulatory frameworks, and heightened community engagement, to more successfully align tourism development with long-term sustainability.