International Journal of Multidisciplinary in Management and Tourism

The Need for Organizing Activities to Promote the Teaching of Thai as a Foreign Language for Chinese Students at North Bangkok University

Natcha Talodpob — 2025-02-20

Organizing activities to support the teaching and learning of Thai as a foreign language is crucial, as it enhances opportunities for learners to practice Thai in authentic contexts and real-life situations, develops communication skills, and promotes a deeper understanding of Thai culture. These factors play a significant role in enabling Chinese students to learn Thai more effectively. This research aimed to (1) study the needs for organizing activities to promote the teaching of Thai as a foreign language for Chinese students at North Bangkok University; (2) explore the preferred types of activities and challenges in learning Thai among these students. The sample group consisted of 40 Chinese students enrolled in the Thai Language for Communication program for the academic year 2023 at North Bangkok University's Rangsit Campus. They were selected through cluster sampling. The instrument for data collection was a questionnaire, and data were analyzed using descriptive statistics and content analysis. The research findings are as follows: 1. There is a significant need for organizing activities to promote the teaching of Thai as a foreign language. 2. Most students prefer learning through activities outside the classroom rather than inside the classroom. 3. The major challenge faced by students is speaking Thai, and they desire more activities that help them use the language in daily life situations. The most popular activities among the students include learning Thai through songs and cooking Thai food. 4. The main problem encountered by students during these activities is the difficulty in understanding spoken Thai. This research presents guidelines for designing learning activities to promote Thai language acquisition among foreign learners, with a learner-centered approach. The findings can be applied to instructional practices through interactive language training activities, conversation workshops, language partner programs with Thai students, and role-playing in real-life situations. Additionally, cultural learning activities, Thai festival events, cultural site visits, and learning through Thai drama and media contribute to enhancing students' learning efficiency and improving their academic achievement.

Experience Design for Community-Based Tourism Through Creative Tourism Activities Based on BCG Economy Model: A Quantitative Study of Koh Kret, Nonthaburi

Kannika Phoncharoen — 2025-04-20

This research aims to examine how experience design for community-based tourism (CBT) through creative tourism activities based on the Bio-Circular-Green (BCG) Economy Model influences tourist satisfaction and behavioral intentions in Koh Kret, Nonthaburi. The study specifically investigates three key components of experience design: local capital utilization, local interpreter engagement, and five-senses integration. Using a quantitative approach, data were collected from 385 tourists visiting Koh Kret through systematic random sampling. Statistical analyses included descriptive statistics, confirmatory factor analysis, and structural equation modeling. Results revealed that all three experience design dimensions significantly influenced tourist satisfaction (R² = 0.731) and behavioral intentions (R² = 0.689), with five-senses integration demonstrating the strongest effect (β = 0.412), followed by local capital utilization (β = 0.385) and local interpreter engagement (β = 0.337). The findings provide empirical evidence that BCG-aligned experience design enhances CBT sustainability while creating memorable tourist experiences. This study contributes to tourism design theory by offering an integrated framework connecting BCG principles with sensory-rich tourism experiences, providing practitioners with actionable strategies for sustainable tourism development that balances economic benefits with environmental and cultural preservation.

Evaluation of Place Attachment in Residential Complexes: Exploring the Multifaceted Nature of Geographic Concepts in the Philosophy of Geography in Tabriz Metropolis of Iran

Mohammad Ali Khaliji — 2025-05-11

Urban development at various scales encounters challenges that are closely linked to the concept of place attachment, which drives more meaningful and effective actions in urban areas. Place attachment and a sense of place attachment, closely linked to a sense of belonging, emerges from personal memories and spatial experiences. This emotional connection promotes community engagement, social development, and investment by giving each place a unique identity that transforms it into a meaningful space for its residents. While urban spaces and architecture have historically facilitated human-environment interactions, many modern residential areas lack distinctiveness and significance. This study investigates place attachment in residential complexes, specifically focusing on Nasr, Asman, and Rushdieh complexes in Tabriz, Iran. Through a descriptive-analytical approach, data was gathered from 200 residents selected using Cochran's formula. Results show that the physical environment is the most significant predictor of place attachment, with a high beta coefficient of 0.742, emphasizing the importance of thoughtful architectural design and functional amenities. Social and cultural factors also play a significant role in attachment, with social factors positively influencing community bonds (beta = 0.425) and cultural factors contributing indirectly (beta = 0.119). These findings underscore the necessity of a comprehensive approach in urban planning that enhances the physical, social, and cultural aspects of residential spaces, fostering a deeper sense of belonging and identity among residents.