Pinjisuwan, J., T. Tevichapong, N. Wongwien, A. Lasamor, K. Aukkarakitpreecha, A. Thongteerapab, and R. Thaisom. “Psychology in Selecting the Characteristics Product Storytelling Influencing the Thai Population”. Journal of Industrial Business Administration, Vol. 2, no. 1, June 2020, pp. 48-61, https://so03.tci-thaijo.org/index.php/iba/article/view/244508.