[1]
W. Fang, B. Kumboon, S. Prakthayanon, and S. Karaweak, “The Purchase Intention of E-Commerce Live Broadcast Consumers and Its Influencing Factors Based on SOR Theory - Mediated by Perceived Value and Consumption Release”, Inte Mana Tour, vol. 8, no. 1, pp. 1–12, Jun. 2024.