Journal of Industrial Business Administration

Factors Affecting Organization-Based Self-Esteem of Employees in a Retail and Wholesale Consumer Goods Company in Krabi Province.

2024-10-29T10:07:43+07:00

The main objective of this research was to study the influence of occupational self-efficacy, perceived job characteristics, and perceived organizational support that affects the employees' organization-based self-esteem. It is quantitative research. The study sample consisted of 242 Thai full-time employees at the operational level of a company operating a retail and wholesale business of consumer goods in Krabi province. The research instrument was a questionnaire. Data were analyzed using descriptive statistics with statistical values such as percentage, mean, and standard deviation. Pearson correlation coefficient and test the hypothesis using multiple regression analysis using the enter method. The findings indicate that occupational self-efficacy, perceived job characteristics, and perceived organizational support positively influence employees' organization-based self-esteem. The three independent variables within the model were able to explain 47.2 percent of the variation in the dependent variable (p< 0.01).

From Risk to Sustainability: Risk Management in Sustainable Development Report (ESG) According to IFRS S1, IFRS S2 Standards

2024-10-09T11:20:51+07:00

Nowadays, the trend of sustainable development is continuously increasing in importance. Risk management is a part of creating stability and security for the organization. Assessing and managing risks that may affect the organization It is an important factor in developing appropriate strategies and being able to respond quickly to changes. Risk management in the context of sustainable development helps reduce potential impacts and create opportunities for sustainable growth. Presenting effective risk management guidelines and strategies helps stakeholders make decisions with more information and confidence. In addition, a study on risk management in the Sustainability Report in accordance with IFRS S1 and IFRS S2 Financial Report Standards, which provides a framework for disclosing risks and opportunities related to sustainability, IFRS S1 General Requirement for Disclosure of Sustainability-related Financial Information and IFRS S2 Climate-related Discloses which plays an important role in promoting corporate sustainability report. Compliance with IFRS S1 and IFRS S2 Financial Report Standards will help to understand the relationship of risk management in Sustainable Development Report, as well as manage risks and take advantage of opportunities that may arise, leading to the development of effective corporate risk management strategies and policies.

Development of an Office Supplies Disbursement System Using the AppSheet Platform

2024-10-11T13:55:07+07:00

This study aimed to develop an office supplies disbursement system using the AppSheet platform at King Mongkut's University of Technology North Bangkok to simplify requisition processes and enhance material management efficiency. The application reduces paper usage and supports real-time data synchronization. A survey research design was employed, using purposive sampling to collect feedback from 20 staff members at the Rayong Campus. Data were gathered through questionnaires evaluating four aspects: Functional Requirement Test, Functional Test, Usability Test, and Security Test. Descriptive statistics, including mean (μ) and standard deviation (SD), were used for analysis. The findings indicated an overall high level of user satisfaction (μ = 4.02, SD = 0.80), with the Usability Test scoring highest (μ = 4.10, SD = 0.77), reflecting a user-friendly and efficient design. Functional Test (μ = 4.06, SD = 0.83) and Functional Requirement Test (μ = 4.00, SD = 0.78) were also rated highly. Security Test (μ = 3.95, SD = 0.83) highlighted the need for enhanced security measures. The system demonstrates potential adaptability for other organizations, including government agencies and small businesses, while leveraging AppSheet's integration capabilities with Cloud Computing and IoT to reduce costs and improve operational efficiency in the digital era.

Blue Swimming Crab Supply Chain Analysis for Guidelines Developing a Marketing Strategy for Bandon Bay Fisheries A Case Study of Local Fishery Groups in Chaiya District, Surat Thani Province.

2025-02-27T10:40:13+07:00

The objectives of this research were to: 1) study the blue swimming crab supply chain system in Ban Don Bay, using a case study of a local fishing group, 2) examine the competitive environment for processed food products from blue swimming crab meat, and 3) identify approaches for developing marketing strategies for processed food products from blue swimming crab meat. This qualitative research collected data through in-depth interviews and focus group discussions with 15 stakeholders in the blue swimming crab processed product supply chain of the Chaiya District fishing community. The findings revealed that the blue swimming crab supply chain consists of three levels: upstream (local fishermen and local crab piers), midstream (enterprise groups responsible for crab processing), and downstream (distribution through physical stores and online channels to end consumers). The competitive environment analysis identified strengths such as high-quality raw materials, freshness due to proximity to raw material sources, and distinctive taste. Weaknesses included personnel lacking business management and marketing skills, and uncertainty in raw material quantity. Opportunities included Ban Don Bay's reputation as a tourist destination and famous fishing area. Barriers included lack of continuous government support, numerous competitors, and marine environmental issues affecting blue swimming crab resources. The marketing strategy development approaches comprised six strategies: 1) communicating the identity of local fishing practices through packaging labels, 2) developing personnel skills and knowledge in management and online marketing, 3) establishing standardized product formulations, 4) conducting marketing promotions in collaboration with government agencies, 5) developing product standards to obtain FDA certification, and 6) enhancing the supply chain of processed blue swimming crab meat products, developing unique new products, and utilizing existing resources efficiently.

Executives opinions on factors affecting the use of accounting information systems for resource planning. A case study of Small and Medium Entreprise in Tak Province.

2025-02-27T10:56:14+07:00

This study aimed to study the efficiency level of accounting information systems for resource planning and to test the factors affecting the efficiency of accounting information systems for resource planning. A case study was conducted with 350 small and medium enterprises in Tak Province. The research instruments used were questionnaires, and the statistics used for data analysis were mean, standard deviation, and multiple regression analysis. The results of the research found that the quality factors of accounting information systems in decision-making, the quality factors of accounting information systems in completeness of accounting information systems, the quality factors of accounting information systems in forecasting ability, the technology acceptance factors in perceived ease of use, and the technology acceptance factors in perceived benefits of use had regression coefficients of 0.082, 0.085, 0.140, 0.202, and 0.365, respectively, with statistical significance at the 0.05 level. The average quality level of accounting information systems was value of 4.285, while the average level of technology acceptance value of 4.308.

Designing an Elderly-friendly Human-Computer Interaction System

2025-02-27T11:41:26+07:00

This research aimed to 1) study the guidelines for designing human-computer interaction that is friendly to the elderly and 2) design a human-computer interaction system that is friendly to the elderly. The sample group used was 25 elderly people aged 60 years and over by purposive sampling. The research instruments consisted of the experimental instrument, which was a human-computer interaction system that was friendly to the elderly. The application for health care for the elderly on smartphones was designed and developed based on the principles of human-computer interaction design. The data collection instruments included a user satisfaction assessment form and an assessment form for the ability to use a human-computer interaction system that was friendly to the elderly. The analysis of the needs of the elderly found that most elderly people had vision problems, which affected the design of font size, font colour, font shape, layout, and display of text data. Therefore, the font size, font colour, font shape, and layout were designed to be standard sizes that the elderly could easily and conveniently see. The results of the evaluation of user satisfaction with the application system for health care for the elderly on smartphones showed that overall satisfaction was at a high level ( = 4.39). The results of the evaluation of the usability of the application for health care for the elderly on smartphones showed that the overall usability of the system was at a high level ( = 4.41)

Brand Loyalty as a Mediating Variable Linking Business-to-Business Transactions and Marketing Communication to Sustainable Marketing of 3M Window tint Films

2025-03-05T11:12:18+07:00

The objective of this research is to study the levels of business-to-business (B2B) transactions, marketing communication, brand loyalty, and sustainable marketing. It also aims to examine the role of brand loyalty as a mediating variable linking B2B transactions and marketing communication to the sustainable marketing of 3M window tint films. This quantitative research was conducted with 500 distributor stores using a questionnaire, and the data were analyzed using Structural Equation Modeling (SEM) techniques The research findings revealed that both business-to-business (B2B) transactions and marketing communication have direct and indirect influences on sustainable marketing, with marketing communication having the strongest influence, followed by brand loyalty, and then B2B transactions. Brand loyalty plays a significant role as a mediating variable that strengthens the relationship between B2B transactions, marketing communication, and sustainable marketing. These findings highlight the importance of building brand loyalty and implementing effective marketing communication to support long-term sustainable marketing strategies.

Academic Achievement Development of Undergraduate Accounting Students by Using Problem-Based Learning Method on Tax Subject 2 of Deferred Income Tax

2025-04-25T14:39:28+07:00

This research aimed to 1) compare the academic achievement of accounting undergraduate students in studying before and after on tax subject 2 of deferred income tax by using the problem-based learning method and to 2) study the satisfaction with the teaching of tax subject on the topic of deferred income tax by usine the problern-based teaching method. The sample eroup used in this research was purposively selected. The sample group used in this research was purposively selected. The second-year accounting students in the transfer program and third-year students in the fouryear program who enrolled in Tax Subject 2 at Rajamangala University of Technology Lanna Tak in the first semester of the 2023 academic year totaled 7 2 people. The research instruments included an achievement test and a satisfaction assessment form, with a consistency index rangine from 0.67 to 0.83. The statistics used for data analysis were mean, standard deviation, and t-test. The research results found that 1) the academic achievement of students after studying with the deferred income tax lesson by using the problem-based leaming method was significantly higher than before leaming at the statistical level of 0.05. Finally, 2) the students had the highest overall satisfaction with the teaching method using the problem-based learning method (=4.53, S.D.=0.22).

The Study on Influencing Factors for Selecting Express Delivery Services among Customers in Naresuan University

2025-01-31T13:58:25+07:00

There are many express delivery service providers around Naresuan University, and express delivery services around Naresuan University are often limited for serving customers. The period of express delivery service can operate for a short time, and then it has been closed down due to the number of consumers with the option of express delivery service. Therefore, in order to find out the factors that affect to select the express delivery service by consumers around Naresuan University, this research aims to analyze the marketing mix factors that influence the decision to select express delivery service around Naresuan University, which will help improve express delivery service to meet consumer needs. Marketing mix factors from related research were reviewed, namely 1) price, 2) process, 3) people, 4) promotion, and 5) physical evidence for use as the main factors. Five factors were used to design the questionnaire, which consisted of related sub-factors belonging to 5 main factors. Experts checked the validity of the content of the questionnaire. The questionnaire was used to collect data from 400 samples, which consisted of students, staff, and residents around the university. Then, the marketing mix factors influencing the decision to select express delivery services were analyzed using multiple regression analysis. The analysis results found four marketing mix factors influencing the decision to select express delivery services around Naresuan University: people, process, price, and promotion, with statistical significance at the 0.05 level. The physical evidence did not influence consumers' choice of express delivery services in Naresuan University.

Innovation Management of Smart Enterprises for Transition to Thailand 4.0 Model

2025-02-27T11:08:45+07:00

The objectives of this academic article were to elucidate to the necessity on the adjustment of Small and Medium Enterprises or SMEs in order to achieve the position of Smart SMEs or Smart Enterprises by applying “innovation management” as a guideline of new business model. The innovation management will be applied for creativity and technology along with the explanation of the concept of business operation as a procedure to create the innovation and increase efficiency and effectiveness on business administration as well as making difference which respond the demand of the customers. Product innovation or Process innovation are the choices of the innovation creating on products which can be selected in order to create the advantage in competition and sustainably survive in Thailand 4.0