International Journal of Multidisciplinary in Management and Tourism

Outcome-based Program Design for a Business English Syllabus in the Post-Pandemic Era

2023-12-08T11:35:55+07:00

Developing a fulfilling and comprehensive syllabus appears to be the prerequisite of any quality and well-balanced language program. It is a challenging task that many ESP (English for Specific Purposes) have to encounter at some point in their professional life. This paper is written to show the development of a Business English syllabus which can draw on information obtained from some recent alumni of the Business English program on the basis of needs analysis, a useful approach that can be effortlessly transferred. The focus will be placed on actual students’ needs pertinent to the circumstances where students practically need English language skills and a threshold when students’ learning outcomes reign supreme. It was concluded that by organizing a curriculum in an educational system around what is necessary for the students to be able to achieve would fulfill skills and knowhow they truly need in the real professional life, and yet the implementation of the revised syllabus needs further investigation to ascertain its spiraling, positive expected outcomes.

The Purchase Intention of E-Commerce Live Broadcast Consumers and Its Influencing Factors Based on SOR Theory - Mediated by Perceived Value and Consumption Release

2023-07-24T00:51:53+07:00

In the current situation, the internet can be accessed easily and conveniently. Organizations have adapted to reach consumers quickly, including selling products and services to customers. This article aimed to study 1) the impact of the incentive mechanism, perceived value, demand release, and purchase intention of live-streaming consumers on live-streaming e-commerce platforms and 2) the factors of motivation and purchase intent of consumers on live e-commerce platforms. This is mixed research The analysis of basic data adopts content such as frequency, percentage, mean, standard deviation, etc. and the second part is model analysis, which uses structural equation statistical analysis. The research results were found as follows;

1. The results showed that Most of the respondents were female (62.26 %), aged 18-22 (68.55 %), had a bachelor's degree (84.28 %), and had an average monthly income of less than 230 yuan. (72.33 %).

2. The results showed that the motivation factor and the consumer purchase intent factor positively affected consumers' online purchases through live streaming.

The Historical Development and Site Value of the Imperial Porcelain Factory in Jingdezhen, China

2023-12-12T13:23:42+07:00

Located in Jingdezhen, Jiangxi, China, the Imperial Porcelain Factory is the longest-running, largest, and most exquisite official kiln factory in Chinese history. Its ruins are also the official kiln ruins with the largest number of relics discovered in China, the richest variety, and the most complete preservation of ruins. After years of conservation and development, the ruins of the imperial porcelain factory were transformed into a national archaeological site park in 2013, which entered a new stage in the protection and utilization of cultural heritage. In 2019, Jingdezhen City integrated cultural heritage resources with the ruins of the imperial porcelain factory as the core. It began the World Cultural Heritage application process, which is currently under active promotion. Based on documentary research methods, this study collects relevant data, sorts out the historical development of the imperial porcelain factory site, and discusses the value content of the imperial porcelain factory site through qualitative analysis. In terms of the research results, the historical development of the Imperial Porcelain Factory is outlined in various stages, and the value content of the ruins is analyzed and summarized from three aspects of history and culture, scientific research and archaeology, and tourism economy, to provide reliable theoretical support and data assistance for subsequent related research.

Causal Factors Affecting Competitive Advantages of Tourism in Jiangxi Province the People’s Republic of China

2023-08-28T23:33:59+07:00

This Article aimed to study (1) the problem of tourism, (2) causal factors affecting competitive advantage of tourism and (3) propose and suggest tourism in Jiangxi Province the People’s Republic of China. Qualitative research, the sample group was 8 managers of tourism enterprises by purposive selection. Quantitative research, the sample group was 400 employees of tourism enterprises by simple random. The instrument for collecting data ware in-depth interviews and questionnaires. The data analysis used descriptive statistical analysis and Structural Equation Modeling. The research results were found as follows;

1. Jiangxi tourist attractions have the following problems: in terms of tourist attraction, the infrastructure needs to be improved, and some red tourism resources are short of experiential tourism and other highly participatory tourism models. In terms of tourism marketing and promotion strategies, the level of marketing personnel of some tourism enterprises such as souvenir shops needs to be improved, and the new media marketing methods of some well-known scenic spots need to be strengthened. In terms of government policy, the government needs to strengthen the restoration of cultural heritage and strengthen the integration of the cultural tourism industry.

2. Factors that affect the competitive advantage of Jiangxi’s tourism industry include tourism potential, tourism marketing and promotion strategies, and government policies.

3. Suggestions on improving the competitive advantage of tourism in Jiangxi Province People’s Republic of China. It is found that it is necessary to strengthen the experience of red tourism and enhance the attractiveness of tourism; introduce cutting-edge technology and upgrade infrastructure services; develop smart tourism and establish and improve smart marketing and marketing Mechanism; strengthen the construction of tourism talent team, comprehensively improve the service quality of tourism; introduce social funds to promote the restoration of cultural heritage; improve the cultural integration mechanism, give full play to the leading role of the government.

Supply Policy Implication of Public Cultural Services in Urban Communities from The Perspective of Overall Governance: A Case Study Take Zhanjiang Community

2023-09-05T12:38:21+07:00

Urban public service is an important issue for government policy that should be understood by the public and should be coordinated with regulatory agencies and decentralized between different levels of government. Take care of public community cultural services because it matches the theory of holistic governance. This article aimed to 1) study the information of the people using the public cultural services of Zhanjing community and 2) study satisfaction in using public cultural services of communities in Zhanjing City. The study used representatives of three communities in Chikan District, Xiashan District, and Mazhang District from the four administrative regions of Zhanjiang Province, selected as R&D centers. A sample size of 900 people was used, with 884 questionnaires returned, the data collection tool is a questionnaire. In this study, the researchers used statistical methods to conduct basic statistics on the data, such as percentage, mean, standard deviation, and one-way analysis of varied. The research results were found as follows;

1. The respondents' personal information found that most of them were 586 females, and 298 males, with an average age of 21-30 years, most of them undergraduate education, 364 people, and most were students.

2. Most respondents are satisfied with community public cultural facilities and have a good attitude towards government public cultural facilities.

Ecological Village of Dongqing Water Town: Identity Change and Management Model of Dong Ethnic Village in Yinshui, China

2023-12-27T13:50:49+07:00

The ecological village of Dongqing Water Town in Yingshui Dong Village is located in Longsheng County, Guangxi Province, which is a typical representative of the Dong ethnic village landscape in Longsheng. The environmental characteristics and climatic conditions of Longsheng area, which are mountainous, forested and rainy, have formed a water town terrace landscape that reflects each other with "mountains, green forests, terraces, and villages". In April 2018, at the fifth global important agricultural culture international forum, Longsheng area was awarded the title of "Global Important Agricultural Cultural Heritage". This study takes the ecological village of Yingshui Dong Village as an entry point, and uses various methods such as literature research, field investigation, case study and interdisciplinary research to study the challenges and opportunities faced by the Dong ethnic ecological village and its traditional cultural arts under the impact of modern science and technology and economic and cultural development; it studies the effective measures taken by the state, local governments and villages to cope with the development dilemma, including how to protect and inherit intangible cultural heritage; how to scientifically construct and manage ecological villages, realize the cooperation and co-construction of "school-museum-village" and interdisciplinary research and management; how to strive to create and build a cultural space model of ecological village of Dongqing Water Town that links the development of "static spatial landscape culture" and "dynamic custom culture". These measures provide reference and theoretical basis for cooperatively creating a national characteristic spatial cultural management system and promoting the political, economic, cultural and tourism development of ethnic regions.

The spirit of "Art Deco movement" in Fuzhou area of China is integrated into lacquer accessories

2024-01-06T09:18:56+07:00

Lacquer art in the process of production also injected the author's thoughts and emotions, giving personality spiritual connotation, so that it is rich in artistic beauty. In Chinese history, "lacquer" has already gone beyond the category of "thing" and become a part of spirit. In classical aesthetics, "lacquer" is reflected in the effect of people on "lacquer", which expresses individual learning and mood. In terms of modern aesthetics, lacquer art is related to contemporary cultural context, Chinese survival experience and individual spiritual wisdom. The application of lacquer art by Western artists in "Art Deco" pays attention to the luxurious decorative effect, but also pays attention to the expression techniques of modernism, especially the use of modern materials in classical forms. Whether it is in the color combination, pattern pattern, modeling combination, or in the design concept and the integration of multi-culture art, it has brought new application design methods and design ideas to the modern Chinese lacquer art. This Article aimed to study (1) the cultural overview of Chinese lacquer art and the "spiritual beauty" in lacquer art; (2) The performance theme and pattern decoration characteristics of the lacquer ware in Fuzhou area; (3) The aesthetic characteristics of the decorative art movement, and summarize the color types and characteristics, modeling characteristics, pattern types and characteristics of decorative art;On the basis of the above research, the decorative characteristics of Fuzhou area paint art combined with the patterns, shapes and colors of different artistic styles of "Art Deco movement" are applied to the design of current Chinese accessories, which can not only inherit this traditional arts and crafts, but also find a design method that can integrate Chinese national characteristics for the current Chinese accessories.

The Model of Factors that Influence the Intention of Purchasing Agricultural Products Online in Fujian Province, the People’s Republic of China

2023-09-19T18:17:52+07:00

This article aimed 1) to study and examine the coherence of the model with the empirical data of the model of factors that influence the intention of purchasing agricultural products online in the Fujian province. And 2) to develop a model of factors that influence the intention of purchasing agricultural products online in the Fujian province. Quantitative research, the sample was agricultural product consumers in Fujian region. They were selected by the snowball sampling method. Qualitative research, the researchers analyzed the results of the collected data and selected 10 groups with experience in purchasing agricultural products in Fujian region using the target interview method. The instruments for collecting data were questionnaires and in-depth interviews. Analyze quantitative data using statistics such as frequency, mean, and standard deviation correlation analysis and structural equation modeling to be used in the final analysis of intentions to purchase agricultural products. Qualitative data were used in document research to analyze and synthesize the data and write a descriptive narrative. The research results were found as follows;

the intention to purchase agricultural products online in Fujian Province is influenced by multiple factors. Firstly, consumers' personal characteristics have a certain impact on their online purchasing intentions. Secondly, consumers' cognitive factors, including their awareness of online procurement and the quality of agricultural products, also have an impact on their intentions. Thirdly, consumers' attitudes and behavioral habits can also have an impact on their intentions. Finally, market environment and policy factors may also have an impact on consumer intentions, such as price levels and the development of agricultural supply chains.
2. the "Fujian Province Agricultural Products Online Procurement Intention Factors Model", the model provides theoretical support and decision-making reference for the development of agricultural e-commerce and the optimization of agricultural supply chain in Fujian Province.

Farmers’ Entrepreneurship: Willingness, Behavior and Performance of Hunan Province Central China

2023-10-23T06:51:56+07:00

This Article aimed 1) to study the influencing factors of farmers' entrepreneurial performance in Hunan Province, 2) to analyse the impact of entrepreneurial willingness on entrepreneurial behaviour and entrepreneurial performance of farmers in Hunan Province and 3) to propose policy recommendations to promote farmers' entrepreneurial performance in Hunan Province. This study was conducted through a combination of qualitative and quantitative research. In the quantitative part, the sample was 400 peasant entrepreneurs in Hunan Province. They were selected by simple method, sent questionnaires to the farmer entrepreneurs in Hunan Province through questionnaire star, WeChat, QQ and email. Regarding the qualitative analysis, the sample consisted of 10 people, including 5 farmer entrepreneurs and 5 Ph.D.s in management who have been working in farmer entrepreneurship for many years. The instrument for collecting data has 2 types: questionnaires and in-depth interviews. Analysis data by percentage, mean, and standard deviation. And content analysis. The research results were found as follows;

1. The influencing factors of farmers' entrepreneurial performance in Hunan Province is Entrepreneurial behavior includes entrepreneurial team, entrepreneurial resources and entrepreneurial opportunities. 2. Entrepreneurial willingness has a direct positive effect on farmers' entrepreneurial behavior in terms of entrepreneurial opportunities, entrepreneurial resources and entrepreneurial teams. But entrepreneurial willingness will have an indirect positive effect on farmers' entrepreneurial performance through entrepreneurial behavior.3. Based on the findings of the study, countermeasures to promote farmers' entrepreneurship in their hometowns are proposed: 1) Guide and support female entrepreneurship. 2) Emphasize entrepreneurship training and education. 3) Improve farmers' entrepreneurial willingness. 4) Enhance farmers' entrepreneurial behavior. And 5) Encourage multiple forms of entrepreneurship.

The Effects of Production-Oriented Approach on Chinese Vocational College Students’ English Speaking Ability

2024-01-29T09:49:08+07:00

This study aimed to 1) explore whether Production-Oriented Approach in teaching speaking English in higher education could improve the Chinese vocational college students' speaking ability; and 2) investigate whether Chinese college students were satisfied with Production-Oriented Approach for oral English lessons. The study was conducted at a Chinese vocational college in Yunnan province, China. The quasi-experimental group of 48 students was selected by convenience sampling method. The instruments adopted in the study consisted of the Pre/Post-Test and a satisfaction questionnaire. The Pre/Post Test result revealed a significant improvement of the Chinese vocational college students' speaking ability scores in the five parts of fluency, pronunciation, grammar, vocabulary and content (P< 0.05). The questionnaire data analysis indicated that the students were satisfied with the Production-Oriented Approach in teaching and learning English speaking at the level of 'Agree' (X=3.880/SD-1.188). Thus, it is recommended the teachers should pay attention to the influence of students' interest and attitude towards language learning, students learning strategies under the guidance of the production-oriented approach as well as the exploration of teacher-student interaction.

Service Quality Improvement and Brand Image of Kulangsu Scenic Spot in Xiamen City

2023-09-21T11:30:52+07:00

Tourism can generate income for every country around the world that has its own unique points of interest. It will make people interested in traveling in that country. Creating a good impression is therefore an issue that every country should focus on.

This Article aimed to study 1) To study personal factors affecting the improvement of service quality at Ku Lang Su Scenic Area Spot in Xiamen city 2) To analyze the direct and indirect of the factors affecting service quality improvement and brand image of Kulangsu scenic spot in Xiamen city 3) To construct a model to enhance the customer satisfaction and repeat rate of Kulangsu Scenic Spot in Xiamen city. This study is a mixed methods study. and quantitative studies use convenience sampling. The sample group consisted of 560 tourists who visited the Ku Lang Su scenic spot.The tool used to collect data was a questionnaire survey. Statistical data used in this study include percentage, mean, and standard deviation. The research results were found as follows;

1. Personal information of respondents Most of them are female, 292 people. Most of them have an average age of 18-24 years, 264 people. Their education is at the bachelor's level, 350 people have a career as a student, 249 people have an income of less than 2000yuan.
2. The building of brand image has a strong positive correlation with the satisfaction of tourists to the intention of re-visiting and recommending them
3. The improvement of service quality has a strong positive correlation with tourists' satisfaction to their intention to visit again

Qualitative research results found that service quality has a positive impact on brand image and customer satisfaction from the perspective of improving service quality and building brand image.

Exploration of Chinese Novice Teachers' Teaching Practices and Questioning in Teaching English Reading Classes

2024-02-09T14:13:36+07:00

This Article aimed to study (1) explore Chinese novice English teachers' teaching practices in English reading comprehension classes (2) analyze the types of questions used by Chinese novice English teachers in English reading comprehension classes, the sample was five novice teachers from Yunnan Province, China. They were selected by purposive sampling method from the research population of 22 teachers. the instrument for collecting data was classroom observation checklists of 10 lessons of, 5 lesson plans and 5 teacher journals. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

1. In teaching practices, Chinese novice English teachers clearly communicated their teaching objectives, effectively focused on reading content, teaching resources, and had strong reflective abilities. However, deficiencies were found in diversifying teaching methods, teacher-student interaction, extended and independent learning.

2. Chinese novice English teachers used a high proportion of low-level cognitive questions (PCT=76%) and a lack of attention to high-level cognitive questions (PCT=34%). The PCT of each cognitive level was: Remember (40%); Understand (31%); Analyze (11%); Evaluate (10%); Apply (5%); Create (3%).

Study of Artworks from the Sukhothai Period in Thailand and the Yuan and Song Periods in China to Create Visual Artworks

2023-12-08T11:26:48+07:00

This study aims to demonstrate the unique artistic style of illustration and a deep understanding and appreciation of these cultures through the fusion of Buddhist art from the Sukhothai period in Thailand and ink and landscape paintings from the Yuan and Song periods in China.Buddhist art of the Sukhothai period emphasizes the solemnity and sanctity of religious beliefs through the vivid display of Buddhist elements. Meanwhile, the ink and landscape paintings of the Yuan and Song dynasties add color to the illustrations, presenting natural and emotional expressions. The fusion of these two styles represents the harmonious coexistence of multiple cultures, emphasizing the complementarity and integration between different eras and cultures. Through this fusion of cultures, the illustrations provide viewers with a profound cultural experience, inspiring them to think about history and cultural heritage.

The results of this study highlight the artistic and cultural value of Buddhist art from the Sukhothai period and ink landscape paintings from the Yuan and Song periods. This integration represents a deep understanding and appreciation of different cultural and artistic periods, blending the essence of different eras and further enriching the diversity of art.