XI, G.; CHEN-HUA, M.; ZHENG, Z. THE EFFECT OF PARASOCIAL INTERACTION, FLOW, AND SOCIAL IDENTITY IN CROSS-BORDER E-COMMERCE VALUE CO-CREATION. Journal of Humanities, Social Sciences, and Arts, [S. l.], v. 8, n. 1, p. 153–168, 2026. Disponível em: https://so03.tci-thaijo.org/index.php/hsa/article/view/298109. Acesso em: 2 oct. 2026.