Journal of Industrial Business Administration

Factors influencing the purchasing decision of Assam tea among individuals in Chiang Mai Province

2023-12-20T14:56:59+07:00

This study aims to investigate the factors influencing the purchasing decisions of Assam tea among the population in Chiang Mai province. The study includes a population and sample group, of individuals who have previously purchased Assam tea in Chiang Mai, totaling 400 participants.Convenience sampling was used as the sampling method, with participants randomly selected until
reaching the target of 400 samples. The data collection tool used was a questionnaire, and statistical methods such as percentages, averages, frequency distribution, standard deviation, and simple linear regression analysis, were employed for data analysis. Multiple regression was used to search for predictive factors, and a predictive equation was created using the Enter method. The research findings
indicatethat themajorityof respondents to the questionnaire are male, aged 16-26, with undergraduate
education, and a monthly income of less than 10,000 baht. Most of them purchase herbal tea,specifically green tea, black tea, and Assam tea., from grocery stores, water stalls, and floating markets.with an expenditure of less than 100 baht per purchase. In terms of marketing mix factors, productrelated factors were rated at the highest level, followed by distribution channels, price factors, and
marketing promotion factors. Regarding attitude factors, the overall level was high. with knowledge and understanding factors at the highest level, followed by emotional factors, feelings, and behavioral factors, respectively, this study also found that deciding to buy Assam is important to consumers.If consumers have a positive attitude towards any brand of tea, they will decide to buy it immediately.

Satisfaction as Mediator Variable Linking Service Quality to Customer Loyalty in Animal Hospital in Rangsit Municipality, Pathum Thani Province

2023-12-22T09:31:11+07:00

The objectives of this article are 1) to study the level of service quality, satisfaction and loyalty of users to the animal hospital in Rangsit Municipality, Pathum Thani province and 2) to study the satisfaction as the mediator factor linking the service quality to the loyalty of users of the animal hospital in Rangsit Municipality, Pathum Thani province.3) to study service quality and satisfaction that have a direct influence on the loyalty of users of an animal hospital in Rangsit Municipality. Pathum Thani Province As the quantitative research, the research tool used is a questionnaire. The researcher collected data from 200
customers receiving services at an animal hospital in Rangsit Municipality, Pathum Thani province, according to
the concept of Hair et al. (2006). Statistics used in research for data analysis include frequency, percentage, mean and standard deviation. In addition, the structural equation analysis (SEM) is conducted by using the Smart PLS program. As research results, it was found that 1) the levels of the service quality, satisfaction, and loyalty of service users are overall at a high level with the means respectively, and the standard deviations of 0.620, 0.710, and 0.645, respectively, and 2) the satisfaction is the mediator factor linking the service quality to the customer loyalty. The service quality (SQ) and the satisfaction (ST) of the animal hospital in Rangsit Municipality, Pathum Thani province, have a direct influence on the loyalty (LO) with the values of 0.817 and 0.316, respectively, and the service quality (SQ) has an indirect influence on the loyalty (LO) with the value of 0.258.

Promoting Knowledge in Basic Principles of Ethics for Accounting Professionals Case Study: Bachelor's Degree Student in Accounting Rajamangala University of Technology Lanna Tak

2024-01-23T13:57:52+07:00

The objectives of this research were to study students'opinions on promoting knowledge in the basic principles of ethics for accounting professionals in accordance with the Federation of Accounting Professions' regulations regarding ethics for accounting professionals 2018 and to study the differences between students with a 4-year study plan and students with a transfer study plan in
promoting knowledge in the basic principles of ethics for accounting professionals. The samples of this research were undergraduate students in the accounting field, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Tak amount 115 people. The questionnaires wereused a tool to collect data. Mean with standard deviation and t-test statistics (t-test) were used to analysis the data. The results of the research found that students' opinions towards promoting
knowledge in the basic principles of ethics for accounting professionals according to the Federation of Accounting Professions regulations regarding ethics for accounting professionals 2018 had the most overall ( = 4.60, S.D. = 0.15) and it was found that the study plans of different students had not a different need to promote knowledge in the basic principles of ethics of accounting professionals according to the regulations of the Federation of Accounting Professions regarding ethics for accounting professionals of Accounting Profession Organization 2018 with a statistical significance at the 0.05 level.

Management of the Robster farming industry in Nakhon Pathom Province

2023-12-08T13:19:07+07:00

This research is quantitative research that aims to study the objective is to study the supply chain, problems, obstacles or limitations of the lobster supply chain in the Nakhon Pathom province of Thailand. Study appropriate strategies and propose guidelines using random sampling and collect data by answering questionnaires.Total number: 400 sample ponds. then the analysis was done with descriptive
statistics, finding frequencies, percentages, and inferential statistics, including analyzing assumptions and relationships among various factors that affect problems and obstacles in shrimp farming among a sample of farmers using the Chi-square test and determining appropriate strategies for the lobster industry in Anakhon Pathom Province. From the results it can be 1.) Lobsters still encounter problems in terms of hygiene and water quality in clay lobster ponds. Sanitation and disease prevention are the main ones. next is the problem of the spread of pathogens in shrimp farming. This causes the earthen ponds to raise giant freshwater prawns and shrimp farming. 2.) From the analysis of assumptions and relationships among various factors using the Chi-square test. It was found the number of people who can help with work and experience in raising lobster. temperature change in water there is no relationship with the problems and obstacles in raising lobster. Whilethe price factor Structure of the lobster farming industry while the price
factor Structure of the lobster farming industry and demographics and clay ponds for raising lobsters are
significantly related to problems and obstacles in shrimp farming. 3.) Developing commercial lobster production to meet standards and safety. Developing and processing products made from lobster to farmers and entrepreneurs. and promoting the lobster market in Nakhon Pathom Province will help add economic value to the province. It is a strategy suitable for the lobster industry in Nakhon Pathom Province.

Digital Logistics the Key to Success in the Retail Industry

2024-03-13T10:25:50+07:00

The modern retail industry is facing challenges from changing consumer behaviors and expectations, demanding more convenience, speed, and variety in accessing products and services.This requires retailers to adapt by applying digital logistics to their business processes to increase efficiency, reduce costs, and better meet customer needs. This research aims to study the concepts,roles, importance, and approaches to applying digital logistics in the retail industry through a review of
diverse secondary data sources and content analysis to summarize key knowledge.The findings reveal that digital technologies playing a crucial role in improving logistics
processes for retail businesses include logistics information systems such as ERP, WMS, and TMS,which efficiently integrate and manage data; automation technologies like RFID and IoT, used for accurate identification, tracking, and inventory management; intelligent technologies such as AI and Machine Learning, which analyze data and make decisions to optimize operations; and robotics technology for transportation, picking, and sorting of goods, making these processes fast, precise, and highly efficient. These digital logistics technologies bring significant benefits to retail businesses in terms of increased efficiency, cost reduction, responsiveness to customer needs, and competitive advantage.

A study of the results of Using Board Games for teaching and learning an Introduction to Accounting-on-Accounting Equation: A Case Study of Accounting Students of Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Tak

2024-02-01T09:13:25+07:00

The objectives of this research are (1) to compare academic achievement in accounting at the entry level; Using accounting games with a criterion of 80 percent (2) to study satisfaction by using soccer games to support the teaching of elementary accounting principles. Accounting The sample used in this study was undergraduate students in the field of accounting. Faculty of Business Administration and Liberal Arts Rajmangala Lanna Tak University of Technology, 203 people. Materials used include: Board games for teaching basic accounting techniques. Test of achievement of account balance and satisfaction survey scale used for descriptive analysis also used t-test. The research results found that Academic achievement using board games in the elementary accounting subject. Accounting equations After studying above the threshold of 80 percent at the statistical significance level of 0.010
and 0.050, the level of satisfaction with the use of board game media. For first-year accounting students, it was at a high level with a mean of 4.338 and a standard deviation of 0.795.

Re-purchasing tourists’ development guidelines under the context of VUCA world for the persistence of the wellness tourism business in Prachinburi province

2024-01-29T12:10:45+07:00

This research aims to study 1) types of re-purchasing tourists of the wellness tourism business in Prachinburi Province 2) behaviours of re-purchasing tourists for each type in the wellness tourism business in Prachinburi Province and 3) marketing strategies that are appropriate for re-purchasing tourists’ behaviours.To lead to suggesting guidelines for re-purchasing tourists’ development guidelines under the context of VUCA world for the persistence of the wellness tourism business in Prachinburi Province. By collecting data from 2 main groups: 1) tourists who use tourism goods and services in Prachinburi Province During the time the research was conducted, 400 people received questionnaires. Use analytical methods using mathematical packages, and
interpret the results with statistical values, including frequency, percentage, mean, and standard deviation, and 2) 30 specific wellness tourism business entrepreneurs in Prachinburi Province using semi-structured interviews.
Using content analysis methods and interpret the results in a descriptive manner. The research found that health tourists who come back to buy again are family tourists. The number 1 business group in which tourists have repeated trips or used services is the health food restaurant business group 36 %, with the number of repeat trips or health promotion services in Prachinburi province as high as 12 times/year. And marketing strategies used by tourist attractions and wellness tourism service providers through creating tourism experiences with all five senses that are most appropriate to repeat tourist behaviours are: 1) taste sense 2) sight sense and 3) touch sense. In this regard, the other two marketing strategies are at the high and medium levels: smell sense was at a high level and sound sense was at a moderate level, respectively

Learning Expectation, Perceived Organizational Support and Organizational Commitment among Students Majoring in Human Resource Management

2024-02-13T13:42:52+07:00

The aim of this research was to: (1) study the relationships between learning expectation and perceived organizational support and organizational commitment among students majoring in human resource management; and (2) study the predictability of learning expectation and perceived
organizational support and organizational commitment among students majoring in human resource management. The sample size was 109 students majoring in human resource management. The research instruments consisted of a learning expectation questionnaire, a survey of organizational support, and an organizational commitment scale. The data were analyzed using Pearson’s product moment correlation coefficient and multiple regression. The results were as follows: 1. Learning expectations and perceived organizational support had a significantly positive relationship with organizational commitment (r =.436 and.443, respectively, p<.01). 2. Learning expectations and perceived organizational support could significantly predict turnover intention (p<.01). Both variables explained the 26.70 percent variance in turnover intention.

Tourists' Satisfaction Towards Tourism Logistics Management Influencing Loyalty on Tourists of Phitsanulok Province

2024-03-26T11:22:21+07:00

This research aims to study components of tourism logistics management influencing loyalty tourists to tourist attractions in Muang District, Phitsanulok Province. Based on the aims of this research, the results of the study can be applied to the development plan for tourism logistics management, which can help to increase the number of tourists in Phitsanulok Province. Additionally, the income of the tourism industry can be increased. In this study, the
components of tourism logistics management are investigated as the factors that influence tourists. The factors consist of physical flow, information flow, financial flow, facilitating infrastructure, and sustainability. These factors have been used for data collection with the
questionnaire for analyzing the tourists' satisfaction towards tourism logistics management influencing loyalty on tourists of Phitsanulok Province. The data has been collected from the tourists in Muang District, Phitsanulok Province with a sample size of 400 samples. The data
was analyzed by using Multiple Regression Analysis. The results show that information flow, financial flow,facilitating infrastructure, and sustainability have a statistically significant influence on loyalty tourists with a significance level of 0.05.

Application of activity-based costing and break-even points analysis for selection of advanced planning and scheduling for planning production of products: A case study of ABC Company Limited

2024-03-26T14:45:14+07:00

The objective of this research is to study the cost of product production planning using the activity-based costing system. (Activity-Based Costing: ABC) to understand the cost structure. along with an analysis of the break-even points in selecting the APS system for planning the production of products instead of the manpower of the case study company. This is a qualitative study that involved interviews with three product production planners. The tool used in the study was a semi-structured interview related to product production planning steps and costs. The results of the research found that 1) product production planning activities before using the APS system totaled 10 activities. Production planning time was 345 minutes per production plan. 2) The base cost of activities before using the APS system was 1,627,101.72 baht per year, and when the APS system was used to replace manpower, it was found that product production planning activities were reduced to 4 activities. The production base costs are reduced to 1,117,784.88 baht per year. Production planning time was reduced to 237 minutes per production plan. 3) The payback period for purchasing an APS system to use in production planning is 4 years, 1 month, or 12 days. From the above research results, the case study company
should use the APS system in planning product production to reduce activities. time and cost, and from the analysis of the research results, it was found that the number of employees in the department can be reduced by 1 person. The company can transfer employees to work in other related sections.

Sport Entrepreneurial Mindset: A Narrative Study in Sport Products Entrepreneur Cluster

2024-03-27T14:42:50+07:00

The sports industry was affected by the COVID-19 pandemic, Shift to digital transformation. The future of growing to sport entrepreneur is unpredictable as the past.
This qualitative research has the objective to synthesize the sport entrepreneurial mindset of sport product entrepreneur cluster. Interpretivism of Grounded Theory was employed as a research paradigm. Thirteen successful sport product entrepreneurs were purposive enrolled to be key informants. Data were collected from self-narrative inquiry followed by concluded the data with inductive approach. The results found that the sport entrepreneurial mindset was initiated from perceiving opportunity of success. Successful sport product entrepreneurs have a business-oriented vision, powerful inspiration, understand consumer’s needs, build business alliance, and utilize technology. University students, young generation, lecturers in educational institutes, and personnel in related-sport entrepreneur organizations are benefits when applying the results. The sport industry attains research values, to incubate the sport entrepreneurial and scale-up to innovation-driven enterprise.