Journal of Industrial Business Administration

Informal debt: the operations and relationships between debtors and creditors of entrepreneurs at Bangsaen Beach

2023-08-28T11:31:24+07:00

The objectives of this study are to (1) study the background, lifestyle and social network which effectuate the informal debt of entrepreneurs in Bangsaen Beach, (2) study the operations between the creditors and debtors including relatives and family (3) analyze social relationships between the creditors and debtors, and (4) perceive guidance to enhance the quality of their life and social network and diminish the informal debt issues of entrepreneurs in Bangsaen Beach. The tool used in this study is documentary research analyzed with secondary source and interview. The key informants were overall 22 people as follows: 2 loan officers of “People Bank Project” of Government Savings Bank (GSB) in Nongmon Branch and 20 entrepreneurs in Bangsaen Beach.

The results reveal that (1) most of entrepreneurs in Bang Saen has solely operated their own company over 30 years. Besides, they necessitate getting in debt as insufficient income to provide their family. (2) In the process of being in informal debt, the debtors are required to pay by installment including compound interest and principal day by day. Provided that the debtors proceed consecutively with installment plan without lateness and procrastination, the creditors

will approve of their later loan. (3) The relationships between the debtors and creditors can be categorized as follows: the informal loan payable debtor and the credit sales payable debtor. (4) guidance to diminish the informal debt issues is to ameliorate financial statement of the entrepreneurs for loaning in “People Bank Project”, and institute community fund of the entrepreneurs by receiving the deposit and day-by-day installment and appoint the sales marketing team to bolster up the sales figures via online channels. Nevertheless, the informal debt issues might be arduous to be solved; the debtors are accustomed to being in debt.

Technology Acceptance of Chatbot Artificial Intelligence Program to Use Financial Service of the Elderly Age in Pathumtani Province

2023-08-28T13:44:05+07:00

The objectives of this research were 1) to study the factors of technology acceptance on satisfaction with the use of chatbot artificial intelligence program to use financial service of the elderly age in Pathumtani province, 2) to study the factors of service quality on satisfaction with the use of chatbot artificial intelligence program to use financial service of the elderly age in Pathumtani province, and 3) to study the factors of technology acceptance and service quality related to satisfaction of chatbot artificial intelligence program to use financial service of the elderly age. The sample group was 400 people and the convenience sampling. Data were collected through a survey questionnaire. The descriptive statistics used for data analysis included Frequency, Percentage, Mean and Standard Deviation. The inferential statistics were Correlation and Multiple Regression Analysis.

The results showed that the factors of technology acceptance in the use of artificial intelligence chatbot programs in financial services of the elderly. The overall was at high level (Mean = 4.08) and the study of service quality factors in the use of artificial intelligence programs and financial service chatbots of the elderly. The overall was at high level (Mean = 4.29). When testing the hypothesis, it was found that 1) technology acceptance factors, perceived benefits, perceived ease, and demand affect the satisfaction of using artificial intelligence chatbot programs for financial services of the elderly. The predictive power was at 74.5 percent. 2) Service quality factors such as efficiency, accessibility, accuracy, and safety. The predictive power was at 65.9 percent and 3) study on factors of technology acceptance through service quality affecting satisfaction with artificial intelligence chatbot programs for financial services of the elderly age. There was a positive correlation of statistical significance at the level of 0.01.

The Influence of Work Factors, Organizational Culture, and Working Behavior Affecting the Job Performance of Operational Employees in the Food and Beverage Industry in Laem Chabang Industrial Estate, Chonburi Province

2023-07-21T16:56:22+07:00

The main objective of this research was to the influence of work factors, organizational culture, and working behavior affecting the job performance of operational employees in the food and beverage industry in Laem Chabang industrial estate, Chonburi province. This research employed the survey research method. A questionnaire was used to collect data from the sample consisting of 294 operational employees in the food and beverage industry in Laem Chabang industrial estate. The quantitative data were analyzed using descriptive statistics of percentage, mean, and standard deviation, and inferential statistics of simple and multiple regression analyses. The results indicated that work factors, organizational culture, and working behavior affect job performance with a statistical significance of 0.05 level.

Digital Marketing Communication Ethics of Influencers for Setting Communication Guideline to Balance between Creative Marketing Communication and Convincing Society for Personal Interest

2023-11-09T14:39:23+07:00

This research aims to investigate the patterns of ethical and legal violations from case study of marketing communications through influencers occurring in Thailand and propose ethical guidelines for digital influencer marketing for Thai marketers based on a qualitative study via digital media. The researcher collected data specifically from 10 case studies, which were selected based on the criteria that the influencer marketing communications were legally infringing and caused damage between the years 2018-2023. The results revealed five patterns of ethical violations, including: enticing followers towards illegal products, persuading followers to use counterfeit or substandard products, deceiving followers to purchase or invest in false products, manipulating decisions of vulnerable groups, and misleading or defaming individuals that lead to societal divisions. The guidelines for ethical digital influencer marketing involve four key stakeholders: online influencers, digital marketers, professional associations and governmental agencies, and consumers. All stakeholders should collaboratively support ethical digital influencer marketing practices for sustainable marketing that benefits consumers in society.

Pathway Analysis of Factors Influencing the Price of Concentrated Latex in Thailand

2023-10-16T14:02:07+07:00

The purpose of this research was to analyze the correlation path structure of factors influencing Thailand's concentrated latex export price. Secondary data were used during 2007- 2121 using Path Analysis technique. The most influential factor that directly affected the export price of concentrated latex was the STR20 futures price in Singapore market. The second most influential factor with a statistically significant indirect effect through the Singapore STR20 block rubber futures price was the Malaysian exchange rate. China Inflation and Malaysia's gross domestic product, respectively. Therefore, in order to increase the efficiency of concentrated latex production management, the government should provide knowledge and understanding of the Singapore Rubber Futures Trading Market (SICOM); the factor that directly affects the price of concentrated latex, including economic conditions in Malaysia and China. In addition, developing a comprehensive price communication channel for farmers and producers to have a complete reference price for decision-making in production planning.

Factors Affecting Desirable Compensation of Employees in Eastern Seaboard Industrial Estate Rayong

2023-10-31T14:16:22+07:00

The purpose of this study was to study compare desirable compensation of employees in Eastern Seaboard Industrial Estate, Rayong Province classified by personal factors. To study factors affecting desirable compensation of employees in Eastern Seaboard Industrial Estate, Rayong Province. The factors affecting employee compensation in this study Focusing on the nature of compensation management work.

The questionnaire is a tool to collect. There were 400 samples. Collecting data with Google Forms. Choose a distributed sample. Data were analysed to explain the study results, frequency distribution, percentage, mean, standard deviation. test hypothesis by analysing with statistical package SPSS using multiple regression analysis.

The research found that (1) different demographic factors on the desired compensation of employees in the Eastern Seaboard Industrial Estate, Rayong Province that is no different. (2) Factors related to job characteristics affecting the desired remuneration of employees. In the Eastern Seaboard Industrial Estate, Rayong Province, the most factor is the flexibility in determining compensation, followed by the nature of participation factor and the least is the nature of the opinion polling factor. They can explain the change in the desired compensation in percentage 60.0, statistically significant at the 0.05 level.

Development of Digital Marketing Training Skills Courses for ABC Chamber of Commerce Members

2023-10-16T14:24:08+07:00

The objectives of this research are 1) analyze the need for digital marketing skills training, 2) design and develop digital marketing skills training courses, and 3) evaluate digital marketing skills training courses. The target audience is 13 members of the Board of Directors of the ABC Chamber of Commerce and 30 members of the ABC Chamber of Commerce. The research is divided into 3 phases according to the objectives and the tools used in the first phase of the research are in-depth interviews to know the needs, objectives, and training style. Phase 2 is a conformity assessment of training courses to determine conformity using the index of conformity between questions and objectives, and phase 3 is a 2-part curriculum quality assessment: 1) satisfaction reaction assessment and 2) learning achievement assessment before and after training.

The study found that the topics in the Digital Marketing Skills Training Course of ABC Chamber of Commerce members consisted of 3 topics: 1) Digital Marketing Trends for the Business Sector,
2) Analysis of Changing Consumer Behavior, and 3) Introduction to Digital Marketing Tools.
The 70: 20: 10 concept training is 70 percent for digital marketing content design activities based on the CANVAS principle, 20 percent is practice through coaching and consulting to analyze and design digital touchpoint channels for consumers, and 10 percent is classroom training. Three experts assessed the consistency between the questions and the objectives of the training course. Therefore, the results evaluate the quality of the implementation of digital marketing skills training courses. It was found that the overall satisfaction of the participants was very good, and the assessment scores of academic achievements before and after the training, which were statistically significant differences of .05.

Cost Analysis and Pottery Manufacturing Returns: A Case Study of Jar Factories in Mueang Ratchaburi, Ratchaburi Province

2023-10-24T14:29:16+07:00

The objectives of this study were to explore the cost analysis and pottery manufacturing returns, which was the case study of jar factories in Mueang Ratchaburi, Ratchaburi province. This study was a qualitative study, which was an in-depth interview with 5 samples of pottery entrepreneurs of jar factories in Mueang Ratchaburi, Ratchaburi province. The research instrument in this study was an interview formed to serve the objectives of this study, whereas the data were analyzed using content analysis. Meanwhile, the interview data were analyzed in accordance with the cost and returns of production, production, and pottery returns. Findings in this study revealed that 1) cost and expenditures in pottery manufacture of 5 jar factories in Mueang Ratchaburi, Ratchaburi province included direct raw materials between 17,000 and 22,500 baht; direct wages between 366,300 and 480,000 baht; and variable manufacturing cost of between 177,360 and 229,152 baht and fixed manufacturing cost between 39,320 and 45,020 baht. 2) Pottery manufacturing returns included return on investment of from 22.75 to 1,487.45 baht; return on asset returns of total properties of between 24.18 and 1,252.77 baht; sales ratio per net sales of from 23.61 to 94.05 baht; profit ratio of operation per net sales of from 5.95 to 76.39 baht; and sales volume at break-even point was at 5 per each piece. The findings made it clearer about the production process that creates the production costs and returns of pottery. The information obtained can be used in planning and specifying production processes that can reduce costs and increase production yields.

Satisfaction as the Mediator Linking the 7Ps Marketing Strategy to Decision Making for Using the Samut Sakhon Thai Post Service

2023-10-05T15:13:02+07:00

The objectives of this study were 1) to study the levels of the 7Ps marketing mix, satisfaction and the decision making to use the Samut Sakhon Thai Post service, 2) to study the satisfaction as the mediator linking the 7Ps marketing mix to deciding for using the Samut Sakhon Thai Post service, and 3) to serve as a guideline for freight forwarding business operators in developing transportation services to be more efficient and consistent with the needs of service users in the future. The research tool used in this study was a questionnaire. The researcher collected data from 200 people using the Thai Postal service in Samut Sakhon. Statistics used in the research include frequency, percentage, mean, and standard deviation values. In addition, the structural equation model (SEM) was analyzed by using the Smart PLS program.

As the research results, it was found that 1) marketing mix, satisfaction and decision making to use the Thai Post service are overall at a high level, with the means of 3.97, 3.88, and 3.80, and the standard deviations of 0.72, 0.70, and 0.68, respectively. 2) Satisfaction as the mediator linking the 7Ps marketing mix to decision making to use the Samut Sakhon Thai Post service are arranged according to the total influence, i.e., the marketing mix (7Ps) and satisfaction (CS) have a direct influence on the decision making to use services (DM), with values equal to 0.71 and 0.17, the marketing mix (7Ps) has a direct influence on satisfaction (CS) with a value of 0.84, and satisfaction (CS) is the mediator linking the marketing mix (7Ps) to the decision making to use services (DM) having a value equal to 0.14. 3) Business operators can employ the results of the marketing mix level and satisfaction from this research as the guideline for developing transportation services to be more efficient and consistent with the needs of service users in the future.