Journal of Humanities and Social Sciences Prince of Songkla University

JAWI SCRIPT IN SOUTHERN THAILAND

Nurham Hahsa — Mon, 23 Dec 2024 00:00:00 +0700

The Jawi script, an Arabic based script writing system in Malay and other languages, has played a significant cultural and historical role across Southeast Asian nations Southeast Asian nations in the Malay Archipelago, including Thailand where many Muslim communities in the southern part of the country use the Malay for communication. The presence of Jawi in Southern Thailand reflects the linguistic diversity and cultural influences that persist today. This article compiles information on the origin, evolution, and contemporary relevance of the Jawi script, presenting various perspectives from the scholarly work of experts. Although the Jawi script currently plays a lesser role in Thailand’s Muslim society, people still preserve its linguistic beauty, known as Jawi.

THE STUDY AND ANALYSIS OF THE PRA-RAJA-PUCCHA OF KING PHETRACHA AND THE VISAJJANA OF THE MONK IN PRA-CHUM-PRA-RAJA-PUCCHA

Chanin Phongsawat — Tue, 24 Dec 2024 00:00:00 +0700

This article focuses on the study and analysis of King Phetracha’s questions (Pra-raja-puccha) and the answers (Visajjana) from the monk found in Pra-Chum-Pra-Raja-Puccha. The research shows that the answers display the monk’s ability to explain giving the King a clear understanding about the dharma of the Buddha. This research also shows that King Phetracha wanted to reach nirvana.

APPLYING THE PROCESS OF BECOMING A SPECIALIST IN EVERYDAY LIFE

Natthakit Anuruktrakoon — Fri, 13 Dec 2024 00:00:00 +0700

The research paper on Applying the Process of Becoming a Specialist in Everyday Life has two objectives: (1) to study and analyze the Specialist as depicted in the Theravāda Buddhist scriptures and (2) to present on Applying the Process of Becoming a Specialist in Everyday Life.

This research is a qualitative study that analyzes data from the Tripiṭaka, commentaries, Buddhist literature, and research on specialists using content analysis techniques to present on Applying the Process of Becoming a Specialist in Everyday Life.

Research has shown that being a specialist in Buddhism implies excellence in one way or another, surpassing others. It is the position that appointed by the Buddha to the Four Assemblies, as indicated in the Sutta Piṭaka. Seven chapters dedicated to the excellence of Bhikkhus, Bhikkhunis, the assembly of lay-followers, and the assembly of female lay-followers. The story of the past incarnation of the disciples who attained the title of specialist is also included, citing various reasons, including their mention in the commentary on the excellence of quick enlightenment of the PhraBāhiyadārucīriya and the excellence of the fortune of PhraSīvalī, serving as examples of individuals demonstrating strong will and determination. The process of becoming a specialist involves three key steps: (1) setting goals; (2) practicing with relentless perseverance until the goal is achieved, and (3) declaring success to serve as a model for others to follow.

THE EXPERIENCED TIME: EXISTENCE IN ALL SOULS' DAY OF THAI-VIETNAMESE PEOPLE SAINT ANNA TEMPLE, NONG SAENG COMMUNITY, NAKHON PHANOM PROVINCE

Tutiyaphorn Poomdonming — Tue, 17 Dec 2024 00:00:00 +0700

This article aims to demonstrate the existence of “The Experienced Time” within space and rituals of Thai-Vietnamese Catholics descent in Nong Saeng, Nakhon Phanom Province, in 2021. Re-study was employed to conduct the research and This was done using fieldwork, including interviews, participant observation, and document study. The findings reveal three key points: the essential objects of rituals, including people and items; experienced time; and the 'other space,' such as churches, cemeteries, and multipurpose buildings. These lead to lead to the proposition that the existence of “The Experienced time” stems from beliefs, faiths, traditions, and rituals from the past to the present, which have been clearly reproduced in the specific space with everyday necessities, time, and space acting as cultural symbol swhich are ritual reproductions for communication. They function through social activities that are tied to time, life experiences, and ritual spaces over a long period. This is a meaningful symbolic relationship of learning for during the tomb consecration season which, a tradition passed down through “the sacred circle” of the Nong Saeng Community.

PRADIT PRASARTTHONG'S CONTEMPORARY LAKORN CHATRI PLAYS: CREATIVITY AND TECHNIQUE OF MAKING A HUMOR

Apirak Chaipanha — Tue, 17 Dec 2024 00:00:00 +0700

This qualitative research aimed to study the characteristics of scriptwriting and sense of humor techniques in the contemporary playwriting of Lakorn Chatree by Pradit Prasartthong, including three stories: "Kaew Nama," "Nang Sipsam," and "Manoree." The research employed document collection, video recording, and in-depth interviews. The study revealed four categories of Lakorn Chatree: 1) the royal style, 2) the folk style, 3) the contemporary style, and 4) the educational institution style. Pradit Prasartthong's work aims at interacting with educational institutions. Three outstanding components in Pradit Prasartthong's Lakorn Chatree playwriting were found, including: 1) The intertextuality between contemporary and original Lakorn Chatree Playwritings, 2) The conservation of traditional poetry, and 3) communication with modern society. Two techniques for creating a sense of humor were identified: 1) creating a sense of humor in Lakorn Chatree’s tradition and 2) creating a sense of humor as Western parody literature. These critical concepts of Pradit Prasartthong's contemporary Lakorn Chatree playwriting creation were not against nor did they destroy traditions but rather created different options for Thai theatre arts in contemporary society.

INFLUENCES OF K-POP IN THE THAI MUSIC INDUSTRY

Gotchakorn hasakul, Supaporn Boonrung — Fri, 20 Dec 2024 00:00:00 +0700

This qualitative research examines influences of South Korea’s K-pop industry on the Thai music industry and utilizing these insights to develop strategies that could help elevate the Thai music industry to a global level, similar to K-pop. The study collected data on social media behavior of Thai youth interested in or influenced by Korean culture, as well as the business strategies of Thai music producers. The collected data were analyzed and organized by categorizing them into influences impacting Thai music producers and influences impacting Thai society. The findings indicate that the Korean wave has partially changed Thai consumer behavior, leading music producers to adapt their songwriting techniques, strategies for gaining popularity, and content production. Furthermore, K-pop has influenced Thai society’s perceptions of being an artist, the use of Korean loanwords, and fan club naming practices. However, the influence of the South Korean music industry has created benefits for the Thai music industry by contributing to the study and development of knowledge aimed at promoting Thai music in the global market.

SERVICE QUALITY FACTORS AND CORPORATE IMAGE THAT AFFECT THE SATISFACTION OF USERS OF THE LAND DEVELOPMENT DEPARTMENT IN BANGKOK

Apawan Suphantamat, Ratchada Toopthong — Fri, 20 Dec 2024 00:00:00 +0700

The purposes of this study were to examine satisfaction, service quality factors, and corporate image that affect the satisfaction of users of the Land Development Department in Bangkok, using a mixed-methods research approach. For the qualitative component, interviews were conducted with 10 employees from various service sections within the Land Development Department in Bangkok. For qualitative component, questionnaires were distributed to 400 users of the department’s services in Bangkok. The data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The results found that service quality factors impact user satisfaction with the Land Development Department’s services in Bangkok. Similarly, corporate image it was found to affect user satisfaction. Both service quality and corporate image were statistically significant factors at the 0.05 level. Recommendations include developing operational facilities with modern technology and equipment, reducing work steps, and enhancing personnel knowledge and skills.

THE MILL AND COMMUNITY "RELATIONSHIP THAT FADE OVER TIME?" A CASE STUDY OF NAKHON SI THAMMARAT PROVINCE

Rittirong Chaunypong, Chetsada Noknoi — Fri, 20 Dec 2024 00:00:00 +0700

This research aims to 1) study the relationship between the mill and the community in the past and present. 2) examine the factors that have caused changes in the relationship between the mill and the community. 3) investigate the effects of changes in the relationship between the mill and the community and 4) find ways to develop relationships between the mill and the community. The key informants were divided into 3 three groups: mill operators, community leaders, and farmers. It was found that each group of key informants reached data saturation at 30 participants, respectively. The research instrument used was a semi-structured interview. The research instrument used was a semi-structured interview, focusing on past and present relationships, the effects of changes, and the development of relationships according to the concept of sustainable development. The researcher used thematic analysis and then triangulated the data. The analysis results found that The mill and the community used to have good relations with each other but over time and due to various factors, the relationship has changed. Although the relationship between the mill and the community has changed, it has not directly affected either side. However, it has impacted the unity within the community Developing a sustainable relationship between the mill and the community is divided into three areas: 1) economic aspect, creating large agricultural plots; promoting organic farming groups, and providing support funds for communities to develop modern agricultural tools and machinery. 2) social aspect: finding ways to reduce disputes between mills and communities and building trust and unity. 3) environmental aspect, incorporating technology to find ways to reduce pollution from the rice mill production process.

FACTORS OF THAI TOURISTS AFFECTING WORKCATION’S TRAVEL IN KHLONG SAN DISTRICT, BANGKOK

Ampa Butprom, Pongpipat Sanedee — Fri, 27 Dec 2024 00:00:00 +0700

This study aims to study and compare factors of Thai tourists affecting workcation’s travel in Khlong San district, Bangkok. The sample group used were 400 Thai tourists who traveled on workcation in Khlong San district, Bangkok. The research instrument was a questionnaire with validity and reliability testing. The data analysis using basic and statistics used to test hypotheses in research. The findings found that overall factors of Thai tourists are at a high level (x=4.20, S.D.=0.78). When considering each factor, it was found that: 1) different genders affect workcation travel in Khlong San district, Bangkok in attraction and amenities are different. 2) different ages and education level affect workcation travel in Khlong San district, Bangkok in accommodation is different with statistical significance at the 0.05 level. However, driving and developing workcation tourism in Khlong San district, Bangkok, accommodation prices need to be adjusted accordingly, increase facilities to cover tourist attraction areas and there should be a clear public relations point to help tourists in the event of an emergency.