FANG, W.; KUMBOON, B.; PRAKTHAYANON, S.; KARAWEAK , S. The Purchase Intention of E-Commerce Live Broadcast Consumers and Its Influencing Factors Based on SOR Theory - Mediated by Perceived Value and Consumption Release. International Journal of Multidisciplinary in Management and Tourism, [S. l.], v. 8, n. 1, p. 1–12, 2024. DOI: 10.14456/ijmmt.2024.1. Disponível em: https://so03.tci-thaijo.org/index.php/ijmmt/article/view/270474. Acesso em: 29 aug. 2026.