Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://so03.tci-thaijo.org/index.php/hssj <p><strong>Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science)</strong></p> <p><strong>ISSN :</strong> 2651-1924 <strong>E-ISSN :</strong> 2651-1916</p> <p><strong>Publication Frequency:</strong> 2 issues per year (January-June, July-December)</p> <p> </p> en-US <p>Journal of TCI is Licensed under a <a href="https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en">Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)</a> licence, unless otherwise stated, Please read our Policies page for more information on Open Access, copyright and permissions.</p> [email protected] (Asst. Prof. Chairit Siladech, Ph.D.) [email protected] (Samatchayar Poolsak) Thu, 28 Dec 2023 15:00:24 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Montessori Conceptual Mathematics Free Event to Promote Early Childhood Thinking Skills https://so03.tci-thaijo.org/index.php/hssj/article/view/256729 <p>This research aims to 1. To study the organization of mathematics liberal activities according to the concept of Montessori 2. Comparison of conceptual skills before and after organizing free mathematics activities based on Montessori concepts. The target group were 19 early childhood children aged 4-5 years studying in Kindergarten 2, semester 1/2020, Ban Pak Duk School, Lom Sak District, Phetchabun Province, obtained by purposive sampling. Instruments used in the experiment 1) Mathematics Freedom Activity Plan 20 plans of Montessori concepts 2) Manuals and mathematics corner activities Montessori 20 sets 3) Conceptual Skill Test 1 set using Research Pattern One-Group Pretest-Posttest Design Data were analyzed by means. variance standard deviation The difference was tested using percentage statistical values.</p> <p>The results showed that 1. The results of the free mathematics corner activity according to the Montessori concept. After the event was found Overall, there was a higher improvement percentage score. 2. Conceptual Skill Comparison Results Before and after organizing free mathematics activities according to the Montessori concept Overall, the comparison was performed in 3 aspects: 1) counting, 2) classification, and 3) comparison. The results showed that after the activity, there was a higher percentage of development. which is consistent with the assumptions set.</p> Anongporn Boonmeemak, Srongporn Kusolsong, Wichayaporn Onpuy Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/256729 Thu, 28 Dec 2023 00:00:00 +0700 Incentives Affecting the Decision to Participate in Hybrid Concert Event In Bangkok https://so03.tci-thaijo.org/index.php/hssj/article/view/256874 <p>The objectives of this research aimed to (1) study the level of incentive and the level of decision to participate in hybrid concert event (2) study the incentives affecting the decision to participate in a hybrid concert event. A sample of 384 was studies. Statistics for data analysis were the percentage, mean, standard deviation, Pearson’s correlation coefficient &amp; multiple regression analysis.</p> <p>The result showed that (1) The level of incentive to participate in all aspects of hybrid concert events is high. When in descending order, namely image aspect, management aspect, service aspect, fairness aspect and in technology and communication innovations aspect. For the level of decision to participate in hybrid concert events was at the highest level; and (2) Independent variable consisted of 4 aspects which were classified; fairness aspect, management aspect, service aspect and image aspect affected the decision to attend hybrid concert event.&nbsp;</p> ระชานนท​์ ทวีผล Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/256874 Thu, 28 Dec 2023 00:00:00 +0700 Service Quality Affecting Loyalty of Customers Receiving Massage for Health Services from Health Establishments in Phetchaburi Province Through Customer Relationship Management and Customer Experience Management https://so03.tci-thaijo.org/index.php/hssj/article/view/260441 <p>The objectives of this research were to 1) service quality, customer relationship management, customer experience management and loyalty, 2) service quality that affects customer relationship management and customer experience management, 3) service quality that affects loyalty, 4) customer relationship management and customer experience management that affects loyalty, and 5) service quality that affects loyalty through customer relationship management and customer experience management. The sample consisted of 385 persons receiving massage for health services from health establishments in Phetchaburi Province. The research tool was a questionnaire with a reliability of 0.87. The statistics used in the analysis were frequency, percentage, mean, standard deviation, simple and multiple regression analysis.</p> <p> The research results were as follows 1) service quality, customer relationship management, customer experience management and loyalty was at a high level overall, 2)service quality has a positive influence on customer relationship management and customer experience management, 3) service quality had a positive influence on customer loyalty, 4) customer relationship management and customer experience management have a positive influence on loyalty, and 5) service quality had a positive influence on massage guest loyalty, with customer relationship management and customer experience management as partial mediator variables.</p> Piraya Traisilpwissarut, Kritchana Wongrat, Wiwit Suksangaram Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/260441 Thu, 28 Dec 2023 00:00:00 +0700 Analysis of Decision Making in Fashion Products Purchasing on Facebook https://so03.tci-thaijo.org/index.php/hssj/article/view/256001 <p>This research has two main objectives: first, to study consumer behavior in fashion products purchasing on Facebook; second, to study factors affecting purchase decision-making of fashion products through Facebook. Quantitative approach was used to obtain data through questionnaire interviewing of 400 selected consumers who purchased fashion products through Facebook. The data were analyzed through binary logit model.</p> <p>The findings indicated that the total eight factors had affected the decision making in fashion products purchasing through Facebook. The purchase-related factors were gender, education level, occupation, income, relative price between fashion products purchasing on Facebook and distribution places, the frequency of fashion products purchasing through Facebook, experience in using Facebook, and the lack of consumer confidence, particularly in, missing product, no exchange and return policy, problem in reality may not always match, product not delivered on time, and product loss in delivery.</p> สมภูมิ แสวงกุล Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/256001 Thu, 28 Dec 2023 00:00:00 +0700 Study of connections abilities of grade 6 students using Problem based learning with STAD technique https://so03.tci-thaijo.org/index.php/hssj/article/view/260853 <p>The objectives of this research were to: 1) to compare connections abilities in mathematics of grade 6 students before and after using Problem based learning with STAD technique. and 2) to compare connections abilities in mathematics of grade 6 students using Problem based learning with STAD technique with the criterion of 70 percent of full marks. The sample consisted of 20 grade 6 students studying in the second semester of the academic year 2020 at Bangphomai School, under Pathum Thani Primary Educational Service Area Office 1. They were selected using multi-stage random sampling. The research instruments were 10 lesson plans for the Problem based learning with STAD technique at the highest appropriate level, a mathematics connections abilities test with a reliability of 0.74. The statistics used for the data analysis were mean, percentage, standard deviation, t-test for one sample and t-test for Dependent Samples.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study were as follows: 1) The connections abilities in mathematics of grade 6 students after using Problem based learning with STAD technique were higher than before at the 0.05 level of statistical significance, and 2) The connections abilities in mathematics of grade 6 students who studied using Problem based learning with STAD technique activities were higher than the criterion of 70 percent of full marks at the 0.05 level of statistical significance. ( = 16.80 from total 20 scores and S.D. = 1.98)</p> Suticha Insaen, Suwana Juithong, Wassaporn Jirojphan Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/260853 Thu, 28 Dec 2023 00:00:00 +0700 A Comparative Study of Factors Influencing Students’ Academic Achievement in Mathematics at Buriram Rajabhat University https://so03.tci-thaijo.org/index.php/hssj/article/view/249508 <p>This research aimed to investigate factors influencing the academic achievement among mathematics students in the Faculty of Education and the Faculty of Science at Buriram Rajabhat University. The research samples consisted of 156 mathematics students from the 2nd to 5th year in the Faculty of Education and 103 mathematics students from the 2nd to 4th year in the Faculty of Science, enrolling during the first semester of the academic year 2020. Data were collected through the administration of questionnaires and subsequently analyzed using both multiple regression analysis and the artificial neural network method.</p> <p>The results revealed that the artificial neural network method demonstrated that the root mean square error (RMSE) was less than the multiple regression analysis method, in which the artificial neural network method obtained the average of the root mean square error (RMSE) of the mathematics program of the Faculty of Education and the Faculty of Science were 0.282 and 0.398, respectively.</p> <p>The results revealed that the artificial neural network method demonstrated that the root mean square error (RMSE) was less than the multiple regression analysis method, in which the artificial neural network method produced average RMSE values of 0.282 for the mathematics program in the Faculty of Education and 0.398 for the Faculty of Science's program. Moreover, eight factors were identified as influential in determining the academic achievement of mathematics students in the Faculty of Education, namely: gender (<img title="X_{1}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{1}" />), parental status (<img title="X_{2}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{2}" />),part-time employment (<img title="X_{9}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{9}" />),place of residence (<img title="X_{12}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{12}" />), the size of the secondary school from which they graduated (<img title="X_{15}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{15}" />), average high school performance (<img title="X_{17}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{17}" />), learning behavior (<img title="X_{19}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{19}" />), and learning environment (<img title="X_{24}" src="https://latex.codecogs.com/gif.latex?\fn_phv&amp;space;X_{24}" />). Predictive equations were formulated as follows:</p> เฉลิมวุฒิ คำเมือง, Pairat Janngam, Tarathit Kethom Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/249508 Thu, 28 Dec 2023 00:00:00 +0700 Effects of Writing Process Approach with CIRC Technique on Ability on Communication Writing of grade 7 students https://so03.tci-thaijo.org/index.php/hssj/article/view/260856 <p>This research was a quasi-experimental study designed to achieve these following objectives: 1) to compare the writing ability for communication of grade 7 students before and after utilizing a writing process-oriented approach with the Cooperative Integrated Reading and Composition (CIRC) technique; and 2) to compare the writing ability for communication of grade 7 students after implementing a writing process-oriented approach with the CIRC technique using a criterion of 70 percent of the total score. The sample consisted of 30 grade 7 students studying in the second semester of the academic year 2020 at Chumchonwadsadet School under Pathum Thani Primary Educational Service Area Office 1. A multi-stage random sampling method was employed to select the participants. The instruments used were 1) ten Thai language lesson plans for a writing process-oriented approach with the CIRC technique, totaling 20 hours, at the highest appropriate level, and 2) writing ability for communication assessment with a reliability coefficient of 0.98. Statistical analyses included percentages, means, standard deviations, One Sample t-tests, and Dependent Sample t-tests.</p> <p>The research findings indicated that 1) the writing ability for communication of grade 7 students significantly improved after using a writing process-oriented approach with the CIRC technique, with statistical significance at the .05 level, and 2) the writing ability for communication of grade 7 students exceeded the established criterion of achieving 70 percent of the total score after implementing a writing process-oriented approach with the CIRC technique, with statistical significance at the .05 level (<img title="\bar{X}" src="https://latex.codecogs.com/gif.latex?\bar{X}" />= 23.17 out of 30 total points, with S.D. = 2.02).</p> Khuanchanok Yusri, Suwana Juithong, Supatcha Sri-iam Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/260856 Thu, 28 Dec 2023 00:00:00 +0700 Development of Partial Knowledge Scoring Methods and Comparison of Psychometric Properties in Multiple True-False Tests https://so03.tci-thaijo.org/index.php/hssj/article/view/261461 <p>The purposes of this research were to develop the partial knowledge scoring method of the Multiple True-False test (MTF) and to compare the psychometric properties of partial knowledge that using Count-2 method, Partial Scoring 50 method (PS<sub>50</sub>), Let Omit method (LO) and Modified Let Omit method (MLO). The sample were 1,178 twelfth grade Mathematic-Science program students from secondary school in Bangkok. Research instrument was “Organic Chemistry” Multiple True-False test with 20 items.</p> <p>The results revealed 1) MLO scoring method was developed from LO. 2) Using different scoring method results in approximate reliability coefficient of 0.70. Count-2 produced highest reliability coefficient. Moreover, Count-2 also had highest discriminant index. Count-2 and MLO provided discriminant index more than 0.2. 1 item and 3 items had 0.2 below discriminant index when using PS<sub>50 </sub>&nbsp;and LO, respectively.</p> Pakjira Bowornthammarat, Nuttaporn Lawthong Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/261461 Thu, 28 Dec 2023 00:00:00 +0700 Development of Kitchen Lab Operations on Chemical Reactions to Enhance Scientific Process Skills under the Situation of the COVID-19 Pandemic for Grade 9 Students https://so03.tci-thaijo.org/index.php/hssj/article/view/261655 <p>The objectives of this research were to 1) develop and assess the effectiveness of Kitchen Lab operations on chemical reactions based on the set criteria of 75/75; 2) compare students’ scientific process skills before and after engaging in Kitchen Lab operations on chemical reactions; and 3) investigate students’ satisfaction with this unique learning method. The sample consisted of 39 ninth-grade students studying in the second semester of the academic year 2021 at Phitsanulok Pittayakom School, selected using cluster random sampling. The instruments used in this study included 1) Kitchen Lab operations; 2) a scientific process skills assessment; and 3) a students’ satisfaction questionnaire regarding the use of Kitchen Lab operations. Statistics used for data analysis included means, standard deviations, efficiency ratios (E1/E2), and dependent sample t-tests.</p> <p>The findings revealed that 1) Kitchen Lab operations on chemical reactions were found to be highly effective with an efficiency ratio of 77.90/76.23, surpassing the predefined criteria of 75/75; 2) students demonstrated significantly higher scientific process skills after engaging in Kitchen Lab operations on chemical reactions at a statistically significant level of .05; and 3) overall, students expressed substantial satisfaction with the integration of Kitchen Lab experiments in their learning, highlighting its positive impact.</p> Gulitsara Prakaikaew, Jakkrit Jantakoon Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/261655 Thu, 28 Dec 2023 00:00:00 +0700 Crime Prevention Management in Gems and Jewelry Shopsin Charoen Krung-Si Phraya Area, Bangkok https://so03.tci-thaijo.org/index.php/hssj/article/view/262560 <p>This research aimed to achieve two primary objectives: 1) the opinion levels regarding crime prevention management in gems and jewelry shops, and 2) the personal and business-related factors affecting crime prevention management in gems and jewelry shops. Data were collected using questionnaires distributed among three distinct groups: 1) government agencies; 2) owners of gems and jewelry shops; and 3) security personnel. Data analysis included frequency, percentage, mean, and standard deviation. Descriptive statistics were utilized to elucidate the variable characteristics and assess the influence of these variables.</p> <p>The findings revealed that 1) respondents expressed stronger support for aspects related to reducing the likelihood of becoming a victim and public participation. Conversely, the environmental aspect received the lowest average score; and 2) personal and business factors collectively affected the crime prevention management in gems and jewelry shops at a statistically significant level of 8.4%, with a significance level of .01.</p> Teerawat Thanakitlerdsakul, Kannika Kukudrua Copyright (c) 2023 Muban Chombueng Rajabhat University Research Journal (Humanities and Social Science) https://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/hssj/article/view/262560 Thu, 28 Dec 2023 00:00:00 +0700