Journal of Nakhonratchasima college (Humanities and Social Sciences)

The Effect of Teaching Model Using Infographic for The Strengthen Creative Thinking of Undergraduate Students

Surasit Khiaochoei — 2025-08-29

The purposes of this research were to: 1) Compare the Creative Thinking of the undergraduate students between before and after being using Infographic teaching method. 2) Investigate the satisfaction of the undergraduate students on learning to use using Infographic teaching method. The Sample group, this consisted of 24 first-year undergraduate students of Nakhonratchasima college of the second semester of academic year 2024, who enrolled in the 0003104 Thai Language for Communication subject. Selected by purposive sampling. The research instruments consisted of: 1) 4 instructional plans of creative thinking using Infographic teaching method, 3 hours for each Plans, 12 hours in total. 2) Assessment of Creative Thinking form, which is a scoring rubric and 3) The 20 satisfaction questionnaires, toward using Infographic teaching method, which is a rating scale of 5 levels. The statistics used for analyzing data mean, standard deviation, percentage, and t-test.

The results were as follows: 1) Comparing the creative thinking of the undergraduate students after using Infographic teaching method was higher of before with the level of statistical significance at .05. 2) The satisfaction of the students toward Infographic teaching method in overall aspect was in high level.

Local Wisdom Inheritance of Coiled Bamboo in Pa Bong Subdistrict, Saraphi District, Chiangmai Province

Chomkhwan Suphasirikitcharoen — 2025-08-29

This purpose of this research were to 1) study to the local wisdom situations of coiled bamboo in Pa Bong Subdistrict, Saraphi District, Chiang Mai Province and 2) Inheriting coiled bamboo local wisdom of Pa Bong Subdistrict, Saraphi District, Chiang Mai Province. The study was an action research. The samples 9 manufacturers’ coiled bamboo were selected through purposive sampling and collected data by in-depth Interviews, observation and informal group meeting. Obtained data were analyse by content analysis and summarized in the form of a manual report.

The research results revealed that 1) The situations of coiled bamboo local wisdom in Pa Bong Subdistrict, Saraphi District, Chiang Mai Province showed that the strength are the products are famous, unique, OTOP quality and the traditional coiled bamboo handicraft galleries for learn. The weakness are the knowledge of bamboo coiled wisdom not documented, there are few manufacturers and mostly elderly, the lack of marketing efforts and discontinue production currently. 2) Inheritance the local wisdom of coiled bamboo in terms of tacit knowledge transfer was to explain the workpieces and demonstrate step of marking production process and summarized knowledge in a manual of coiled bamboo local wisdom.

The effects of working environment, transformational leadership and job commitment on the work performance of accounting supervisors working in accounting offices in the upper central region 1

Thitirat Meemak — 2025-08-29

The objective of this article is to study 1) the work environment of accounting offices in the upper central region group, 2) the level of transformational leadership, work commitment and work performance of accounting supervisors working in accounting offices in the upper central region group and. 3) the effects of working environment, transformational leadership and job commitment on the work performance of accounting supervisors working in accounting offices in the upper central region. Data were collected by using questionnaires. The sample group used in the research was 216 accounting supervisors of accounting offices in the upper central region. The analyzed data using statistical software package, including frequency, percentage, mean, standard deviation, correlation coefficient, and path analysis.

The research results found that 1) The working environment of accounting offices in the upper central region overall had a good working environment. 2) The overall leadership of the accountants working in accounting offices in the upper central region group was a high level of leadership. 3) The overall commitment to the work of the accountants working in accounting offices in the upper central region group had a high level of commitment to the work. 4) The overall work performance of the accounting supervisors working in accounting offices in the upper central region group was at a good level. 5) The work environment in terms of (1) creative and challenging work and (2) support from the team. 3) having sufficient resources, transformational leadership in terms of (1) motivation, (2) intellectual stimulation, commitment to work in terms of (1) work energy, (2) dedication, (3) time spent on work, there was a relationship and impact both directly and indirectly on work performance with statistical significance at the 0.01 and 0.05 levels, with an impact of 98.10 percent (R2 = 0.981). Meanwhile, transformational leadership in ...

Developing Digital Media Literacy Competency through AI Chatbot Technology for Secondary School Students in the Nakhon Ratchasima Primary Educational Service Area Office 5

Supaporn Yenleua — 2025-08-29

The objectives of this research were to: (1) to develop a curriculum designed to enhance digital media literacy skills using AI Chatbot technology; (2) to compare students’ digital media literacy abilities before and after participating in the curriculum; and (3) to investigate students’ attitudes toward the use of AI Chatbot technology as a tool for developing digital media literacy competencies. The sample group comprised 32 lower secondary school students, selected through multistage sampling techniques to ensure appropriate representation. The research employed a variety of instruments to support data collection and analysis, including: (1) a 15-hour instructional curriculum incorporating AI Chatbot technology; (2) a 30-item assessment measuring digital media literacy ability; (3) a performance-based assessment rubric; and (4) an attitude scale measuring students' perceptions toward the use of AI Chatbot in the learning process. Data were analyzed using descriptive statistics to summarize general trends, and a paired t-test was used to assess the significance of differences in digital media literacy performance before and after the intervention.

Research Findings: (1) The developed curriculum incorporated learning units emphasizing interaction between students and the AI Chatbot to foster active learning. The content addressed essential components of media literacy, including access, analysis, evaluation, synthesis, and ethical media production; (2) A comparison of digital media literacy scores before and after the intervention showed a statistically significant improvement in post-test scores (p < .05), indicating the effectiveness of the curriculum and AI Chatbot in enhancing students’ media literacy; and (3) Students’ attitudes toward the use of AI Chatbot technology were mostly at a good to very good level. They perceived the technology as engaging, easy to understand, and supportive of self-directed learning anywhere and anytime. Furthermore, the AI Chatbot promoted interest and critical thinking toward digital content.

The Influence of Online Marketing Strategies on Consumer Purchase Decisions in the Digital Era

Wisan Phuchong — 2025-08-29

The objective of this research was to examine the level of importance and the relationship between the influence of online marketing strategies and consumer purchase decision behavior, as well as to construct a predictive model. The sample consisted of 398 consumers residing in Nakhon Ratchasima Province. The research instrument was a questionnaire with a reliability coefficient of 0.87. Data were analyzed using stepwise multiple regression analysis.

The findings revealed that: The overall importance of online marketing strategies was at a high level. Among the components, online customer service (X₅) had the highest mean score, followed by online promotions (X₈) and the convenience of online purchasing channels (X₆). All online marketing strategy variables were significantly correlated with consumer purchase decision behavior in the digital era at the 0.05 significance level. The predictive model demonstrated a multiple correlation coefficient (R) of 0.798 and a coefficient of determination (R²) of 0.637, indicating that the model could explain 63.7% of the variance in consumer purchase decision behavior.

This research contributes to the field both theoretically and practically. Theoretically, it expands existing knowledge in digital marketing. Practically, it offers a prioritization framework for strategic planning and a predictive model that can be effectively applied to marketing decision-making, particularly for small and medium-sized enterprises (SMEs).

The Legal Status of Land Dedicated on Sangha Act 2505 B.E.

Wantanee Rungruangsapakun — 2025-08-29

The purposes of this research were: 1) to study background and significance of the legal status of dedicated lands on Sangha Act 2) analyze the legal status including legal protection 3) to study formats and managements of the legal status of dedicated land and 4) to suggest guidelines for revising both of existing laws and newly enacted laws

The results were as follows: 1) Ministerial Regulation authorized temples for making benefits from dedicated lands in form of rental that was not consistent with statements of the Sangha Act B.E. 2505 and determined methods for temples to make benefits form dedicated lands only, but had not any details of granting benefits on dedicated lands to temples or religions 2) Many articles of the Sangha Act B.E. 2505 used word of religion made some difficulties for studying and understanding.

Suggestion – The Sangha Act B.E. 2505 should be amended and clearly defined of religious definitions as well as amending ministerial regulations for covering in case of obtaining to provide clarity to the donors and the temples receiving the dedicated land.

Customs Broker Management System (CBMS): A Novel System Architecture to Enhance the Efficiency of Thailand’s Sea Import Procedures

Supamas Sitisara — 2025-08-29

In the context of global digital trade, Thailand's customs system continues to face structural challenges, including delays in HS code classification, data redundancy, and limited integration with external systems, all of which hinder the efficiency of sea import processes. This study aims to develop and evaluate the Customs Broker Management System (CBMS), which integrates modern technologies—namely Natural Language Processing (NLP), Information Retrieval (IR), and Blockchain—to enhance the accuracy, speed, and transparency of customs clearance procedures. The research was conducted within the operational context of Thai Somdej Co., Ltd., using an applied research approach. The system was designed based on a Service-Oriented Architecture (SOA) and developed with three main modules: an automatic HS code classification module, a blockchain-based document verification module, and a web application for integration with national platforms such as NDTP and NSW. The prototype was tested during October to December 2024 with clients using the company’s customs brokerage services.

Results indicated that the system improved HS code classification accuracy from 71.6% to 91.3%, and reduced processing time from 12.5 minutes to 6.8 minutes per transaction. In addition, user satisfaction averaged 4.42 out of 5, with the highest scores in system usability and reduction of repetitive tasks. The CBMS is not only a technological innovation but also a strategic tool for bridging data between the public and private sectors. It enhances national competitiveness in logistics and international trade and serves as a scalable model for sustainable digital customs development.

Marketing Mix Factors Affecting the Decision to Send Children to Study in the Private Primary School, Case Study: Lamphun Pattana School Pamphun

Wichada Mahaphromwan — 2025-08-29

The objectives of this research are to 1) study the level of personal factors of parents who send their children to study in Lamphun Pattana School, Lamphun Province 2) study the factors in the marketing mix that affect the decisions of the people. Governance in sending their children to study at Lamphun Pattana School, Lamphun Province 3) Study the positive relationship between marketing mix factors and the decision to send children to school at Lamphun Pattana School, Lamphun Province, of parents. The sample group in this research is the parents of students. In Lamphun Pattana School, Lamphun Province, 144 people, using questionnaires as a tool to collect data. Statistics used to analyze data include frequency, percentage, mean, and standard deviation. Correlation coefficient and regression analysis

The research results found that 1) Marketing mix factors affecting the decision to send children to private primary schools. Case study of Lamphun Phatthana School Lamphun Province has a high level of importance with the personal aspect having the highest level of importance. 2) As for the decision to send children to kindergarten, Deciding to choose an alternative was of the highest importance and 3) it was found that there was a positive relationship between marketing mix factors and the decision to send children to school. It was found that the marketing mix factors have the greatest influence on the decision to send children to school. is the product factor (X₁), followed by the physical characteristics factor (X₇), and other factors, respectively, are: Personnel (X5) Marketing Promotion (X₄) and price factors (X₂).These factors together can predict the decision to send children to private kindergartens. In Lamphun Province, the score was 61.40%. Multiple regression equation as follows: raw score Y = .372 + .256X1 + .213X7 + .186X5 + .145X4 + .123X2

Factors influencing the adoption of GAP-based agricultural technology and its effect on coconut production efficiency among farmers in Thapsakea District, Prachuap Khiri Khan Province

Phanu Somsr — 2025-08-29

This study aimed to investigate the factors influencing the adoption of Good Agricultural Practices (GAP)-based technology and its effect on coconut production efficiency among farmers in Thap Sakae District, Prachuap Khiri Khan Province. The objectives included examining the level of GAP technology adoption, personal characteristics of farmers, GAP-aligned farming practices, production efficiency, and the influence of these factors on production outcomes. A quantitative research approach was employed using a questionnaire as the primary data collection tool. The sample consisted of 400 coconut farmers selected through convenience sampling. Data were analyzed using descriptive statistics and the General Linear Model (GLM).

The findings revealed that personal factors, particularly age (P = 0.006), significantly affected coconut production efficiency, while gender, education, family labor, income from other sources, farm size, and GAP compliance did not. In terms of GAP technology adoption, several components showed a statistically significant impact on production efficiency, including land use (P = 0.022), use of hazardous substances (P = 0.002), production process management (P = 0.026), and data recording (P = 0.040). However, water source management (P = 0.614) and post-harvest practices (P = 0.421) were not statistically significant. Additionally, the combined model showed that adoption of GAP technology had a significant effect on production efficiency (P = 0.003), whereas adherence to GAP-aligned production practices did not (P = 0.479). The model accounted for 17% of the variance in coconut production efficiency (Adjusted R² = 0.170).

Competency Development of Employees in the Manufacturing Industry Group In Tak Province

Sakda Kadkran — 2025-08-29

The objectives of this research were to: (1) investigate the level of competency development among employees in the manufacturing sector in Tak Province; (2) compare the competency development of employees based on personal factors; (3) examine the factors influencing competency development; and (4) explore the relationship between internal organizational factors and employee competency development. The sample group consisted of 396 employees working in the manufacturing industry in Tak Province. A questionnaire was employed as the research instrument. Data were analyzed using descriptive statistics including percentage, mean, and standard deviation, as well as inferential statistics such as Independent Sample T-Test, One-Way ANOVA, and Multiple Regression Analysis.

The research findings revealed that: 1) the majority of the respondents were female, aged between 31–40 years, held educational qualifications below the bachelor's degree level, had less than 5 years of work experience, and earned a monthly income between 10,001 and 15,000 baht; 2) overall, the level of competency development was rated at the highest level (=4.25, S.D.=0.54) 3) internal organizational factors were found to have a statistically significant influence on employee competency development at the α = 0.05 level. and 4) there was a strong positive correlation between internal organizational factors and competency development, with a correlation coefficient (r) of 0.843, which was statistically significant at the 0.01 level.

Communication Factors Influencing Undergraduate Enrollment Decisions Of Thonburi University

Mesawadi Sukkri — 2025-08-29

This research aimed to study the factors of integrated marketing communication, electronic word-of-mouth communication, and decision-making factors influencing students' enrollment in undergraduate programs at Thonburi University. The study employed a mixed methods research design, divided into two phases. Phase 1 involved quantitative research using a questionnaire. The sample group consisted of 349 first-year undergraduate students in the academic year 2023. The data were analyzed using descriptive statistics and hypothesis testing through multiple regression analysis. Phase 2 involved qualitative research using focus group discussions with three key informant groups employers of graduates, current first-year students, and alumni. The interview questions were based on the statistical findings and results of the hypothesis testing. The research findings can be summarized as follows:

The findings from Phase 1 indicated that 1) the highest mean for integrated marketing communication factors influencing undergraduate study decisions was for direct marketing 2) the highest mean for e-WOM communication was for the density of opinions on social media, and 3) the highest mean for decision-making factors was for the evaluation of alternatives. 4) Integrated marketing communication and e-WOM factors influencing the decision to pursue undergraduate studies included direct marketing, which was the only significant factor affecting decision-making, while other factors such as sales promotion, public relations, advertising, and event marketing were not statistically significant at the 0.05 level. For e-WOM, the density of opinions, opinion value, and content were significant factors influencing the decision at the 0.05 level.

Phase 2 findings revealed that the three main groups graduate employers, current first-year students, and alumni agreed with the Phase 1 results, recognizing the impactful role of direct marketing and e-WOM communication.

The Development of Chinese Calligraphy Skill of Students in Chongzuo Preschool Education College Using Problem-Based Learning

Guopei Huang — 2025-08-29

The objectives of this study were 1) to analyze the application and research status of Problem-Based Learning (PBL) teaching method in China. 2) to integrate Problem-Based Learning (PBL) teaching method with Chinese calligraphy teaching. and 3) to study students' satisfaction with Problem-Based Learning (PBL) teaching method. Taking 70 students majoring in Chinese education in Chongzuo Preschool Education College as the total population and 60 students as samples. This study used research instruments including literature review, testing, questionnaire survey, and data analysis to explore the feasibility of integrating PBL teaching mode into Chinese calligraphy teaching for normal students.

The result of this study found that 1) Posttest achievement was statistically higher than pretest. 2) The post test score is significantly higher than the 75% standard. 3)The satisfaction of the students was at the highest level. Overall, Problem-Based Learning (PBL) teaching method was able to significantly improve students' comprehensive abilities such as analytical ability, problem solving ability, autonomous learning ability, self-assessment ability and teamwork ability. Compared with traditional teaching methods, students' learning interest, classroom satisfaction and Chinese writing level were significantly improved.

Development of English Reading Comprehension of Vocational College Students Using Hierarchical Task-based Language Teaching

Yimin Lian — 2025-08-29

The main objectives of this study were to: 1) compare learning achievement on English reading comprehension between pre-test and post-test, 2) compare learning achievement on English reading comprehension with the 75% criteria, 3) to study students’ satisfaction on English reading comprehension using Hierarchical task-based language teaching. The sample was the -32 first-year non-English major students in Guangxi Agricultural Vocational and Technical University conducted by simple random sampling. Research tools included of 1) a lesson plan using Hierarchical task-based language teaching, a 30-question achievement test, which had an itemt objective consistency values (0.60 ≤ IOC≤ 1.00), difficulty values (0.53-0.75), identification values (0.25-0.68), and Lovett confidence values (0.84). and a 15-item satisfaction questionnaire, had an Alpha Cronbach confidence score (0.76). The research design was one group pre-test post-test design. The statistics used for data analysis were mean, percentage, standard deviation and T-test.

The results are as follows: 1)The post-test score of English reading comprehension using Hierarchical task-based language teaching was significantly higher than the pre-test score at .01 level. 2)The post-test score of English reading comprehension using Hierarchical task-based language teaching was significantly higher than the 75% of the criteria. 3) The students’ satisfaction of English reading comprehension using Hierarchical task-based language teaching was at the highest level. 4.71, S.D. = 0.56

Factors Affecting Consumer’s Decision to Choose a Home Construction Company in Chiangmai Province

Narin daoungdech — 2025-08-29

This research aims to (1) examine the 7Ps marketing mix factors and consumer decision-making when selecting home construction companies in Chiang Mai province, (2) compare the decision-making process for selecting home construction companies in Chiang Mai based on income and family size, and (3) study the 7Ps marketing mix factors influencing consumers' choice of home construction services in Chiang Mai. This quantitative research involved a sample of 400 individuals whose permanent residence is live in Chiang Mai Province, selected through accidental sampling. A questionnaire was used as the research instrument the statistical methods used for data analysis include descriptive statistics such as frequency, percentage, mean, and standard deviation, as well as inferential statistics, specifically multiple regression analysis using the enter method. The level of statistical significance was set at 0.05

The results were as follows: 1) The marketing mix factors and decision-making process were found to be of the highest importance. 2) Personal factors indicated that income differences led to varying decisions regarding home construction companies among Chiang Mai consumers. Additionally, differences in family size resulted in significant differences in decision-making across consumers. 3) Five aspects of the 7Ps marketing mix—price, process, people, physical evidence, and product consumers' choice of home construction companies in Chiang Mai at a 0.05 significance level.

The Opinions is Stakeholders towards on Curriculum Bachelor of Traditional Chinese Medicine Program

Siriporn Pojpanichphong — 2025-08-29

The aim of this research is to study stakeholders’ opinions on the Traditional Chinese Medicine Program at Nakhon Ratchasima College. The research used questionnaires to collect data from 52 stakeholders involved in curriculum development. The data were analyzed using descriptive statistics, including percentage, mean, and standard deviation, as well as content analysis. The research results is stakeholders commented positively on the graduates of the Traditional Chinese Medicine Program at Nakhon Ratchasima College. Specifically, they noted that:

1. Graduates possess knowledge of and can recall frequently used acupuncture points, and are able to effectively use acupuncture to treat common conditions such as pain syndromes and stroke. 2. Graduates demonstrate morality, ethics, and professional conduct. 3. Graduates are proactive in seeking knowledge across various fields independently. 4. Graduates are capable of accurately diagnosing diseases using traditional Chinese medicine. 5. Graduates exhibit strong leadership and teamwork skills, good interpersonal communication, and are confident in expressing their opinions while respecting others’ views. 6. Graduates can interpret laboratory test results and have competencies in English, Chinese, and information technology. 7. Graduates have knowledge of modern medical diagnostic methods. 8. Graduates are familiar with Chinese herbal medicine and prescriptions, and are able to use them for body nourishment and disease treatment. 9. Graduates are skilled in Tui Na massage for treating pain syndromes and supporting muscle rehabilitation.

Guidelines for Designing Long-Stay Accommodations to Accommodate Scandinavian Elderly People: A Case Study of Rayong Province

Panfan Rungsikavanich — 2025-08-29

The purposes of this research were 1) to study the living behavior and needs of the elderly in Scandinavia; 2) to develop guidelines for Long Stay design guide suitable for the elderly living in Scandinavia, and make a qualitative study on it. Through the case study of the living behavior and needs of the elderly in Scandinavia, the regional scope of the elderly living in Scandinavia were determined, and the in-depth interview method based on specific samples was adopted , using purposes sampling with the total number of 10 people.

The research results show that the elderly in Scandinavia must be able to reach all points of the residential area, such as quiet residential areas, chaotic residential areas, residences near the sea and hospitals, and all areas must be able to use them so that everyone can benefit from them., They only needeg accommodation on one floor, because long-standing health problems are not convenient to climb multi-storey stairs, so it is not necessary to use large residential areas.

The Model of Human Resource Development in the Organization by Buddhist Leadership

Passornrach Krishnalom — 2025-08-29

The purposes of this research were: 1) Study the situation of human resource management in organizations with Buddhist leadership 2) Developing human resource management in organizations through Buddhist leadership. 3) Introducing the development model of enterprise human resource management with Buddhist leadership The research instruments were As a questionnaire, quantitative research method is used to analyze the data. Population refers to individuals involved in residential property in commercial enterprises listed on the Thai Stock Exchange, with a total of 17,504 people. In the total number of employees in fiscal year 2565, 400 people used questionnaires and ready-made statistical procedures to analyze the data according to the scale calculation formula of Taroyaman method. Statistics used to analyze data include descriptive statistics, including percentage statistics, mean value and standard deviation.

The results were as follows :Buddhist leaders play an important role in enterprise human resource management, can effectively respond to the research purpose, study the development methods of enterprise human resources with Buddhist leadership, and can clearly put forward the development model suitable for enterprises.

Training Management Efficiency Affecting the Improvement or the Performance of Trainees

Tulaporn Damrongsakul — 2025-08-29

This research is to study the efficiency of training management and the efficiency of training management that affects the improvement of the performance of trainees. It is a quantitative research using a questionnaire as a research tool with a sample of 300 people. Data were collected from bank employees by selecting key informants conveniently and analyzing data according to basic statistical principles and inferential statistics by testing and analyzing multiple regression equations.

The results of the study found that 1) Overall, the efficiency factors of training management were at the highest level of agreement, with the most importance given to motivation to implement training, followed by training readiness and training process. Overall, the outcomes of training were at the highest level of agreement, with the most importance given to satisfaction with training, followed by knowledge transfer and monitoring and evaluation, respectively. 2) The comparative analysis of the efficiency factors of training management that affect the outcomes of training to improve the performance of trainees found that the influential factors R2 = .589 (58.90 percent). The efficiency factors of training management affect the outcomes of training to improve the performance of trainees with statistical significance at the 0.01 level when considering each aspect. It was found that the components of training management efficiency factors had statistically significant effects at the 0.01 level, consisting of 2 components: training readiness (X1) (Beta = 0.177) and motivation to implement training (X3) (Beta = 0.357). The components of training management efficiency factors had statistically significant effects at the 0.01 level, consisting of training process (X2).

The Innovative Leadership of School Administrators that Influences the Establishment of Wathputthabucha School as an Innovative Organization Under the Jurisdiction of the Secondary Education Service Area Office, Bangkok Metropolitan Area 1

kanok somdee — 2025-08-29

This research aims to: 1) study the level of innovative leadership among school administrators, 2) study the extent to which schools function as innovative organizations, and 3) study how the innovative leadership of school administrators influences the development of schools as innovative organizations. This quantitative research is based on the conceptual frameworks of Holder and Matter (2008), Smith (2010), and Byrd (2012). The target population comprises 91 teachers from Wat Phutthabucha School under the Bangkok Metropolitan Secondary Educational Service Area Office 1 for the academic year 2021. Data collection instruments included questionnaires and document analysis. The statistical methods used for data analysis include frequency distribution, percentage, mean, standard deviation, Pearson’s correlation coefficient, and stepwise multiple regression analysis.

The research findings show that: 1) the overall level of innovative leadership among school administrators is high, 2) the overall level of the school as an innovative organization is also high, and 3) the correlation analysis results indicate that all observed variables positively correlate with the development of Wat Phutthabucha School as an innovative organization, with statistical significance at the .05 level.

The Development of Learning Achievement on English Reading Comprehension Using the Problem-Based Learning of Freshmen Majoring in E-commerce of Guangxi Agricultural Vocational and Technical University

Xue Lin — 2025-08-29

The objectives of this research were :1) to compare Learning Achievement be that Pre-test and Post-test study PBL for freshmen majoring in E-commerce. 2) to compare be that Post-test learning achievement 75% 3) Post-test learning achievement is higher than 75% criterion. The samples were students randomly selected from the first-year E-commerce major at Guangxi Agricultural Vocational and Technical University, of 40 students obtained by simple random sampling. The research instruments included a teaching plan employing PBL, a performance test consisting of 30 questions, and a satisfaction questionnaire containing 15 items. These tools exhibited Item Objective Congruence values (0.60 ≤ IOC ≤ 1.00), difficulty values (0.40–0.68), discriminant values (0.35–0.52), and a Lovett reliability value (0.74). The 15-item satisfaction questionnaire showed an Alpha Cronbach reliability value of 0.72.

The research adopted a one-group pretest-posttest design and employed statistical methods were mean, percentage, standard deviation, and t-test for data analysis.

The research results were as follows 1) Posttest scores were significantly higher than pretest scores at the 0.01 level, and posttest scores significantly exceeded the 75% criterion. 2) Students expressed high satisfaction with the learning activities, with an average satisfaction score of 4.82, reaching the highest level of satisfaction

A Study of Tourist Behavior and Demand, and the Luxury Longtail Boat Tourism Business on Phi Phi Island, Krabi Province

Patita Thongkoed — 2025-08-29

This research is qualitative research having the objectives to study of 1) Studying the behavior and preferences of tourists in the luxury longtail boat business and 2) Studying the business of luxury longtail boat tours. Data was collected through focus group discussions using purposive sampling from 60 tourists who used the luxury longtail boat service at Phi Phi Island, Krabi Province. The sample was divided based on demographic characteristics into groups of friends, families, and couples. Additionally, in-depth interviews were conducted with operators from three different companies. The collected data was then analyzed to develop a Business Model Canvas.

The results showed that 1) Most tourists who opted for the luxury longtail boat service were aged 21-45, primarily Millennials, who favored customizable travel experiences and sought unique adventures. They mainly chose this service to take photos for social media and expected high-quality, flexible services that could be tailored to their needs, including routes, activities, and travel times. 2) Most businesses used 21-span longtail boats made entirely from Siamese rosewood, with a production cost of around 1 million baht per boat. The tour packages were categorized into three types: half-day sunrise trips (Sunrise – Half Day Trip) half-day sunset trips (Sunset – Half Day Trip) and full-day trips (One Day Trip)

The Relationship between Academic Stress Mental Toughness and Anxiety in Adolescents

Fan Yang — 2025-08-29

The study found a significant positive correlation between academic pressure and anxiety, while Mental Toughness showed significant negative correlations with both academic pressure and anxiety. A questionnaire survey was conducted on 503 adolescents from 31 provinces across the country using a cluster sampling method to explore the relationship between academic stress and anxiety. The study also investigated the mechanism of Mental Toughness and social support in this relationship, as well as any differences in demographic variables. Mental Toughness partially mediates the relationship between academic stress and anxiety, while social support moderates the relationship between Mental Toughness and anxiety. Adolescents generally experience medium to low academic pressure, report good anxiety status, and exhibit medium to high levels of Mental Toughness and social support. Significant differences exist in academic pressure among adolescents based on gender and school type. Additionally, there are significant differences in adolescent anxiety based on grade and school type, as well as in adolescent social support based on gender and school type. The research findings demonstrate the correlation between academic stress and anxiety, the underlying mechanism, and the variations in demographic variables, offering recommendations for assisting adolescents in mitigating the adverse effects of academic pressure on anxiety and enhancing their academic and mental well-being.

The Effects of Motivation Enhancement Therapy Program on Self-efficacy of Amphetamine addicted Patients

Raila Ongcharoen — 2025-08-29

This experimental study investigated the effects of a motivational therapy program on self-efficacy in amphetamine-addicted patients. The objectives were 1) to compare self-efficacy in the experimental group before and after the intervention, and 2) to compare self-efficacy post-intervention between the experimental and control groups. The sample was selected using a matched-pairs method. Twenty amphetamine-addicted patients voluntarily participated in activities at the Psychiatry and Drug Addiction Unit of Lad Bua Luang Hospital, out of a total of 137 amphetamine-addicted patients, with low to moderate self-efficacy scores, were recruited. The research instrument consisted of a motivational therapy program, which included eight sessions, each lasting one hour, and a self-efficacy assessment form. Data were analyzed using a t-test.

The results revealed that (1) after the intervention, the experimental group had significantly higher self-efficacy than before the intervention, at a statistically significant level (p < .01). (2) After the intervention, the experimental group had significantly higher self-efficacy than the control group, at a statistically significant level (p < .01).

Algorithmic Resistance among Chinese University Students on Short Video Platforms

Zhangmin Liu — 2025-08-29

The increasing integration of algorithmic recommendation systems in short video platforms has raised concerns about their influence on user autonomy. University students, as active users, may develop varying levels of resistance to algorithmic control, influenced by psychological and social factors. This study aims to examine the relationships between social anxiety, boredom proneness, emotional exhaustion, peer influence, self-control, and algorithmic literacy, and their impact on algorithmic resistance behavior among Chinese university students. The study further investigates the mediating roles of resistance cognition and affective dependence. A structured questionnaire was administered to a sample of Chinese university students using a purposive sampling method. The measurement scales demonstrated acceptable reliability (Cronbach’s α > 0.70). Structural equation modeling (SEM) was employed to assess direct and indirect relationships among variables, with bootstrapping applied to test mediation effects.

The findings revealed that social anxiety, boredom proneness, emotional exhaustion, and peer influence had varying direct and indirect effects on algorithmic resistance behavior. Resistance cognition and affective dependence played significant mediating roles in several relationships. Fit indices indicated an acceptable model fit (RMSEA = 0.054, CFI = 0.884, TLI = 0.871). The study highlights the complexity of user responses to algorithmic recommendations and underscores the importance of enhancing algorithmic literacy, promoting self-control, and reducing negative psychological states to foster healthier digital engagement. The results provide theoretical and practical implications for platform design and digital literacy education.

Factors Affecting Repurchase Behavior of Chinese Consumers on Clothing Products in Social e-commerce

Xiaohuan Yan — 2025-08-29

This study aims to 1) identify the influencing factors of apparel product marketing in social e-commerce on Chinese consumers’ repurchase behavior, 2) construct a model of repurchase behavior, 3) analyze the moderating role of purchasing experience on the relationship between satisfaction and repurchase behavior, and 4) provide marketing recommendations for merchants. A quantitative approach was employed, using a structured questionnaire designed from the SOR model and behavioral theories. The population consisted of Chinese consumers aged 18–59 who had purchased clothing on social e-commerce platforms such as Pinduoduo and Xiaohongshu. Purposive sampling yielded 497 valid responses. Data were analyzed using confirmatory factor analysis, structural equation modeling (SEM), and bootstrap estimation.

The results indicate that product attributes, purchase cost, social interaction, and after-sales service significantly influence customer satisfaction and repurchase intention. Repurchase intention has the most substantial direct effect on repurchase behavior, while product attributes exert an indirect effect through customer satisfaction and repurchase intention. Customer satisfaction and repurchase intention demonstrate a significant chain mediation effect, and purchasing experience moderates the relationship between satisfaction and repurchase behavior, strengthening it when the purchasing experience is favorable. The findings suggest that merchants should prioritize product quality, improve after-sales services, reduce purchasing costs, and enhance social interaction to encourage consumer loyalty. This research contributes theoretically by expanding the literature on consumer behavior in social e-commerce and practically by offering strategies for global merchants to increase repurchase rates in the clothing sector.

Leadership in the service of school administrators according to the opinions of teachers. Affiliated to the Nonthaburi Primary Education Area Office, District 2

Wibool Pumpulswat — 2025-08-29

The purpose of this research was to study the servant leadership of school administrators as perceived by teachers in schools under the Office of Nonthaburi Primary Educational Service Area 2 and to compare teachers’ perceptions of servant leadership based on teaching experience and school size. The sample consisted of 302 teachers working in schools under the Office of Nonthaburi Primary Educational Service Area 2, selected through proportionate simple random sampling. The research instrument was a questionnaire designed on a five-point Likert scale, with a content validity index ranging from 0.60 to 1.00 and a reliability coefficient of 0.98. Data were analyzed using percentage, mean, standard deviation, t-test, one-way analysis of variance, and Scheffé’s post-hoc test.

The findings revealed that: 1) overall and across dimensions, the servant leadership of school administrators as perceived by teachers was at a high level; 2) teachers with different teaching experiences did not significantly differ in their perceptions of administrators’ servant leadership; and 3) teachers working in schools of different sizes had significantly different perceptions of administrators’ servant leadership at the 0.05 level.

Development of learning achievement and satisfaction on Chinese listening of second-year international students in Guangxi vocational university of agriculture using task-based language teaching

Shuman Qin — 2025-08-29

The purposes of this research were: 1) to compare learning achievements on Chinese listening between pre-test and post-test using task-based learning 2) 1) to compare learning achievements on Chinese listening between post-test and 75% of the criteria using task-based learning 3) to study students’ satisfactions towards the task-based learning. The sample was 20 international students in Guangxi Vocational University of Agriculture by simple random sampling. They were selected using the cluster random sampling technique from a classroom. The instruments used for collecting data consisted of: 1) lesson plan that has an average of quality at 4.88 2) an achievement test which has the reliability 0.80 3) the satisfaction questionnaire based on task-based learning which has the IOC 0.60-1.00. The statistics used to analyze the data were mean (\overline{X}, standard deviation (S.D.) and t-test dependent.

The results of the research were: 1). Post-test was higher statistically significant than pre-test at 0.05 2). Post-test was higher statistically significant than 75% of the criteria at 0.05 3). The students’ satisfaction on Chinese listening using task-based learning was at the highest level, (\overline{X}= 4.58 , S.D. = 0.31)

The Relationship Between Competitive Advantage And Business Performance In The Construction Industry: A Critical Analysis

Parinthorn Sirieawphikul — 2025-08-29

This academic article investigates the relationship between competitive advantage and operational performance within the construction industry. Employing a theoretical framework and a comprehensive literature review, the study analyzes, critiques, and synthesizes this relationship. Key areas explored include factors influencing competitive advantage, strategies for creating edge, impacts on operational performance, and challenges in maintaining long-term advantage

The findings indicate a positive correlation between competitive advantage and business performance, yet they also highlight the presence of complicating factors that require consideration. The article concludes by offering strategic recommendations for construction industry players to bolster their competitive advantage and achieve sustainable improvements in operational performance.

The [RETRACTED ARTICLE] The Marginal Gains as a New Path for Applying Competency-Based Education Reform ion Thailand’s Basic Education System: A Solution for Aligning Innovative Leadership Strategy

Siriwan Phuriwattanatham — 2025-08-29

Competency-Based Education (CBE) represents a paradigmatic shift in Thailand's basic education system; however, its implementation faces significant systemic barriers including entrenched pedagogical practices, inadequate leadership capacity, and resource disparities. This conceptual paper addresses the research problem of how to facilitate effective CBE implementation within Thailand’s complex educational landscape. The study proposes the Marginal Gains Approach (MGA) as a theoretical framework for systematic CBE reform implementation. Originating from high-performance sports methodology and subsequently adapted for organizational transformation, the MGA emphasizes cumulative incremental improvements across multiple operational dimensions to achieve substantial systemic outcomes. This paper contributes to educational reform literature by theoretically integrating MGA principles with innovative leadership paradigms—specifically transformational, distributed, and instructional leadership models—to create a comprehensive framework for CBE implementation. The expected contribution includes providing educational leaders, policymakers, and stakeholders with a theoretically grounded, practically applicable methodology for overcoming implementation barriers while fostering sustainable educational transformation in Thailand’s basic education system.

Authentic Assessment Executive Functions Skills in Early Childhood

Pattharin Loha — 2025-08-29

The new-normal era is marked by profound transformations across various dimensions—ranging from individual behaviors, family dynamics, and societal norms, to environmental conditions, lifestyles, and the developmental processes of early children. In early childhood, rapid growth is particularly evident in brain development, especially in the area of executive functions (EF), which form a crucial aspect of early children's cognitive development. The Early Childhood Education Curriculum B.E. 2560 (2017) specifies that the development of thinking skills involves enhancing children’s abilities in problem-solving, conceptual thinking, and logical reasoning in mathematics and science. To facilitate this development, learning activities should be designed to encourage children to observe, classify, compare, and investigate knowledge. Furthermore, children should engage in conversations, discussions, and the exchange of ideas. Additional approaches include inviting guest speakers to interact with young children, conducting field trips, playing educational games, practicing problem-solving in daily life, and engaging in design and creation activities. These activities should be implemented individually, in small groups, and in large groups to effectively develop and promote executive function (EF) skills in early childhood. For teachers, parents, and caregivers to accurately understand the intellectual and overall developmental progress of young children, it is essential to assess their development across various domains. Appropriate assessment methods for children aged 3 to 6 years include observation, behavioral recording, conversations with children, interviews, analysis of children’s work, and authentic assessment conducted during learning or activity contexts. This type of assessment emphasizes observing and evaluating children’s behaviors and expressions, closely monitoring their developmental progress. Additionally, self-assessment (reflective thinking), measurement of higher-order thinking skills, and active collaboration among children, teachers, parents, and caregivers are fundamental components of a comprehensive early childhood assessment framework.

This academic article focuses on authentic assessment to evaluate the development of executive function (EF) skills in early childhood. The assessment is based on children’s real-life behaviors and expressions, providing data that accurately reflect the true characteristics of young children. Such information enables parents, caregivers, and teachers to effectively use the findings as a foundation to support and tailor individual developmental interventions for each child.

Developing Skilled Village Health Volunteers to become Quality and Sustainable Primary Health Care Providers

Chana Naruman — 2025-08-29

This article aims to present the development of Community Health Volunteers (CHVs) to enhance their capabilities, with the goal of establishing a quality and sustainable primary health care system. The study findings indicate that in order to develop CHVs into competent individuals for effective primary health care, it is essential to cultivate their transformational leadership qualities. This includes having a vision for innovating and improving community health. Effective leaders should possess the following characteristics: 1) Inspiration: The ability to motivate community members to participate in health-related activities. 2)Knowledge and Skills: Proficiency in communication, project management, and problem-solving to lead teams toward set objectives. 3)Role Model: Demonstrating healthy behaviors and maintaining good health to instill trust in the community and encourage adherence to health practices. Furthermore, it is important to foster a spirit of volunteerism in community service. CHVs should be committed to assisting the community, understanding their needs, and actively listening to the concerns and requirements of community members to provide targeted support. This approach builds strong relationships within the community and enables them to perform their roles effectively, resulting in successful outcomes and achieving sustainable development goals.

Management of Irrigation Water for Farmers in the Central Region

Pimnipa Rittibutr — 2025-08-29

The objectives of this academic article are: (1) to study the irrigation water management practices of farmers in the central region of Thailand, and (2) to analyze the strategic plans of the Royal Irrigation Department, focusing on irrigation management and future directions. Data were collected from documents related to irrigation water management in agriculture. The findings reveal that irrigation management in the central region is a collaborative effort between government agencies and local farmers, aiming to maximize efficiency and ensure sustainability. The irrigation system, comprising canals, weirs, and water gates, has been continuously developed and maintained to ensure adequate water distribution to agricultural areas. Farmers play a crucial role in planning and controlling water use through community-level irrigation management committees, which allocate water according to suitability and priority, thereby reducing water shortages and conflicts among users. The promotion of water management technologies, such as drip irrigation, rainwater harvesting, and infrastructure improvements, has further enhanced water-use efficiency and strengthened resilience to climate change. Overall, irrigation management in the central region emphasizes multi-stakeholder participation, efficient utilization of water resources, and the creation of long-term agricultural sustainability.