Girum, Tanasorn, Nutnarin Aun-on, and Chatchai Pungsuwan. “The Effect of Marketing Communications on Generation X and Generation Y Consumer Behavior in Department Store Bangkok Province”. Journal of Industrial Business Administration 4, no. 1 (June 30, 2022): 74–86. Accessed December 9, 2022. https://so03.tci-thaijo.org/index.php/iba/article/view/262002.