International Journal of Multidisciplinary in Management and Tourism

The School Policy Imposition to Solve the Problems of Early Love Among Chinese High School Students

Yi Huang — 2023-12-12

This article's objectives encompassed investigating the factors influencing early romantic relationships among high school students, analyzing the repercussions of such relationships on these students, and proposing policy interventions to address the issue. The research involved a sample of 26 participants, including students with romantic experiences, teachers familiar with student romantic issues, parents, and school leaders. Data collection employed interviews, with subsequent analysis using descriptive and content analysis techniques. The study identified psychological, physiological, and social factors as the primary influencers of early love among high school students. It also highlighted the impact of early romantic involvement on students, encompassing psychological, physiological, academic, and interpersonal dimensions. To mitigate this issue, the study recommends a multifaceted approach, including the establishment of a comprehensive student support system, enhanced legal education, standardized uniforms for all high schools, media coverage regulations, strengthened social monitoring, rigorous internet content management, and the creation of a dedicated research institution. These measures collectively aim to create a healthier environment for high school students grappling with early romantic relationships.

Chinese Enterprise Overtime Working Problems and Its Solutions: Case of Jinan City, Shangdon Province, China

Sun Tingting — 2023-12-12

In the context of China's fast-expanding economy, extended working hours have become a hallmark of many corporate cultures. This practice, often labeled the "996" work regimen (9 a.m. to 9 p.m., 6 days a week), has increasingly come under scrutiny. Hence, this study aimed to: (1) examine the prevalence of overtime work in Chinese enterprises, (2) identify the challenges associated with excessive overtime, and (3) explore potential solutions. Our research focused on 15 employees from three private firms in the fields of software technology, metallurgy, and energy-saving investments, all located in Jinan, Shandong province. These participants were chosen for in-depth interviews, and data was collected via interview sheets. Subsequent content analysis revealed the following:
1. Overtime work is a widespread phenomenon in Chinese enterprises, particularly in major urban areas and certain sectors. Even though organizations outline tasks to be completed within regular work hours, employees frequently resort to overtime to meet job demands, due to reasons such as impending deadlines, client requirements, and overtime pay policies. However, the government has recently been advocating for balanced work hours and urging firms to enhance work environments to minimize overtime.
2. The challenges stemming from excessive overtime in Chinese companies include: 1) Adverse impacts on worker health, 2) Diminished life quality for employees, 3) Strained familial ties, and 4) Infringements on the legitimate rights of workers.
3. Potential remedies to address the overtime issue include: 1) Refining vocational and technical training systems, 2) Bolstering human resource management strategies, 3) Developing a comprehensive childcare framework, and 4) Ensuring proper protection of employee rights.

Policy Recommendations for Carbon Footprint Reduction to Enhance Carbon Neutral Tourism in Krabi Province, Thailand

Nuttaprachya Nantavisit — 2023-12-12

This research aimed (1) to analyze the carbon footprint of tourism activities and businesses in Krabi province focusing on the marine tourism, (2) to evaluate carbon footprint of tourism activities and business in Krabi province, and (3) to propose recommendations to the policy maker to reduce the carbon footprint and enhance carbon neutral tourism in Krabi province. This study employed a qualitative approach, using semi-structured interviews and focus group. The key informants were selected by purposive sampling technique. The key informants were the experts in the carbon footprint of tourism-related activities from three groups, comprising of the government agencies, the tourism private sector, and the local communities. The data was analyzed using content analysis technique. The findings revealed that tourism activities in Krabi province consist of four main tourism services. Transportation was identified as the largest contributor to greenhouse gas emissions, reaching 36.25%, with a greenhouse gas emission of 0.3658 tCO₂e, followed by waste management, food and beverage service, and accommodation respectively. This research proposed four policies to promote carbon neutral tourism as follows: (A) prioritize the use of alternative or renewable energy sources in transportation and improving travel planning efficiency, (B) reduce waste or garbage during the service process and promoting tourism service management practices that minimize leftover materials from tourism activities, (C) prioritize local organic or non-chemical food sources and minimize food processing, reduce or avoid purchasing animal products with high carbon footprint, and purchase local products, and (D) support green management hotels which manage carbon reduction, compensation, and repurchase.

The Impact of Corporate Social Responsibility on Customer Satisfaction of Electric Vehicles in Changsha City, Hunan Province, China

Zhang Yi — 2023-12-12

Evolution of science and technology, this makes it easy to check product quality. But to satisfy customers, there is no tool that can do it. This Article aimed 1) to study the factors that affect customer satisfaction, 2) to study the relationships of influences factors and customer satisfaction, and 3) to build a model of relationship between corporate social responsibility and customer satisfaction in Chinese electrical vehicle enterprises. This is a research mixed method. The quantitative research, the sample was 405 of electrical vehicle customers in Changsha city, Hunan province, China. They were selected by simple method. The instrument for collecting data was questionnaires which consists of two parts: personal information of respondents and opinions on corporate social responsibility, corporate reputation value perceived by customers and customer satisfaction. The qualitative research method is in-depth interviews, mainly with 7 experts for the research, among which, 4 experts are managers from the electrical vehicle enterprises, 1 expert is from the government s supervision department of Changsha City, Hunan Province, and 2 experts are professors in universities. The instrument for collecting data was the depth of the discussion. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

1. Corporate social responsibility has positive impact on corporate reputation, customer perceived value and customer satisfaction.

2. Corporate social responsibility contributes positively to consumer satisfaction through the intermediary variables of corporate reputation and customer perceived value. It is concluded that corporate social responsibility contributes positively to consumer satisfaction through the intermediary variables of corporate reputation and customer perceived value.

3. A new model has been established to improve customer satisfaction through corporate social responsibility implementation.

Evaluating The Relationship Between Financial Ratios and Firm’s Total Stock Returns: A Study of Thai Banking Firms

Keertiman Sharma — 2023-12-12

Financial ratios are the cornerstone of financial statement analysis. Their purpose is to analyze financial statements and evaluate the firm’s performance, solvency, and efficiency. They are beneficial to the stakeholders such as prospective investors, stockholders, lenders, managers, analysts, and government in their decision-making. Total stock returns provide significant information to those who are interested in the financial performance of a firm. Total stock returns include changes in the stock price and dividends paid by the firm. This study explores the relationship between bank-specific financial ratios and the total stock returns of Thai banking firms. Rank normalization method has been used to obtain a ranking of financial ratios. The ranking of banks based on their financial ratios has been compared to and analyzed with the ranking of the banks based on total stock returns. The findings suggest no concrete positive relationship between Thai banks’ financial ratios and their total stock returns. However, financial ratio analysis-based ranking was similar to the total stock returns ranking.

The Impact of E-commerce Live Streaming Servicescape on Consumers' Impulsive Purchase Intention

Zhou Hui — 2023-12-12

This article aimed 1) to study the impact of e-commerce live streaming servicescape and flow experience effect on consumers' impulse purchase intention, 2) to establish a model of the impact of e-commerce live streaming servicescape on consumers' impulsive purchase intention, and 3) to put forward more targeted and effective e-commerce live streaming marketing suggestions for e-commerce enterprises, consumers and live-streamers. This paper adopts the research methods of quantitative research and qualitative research. In quantitative research, the sample was 402 users with live e-commerce viewing experience or shopping experience. They were selected by a simple method. In qualitative research, the main interviewees are:
2 college students, 2 precious mothers, 2 employees of e-commerce live streaming companies, 2 department directors of e-commerce live streaming companies, and 2 ordinary employees in other industries. The instruments for collecting data were 2 types: questionnaires for quantitative research and in-depth interviews for Qualitative research. Analysis of data by Descriptive statistics and Content Analysis. The research results were found as follows;
1. Social clues include live-streamer credibility, live-streamer interaction, and live-streamer professionalism. It will have a positive and significant effect on consumers' impulsive purchase intention. Physical clues, including atmosphere clues and design clues, will positively affect consumers' impulsive purchase intention.
2. Based on the S-O-R model, the social cues of the servicescape and physical cues of the servicescape are taken as independent variables and flow experience is introduced as the intermediary variable. The model with consumers' impulsive purchase intention as the dependent variable is constructed and tested.
3. As for marketing countermeasures to enhance consumers' impulsive purchase intention in the context of e-commerce live broadcasting, targeted countermeasures, and suggestions are proposed based on e-commerce live broadcasting platforms, e-commerce live broadcasting enterprises, e-commerce live broadcasting live-streamers and consumers who watch e-commerce live broadcasting.

Enhancing Tourism through Cultural Conservation: A Study of Puen Ancestors Worship Festival in Nakhon Nayok Province, Thailand

Pattama Pasitpakakul — 2023-12-22

This research aimed to evaluate the conservation needs and analyze the conservation process of the Puen ancestors worship festival for tourism promotion in Sai Moon subdistrict, Ongkharak district, Nakhon Nayok province. Utilizing a quantitative approach, the study involved questionnaires completed by 303 local residents and analyzed the data through standard deviation, correlation, and ordinary multiple regression analysis. The findings revealed high conservation needs in organizing activities, public relations, and participation, while wisdom transfer and cultural preservation were at moderate levels. The study also identified a significant demand for facilities and tourist-participatory activities, with public relations showing a lower impact on tourism promotion compared to wisdom transfer. However, the research was limited by its geographical and methodological scope, indicating that the findings should be applied cautiously beyond the studied area. It recommended enhancing local conservation efforts, particularly in public relations and cultural education, and developing sustainable, participatory tourism experiences. The research suggested that future studies should expand to other regions, employ qualitative methods for deeper cultural insights, and assess the long-term impact of tourism on cultural sustainability.

The Causal Relationship Factors Affecting to Performance for Luxury Business Operations Through Online Channels in Beijing Areas Republic of China

Guo Zhi — 2023-12-12

This article aimed 1) to study causal factors affecting fashion luxury business operations through online channels, 2) to study the relationship of causal factors influencing the operation of fashion luxury business through online channels and 3) to develop a correlation pattern of causal factors affecting fashion luxury business operations through online channels. Quantitative research, the sample was Chinese luxury business entrepreneurs who are operating fashion items on online mediums includes 800 Chinese luxury-goods dealers 2016 to 2022. A total of 400 samples were obtained through the Taro Yamane method of sample size calculation. They were selected by simple method. Qualitative research, the sample consisted of 11 telemarketers operating a luxury fashion business in Beijing, China. Mainly with 3 enterprises management personnel, two managers from the human resources management department of the enterprise and six senior employees with over ten years of experience in the marketing management department of the enterprise. The instrument for collecting data are two types: questionnaires and in-depth interviews. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

1. Service quality, innovation, sellers marketing effort had an impact over the buyer seller relationship and even over the performance of the company.

2. Service quality, innovation, sellers marketing effort had an impact over the organization performance, helps building positive brand image and authenticity.

3. Businesses should prioritize service quality, and relationship building to enhance both the quality of the buyer-seller relationship and overall performance. By focusing on these factors, companies can foster mutually beneficial relationships with their customers and achieve higher levels of performance.

The Impact of Business Model Innovation on the Performance of Small and Medium-Sized Internet Enterprises in Nanchang City, Jiangxi Province, China

Ma Xiaoqian — 2023-12-12

This article aimed (1) To study the factors that affect business model innovation and corporate performance. (2) To study the methods to improve the operational performance of the enterprise and (3) To create a business model innovation development model. The sample for the quantitative research method was 300 of small and medium-sized Internet enterprises in Nanchang City, Jiangxi Province, and conducts a questionnaire survey. They were selected by the Krejcie & Morgan method (1970) with a sample size error of 5% or 0.05. The qualitative research method is in-depth interview. The main subjects are senior managers of small and medium-sized Internet companies, professors engaged in management research in colleges and universities, and experts working in the government for enterprises. A total of 8 people conducted face-to-face interviews. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

Regarding the influencing factors of business model innovation and corporate performance, the research finds that we can use capability innovation management and management skills as intermediate variables for research. Enterprises can promote enterprise performance by creating and developing a variety of new marketing channels, creativity and business process reengineering, the ability to create additional value for products, and improving technical skills, interpersonal skills and conceptual skills.
In the original conceptual framework, we have a total of 5 assumptions. With the help of the SEM model, the final conclusion is that assumption 2 does not hold. So, the new model can remove assumption 2 and keep other assumptions.
With regard to the innovative development model of enterprises, it is necessary to focus on choosing an efficient business model or a novel business model from the perspective of changes in income model, operation model, technology model, and industrial model.

The Development Consumers’ Repurchase Intention of Fresh Products on Community E-Commerce Platform in Changsha, Hunan Province, China

Sheng Yan — 2023-12-12

This article aimed 1) To study the influence between customer experience, customer satisfaction, customer trust and repurchase intention of fresh consumers on community e-commerce platforms. 2) To establish a complete theoretical model of fresh consumers' repurchase intention on community e-commerce platforms, and 3) to provide directional suggestions for the development of community e-commerce platforms. The sample of quantitative research was the fresh consumers of the “Xingsheng Youxuan” community e-commerce platform in Changsha, Hunan Province. They were selected by the concept of Cochran (1977), the instrument for collecting data was Questionnaire. The qualitative research method is mainly in-depth interviews, researcher invited 5 Doctor of Management and 5 fresh consumers in the “Xingsheng Youxuan” community platform. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

1) Customer experience has a significant positive impact on repurchase intention; customer experience has a significant positive impact on customer trust and customer satisfaction; customer trust and customer satisfaction have a significant positive impact on repurchase intention; customer Experience has an indirect positive impact on repurchase intention through customer trust and customer satisfaction.

2) Integrating the S-O-R theory, expectation confirmation theory and customer experience theory, a theoretical model of factors influencing the repurchase intention of fresh food consumers on the community e-commerce platform was constructed. The consistency index of the SEM is consistent with the empirical data (χ²/df=2.002, p=0.000, RMSEA=0.049, GFI=0.945, CFI=0.951, TLI=0.941)

3) The researchers proposed to improve the supporting service experience of the community fresh food e-commerce platform; strengthen quality supervision, enrich product categories; enhance customer perceived value; improve internal control system, improve customer trust and satisfaction and other development suggestions.

Influence of Employee’s Expectancy to Operational Efficiency of SMEs in Dalian City, The People’s Republic of China

Yin Xiao Li — 2023-12-12

employees who work hard for the organization play an important part in making the organization successful. This research article aims (1) to study job characteristics that affect work efficiency (2) to study a new model to improve operational efficiency (3) to develop a model of work efficiency of employees in the organization. This research was mixed research using A group of 400 samples. Tools used. to collect data as a questionnaire Most of the quantitative questionnaires were sent by post, individual and in-depth interviews. Data were analyzed by descriptive statistics and content analysis. The research findings were as follows:

1. Regarding the impact of work characteristics on the work efficiency of small and medium-sized enterprises, the research found that we can use the intermediate variable motivation factors affecting expectations to conduct research. Employee work can be determined through wages and benefits, job security, work environment, relationship with superiors and supervisors. Relationships with colleagues to affect work efficiency.

2. In the original conceptual framework, we have a total of 7 assumptions, among which job characteristic has a direct impact on motivation factors affecting expectation, and also has a direct impact on work engagement and operational, but with the help of the SEM model, we found that the second hypothesis: job characteristics have a positive impact on operational efficiency, the current value is -0.87, so it can be concluded that hypothesis 2 is not valid. So, the new model can remove assumption 2 and keep other assumptions.

3. Regarding the development model to improve the operational efficiency of organizational employees, we only need to cancel the job characteristic that has a direct impact on operational efficiency.

Thailand's Domestic Political Turmoil in 1992 and Its Impact on ASEAN Integration: An Analysis of Key Events and Decisions

Xiangyun Li — 2023-12-31

This article aimed to study (1) the influence of Thailand's domestic political events in 1992, including the Black May crisis and the subsequent changes in leadership and governance, on the integration process of the Association of Southeast Asian Nations (ASEAN); (2) the role of Thailand’s domestic politics, particularly the economic and foreign policy decisions under the Anand Panyarachun and Chuan Leekpai administrations, in shaping ASEAN's economic integration, specifically the establishment of the ASEAN Free Trade Area (AFTA); and (3) the broader implications of Thailand's internal political dynamics on regional cooperation and stability within ASEAN. The study employed a qualitative research methodology, utilizing interpretive analysis and documentary research as the primary methods for data collection. Historical documents, official records, and archival materials from the period under examination served as the primary sources. The analysis was conducted using Descriptive statistics and Content Analysis. The research results revealed that Thailand's domestic political turmoil in 1992 had a significant impact on ASEAN's integration process. The establishment of AFTA was notably influenced by Thailand’s internal political changes, reflecting the country's proactive role in promoting regional economic development. Furthermore, the study underscored how national political developments, characterized by a mix of democratic reform efforts and military influence, shaped Thailand's foreign policy towards ASEAN, thereby affecting the trajectory of regional cooperation and integration efforts within ASEAN.