Kueprajong, M., Suksakul, C., Jareonphol, K., Srithongsom, T., Bahea, W., & Jirasatsunthorn, S. (2026). Marketing Mix Factors Influencing Farmers’ Decision to Select Small–Medium Middlemen in Durian Export from Chumphon Province. Journal of Industrial Business Administration, 8(1), 163–182. retrieved from https://so03.tci-thaijo.org/index.php/iba/article/view/295563