Xi G, Chen-Hua M, Zheng Z. THE EFFECT OF PARASOCIAL INTERACTION, FLOW, AND SOCIAL IDENTITY IN CROSS-BORDER E-COMMERCE VALUE CO-CREATION. J Hu So Art [internet]. 2026 Apr. 21 [cited 2026 Oct. 2];8(1):153-68. available from: https://so03.tci-thaijo.org/index.php/hsa/article/view/298109