Kueprajong, Monsikan, Channarong Suksakul, Keawalin Jareonphol, Thidarat Srithongsom, Wardina Bahea, and Suphatsara Jirasatsunthorn. 2026. “Marketing Mix Factors Influencing Farmers’ Decision to Select Small–Medium Middlemen in Durian Export from Chumphon Province”. Journal of Industrial Business Administration 8 (1):163-82. https://so03.tci-thaijo.org/index.php/iba/article/view/295563.