https://so03.tci-thaijo.org/index.php/ijmmt/issue/feed International Journal of Multidisciplinary in Management and Tourism 2024-10-16T09:11:37+07:00 Somchai Damnoen dn.2519@gmail.com Open Journal Systems <p>Welcome to the International Journal of Multidisciplinary in Management and Tourism with ISSN: 2730-3306 (Online), the official academic journal of Banndamnoen Press, and the journal is subject to the supervision of Mahachulalongkornrajavidyalaya University, Thailand. IJMMT is unique and committed to disseminating peer-reviewed content. You will discover research articles and academic articles that have undergone a rigid peer review. Our editorial board is proud of assuring the quality, integrity, and reliability that make IJMMT a trusted reference of peer-reviewed content involving Management, Tourism, Critical Theory, Business, and Applied Studies. You can browse our exhibition of peer-reviewed articles and participate in the excellence that IJMMT can offer.</p> <p> </p> <p><strong>International Journal of Multidisciplinary in Management and Tourism (IJMMT)</strong></p> <p><strong>Journal Abbreviation: </strong>Inte Mana Tour</p> <p><strong>Online ISSN:</strong> 2730-3306 (Online)</p> <p><strong>Start Year:</strong> 2017</p> <p><img src="blob:https://so03.tci-thaijo.org/f0187755-5b3e-4728-bc0b-a0978b469992" alt="" /></p> <p><strong>Editor-in-Chief</strong></p> <p>Somchai Damnoen</p> https://so03.tci-thaijo.org/index.php/ijmmt/article/view/276259 Social Media in Education 2024-04-24T12:59:18+07:00 Firouz Anaraki drfirouz@gmail.com Mohammadamin Dadras mohammadamin.dadras@stamford.edu Colin Arun Pinto colin.pinto@stamford.edu Tatphichar Manomat tatphichar.manomat@stamford.edu Mahdi Amirkhani mehdiamirkhani@yahoo.com <p>This article aimed to provide educators and students with an opportunity to engage learners in the online classroom, as well as to support development of learner skills and competencies using social media. Social media is basically a structure that consists of individuals, communities, companies, organizations or classes in universities with similar interests, attitudes, values, lifestyles, visions, friendships, and learning objectives in the field of online learning, this structure can be used in various ways and through a number of tools. This paper tries to study some of the popular social media such as Facebook, X, LinkedIn, and YouTube and see how they could be utilized in e-Learning.</p> 2024-09-02T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Management and Tourism https://so03.tci-thaijo.org/index.php/ijmmt/article/view/274014 The Spirit of “Art Deco Movement” in Fuzhou Area of China is Integrated into Lacquer Accessories 2024-01-06T09:18:56+07:00 Xiaohua Lin 120540961@qq.com Pitiwat Somthai psomthai@hotmail.com Panu Suaysuwan panu_tao@hotmail.com <p>Lacquer art in the process of production also injected the author's thoughts and emotions, giving personality spiritual connotation, so that it is rich in artistic beauty. In Chinese history, "lacquer" has already gone beyond the category of "thing" and become a part of spirit. In classical aesthetics, "lacquer" is reflected in the effect of people on "lacquer", which expresses individual learning and mood. In terms of modern aesthetics, lacquer art is related to contemporary cultural context, Chinese survival experience and individual spiritual wisdom. The application of lacquer art by Western artists in "Art Deco" pays attention to the luxurious decorative effect, but also pays attention to the expression techniques of modernism, especially the use of modern materials in classical forms. Whether it is in the color combination, pattern pattern, modeling combination, or in the design concept and the integration of multi-culture art, it has brought new application design methods and design ideas to the modern Chinese lacquer art. This Article aimed to study (1) the cultural overview of Chinese lacquer art and the "spiritual beauty" in lacquer art; (2) The performance theme and pattern decoration characteristics of the lacquer ware in Fuzhou area; (3) The aesthetic characteristics of the decorative art movement, and summarize the color types and characteristics, modeling characteristics, pattern types and characteristics of decorative art; On the basis of the above research, the decorative characteristics of Fuzhou area paint art combined with the patterns, shapes and colors of different artistic styles of "Art Deco movement" are applied to the design of current Chinese accessories, which can not only inherit this traditional arts and crafts, but also find a design method that can integrate Chinese national characteristics for the current Chinese accessories.</p> 2024-06-30T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Management and Tourism https://so03.tci-thaijo.org/index.php/ijmmt/article/view/280655 Assessing Hospital Logistics Preparedness During the Outbreak of Covid-19 : A Study of Thai Public Hospitals in Remote Areas 2024-08-22T08:15:31+07:00 Narat Hasachoo narat.has@mfu.ac.th Pornwasin Sirisawat pornwasin.sir@mfu.ac.th Tipavinee Suwanwong Rodbundith tipavinee.suw@mfu.ac.th Nattaphon Rangsaritvorakarn nattaphon.ran@mfu.ac.th <p>The hospital logistics operation is not about transportation; it's an entire operation that efficiently links two primary hospital operations, <em>clinical </em>and <em>non-clinical services</em>, aiming at the highest patient safety with a minimum total cost. The system is more complicated than it might seem, especially for Thai public hospitals in remote areas because of its location constraint. This paper aimed to assess the internal hospital logistics preparedness of 15 Thai public hospitals in remote locations of border cities in Thailand by using the World Health Organization's hospital readiness checklist for the COVID-19 guidebook. In-depth interviews and onsite operation observations were conducted at the hospitals during the rapid rise of the Omicron variant in Thailand. The result found a low preparedness score in five out of eight dimensions, including logistics coordination, IT, inventory management, forecasting, purchasing, storage area, transportation, and essential support services. Details of how the hospital prepared in each dimension are also discussed. The major contribution of this paper is exploring the challenges of public hospital internal logistics operations when implementing the recommended action by WHO, which received less attention from researchers compared to the study of hospitals in urban areas.</p> 2024-12-03T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Management and Tourism https://so03.tci-thaijo.org/index.php/ijmmt/article/view/279372 Factors Affecting Hospitals Employee Performance in Taian City, The People's Republic of China 2024-07-23T10:05:04+07:00 Guo Ying rose6441102007@163.com Buraporn Kumboon burapornkumboon@gmail.com Suchart Prakthayanon suchart.prak@bkkthon.ac.th Thananwarin Kositkanin chonkanok_ple@hotmail.com <p>Working in every organization requires success and achieving the goals that have been set. Quality human resource management therefore It is very important to bring success. Organizations and every organization will give the importance of leadership by Seeking new ways to develop personnel to be a good leader with ethics, patience, and sacrifice. Behave as a good example for your followers. This article is a research article have a purpose (1) To study factors affecting the work performance of hospital employees in Taian city, the People's Republic of China. (2) To development hospitals employee performance in Taian city, the People's Republic of China. The population is 30,681 employees from 105 hospitals in Taian. Using a questionnaire as a tool to collect data. The statistical methods used in data analysis for quantitative research include descriptive statistical analysis, correlation analysis, factor analysis and structural equation modeling. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows; Factors affecting the performance of hospital employees in Taian City People's Republic of China is Transformational leadership, organizational justice, and internal motivation all have an important impact on employee performance. It was found that modeling transformational leadership behavior has a positive impact on improving employee performance. in actual work A supervisor is one of the people employees have the most contact with. Hospital leaders need to have quite a high level of morality. dare to take responsibility and set an example for the employees they lead. Leaders should also pay attention to the process of interacting with employees and set an example for their employees. The results show that all four dimensions of organizational justice and all five dimensions of intrinsic motivation have a direct positive impact on employee performance.</p> 2024-12-04T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Management and Tourism https://so03.tci-thaijo.org/index.php/ijmmt/article/view/277575 Causal Factors Influencing to Business Operation on Human Capital in Heilongjiang Province 2024-05-23T11:22:16+07:00 Shujun Wan 187294696@qq.com Siriporn Sajjanand ssajjanand@gmail.com Supattra Chantanasiri 2406651@gmail.com Thananwarin Kositkaninfor chonkanok_ple@hotmail.com <p>This research article studies the causal factors affecting business performance on human capital in Heilongjiang Province, identifies and analyzes the underlying factors of population decline and personnel outflow in Heilongjiang Province, with the objectives of this research study were: (1) To identify and analyze factors behind population decline and talent outflow in Heilongjiang province. (2) To examine key aspects that impact business operations and management in Heilongjiang enterprises. (3) To recommend policy measures that Heilongjiang province can implement. This mixed-methods study investigated the causal factors influencing business operations through human capital in Heilongjiang Province, China. For the quantitative component, a simple random sample of 400 individuals was drawn from the 31.85 million population using Taro Yamane's formula with a 5% margin of error, and survey data was collected through questionnaires. The qualitative component involved in-depth interviews face to face with several key questions, including government officials, business managers, and university faculty. The research results were found as follows; (1) The population decrease in Heilongjiang was primarily due to large-scale immigration, driven by factors associated with the area of origin, the area of destination, intervening obstacles, and personal factors. The population loss had subsequently influenced local government policies and motivation factors, which then impacted the operations of local enterprises. (2) Structural equation modeling (SEM) analysis demonstrated that the decision to migrate, local government policies, and motivation factors affecting expectations had a positive direct influence on business operations in human capital. The overall SEM model exhibited a good fit, indicating the robustness of the proposed causal relationships. (3) Policy measures informed by research can address the serious human capital challenge facing businesses in Heilongjiang. Local governments should facilitate talent mobility through favorable policies, infrastructure upgrades, and incentives. Businesses must prioritize human resources - controlling costs while offering career growth and competitive compensation to boost productivity and innovation. Strengthening coordination among stakeholders is crucial to balance interests, enable orderly population movement, and foster regional development. Understanding population dynamics, refining regulations, and removing migration barriers can promote rational mobility.</p> <p>The theoretical models used to analyze business performance in human capital include migration decision, local government policy theory, and expectancy-related motivation theory. In addition, this study can be used to optimize Heilongjiang's strategic emerging industries.</p> 2024-12-05T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Management and Tourism https://so03.tci-thaijo.org/index.php/ijmmt/article/view/282450 The Two-Way Influencing Mechanism Between Corporate Governance Structure and Equity Market Performance in China’s Health and Tourism Industry 2024-10-16T09:11:37+07:00 Miaomiao Gu miaomiaogu763@gmail.com Winitra Leelapattana w.leelapattana@gmail.com Chin-Fa Tsai cftsai@mail.ncyu.edu.tw Suthira Sitthikun suthira.sit@gmail.com <p>This article aimed to study the interactive relationship between corporate governance structure and equity market performance. The China Securities Regulatory Commission (CSRC) classifies listed companies in the A-share market into different industries, each of which represents a different field of economic activity. One of these industries is the health and tourism industry. The sample for this study includes seven Chinese listed companies in the health and tourism industry. Data were collected through interviews and analysed qualitatively. The research results are as follows:</p> <p><span style="font-size: 0.875rem;">1. A strong governance structure can effectively reduce investors' expected risk for stock investments. This risk reduction can be attributed to several key elements of corporate governance, including transparent decision-making processes, clear accountability, and effective risk management mechanisms.</span></p> <p><span style="font-size: 0.875rem;">2. Empirical evidence further confirms the direct link between the quality of corporate governance and the financial health of firms. Firms with sound governance structures not only enhance their attractiveness to investors but may also increase stock returns.</span></p> <p><span style="font-size: 0.875rem;">3. The empirical study of Chinese listed companies in the health and tourism industry specifically points out that good corporate governance is not only a determining factor in achieving financial success, but that it can indeed lead to positive results.</span></p> <p>The findings emphasize the importance of prioritizing and continuously improving corporate governance, which is beneficial for both the company and its stakeholders. By ensuring a sound governance structure, companies can better manage risks, increase transparency, enhance market trust and ultimately achieve long-term financial soundness and growth.</p> 2024-12-10T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Management and Tourism