Pinjisuwan, J. , Tevichapong, T. , Wongwien, N. , Lasamor, A. , Aukkarakitpreecha, K. , Thongteerapab, A. and Thaisom, R. 2020. Psychology in Selecting the Characteristics Product Storytelling Influencing the Thai Population. Journal of Industrial Business Administration. 2, 1 (Jun. 2020), 48–61.