Xi, G., Chen-Hua, M. and Zheng, Z. (2026) “THE EFFECT OF PARASOCIAL INTERACTION, FLOW, AND SOCIAL IDENTITY IN CROSS-BORDER E-COMMERCE VALUE CO-CREATION”, Journal of Humanities, Social Sciences, and Arts, 8(1), pp. 153–168. available at: https://so03.tci-thaijo.org/index.php/hsa/article/view/298109 (accessed: 2 October 2026).