Journal of Humanities and Social Sciences https://so03.tci-thaijo.org/index.php/eJHUSO <p>วารสารวิชาการคณะมนุษยศาสตร์และสังคมศาสตร์มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตปัตตานี เป็นวารสารวิชาการราย 6 เดือน (2 ฉบับต่อปี) จัดพิมพ์ขึ้นมาเพื่อเป็นการส่งเสริมสนับสนุนให้คณาจารย์ ข้าราชการ และนักวิชาการทางมนุษยศาสตร์และสังคมศาสตร์ได้มีโอกาสเสนอและเผยแพร่ผลงานวิชาการในวงกว้าง</p> en-US <p>บทความนี้ได้รับการตีพิมพ์เป็นของวารสารวิชาการคณะมนุษยศาสตร์และสังคมศาสตร์</p><p>คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยสงขลานครินทร์ วิทยาเขตปัตตานี</p> husojournal@gmail.com (ผู้ช่วยศาสตราจารย์ ดร.วิมลมาศ ปฤชากุล) husojournal@gmail.com (นูร์ไลลา ยูแม) Thu, 09 Jun 2022 10:49:57 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Cruise Tourism: New Normal Talent Management https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/256829 <p>Organizations targeting to be the industry leaders must have good talent or human capital management systems, which is considered an important tool in promoting the organization to achieve its goals. However, the talent management in the cruise tourism industry is unique; work pattern and onboard workplace on the cruise ship that may affect the development of employees’ potential. Therefore, the management and development plan of employees to become talented people are essential factors for the survival in the industry. Especially, in the COVID-19 pandemic scenario that challenges the economic system and human capital management of the industry. Therefore, this article aims to study concepts and theories related to talent management for application to the cruise tourism industry; from the recruitment process, selection, development of talent groups, engaging talent people, until retaining talented people with organization. Hence, government agencies and the private sector in particular, cruise ship tourism operators can gain a competitive advantage through talent management and lead the way for the organization to achieve sustainable success in the post COVID-19 pandemic situation.</p> Supakorn Suradinkura, Watsida Boonyanmethaporn Copyright (c) 2022 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/256829 Fri, 17 Jun 2022 00:00:00 +0700 The Constitutional Process in the Conflict Resolution Between State and Minority: A Study of the Role of Religious Leaders in the Democratic Process in the Southern Border Provinces of Thailand https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/261437 <p>This research aimed at the study of arguments about constitutionalism in system of Muslim political thoughts. The study focuses on the adoption of constitutional system in the two centers of the Muslims world, namely, the Ottoman Turkey and Iran, the center of the Sunni Islam and the Shiite respectively. The Muslims’ views on politics and governance around the world also influenced by these changes, including the Malayu Muslims Patani in southern Thailand. This research is conducted through qualitative method by which depth interviews and focus group were employed with the key informants of the religious leaders in the three provinces of southern Thailand. The study found that the Malayu Muslims appropriated the idea of constitutional system, and they participated in the democratic process when the political climate was opened. The success of the campaign conducted by Patani’s religious leaders to rejection of constitution 2017 was yet another proves that the people of Patani aware of the implications of constitution system on their life and their society. This constitution’s awareness can be mobilized to have Patani’s courses written in the new constitution. This would be another way of the minority Malayu Muslims to coexist peacefully with the Thai.</p> Asst.Professor Dr.Muhammad Ilyas Yahprung Copyright (c) 2022 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/261437 Thu, 09 Jun 2022 00:00:00 +0700 Factors influencing the coexistence in a multicultural society of Thai Buddhists and Muslims Case Study: Laem Nok Community, Ban Na Subdistrict, Mueang District, Pattani Province https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/261614 <p>The purpose of this mixed method research was to study the factors influencing the peaceful coexistence among Thai Buddhists. and Thai Muslims In the area of Laem Nok Community, Bana Sub-district, Mueang District, Pattani Province and to study the guidelines for maintaining relationships between Thai Buddhists and Thai Muslims in the Laem Nok community during the unrest under the concept of the importance of coexistence by using the study method from the document In-depth interviews, observations, group discussions and using questionnaires The results of the study found that 1) factors influencing the normal coexistence between Thai Buddhists and Thai Muslims In the Laem Nok community area, Bana sub-district, Muang district, Pattani province consisted of: 1.1) Common practices in the community Overall, it was at a moderate level ( &nbsp;= 3.02) 1.2) on activities and interactions together. Overall, it was at a moderate level (</p> <p>The purpose of this mixed method research was to study the factors influencing the peaceful coexistence among Thai Buddhists. and Thai Muslims In the area of Laem Nok Community, Bana Sub-district, Mueang District, Pattani Province and to study the guidelines for maintaining relationships between Thai Buddhists and Thai Muslims in the Laem Nok community during the unrest under the concept of the importance of coexistence by using the study method from the document In-depth interviews, observations, group discussions and using questionnaires The results of the study found that 1) factors influencing the normal coexistence between Thai Buddhists and Thai Muslims In the Laem Nok community area, Bana sub-district, Muang district, Pattani province consisted of: 1.1) Common practices in the community Overall, it was at a moderate level (x̄=3.02) 1.2) on activities and interactions together. Overall, it was at a moderate level (x̄= 3.09) and 1.3). Overall, it was at a moderate level (x̄=3.02). and Thai Muslims in the Laem Nok community In Pattani Province, it was found that reconciliation and peaceful processes should be used as a means of preserving the relationship of people in the community. To achieve mutual understanding, namely 2.1) the cooperation of the people in the community 2.2) the understanding of the people in the community.</p> Prachuab Tongsri Copyright (c) 2022 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/261614 Fri, 17 Jun 2022 00:00:00 +0700 The Urbanity in Malai Chupinit’s Literary Works https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/256746 <p>This research aims to study the urbanity in the literary works of Malai Chupinit. The researcher collected data from Malai Chupinit's short stories and novels between 1927 - 1963</p> <p>which represents the scene, atmosphere and way of life of people in urban society. This research used the concept of modernization. The research result was presented by using descriptive analysis. &nbsp;&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The result of this study found that Malai Chupinit portrayed the transformation of the city through the process of Western modernization and capitalism. The author describes a urbanity as a symbol of modernity in Thai society. The urbanity that appears in the literature of Malai Chupinit is divided into 4 areas as follows: 1) An appearance of urbanity 2) Urbanization which developed by Capitalism. 3) Urbanization and rural expansion 4) Urbanization and inequality in urban society. Even though Malai Chupinit portrayed a modern city but the author also reflects the problems caused by modernization in urban areas. As the conclusion, urbanity that appears in Malai Chupinit 's literatures reflects the outcome of the modernization process that does not bring about a perfect modern city.</p> Natrada Somsith, Wimonmas Paruchakul Copyright (c) 2022 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/256746 Fri, 17 Jun 2022 00:00:00 +0700 Figurative Language in contemporary Korean Teuroteus https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/261619 <p class="p1">The purpose of this research is to study the types of figurative language in Contemporary Korean teuroteus. The data is 280 KoreIncluding metaphor, simile, metonymy, and hyperbole. For the metaphor, it found two types those are metaphor of animation and metaphors of non-animation.<span class="Apple-converted-space">&nbsp; </span>As a consequence, they could divide into seven sub-categories according to their meaning, i.e. metaphor of person, metaphor of place, metaphor of vehicle, metaphor of equipment, metaphor of food, metaphor of thing, metaphor of object and metaphor of energy. Whereas the form of metaphorical language reflects the concepts of love is a person, concerning of is a person, date is a people, youth is a people, nature is a people, mind is a place, love is a place, people is a place, man is a boat, loneliness is a food, mind is a thing, date is a thing, youth is a thing, destiny is a book, happiness is liquid, friendship is liquid, and love is energy. The simile in Korean teuroteus compare people, things and feelings with nature, animals, objects such as honey, reeds, butterflies. The word forms used as metonymy were found with two types, THE PART FOR THE WHOLE and THE OBJECT FOR THE USER. Hyperbole refers to an act that is impossible in real life, such as running across an ocean. The occurrence of lightning strikes etc.</p> <p class="p1">The patterns of figurative language used in Contemporary Korean teuroteus arise from both vocabulary and grammar. It observed that there are comparative words in the simile. In addition, comparisons can state by using verbs. From the analysis of Korean teuroteus, it revealed that contemporary Korean teuroteus still use denotative meaning words, emphasizing on the fun of the lyrics and the melodies. The lyrics also tell the daily life stories. Moreover, it also mentions about the season changes, environment, scenery, and the reinforcement for moral support to fight for life.</p> Sitthinee Thammachai Copyright (c) 2022 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/261619 Fri, 17 Jun 2022 00:00:00 +0700 Model and Operations of Islamic Insurance (Takaful) in Thailand https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/255449 <p>Islamic insurance industry (Takaful) has continued to grow over the past several decades around the world. Takaful products are in demand in Muslim countries and in countries with Muslim minority. The demand for products in the market tends to be high. However, there is little understanding of Takaful industry. this research The objective of this study was to study the style and implementation of Takaful used in Thailand. In this research, qualitative research methods were used by collecting and reviewing articles. from the sources of academic documents and related research and in-depth interviews from key informants</p> <p> The results showed that Takaful is based on the principle of voluntary contributions (Ta'awun) and voluntary donations (Tabarru), with four basic elements: (1) sincerity, (2) integration. Shariah conditions (3) Morality and ethics in conducting business (4) No elements that are contrary to Shariah. There are several forms of Takaful operations, including Mudarabah, Wakalah, and a mix of Mudarbah and Wakalah. But the one that is used in Thailand is the Mutarabah style. Implementing Takaful Fundamentally, the project participants will have the primary objective of The Wakalah operation model is Management contracts that the participants want to fund managers. Perform tasks on their behalf (Wakeel) and follow the set guidelines.</p> <p> </p> Abbas Labduang, Tawat Noipom Copyright (c) 2022 http://creativecommons.org/licenses/by-nc-nd/4.0 https://so03.tci-thaijo.org/index.php/eJHUSO/article/view/255449 Mon, 20 Jun 2022 00:00:00 +0700