Journal of Industrial Business Administration

Factors influencing consumer’s decision to purchase coffee beverages in Chiang Mai Province

ladda pinta — 2024-11-15

This research aimed to study the factors influencing consumers' decision to purchase coffee beverages in Chiang Mai Province. The population and sample consisted of people who had consumed coffee in Chiang Mai Province. The convenient sampling method resulted in a total of 400 samples. A questionnaire was used as the data collection tool. The statistics used in data analysis included percentages, averages, frequency distributions, standard deviations, and one-way analysis of variance. Multiple regression analysis was also employed to identify predictors and create a forecast equation using the Enter method. The results revealed that most respondents were female, aged 21-30 years, and students with a monthly income of 20,001-30,000 Baht. Regarding consumer behavior (6W1H), it was found that the most popular variety of coffee was Arabica, and cold coffee was the preferred type. The main reasons for consuming coffee were to rejuvenate and reduce sleepiness. The frequency of coffee consumption was 3-4 times per week, and the most common time for drinking coffee was between 12:01 and 13:00. The average cost per coffee purchase was 51-100 Baht. Friends or co-workers were found to be influential in the decision-making process. The results of the hypothesis testing found that different occupations affect the decision to drink coffee differently at the significance level of 0.05 for consumer behavior, including the type of coffee they drink. Purpose for drinking Frequency of drinking and cost of drinking Different factors affect coffee drinking decisions at the significance level of 0.05 and marketing mix factors. It involves the decision to drink coffee at a significance level of 0.05.

Factors Influencing Decision to Purchase Electric Passenger Cars (EV) of Population in Samut Sakhon Province

Sumalee Ramanust — 2024-12-15

The objectives of this research are 1) to study the level of factors regarding acceptance of technology, innovation, brand image, and decision to purchase electric passenger vehicles cars (EVs), 2) to study the brand image as the mediating factor linking the technology acceptance to the decision to purchase EV cars and 3) to study the brand image as the mediating factor linking the innovation to the decision to purchase EV cars. This research is quantitative using the questionnaires as a research tool. The sample was a group of 200 general individuals who use personal electric vehicles in the Samut Sakhon area under the concept of Hair et al., (2006) and using a simple random sampling method with an index of consistency between 0.67-1.00 for every person with the reliability value of 0.89. Statistics included descriptive statistics with frequency, percentage, mean, standard deviation, and inferential statistics using the structural equation analysis via the Smart PLS 3.0 program. It was found that the general individuals who use personal electric vehicles have a level of technology acceptance, innovation, brand image, and purchasing decisions with the overall average in every aspect. The mean values are 3.84, 3.95, 3.89, and 3.98 respectively and the standard deviations are 0.752, 0.761, 0.723, and 0.743, respectively. Acceptance of technology, innovation, and brand image are the factors that have a positive direct influence on purchasing decisions with values of 0.488, 0.381, and 0.246, respectively. In contrast, acceptance of technology and innovation have an indirect influence with values of 0.651 and 0.586, respectively.

Factors Affecting the Intention to Stay of Daily Employees in the Production Department: A Case Study of a Ready-to-eat Food Production and Distribution Company in Surat Thani Province

Surin Chumkaew — 2024-12-15

The company in this case study has encountered a significant challenge with a high turnover rate among daily wage employees in the production department. This issue has resulted in the company's inability to meet production deadlines and achieve predetermined output targets. Consequently, this research aimed to examine the relationships between organization-based self-esteem, job satisfaction, and affective organizational commitment with the intention to stay among daily employees. Additionally, it examines the predictive capability of these independent variables on the intention to stay. This quantitative study employed a sample of 125 Thai daily employees in the production department of a ready-to-eat food manufacturing and distribution company in Surat Thani province. Data were collected using questionnaires and analyzed using percentage, mean, standard deviation, Pearson's correlation coefficient, and stepwise multiple regression analysis. The research findings revealed that 1) organizational-based self-esteem, job satisfaction, and affective organizational commitment were positively correlated with the intention to stay at a statistically significant level of .01 (r = .437, .545, and .419, respectively), and 2) job satisfaction and affective organizational commitment collectively predicted 36.8% of the intention to stay among daily employees, with statistical significance at the .001 level.

The effect of accounting practitioner development on readiness to work in the new government fiscal management information system (New GFMIS Thai) of central government agency personnel

Khunawalee Umpawa — 2024-12-15

This research aimed to 1) study the level of development of accounting practitioner in central government agencies that affects their readiness to work in Government Fiscal Management Information (New GFMIS Thai), 2) study the level of readiness to work in the New GFMIS Thai of accounting practitioner of central government agencies, and 3) study the effect of accounting practitioner development on readiness to work in the New GFMIS Thai of central government agency personnel. Data were collected via questionnaire from a total of 385 samples. Samples were accounting personnel of central government agencies. Data were analyzed with descriptive statistics, frequencies, percentages, means, and standard deviations. Research hypotheses were tested with multiple regression. The research results found that 1. The respondents work in an organization that has a good level of accounting practitioner development, 2. The respondents have a good level in readiness to work in the New GFMIS Thai, and 3. Accounting practitioner development in all aspects, namely ecosystem, skillsets, mindset and knowledge affect their readiness to work in the New GFMIS Thai at statistical level of 0.05. The research results lead to the development of guidelines for developing accounting practitioner in central government agencies to be ready and able to perform their duties efficiently.