Journal of Industrial Business Administration

Relationship between Capital Structure and Performance of Listed Companies on the Stock Exchange of Thailand: A Comparative Study of Consumer Products Industry and Agro & Food Industry

Sirinuch Nimtrakoon — 2026-06-01

This study aims to examine the relationship between capital structure and performance of companies listed on the Stock Exchange of Thailand in consumer products industry and the agro & food industry and compare those relationships between two industries. The data was collected from 113 companies during 2561-2565 B.E., resulting in 348 samples in total. The data analysis consisted of descriptive statistical analysis and inferential statistics analysis including correlation analysis and multiple regression analysis. The results found that return on assets (ROA), return on equity (ROE) and firm value (Tobin's Q) are negatively related to the capital structure measured by debt-to-asses (DA) and debt-to-equity (DE) ratio. A comparative study found that the relationship between ROA and DE as well as the relationship between ROE and capital structure measured by DA and DE of consumer products industry were significantly higher than those of agro & food industry. However, the relationships between Tobin's Q and DA and DE of two industries were not significantly different.

Green Sustainable Distribution Drop in Community System in Case of Nong Ha Tawan Tok Village, Mueang Lampang

Panjaporn Jantawong — 2026-06-01

This study aims to analyze the distribution system for community-based goods and to design a sustainable green distribution system in case of Nong Ha Tawan Tok Village, Mueang Lampang. A purposive sampling method was employed to select key stakeholders across supply chain. Data collection tools included in-depth interviews, participant and non-participant observation, focus group, SCOR Model and green logistics principles. The findings indicate that the distribution system should integrate green logistics communication to minimize environmental impact. This involves the strategic use of information and communication technologies to manage data and facilitate real-time communication. Inventory planning should be driven by customer demand data across time periods to reduce waste and better manage demand fluctuations. Moreover, the system should emphasize renewable energy, recycling, and systematic waste management, along with energy-efficient route planning and the use of environmentally friendly vehicles. Emphasis should also be placed on the distribution of local products and the development of regional logistics networks connecting local producers and retailers. Eco-friendly packaging should be prioritized throughout the product lifecycle from production to use. The green distribution system developed in this study can serve as a guideline to reduce transportation and inventory management costs, decrease emissions and packaging waste and create collaborative networks among producers, distributors, and consumers, thereby enabling the community to achieve more sustainable distribution system.

Potential Assessment of Community Tourism Management in Chiang Saen Ancient City, Chiang Rai

Pongpipat Sanedee — 2026-06-01

This study aimed to: 1) examine the current tourism situation in Chiang Saen ancient city, Chiang Rai 2) assess the potential assessment of community tourism management in Chiang Saen ancient city, Chiang Rai and 3) compare the tourism situation and potential of management in Chiang Saen ancient city, Chiang Rai. The sample consisted of 400 residents living within the ancient city area of Chiang Saen, Chiang Rai province, selected using random sampling. Data were collected using a tourism management potential assessment questionnaire. The instrument was tested for content validity and reliability, yielding a Cronbach’s alpha coefficient of 0.94. Data analysis was conducted using both descriptive and inferential statistics, including percentage, mean, standard deviation, t-test, and one-way analysis of variance (F-test). The findings revealed that: 1) Respondents of different age groups had significantly different perceptions regarding key tourist attractions or points of interest in Chiang Saen. Additionally, respondents with different ages and occupations perceived the involvement of tourism-related agencies in the community differently. 2) Respondents with different educational backgrounds had significantly different views on the adequacy of tourism-related facilities. Furthermore, those with different occupations perceived the suitability of location and accessibility of tourism infrastructure differently, with statistical significance at the 0.05 level.

Improving Academic Achievement in Budgeting Through Digital Learning Using Spreadsheet Programs for Students of the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Tak

Yuparat Chunkeaw — 2026-06-01

This research aims to study the academic achievement in budgeting through digital learning using spreadsheet programs for students of the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Tak, and to examine their satisfaction with digital learning using spreadsheet programs. The research instruments included tests and questionnaires. The sample of 60 participants were selected using purposive sampling and the statistical analyses included percentages, means, standard deviations, and content analysis. The study found that: 1) post-test scores in budgeting through digital learning using spreadsheet software were significantly higher than pre-test scores at the 0.05 statistical significance level for students in the Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Tak and 2) The satisfaction assessment had a content validity index between 0.68-0.84, and students were most satisfied with the overall digital learning using spreadsheet software (x ̅=4.66, S.D.=0.12). Considering each aspect in detail of the highest satisfaction, part 1 about the process and steps of the budgeting system found that students were most satisfied with the system's ability to facilitate, speed up and organize the budgeting process (x ̅= 4.79, S.D.=0.41). Part 2 about The presentation of content through the budgeting system found that students were most satisfied with the system's ability to explain the budgeting process in detail and in an easy-to-understand manner (x ̅=4.79, S.D.=0.63). Part 3 about the efficiency of the budgeting system found that the students were most satisfied with the system's ability to support multiple users simultaneously (x ̅=4.79, S.D.= 0.41), respectively.

This research is expected to be beneficial in supporting the adoption of technology in higher education teaching to align with the changes in the digital age and help students gain a practical understanding, enabling them to apply budgeting knowledge in real-world situations. It will help improve students' academic achievement in budgeting through digital learning and serve as a guideline for developing digital teaching models for instructors in related courses.

Factors affecting decision marking on pursuing students a bachelor’s degree of freshmen in King Mongkut’s University of Technology North Bangkok, Prachinburi Campus

Sasikan Srikhumkao — 2026-06-01

This research is a survey research objective is to study the factors influencing student’s decision to enroll and compare the differences in these factors among first-year undergraduate students at King Mongkut's University of Technology North Bangkok, Prachinburi Campus. The factors examined in this study included: university image, location and facilities, public relations, personnel/staff, and curriculum and instructional management. The sample size is 270 first-year undergraduate student’s samples, using a stratified random sampling method that includes simple random sampling. The data collection tool utilized in this research is a questionnaire that was evaluated by experts. The data analysis employed descriptive and inferential statistics. The finding indicates that university image was the factor with the highest level of influence (X ̅=4.21, S.D.=0.67), followed by personnel/staff, curriculum and instructional management, and location and facilities. The factor demonstrating the least influence was public relations (X ̅=3.57, S.D.=0.81). The comparison of the factors influencing student’s decisions to enroll when classified by general information, the following results show that, when categorized by Gender there was no significant overall difference though one item differed significantly. Faculty of study there was significant overall difference though three items differed significantly. Prior Educational Qualification there was significant overall difference though five items differed significantly. Previous Educational Institution there was significant overall difference though four items differed significantly, and Domicile/Region of Residence there was no significant overall difference though two items differed significantly with a statistical significance level of 0.05.

A Structural Equation Model of the Perceived Annoyance of Cookie Consent on Brand Trust and Online Purchase Intention

kunnika Jakor — 2026-06-01

This research aimed to study the perceived annoyance of cookie consent and its impact on brand trust and online purchase intention. This quantitative study utilized a questionnaire developed from a literature review and collected data from a sample of 287 individuals who purchased goods or services online using cookie consent. The model demonstrated empirical fit (χ²/df = 2.514, CFI = 0.90, TLI = 0.90, IFI = 0.973, RMSEA = 0.073) and was analyzed using Structural Equation Modeling (SEM). The results showed that perceived annoyance did not have a direct or indirect influence on brand trust and purchase intention. However, brand trust had a significant positive influence on purchase intention (β = 0.718, p < .001), indicating that brand trust remains the most important driver of online purchasing behavior. Therefore, building and maintaining brand trust yields more significant results than focusing solely on reducing consumer annoyance. Businesses and marketers can utilize these research findings to develop and support brand trust-building strategies to increase the likelihood of repeat purchases among online consumers in the long term.

Developing Asia-Pacific (APAC) Sales Excellence Engineering Plastics Business for Internal Strategy

Jirayut Monjagapate — 2026-06-01

This paper examines sales excellence development in the APAC engineering plastics business, where it is necessary to fortify the internal strategy with regard to understanding customer, market study, marketing alignment, relationship management and identifying opportunity. A mixed-method research design was used where 30 professionals in various APAC markets were selected to participate in the research based on a structured 5 in-depth question survey and qualitative discussions. The results show that the sales in organizations have an excellent customer knowledge and relationship management skills, but its business processes are still disjointed and more experience oriented. Qualitative insights are an essential part of market analysis and market segmentation, and there is little use of analytical tools and analytical framework based on internal data. Moreover, the alignment in sales and marketing is not uniform, which means that it should be better connected between strategic and implementation goals and company values. Another area that was not developed fully was cross-regional collaboration and intelligence sharing which restricted proactive market sensitizing and opportunity appraisal. The results of the study suggest the use of standardized analysis tools, strengthening cross-functional coordination, and institutionalizing customer intelligence training, strategic planning, and training in digital market sensing. All in all, the study will contribute to the picture of how APAC-based engineering of plastics organizations can go beyond relationship-based to insight-based, sales systems of strategic alignment that will help to sustain growth and regional competitiveness.

The Influence of Transformational Leadership on Employee Motivation, Job Satisfaction, and Performance in a Japanese Plastics Manufacturing Plant in the Wellglow Industrial Estate

Teerayuth Mekprasart — 2026-06-01

This study aimed to (1) examine the levels of transformational leadership, work motivation, job satisfaction, and employee performance, and (2) investigate the mediating role of job satisfaction in linking transformational leadership and work motivation to employee performance. The sample consisted of 200 employees working at a Japanese plastic manufacturing company located in the Wellgrow Industrial Estate. Based on the conceptual framework of Hair et al. (2006), a quantitative research design was employed. Data were collected through a questionnaire, which demonstrated an Index of Item-Objective Congruence (IOC) ranging from 0.67 to 1.00 and a reliability coefficient of 0.897. Descriptive statistics—frequency, percentage, mean, and standard deviation—were used, while inferential statistics were analyzed using Structural Equation Modeling (SEM) via SmartPLS software. The research results revealed that the level of transformational leadership was at a high level (x ̅=3.918, SD=0.863). Work motivation was also at a high level (x ̅=3.859, SD=0.867), followed by job satisfaction (x ̅=3.745, SD=0.932) and employee performance (x ̅=3.724, SD=0.943).The results of the structural equation model (SEM) analysis indicated that the factors with direct effects on employee performance were work motivation = 0.557***, job satisfaction= 0.312*** and transformational leadership (TL) = 0.130*. In addition, transformational leadership had a strong influence on work motivation = 0.888***. Transformational leadership also had indirect effects on employee performance = 0.316) and job satisfaction = 0.164.

Marketing Mix Factors Influencing Farmers’ Decision to Select Small–Medium Middlemen in Durian Export from Chumphon Province

Monsikan Kueprajong — 2026-06-01

This study aimed (1) to examine the importance level of marketing mix factors (Marketing Mix: 7Ps) influencing farmers’ selection of small–medium middlemen for durian export in Chumphon Province, and (2) to analyze the influence of each marketing mix factor on farmers’ decision-making. A quantitative research design was employed, collecting data from 398 durian farmers registered with the Department of Agricultural Extension in 2023. The sampling method was stratified random sampling, and the research instrument was a questionnaire validated for reliability and accuracy. Descriptive statistics (mean and standard deviation) and inferential statistics using multiple linear regression analysis were applied. The results revealed that five marketing mix factors significantly influenced farmers’ decisions to select middlemen at the 0.05 significance level, ranked by standardized coefficients (β) as follows: physical evidence (β=0.40), promotion (β=0.17), price (β=0.16), product (β=0.15), and people (β=-0.15). These five independent variables explained 33 % of the variance in decision-making (R² = 0.33) The findings highlight the importance of enhancing physical evidence, such as storage facilities, quality control, and transparency in trading operations, as well as developing effective promotional strategies to strengthen farmers’ trust and long-term relationships with small–medium middlemen. The results provide valuable insights for improving marketing strategies and sustainable collaboration within Thailand’s fruit export supply chain.

Logistics Factors Influencing Consumers' Decisions to Use Express Delivery Services: A Case Study of Mueang District, Surat Thani Province

Chompunoot Duangjan — 2026-06-01

This study aimed to analyze the logistics factors influencing consumers' decisions to use express delivery services in Mueang District, Surat Thani Province. Data were collected from 294 respondents selected through a purposive sampling technique and analyzed using descriptive statistics, including mean and standard deviation, as well as stepwise multiple regression analysis. The results revealed that consumers' overall perceptions of logistics-related factors ranged from a moderate to a high level. Four factors significantly influenced consumers' decisions to use express delivery services at the 0.05 significance level: product safety (β = 0.306), cost (β = 0.229), technology systems (β = 0.204), and delivery time (β = 0.136). Together, these variables explained 40.90% of the variance in consumers' decision-making. The findings indicate that product safety is the most influential factor affecting consumers' choice of express delivery service, followed by cost and technology utilization. Logistics service providers should prioritize strengthening product safety standards, investing in real-time parcel tracking technology, and optimizing cost structures to enhance consumer confidence, satisfaction, and loyalty.

Quality of Financial Report and Operational Effectiveness of Small and Medium Sized Hotel Enterprises in the Eastern Economic Corridor

Jirapan Choojan — 2026-06-02

The objectives of this research are to study the level and compare the quality of financial reports and operational effectiveness and to examine the relationship between quality of financial reports and operational effectiveness of small and medium-sized hotel enterprises (SMEs) in the Eastern Economic Corridor (EEC). Data was collected from financial statements during the years 2022, totally 667 sampled firms. Also, it was analyzed by the Modified Jones Model (1991) to measure the quality of financial information. The findings indicate that SME hotels in Chonburi province demonstrated the highest quality of financial report. Furthermore, firms with high-quality financial reports showed a tendency toward improved operational effectiveness. However, this relationship was not found to be statistically significant. Additionally, the study revealed that increasing discretionary accruals might be utilized as an earnings management tool to enhance perceived operational performance, potentially affecting the quality of financial information, the accuracy of users' decision-making, and the long-term competitive advantage of SME hotels.

FACTORS INFLUENCING THE DECISION TO PURSUE SPORTS SCIENCE AMONG HIGH SCHOOL STUDENTS

Kritsana Lakkhongkha — 2026-06-02

This research aimed to: 1) study factors influencing high school students' decision to pursue higher education in sports science; 2) analyze the relationships between personal factors, family factors, and environmental factors with their educational decision-making; and 3) assess the level of interest and motivation in studying sports science. The sample consisted of 400 high school students, selected through multi-stage sampling. The research instrument was a questionnaire with a reliability coefficient of 0.89. Statistical analyses included frequency, percentage, mean, standard deviation, correlation coefficient analysis, and multiple regression analysis.

The findings revealed that: 1) personal factors had the highest influence on decision-making, particularly in terms of personal interest in sports (M = 4.65) and career goals in sports (M = 4.60); 2) there were high positive correlations between personal factors and motivational factors (r = 0.685), as well as between personal factors and institutional image and reputation factors (r = 0.612); and 3) the sample group demonstrated a high overall motivation level (M = 4.32), with professional pride showing the highest mean (M = 4.42), followed by income opportunities (M = 4.38). Multiple regression analysis indicated that personal interest in sports, future career opportunities, and curriculum modernity collectively accounted for 68.5% of the variance in students' decision to pursue higher education in sports science.