Journal of Industrial Business Administration

Factors influencing consumer’s decision to purchase coffee beverages in Chiang Mai Province

ladda pinta — 2024-11-15

This research aimed to study the factors influencing consumers' decision to purchase coffee beverages in Chiang Mai Province. The population and sample consisted of people who had consumed coffee in Chiang Mai Province. The convenient sampling method resulted in a total of 400 samples. A questionnaire was used as the data collection tool. The statistics used in data analysis included percentages, averages, frequency distributions, standard deviations, and one-way analysis of variance. Multiple regression analysis was also employed to identify predictors and create a forecast equation using the Enter method. The results revealed that most respondents were female, aged 21-30 years, and students with a monthly income of 20,001-30,000 Baht. Regarding consumer behavior (6W1H), it was found that the most popular variety of coffee was Arabica, and cold coffee was the preferred type. The main reasons for consuming coffee were to rejuvenate and reduce sleepiness. The frequency of coffee consumption was 3-4 times per week, and the most common time for drinking coffee was between 12:01 and 13:00. The average cost per coffee purchase was 51-100 Baht. Friends or co-workers were found to be influential in the decision-making process. The results of the hypothesis testing found that different occupations affect the decision to drink coffee differently at the significance level of 0.05 for consumer behavior, including the type of coffee they drink. Purpose for drinking Frequency of drinking and cost of drinking Different factors affect coffee drinking decisions at the significance level of 0.05 and marketing mix factors. It involves the decision to drink coffee at a significance level of 0.05.

Factors Influencing Decision to Purchase Electric Passenger Cars (EV) of Population in Samut Sakhon Province

Sumalee Ramanust — 2024-12-15

The objectives of this research are 1) to study the level of factors regarding acceptance of technology, innovation, brand image, and decision to purchase electric passenger vehicles cars (EVs), 2) to study the brand image as the mediating factor linking the technology acceptance to the decision to purchase EV cars and 3) to study the brand image as the mediating factor linking the innovation to the decision to purchase EV cars. This research is quantitative using the questionnaires as a research tool. The sample was a group of 200 general individuals who use personal electric vehicles in the Samut Sakhon area under the concept of Hair et al., (2006) and using a simple random sampling method with an index of consistency between 0.67-1.00 for every person with the reliability value of 0.89. Statistics included descriptive statistics with frequency, percentage, mean, standard deviation, and inferential statistics using the structural equation analysis via the Smart PLS 3.0 program. It was found that the general individuals who use personal electric vehicles have a level of technology acceptance, innovation, brand image, and purchasing decisions with the overall average in every aspect. The mean values are 3.84, 3.95, 3.89, and 3.98 respectively and the standard deviations are 0.752, 0.761, 0.723, and 0.743, respectively. Acceptance of technology, innovation, and brand image are the factors that have a positive direct influence on purchasing decisions with values of 0.488, 0.381, and 0.246, respectively. In contrast, acceptance of technology and innovation have an indirect influence with values of 0.651 and 0.586, respectively.

Factors Affecting the Intention to Stay of Daily Employees in the Production Department: A Case Study of a Ready-to-eat Food Production and Distribution Company in Surat Thani Province

Surin Chumkaew — 2024-12-15

The company in this case study has encountered a significant challenge with a high turnover rate among daily wage employees in the production department. This issue has resulted in the company's inability to meet production deadlines and achieve predetermined output targets. Consequently, this research aimed to examine the relationships between organization-based self-esteem, job satisfaction, and affective organizational commitment with the intention to stay among daily employees. Additionally, it examines the predictive capability of these independent variables on the intention to stay. This quantitative study employed a sample of 125 Thai daily employees in the production department of a ready-to-eat food manufacturing and distribution company in Surat Thani province. Data were collected using questionnaires and analyzed using percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression analysis. The research findings revealed that 1) organizational-based self-esteem, job satisfaction, and affective organizational commitment were positively correlated with the intention to stay at a statistically significant level of .01 (r = .437, .545, and .419, respectively), and 2) job satisfaction and affective organizational commitment collectively predicted 36.8% of the intention to stay among daily employees, with statistical significance at the .001 level.

The effect of accounting practitioner development on readiness to work in the new government fiscal management information system (New GFMIS Thai) of central government agency personnel

Khunawalee Umpawa — 2024-12-15

This research aimed to 1) study the level of development of accounting practitioner in central government agencies that affects their readiness to work in Government Fiscal Management Information (New GFMIS Thai), 2) study the level of readiness to work in the New GFMIS Thai of accounting practitioner of central government agencies, and 3) study the effect of accounting practitioner development on readiness to work in the New GFMIS Thai of central government agency personnel. Data were collected via questionnaire from a total of 385 samples. Samples were accounting personnel of central government agencies. Data were analyzed with descriptive statistics, frequencies, percentages, means, and standard deviations. Research hypotheses were tested with multiple regression. The research results found that 1. The respondents work in an organization that has a good level of accounting practitioner development, 2. The respondents have a good level in readiness to work in the New GFMIS Thai, and 3. Accounting practitioner development in all aspects, namely ecosystem, skillsets, mindset and knowledge affect their readiness to work in the New GFMIS Thai at statistical level of 0.05. The research results lead to the development of guidelines for developing accounting practitioner in central government agencies to be ready and able to perform their duties efficiently.

A Competency-Based Framework for Developing Human Resources Related to Design Management and Business Development in the Digital Era

Pitisan Inthapichai — 2024-12-23

The research involves the use of both qualitative methodologies to establish a foundation database for curriculum development of interior design and Business Development in the digital era alongside the teaching-training improvement model and also as a study serves as a guide to crafting employee training programs to enhance job skills and capabilities. The objectives of this study are as follows: 1) To explore the knowledge, skills and attributes required for becoming high potential employees of the stated areas; 2) To introduce a curriculum development framework for universities producing graduates in these fields; and 3) To serve as a guide for creating HR training courses. The Delphi Technique of data collection was used to gain insights. In-depth interviews were conducted with 5 experts while surveys were carried out among 17 respondents, precisely the entrepreneurs, project coordinators, and interior design specialists. A competency was analyzed on Rating Scale by considering the Median (Mdn) and Interquartile Range (IQR) to consider the level of consistency of the variables. As results, the knowledge skills and attributes required for digital-era Interior Design Coordinators include 3 primary domains: Knowledge, comprising 31 sub-competencies; Skills, with 34 sub-competencies; and Personal Attributes, with 23 sub-competencies. The design and curriculum development for producing graduates with these competencies should be consistent with the Thai Qualification Framework for Higher Education. The 3 key competencies alongside their 88 sub-competencies should be integrated across programs, such as general education courses, specialized courses, non-specific elective courses as well as the cooperative education programs. As a guide for organizing training programs, a competency-based assessment of the comprehensive set of 88 sub-competencies should be carried out to identify the specific competencies required for training. These components are promote lifelong learning or informal learning opportunities, which would contribute to long-term career growth and continuous improvement.

The Causal Relationship Path Analysis of Operating Segments Profitability and All Operating Profitability Influencing Stock Price of Listed Companies in The Stock Exchange of Thailand

Piyaphisak Jearasukon — 2024-12-22

The purpose of this paper was to 1) the testify harmoniousness of structural relation model of the causal relationship of operating segments profitability and all operating profitability and stock price with empirical data. 2) To analyse direct, indirect and total influence of independence and dependence variables. This research uses financial statements data of 1,137 samples (379 firms multiplied by 3 years) from listed companies in The Stock Exchange of Thailand from, 2017 to 2023 and data were analysed by descriptive and inferential statistics. This research found that: the causal relationship of operating segments profitability and all operating profitability and stock price is relevant to empirical data at “a good level” and stock price have a positive direct influence from operating segments profitability more than all operating profitability statistically significant at the 0.01 level. In addition, stock price has a positive indirect influence from operating segments profitability by all operating profitability as a partial mediator. This research result shows that: value relevance of accounting information was presented in notes to financial statement can determine and predict with stock price statistically significant. Therefore, Investors should be important on consideration information was presented in notes to financial statement coupled with information was overview presented before an investment decision.

Attitudes and Education Commitment of Students Participating in the Startup Thailand League Program

Kritsana Lakkhongkha — 2024-12-22

This research aimed to 1) examine the attitudes and commitment levels of students participating in the Startup Thailand League program towards entrepreneurship, 2) assess their level of educational commitment, and 3) compare students' attitudes and educational commitment based on personal factors, including gender, education level, educational institution affiliation, institution location, and experience in program participation. The sample consisted of 181 students who participated in the Startup Thailand League program. The research instrument was a questionnaire. The instruments used were questionnaires on personal data, attitudes and commitment towards entrepreneurship, and comparison of differences in attitudes and commitment. Data were analyzed using descriptive statistics, t-test, and ANOVA. Data collection was conducted by the researcher. The findings revealed that 1) students had high levels of attitudes and commitment towards entrepreneurship has an average of 4.25, perceiving that participation in the program increased their chances of success in starting a business and planning to apply the knowledge gained in the future; 2) students demonstrated a high level of educational commitment has an average of 4.42, recognizing the importance of learning, being motivated to develop skills, and being ready to apply knowledge to create innovation; 3) female students exhibited significantly higher levels of commitment, dedication, and creativity compared to male students. Education level did not significantly affect differences in attitudes. Students who had participated in the program more than twice showed significantly higher positive attitudes than other groups, particularly in terms of enthusiasm, commitment, and self-development planning. The type and location of educational institutions did not significantly influence students' attitudes and commitment levels of students at the .05 level.

Factors Influencing the Behavioral Intention of Financial Service Chatbot Users

Napatsorn Srivichien — 2024-12-24

Factors Influencing the Behavioral Intention of Financial Service Chatbot Users. The sample group is research from 400 people in the Bangkok Metropolitan Area. The proposed concept of the model of this research is based on the Technology Acceptance Model (TAM). These research objectives are (1) to study social influence, marketing influence, perceived usefulness, trust and behavioral intention in financial services chatbots, and (2) to test Factors Influencing the Behavioral Intention of Financial Service Chatbot Users. The questionnaire is the tool for data collection. The statistics for data analysis were frequency, percentage, distribution, mean and standard deviation. The statistical hypothesis testing included Correlation Coefficient, Regression Analysis at the 0.05 level significance and Serial Mediation Variables. The results revealed that social influence has no direct impact on perceived usefulness, marketing influence has direct impact on perceived usefulness, perceived usefulness has a direct impact on trust, social influence and trust have a direct impact on behavioral intentions and marketing influence has no direct impact on behavioral intentions.

Work Engagement as Mediating Factor Linking Transformational Leadership to Good Membership Behavior among Construction Company Employees in Nakhon Pathom Province

Sumalee Ramanust — 2024-12-30

The objectives of this research are 1) to study the levels of transformational leadership, work engagement, and behavior of being a good member of construction company employees in Nakhon Pathom province and 2) to study work engagement as a mediator between transformative leadership and good membership behavior among construction company employees. This research is quantitative research by surveying a sample group of 200 employees of construction companies in Nakhon Pathom province under the concept of Hair et al., (2006) via simple random sampling. The research tool was a questionnaire with a reliability of 0.892. The statistical methods used 1) descriptive statistics including frequency, percentage, mean, and standard deviation, and 2) inferential statistics by structural equation analysis (SEM) via the Smart PLS 3.0 program. It was found that 1) transformational leadership, work engagement, and good membership behavior among employees of construction companies have overall averages at a high level with values of 3.97, 3.83, and 3.91, respectively, and standard deviations of 0.792, 0.714, and 0.754, respectively, and 2) transformational leadership and work engagement have a direct positive influence on good membership behavior with values of 0.092 and 0.762, respectively. In addition, transformational leadership also indirectly influences work engagement as a transmission factor with a value of 0.531.

The Market Growth of Light Electric Vehicles (EVs) in Thailand Situation Projection from 2024 to 2031

Jirayut Monjagapate — 2024-12-30

This study explores the forecast and dynamics of Thailand's electric vehicle (EV) market from 2024 to 2031, focusing on methodologies involving confidential data and qualitative interviews with automotive sector stakeholders. The research highlights insights into EV production trends, and market dynamics. The production is expected to rise from 25,000 in 2024 to 197,000 in 2031. The largest production forecast belongs to Chinese OEMs. Discussions also address from interviews about the potential for a price war among manufacturers, impacting market strategies and supply chains. Also, the study mentions the role of competitive pricing in influencing EV adoption rates and market outcomes. Despite the promising growth projections, the findings underscore the need for adaptive strategies by stakeholders to navigate challenges and capitalize on emerging opportunities in Thailand's evolving EV market scope.

The loyalty for service recipients of spa and Thai massage entrepreneur to gain competitive advantage in business

Pongsada Chaleomklin — 2024-12-24

This academic article aims to present knowledge about creating customer loyalty in the spa and Thai massage service business to use as a guideline for creating competitive advantage, growth, increasing income, reducing business competitors, maintaining the existing customer base and adding new customers, and the survival of the business in a situation of high competition, which has the principle of creating customer loyalty to lead to success in
the business. The content covers customer loyalty and consists of important principles for creating customer loyalty: 1) Cognitive loyalty focuses on loyalty related to beliefs about popular brands with the general public. 2) Affective loyalty focuses on loyalty, which reflects a good attitude or preference resulting from satisfaction. 3) Conative loyalty focuses on loyalty that causes the development of behavior, and 4) Action loyalty focuses on loyalty, which involves turning intention into action along with willingness. Investigating loyalty in each business area should emphasize the context and adjust it to be consistent and balanced with objectives and missions to conduct business under competition and grow steadily and sustainably.