Girum, T. ., Aun-on, N. . and Pungsuwan, C. . (2022) “The Effect of Marketing Communications on Generation X and Generation Y Consumer Behavior in Department Store Bangkok Province”, Journal of Industrial Business Administration, 4(1), pp. 74–86. Available at: https://so03.tci-thaijo.org/index.php/iba/article/view/262002 (Accessed: 9 December 2022).