SUKHAWATTHANAKUN, K.; KULTANGWATTANA, W.; CHERNGSAARD, J.; CHAITHONG, K.; CHORPRAPHAN, S.; CHAICHANASAENG, S.; SUNARAK, W. Marketing Plan of New Product Development Case Study of Processed Butternut Squash Products. Journal of Industrial Business Administration, [S. l.], v. 4, n. 1, p. 15–26, 2022. Disponível em: https://so03.tci-thaijo.org/index.php/iba/article/view/261990. Acesso em: 16 sep. 2026.