Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr en-US sukmaitree1945@gmail.com (Suthamas Sukmaitree) sukmaitree1945@gmail.com (Suthamas Sukmaitree) Thu, 16 Jul 2026 05:54:08 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 The Implementation of the Online Military Policy of Military Units in Phitsanulok Province https://so03.tci-thaijo.org/index.php/assr/article/view/302171 <p> This academic article presents a synthesis of knowledge concerning the implementation of the online voluntary military conscription system-officially designated as the Special Request Procedure-through the integration of three complementary conceptual frameworks: a policy implementation model, a four-dimensional policy effectiveness evaluation framework, and the Technology Acceptance Model (TAM). The findings indicate that the effectiveness of online military recruitment policy is contingent upon the synergistic interaction of three interdependent domains: personnel capabilities, technological infrastructure, and organizational management. The personnel capabilities encompass digital literacy, openness to technological innovation, and perceptions of system utility. The technological infrastructure includes network reliability, equipment preparedness, and cybersecurity resilience, while the organizational management involves policy leadership, procedural transparency, and effective inter-agency coordination. The study suggests that the successful implementation of online military recruitment requires the simultaneous strengthening of these domains through human capital development, sustained digital investment, and robust governance mechanisms. Such efforts are essential not only for improving recruitment outcomes but also for supporting the long-term transformation toward a fully volunteer-based military system.</p> Rapeeporn Kitsoponwaranon, Chot Bodeerat Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302171 Sat, 01 Aug 2026 00:00:00 +0700 Contextual and Individual Factors Influencing the Success of Health Policy Implementation Among Professional Nurses https://so03.tci-thaijo.org/index.php/assr/article/view/302607 <p class="1" style="text-align: justify; text-justify: inter-cluster; tab-stops: 42.55pt 2.0cm 70.9pt;"><span style="font-family: 'TH SarabunPSK',sans-serif;"> This academic article analyzed and synthesized contextual and individual factors influencing the successful implementation of health policies among professional nurses, as the largest frontline workforce in the healthcare system. A comprehensive literature review revealed that their success depended on the interplay between two key factors: (1) individual factors, particularly policy literacy, positive attitudes, and work experience; and (2) organizational contextual factors, including a culture receptive to change, managerial support, manageable workloads, and adequate resource allocation. When poorly managed, these factors created a policy-practice gap. This article recommends that the policymakers actively engage nurses in the policy design process, systematically develop policy competencies, and restructure organizational environments to be more flexible, thereby enabling sustainable health policy outcomes.</span></p> Gunniga Plangdee, Kampanart Wongwatthanaphong Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302607 Sat, 01 Aug 2026 00:00:00 +0700 Green Budgeting Strategies to Support Sustainable Development of Local Government Organizations https://so03.tci-thaijo.org/index.php/assr/article/view/303314 <p> Climate change, pollution, and the degradation of natural resources have inevitably affected local development. Therefore, Local Government Organizations (LGOs) need to adapt their budget management approaches to align with sustainable development goals by adopting the concept of Green Budgeting as a policy instrument for the efficient allocation of public resources.</p> <p> Green Budgeting is a process integrating environmental objectives into budget planning and fiscal decision-making. It aimed to support projects reducing the environmental impacts and enhancing community sustainability. Key approaches for Local Government Organizations included: (1) establishing policies and local development plans aligned with the Sustainable Development Goals (SDGs); (2) allocating budgets to projects related to waste management, natural resource conservation, the expansion of green spaces, and the promotion of clean energy; (3) developing performance indicators assessing environmental outcomes alongside fiscal performance; and (4) encouraging public participation and collaboration among stakeholders in determining budget expenditure priorities.</p> <p> This article aimed to examine the approaches to Green Budgeting assisting Local Government Organizations in managing resources efficiently, transparently, and responsively to the long-term needs of citizens. Such an approach contributed to balanced local development across economic, social, and environmental dimensions while enhancing the capacity of local communities to address climate change challenges and achieve sustainable development in the future.</p> Sommung Sangsiri, Waran Yuloek, Supalaek Reero, Phasakorn Dokchan Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303314 Tue, 04 Aug 2026 00:00:00 +0700 Strategies for Strengthening the Capacity of Community Learning Centers for Sustainable Resource Management: A Case Study of Nong Luang Subdistrict Community Learning Center, Roi Et Province https://so03.tci-thaijo.org/index.php/assr/article/view/302574 <p> This research aimed to investigate approaches and strategies for enhancing the capacity of community learning centers for sustainable resource management, using the Nong Luang Subdistrict Community Learning Center in Selaphum District, Roi Et Province, as a case study. This was a qualitative research study employing 20 key informants. The research instrument was a semi-structured questionnaire, and data were collected through focus group discussions. The qualitative data obtained were analyzed using thematic analysis.</p> <p> The research findings revealed that upgrading community learning centers for the sustainable resource management can be driven by four main strategies: 1) strengthening the capacity of leaders and community knowledge networks through participatory approaches, emphasizing collaborative learning and role distribution to create multiplier trainers and reduce dependence on individuals; 2) managing knowledge and upgrading innovation based on local resources through the application of knowledge from universities combined with local wisdom to create practical applications; 3) building multilateral cooperation and long-term policy mechanisms through Memorandums of Understanding (MOUs) and incorporating the center's activities into local development plans; and 4) creating a value chain within the community, focusing on a circular economy system to reduce costs and increase resource value.</p> Warachart wariwan Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302574 Tue, 21 Jul 2026 00:00:00 +0700 A Study of the Relationship between Innovative Leadership and Educational Quality of Opportunity Expansion Schools under the Phitsanulok Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/assr/article/view/302108 <p> This research article aimed to study: 1) the levels of innovative leadership of school administrators in opportunity expansion schools under the Phitsanulok Primary Educational Service Area Office 2; 2) the levels of educational quality of opportunity expansion schools under the Phitsanulok Primary Educational Service Area Office 2; and 3) the relationship between innovative leadership and educational quality of opportunity expansion schools under the Phitsanulok Primary Educational Service Area Office 2. This study employed a quantitative research design. The sample consisted of 170 participants, including 52 school administrators and 118 teachers. The research instrument was a questionnaire, and data were collected through Google Forms. The statistical instruments used for data analysis were frequency, percentage, standard deviation, mean, and Pearson’s correlation coefficient.</p> <p> The research findings revealed that: 1) the overall level of innovative leadership of school administrators was at the highest level; 2) the overall level of educational quality of opportunity expansion schools was at the highest level; and 3) the overall relationship between innovative leadership of school administrators and educational quality of opportunity expansion schools under the Phitsanulok Primary Educational Service Area Office 2 was positive at a very high level (r = .876), with statistical significance at the .01 level.</p> Thidaporn Kaewkhiew, Chatchaphum Srichomphoo, Surachet Boonyarug Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302108 Tue, 21 Jul 2026 00:00:00 +0700 Digital Leadership of School Administrators Affecting School Management in the VUCA World under the Secondary Educational Service Area Office Chiang Rai https://so03.tci-thaijo.org/index.php/assr/article/view/302369 <p> This research article aimed to: (1) examine the level of digital leadership among school administrators; (2) investigate the level of school management in the VUCA World era; and (3) study the digital leadership of school administrators affecting school management in the VUCA World under the Chiang Rai Secondary Educational Service Area Office. This study employed a quantitative research methodology. The sample consisted of 317 educational personnel from 41 schools. The research instrument was a five-point rating scale questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The findings revealed that:</p> <p> 1) The overall level of digital leadership among the school administrators is high, with the highest average score in the area of organizational culture building and learning, and the lowest average score in the area of digital communication and networking.</p> <p> 2) the overall level of school management in the VUCA World era was at a high level, with the use of digital technology and innovation to enhance efficiency and sustainability the highest mean score.</p> <p> 3) Four aspects of digital leadership among school administrators, namely the use of digital technology and digital tools, digital vision, self-development and personnel development in digital skills, and the creation of organizational culture and learning, can collectively predict school management in the VUCA World with statistical significance at the .01 level. Together, they can explain 57.10% of the variance in school management in the VUCA World.</p> <p> The raw score prediction equation was:</p> <p> = 0.833 + 0.333 (X<sub>3</sub>) + 0.196 (X<sub>1</sub>) + 0.138 (X<sub>4</sub>) + 0.145 (X<sub>2</sub>)</p> <p> The standardized score prediction equation was:</p> <p> = 0.381 (Zx<sub>3</sub>) + 0.222 (Zx<sub>1</sub>) + 0.169 (Zx<sub>4</sub>) + 0.173 (Zx<sub>2</sub>)</p> <p> </p> Rattana Sirisan, Thongchart Wongsawan, Weeraphan Siririth Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302369 Tue, 21 Jul 2026 00:00:00 +0700 Policy Recommendations for Developing Literacy Skills of Students at the Primary Schools in Sawankhalok District Ander the Sukhothai Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/assr/article/view/302473 <p> This research article aimed to 1) investigate the current and desirable conditions of students’ literacy development, and 2) examine policy recommendations for improving students’ reading and writing literacy. The study employed a mixed-methods research design. The participants consisted of 100 respondents, including 25 school administrators and 75 teachers, while 9 experts participated in the interview process. The research instruments included questionnaires and interview forms. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI), and content analysis.</p> <p> The findings revealed that: 1) the overall current condition of the students’ literacy development was at a high level, whereas the overall desirable condition was at the highest level; and 2) the policy recommendations for literacy development emphasized five major aspects. In terms of supervision and monitoring, schools should implement supportive supervision focusing on guidance and systematic data analysis, with evaluation based on teachers’ instructional improvement and students’ literacy achievement. Regarding teacher development, participation in goal setting, professional learning community (PLC) processes, and mentoring systems should be promoted to solve authentic classroom problems. In the aspect of policy and planning, literacy policies should establish clear quantitative and qualitative goals. Concerning instructional media, the schools should integrate diverse technological media with active learning approaches and provide sufficient materials appropriate to students’ abilities. Finally, reading promotion activities should be integrated across all learning areas through active learning and continuous collaboration among schools, families, and communities.</p> Jeerawan Thonchaiyaphum, Phimphaka Thammasit, Phitchaya Sakulwit Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302473 Tue, 21 Jul 2026 00:00:00 +0700 The Influence of Art Toy Co-Branding on Consumer Engagement: A Case Study of POP MART’s Crybaby x Powerpuff Girls Campaign https://so03.tci-thaijo.org/index.php/assr/article/view/300320 <p> This research aimed to examine: (1) the influence of Co-Branding in art toys on perceived brand fit, and (2) investigate the effect of perceived brand fit on consumer engagement. The study employed a quantitative research approach, using a questionnaire to collect data from consumers with prior familiar art toys. Data were analyzed using descriptive statistics and multiple regression analysis.</p> <p> The results revealed that: (1) Co-Branding factors namely perceived partner quality, partner credibility, and value congruence had a positive and statistically significant influence on perceived brand fit. Among the factors examined, perceived partner quality emerged as the most influential determinant, indicating that consumers assigned substantial importance to the quality standards of partner brands when evaluating the appropriateness of brand collaborations. (2) Perceived brand fit emerged as a significant predictor of consumer engagement, demonstrating the strongest influence on emotional engagement, followed by cognitive and behavioral engagement. This pattern suggested that consumers who perceived a high level of congruence between collaborating brands were more likely to experience favorable emotional responses and develop deeper emotional attachments to the brand.</p> Sirima Insiri, Chonlada Sajjanit Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300320 Tue, 21 Jul 2026 00:00:00 +0700 Factors Affecting the Effectiveness of School Administration at the Special Schools for Students with Disabilities under the Office of Special Education Administration, Group 6 https://so03.tci-thaijo.org/index.php/assr/article/view/301779 <p> This research article aimed to study: 1) the level of factors related to school effectiveness, 2) the level of effectiveness of school administration, and 3) the factors affecting the effectiveness of school administration at the special education schools for students with disabilities under the Office of Special Education Administration, Group 6. This was a quantitative research study. The sample consisted of 219 school administrators and teachers. The research instruments included a general information questionnaire, a questionnaire on factors affecting school effectiveness, and a questionnaire on the effectiveness of school administration. Data were analyzed using mean, standard deviation, and multiple regression analysis.</p> <p> The findings revealed that: 1) the factors related to the effectiveness of educational institutions for the special needs schools under the Special Education Administration Office, Group 6, were found to be at a high level overall ( = 4.50, S.D. = 0.24); 2) the effectiveness of school administration in special education schools for students with disabilities, under the Office of Special Education Administration, Group 6, was found to be at a high level overall ( = 4.41, S.D. = 0.23); and 3) the factors affecting the effectiveness of school administration at the special education schools for the students with disabilities under the Office of Special Education Administration, Group 6, were: physical factors (β = 0.456), administrator factors (β = 0.179), teacher factors (β = 0.163), and student factors (β = 0.163). These four factors were statistically significant at the 0.05 level and collectively predicted 33.60% of the variance in the effectiveness of school administration in these special education schools for students with disabilities.</p> <p> = 2.166+ 0.236 (X<sub>4</sub>) + 0.089 (X<sub>1</sub>) + 0.091 (X<sub>2</sub>) + 0.085 (X<sub>3</sub>)</p> Suttida Chaichana, In Chanjaren, Weeraphan Siririth Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301779 Tue, 21 Jul 2026 00:00:00 +0700 Public Service Management for Enhancing the Quality of Life of Citizens in Ban Mai Subdistrict Municipality, Mueang District,Nakhon Ratchasima Province https://so03.tci-thaijo.org/index.php/assr/article/view/299318 <p> This research aimed to study 1) the management of public services to improve the quality of life of people in Ban Mai Subdistrict Municipality, Mueang District, Nakhon Ratchasima Province, and 2) the its level of quality of life of people This was quantitative research with a sample size of 400 people. A structured Likert-scale questionnaire was used to gather data from participants. The statistical methods used for data analysis included percentage, mean, standard deviation, t-test (Independent samples t-test), and F-test (one-way ANOVA).</p> <p> The research results showed that:</p> <ol> <li>The overall influence of the public service management on improving the quality of life of people in Ban Mai Subdistrict Municipality, Mueang District, Nakhon Ratchasima Province, was at a high level. Based on the mean scores across all dimensions, the aspects were ranked in descending order as follows: infrastructure development, safety of life and property, good governance, continuation of royal initiatives, urban development, public health development, conservation of natural resources and the environment, agricultural development, tourism and sports, religion, culture and traditions, and educational development.</li> <li>The level of quality of their life was also studied. Overall, the life quality was high. Based on the mean scores across all dimensions, the aspects were ranked in descending order as follows: mental well-being, independence, personal beliefs, physical health, social relationships, and the environment.</li> </ol> Phin Pankhaw, Sasimapron Sroykratoke Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299318 Tue, 21 Jul 2026 00:00:00 +0700 The Results and Impact of Student Care and Support System Policy in Schools under Uttaradit Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/assr/article/view/301218 <p> This research aimed to: 1) study the operational processes and obstacles of the student care and support system in schools under the Uttaradit Primary Educational Service Area Office 1; 2) examine the results and impact of the student care and support system policy; and 3) propose guidelines for improving the policy. The research employed a mixed-methods approach. The sample consisted of 167 teachers, 1,273 students, and 10 experts from 133 schools. Research instruments included: 1) a structured interview; 2) a questionnaire; 3) an emotional intelligence assessment; 4) a happy learning assessment; and 5) a focus group record. Data were analyzed using percentage, mean, standard deviation, two-way analysis of variance, and content analysis.</p> <p> The findings were as follows: 1) Teachers implemented all five steps of the student care and support system: knowing students individually, screening, promotion and development, prevention and problem-solving, and referral. Obstacles included heavy teacher workload, lack of standardized screening tools, excessive class sizes, insufficient budget and resources, teachers' limited knowledge in interpreting tools, and students' reluctance to disclose problems. 2) The overall results were at a high level (x̄ = 3.73). The step of knowing students individually had the highest mean (x̄ = 3.87), while referral had the lowest (x̄ = 3.65). Students' emotional intelligence was at a low level (x̄ = 2.00), and happy learning was at a moderate level (x̄ = 5.00). 3) Policy improvement guidelines included developing a digital information system, providing teacher training, reducing teacher workload, and building collaborative networks with external agencies.</p> Nuttha Unkaew, Vajee Panyasai, Rapin Prosri Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301218 Tue, 21 Jul 2026 00:00:00 +0700 Guidelines for Risk Management in Learning Management of Opportunity Expansion Schools under the Phitsanulok Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/assr/article/view/303219 <p> This research aimed to: 1) investigate the current and desirable conditions of risk management in learning management, and 2) examine guidelines for its risk management. The study employed a mixed-methods research design. The sample consisted of 170 participants, and nine experts were selected as key informants. The research instruments included a questionnaire and a semi-structured interview form. The data were analyzed using percentage, mean, standard deviation, the Modified Priority Needs Index (PNI Modified), and content analysis.</p> <p> The findings revealed that: 1) the overall current condition of risk management in the learning management was at a high level, whereas the overall desirable condition was at the highest level. The priority needs, ranked from the highest to the lowest, were as follows: teachers, instructional media, lesson plans, and learning measurement and evaluation, respectively; and 2) the guidelines for its risk management in learning management comprised four aspects. Regarding teachers, schools face systemic risks arising from overlapping workloads and assignments outside teachers’ areas of specialization. Therefore, administrative innovations integrated with Professional Learning Community (PLC) processes should be implemented to enhance educational quality and student outcomes. Regarding learning management, schools encounter risks associated with fragmented lesson planning and dependence on ready-made instructional plans. Consequently, PLC processes should be employed to collaboratively design innovative learning activities that are responsive to the school context. Regarding learning media, schools face risks stemming from reliance on ready-made materials and obsolete technology. Therefore, process innovations should be adopted to develop learning media that effectively address students’ diverse learning needs. Regarding assessment and evaluation, schools experience risks related to the limited validity and reliability of assessment practices. Consequently, PLC processes should be utilized to develop authentic assessment approaches that improve student learning and overall educational quality.</p> Yuthana Praisitha, Pimpaka Thammasit, Chatchaphum Srichomphu Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303219 Tue, 21 Jul 2026 00:00:00 +0700 Factors Affecting Student Participation in Student Activities at Thailand National Sports University, Lampang Campus https://so03.tci-thaijo.org/index.php/assr/article/view/303251 <p> The purpose of this research article aimed to investigate the factors affecting student participation in extracurricular activities at Thailand National Sports University, Lampang Campus. This study employed a quantitative research design. The population consisted of 515 undergraduate students, and data were collected from the entire population. A structured questionnaire was used as the research instrument. Data were analyzed using descriptive statistics, including mean and standard deviation, as well as multiple regression analysis.</p> <p> The findings revealed that three independent variables significantly influenced student participation in the extracurricular activities at Thailand National Sports University, Lampang Campus. Ranked in order of their predictive influence<strong>,</strong> these factors were: (1) physical health and public-minded attitude, (2) knowledge and experience enhancement, and (3) leadership and self-confidence in self-expression. The multiple correlation coefficient (R) was 0.535, indicating that these variables jointly explained 28.60% of the variance in student participation. The resulting predictive equation was developed as follows:</p> <p> Y = 1.938 + 0.183X<sub>1</sub> + 0.147X<sub>2</sub> + 0.237X<sub>3</sub></p> Anupong Thaweekitsathaporn, Sukhuman Thongdee, Yutthapong Ruangjan, Jenjira tongsu, Ansikan Puthornjai Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303251 Tue, 21 Jul 2026 00:00:00 +0700 Guidelines for the Management of Distance Learning Television (DLTV) at the Small Sized Schools under Uttaradit Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/assr/article/view/303227 <p> This research article aimed to 1) investigate the current and desirable conditions of educational management through Distance Learning Television (DLTV) and 2) study the guidelines for managing DLTV-based education at the small-sized schools under the Uttaradit Primary Educational Service Area Office 1. A mixed-methods research design was employed. The sample consisted of 120 participants, while 12 key informants were selected for in-depth interviews. The research instruments included questionnaires and interview forms. Data were analyzed using frequency, percentage, mean, standard deviation, the Priority Needs Index (PNI<sub>modified</sub>), and content analysis.</p> <p> The findings revealed that 1) the overall current condition was at a high level, whereas the desirable condition was at the highest level; and 2) the guidelines for managing DLTV comprised three dimensions. First, in terms of school administration, schools should implement flexible timetables integrated with recorded lessons, allocate time at the end of each class to assess students’ understanding, provide a supportive learning environment, promote Professional Learning Community (PLC) processes, conduct collegial internal supervision, and evaluate teachers in their roles as learning facilitators. Second, regarding learning management, teachers should adopt co-teaching approaches to enhance student engagement, utilize PLC processes for lesson planning, manage instructional time effectively through recorded media, employ authentic assessment practices, and provide remedial instruction to improve students’ academic achievement. Third, with respect to student quality, schools should establish clear learning objectives and prepare instructional materials in advance, use game-based learning strategies to motivate students, integrate active learning approaches, implement authentic assessment practices, and utilize PLC-generated information to organize remedial instruction for the continuous improvement of student learning outcomes.</p> Nawin Chimpalee, Phimphaka Thammasit, Chaowarit Chanjin Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303227 Tue, 21 Jul 2026 00:00:00 +0700 Innovative Leadership of Administrators’ Impact on Personnel Management Effectiveness at the Schools under the Sukhothai Secondary Educational Service Area Office https://so03.tci-thaijo.org/index.php/assr/article/view/303306 <p> This research article aimed to study: 1)the level of innovative leadership demonstrated by the school administrators; 2 the level of personnel management effectiveness at the schools; and 3) the innovative leadership factors affecting personnel management effectiveness at the schools under the Sukhothai Secondary Educational Service Area Office. This study employed a quantitative research design. The sample consisted of 290 participants selected through stratified random sampling. Data were collected using a questionnaire. Data analysis was conducted using frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The findings revealed that:</p> <ol> <li>The overall level of innovative leadership demonstrated by the school administrators was at the highest level. The dimensions, ranked from the highest to lowest mean scores, were vision for change, creativity, innovation organization building, risk management, and teamwork.</li> <li>The overall level of personnel management effectiveness at the schools and all of its dimensions was at a high level. The dimensions, ranked from highest to lowest mean scores, were recruitment and appointment, personnel development, workforce planning and position allocation, and personnel retention.</li> <li>School administrators’ innovative leadership dimensions of innovation organization building, creativity, and risk management significantly affected personnel management effectiveness. In contrast, teamwork and vision for change did not significantly affect personnel management effectiveness. Together, these variables explained 65.30% of the variance in personnel management effectiveness (R² = .653), indicating a substantial predictive power.</li> </ol> <p>The predictive equations were formulated as follows:</p> <p> Unstandardized predictive equation:</p> <p> Ŷ = 0.943 + 0.563(X5) + 0.295(X2) − 0.191(X4)</p> <p> Standardized predictive equation:</p> <p> Ẑy = 0.014(Z5) + 0.083(Z2) - 0.056(Z4)</p> Chayabhorn Klubthung, Chatphum Sichomphoo, Phimphaka Thammasit Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303306 Tue, 21 Jul 2026 00:00:00 +0700 Entrepreneurs’ Opinions on Organizing Activities for Promoting Tourism in Pattaya City According to Sustainable Tourism https://so03.tci-thaijo.org/index.php/assr/article/view/302399 <p> This research article aimed to: 1) examine entrepreneurs' opinions toward the implementation of tourism promotion activities in Pattaya City in accordance with sustainable tourism guidelines; and 2) compare entrepreneurs' opinions toward such implementation based on their individual characteristics. This study employed a quantitative research design. The sample consisted of 376 entrepreneurs operating within the Pattaya City administrative area. Data were collected through a structured questionnaire and analyzed using frequency, percentage, mean, standard deviation, and one-way analysis of variance (One-Way ANOVA).</p> <p><strong> </strong>The findings revealed that: (1) entrepreneurs perceived Pattaya City's implementation of tourism promotion activities based on sustainable tourism principles to be at a high level overall (M = 3.79, SD = 0.22). Among the dimensions examined, sustainable resource management received the highest mean score (M = 4.19, SD = 0.37), followed by community participation and stakeholder engagement (M = 3.98, SD = 0.33) and the conservation and promotion of local cultural heritage (M = 3.68, SD = 0.32); and (2) entrepreneurs with different levels of educational attainment, years of business operation, and average monthly business income differed significantly in their perceptions of Pattaya City's implementation of sustainable tourism promotion activities based on sustainable tourism principles (p &lt; .05). In contrast, no statistically significant differences were found among entrepreneurs with different ages or business types.</p> Pisutthinee Plangklang, Ausanakorn Tavarom Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302399 Tue, 21 Jul 2026 00:00:00 +0700 Policy Proposals for Community Participatory Management for Small School under District Uttaradit Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/assr/article/view/303071 <p> This research article aimed to: 1) assess the priority needs for community participatory management and 2) study policy proposals for community participatory management the small schools under the Uttaradit Primary Educational Service Area Office 1. A mixed-methods research design was employed. The sample consisted of 311 participants, including school administrators, teachers, and chairpersons of basic education school committees. Additionally, the target group comprised 9 key informants. The research instruments used for data collection were a questionnaire and an interview form. The data were analyzed using frequency, percentage, mean, standard deviation, the Modified Priority Needs Index (PNI Modified), and content analysis.</p> <p> The research findings revealed that: 1) the priority needs for community participatory management, ranked from highest to lowest, were participation in evaluation, participation in planning and goal setting, participation in decision-making, participation in implementation, and participation in benefit sharing, respectively; and 2) the policy proposals consisted of policy principles, objectives, and implementation guidelines focusing on establishing strong collaborative mechanisms between schools and communities to enhance educational quality.</p> Nuchanart Pankum, Phimphaka Thammasit, Chatphum Sichomphoo Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303071 Tue, 21 Jul 2026 00:00:00 +0700 Innovative Leadership of Administrators Affecting Digital Technology Management of District Learning Encouragement Centers Under the Chiang Rai Provincial Office of Learning Encouragement https://so03.tci-thaijo.org/index.php/assr/article/view/303312 <p> This research aimed to study: 1) the level of innovative leadership of administrators of District Learning Encouragement Centers under the Chiang Rai Provincial Office of Learning Encouragement; 2) the level of digital technology management in educational institutions; and 3) the innovative leadership of administrators affecting digital technology management at the educational institutions. This study employed a quantitative research approach. The sample consisted of 201 participants. The research instrument was a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and stepwise multiple regression analysis.</p> <p> The findings revealed that:</p> <p><span style="font-size: 0.875rem;"> 1) the overall level of innovative leadership among administrators was high. The dimension with the highest mean score was innovative vision, followed by innovative creative thinking, innovative organizational atmosphere, and innovative teamwork and participation, respectively.</span></p> <p><span style="font-size: 0.875rem;"> 2) the overall level of digital technology management at the educational institutions was high. Administration and management received the highest mean score, followed by learner development and learning management, respectively.</span></p> <p><span style="font-size: 0.875rem;"> 3) the innovative leadership was positively correlated with digital technology management at the .01 level of statistical significance. Furthermore, creative thinking, a conducive organizational climate, and an innovation-oriented vision significantly predicted digital technology management. These variables jointly explained 58.00 percent of the variance in digital technology management. with a multiple correlation coefficient of .762.</span></p> Kittina Jintanu, In Chancharoen, Weeraphan Siririth Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303312 Tue, 21 Jul 2026 00:00:00 +0700 QUALITY OF WORKING LIFE OF CIVIL SERVANTS AT CHONBURI WOMEN’ S CORRECTIONAL INSTITUTION https://so03.tci-thaijo.org/index.php/assr/article/view/302327 <p> This research article aimed to: 1) examine the level of quality of work life among civil servants at the Chonburi Women’s Correctional Institution, and 2) compare the quality of work life of civil servants classified by personal factors. This study employed a quantitative research design. The sample consisted of 60 civil servants working at the Chonburi Women’s Correctional Institution. The research instrument was a Quality of Work Life questionnaire. Data were collected by administering questionnaires to the sample group and analyzed using descriptive statistics (frequencies, percentages, means, and standard deviations) and inferential statistics (t-tests and one-way analysis of variance [ANOVA]).</p> <p> The findings revealed that: 1) the overall quality of work life of civil servants at the Chonburi Women’s Correctional Institution was at a moderate level (= 3.45). With consideration of each dimension, the aspect of socially relevant and beneficial work characteristics had the highest mean score, which was at a high level (= 3.94), followed by job security and career advancement (= 3.67), and social integration or teamwork (= 3.63). In contrast, work–life balance had the lowest mean score (= 2.65). 2) The hypothesis testing indicated that civil servants with different genders demonstrated significantly different levels of quality of work life at the .05 level of statistical significance, with male officers reporting higher mean scores than female officers. However, no statistically significant differences were found in relation to age, marital status, educational level, monthly income, job position, or years of work experience.</p> Pathita Padsee, Supranee Thammapithak Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/302327 Tue, 21 Jul 2026 00:00:00 +0700 The Relationship between Digital Leadership of School Administrators and the Quality of School Management at the Highland Schools under the Chiang Rai Primary Educational Service Area Office, Chiang Rai Province https://so03.tci-thaijo.org/index.php/assr/article/view/303313 <p> This research article aimed to: 1) study the level of digital leadership among administrators of highland schools; 2) examine the level of management quality of highland schools; and 3) investigate the relationship between the administrators’ digital leadership and the management quality of highland schools under the Chiang Rai Primary Educational Service Area Office, Chiang Rai Province. This study employed a quantitative research approach. The sample consisted of 317 school personnel. The research instrument was a questionnaire. The statistical instruments used for data analysis were frequency, percentage, mean, standard deviation, and Pearson’s Product-Moment Correlation Coefficient.</p> <p> 1) The overall digital leadership of the school administrators was at the highest level. Digital knowledge and skills had the highest mean score, followed by digital personnel development, digital learning culture, digital vision, and digital communication and networking, respectively.</p> <p> 2) The overall management quality of the highland schools was at the highest level. When considered by dimension, learner quality and student-centered teaching and learning shared the highest mean score, followed by administration and management. All dimensions were rated at the highest level.</p> <p> 3) Digital leadership of the school administrators was positively correlated with school management quality at a high level with statistical significance at the .01 level (r = .766).</p> Rapeeporn Ruamchit, In Chancharoen, Weeraphan Siririth Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303313 Thu, 30 Jul 2026 00:00:00 +0700 Family-Related Factors Influencing to Juvenile Delinquency in Krabi Province https://so03.tci-thaijo.org/index.php/assr/article/view/303744 <p> This research article aimed to: (1) examine family-related factors influencing delinquent behavior among children and youth in Krabi Province, and (2) propose guidelines for preventing and addressing juvenile delinquency in the province. This study employed a qualitative research design using semi-structured in-depth interviews. Data were collected from 17 key informants representing five groups: (1) juvenile offenders, (2) officers from the Juvenile Observation and Protection Center, (3) police officers, (4) juvenile and family prosecutors, and (5) probation officers. The data were analyzed using content analysis.</p> <p> The findings revealed that: (1) the family-related factors influencing to juvenile delinquency consisted of four major dimensions: (a) family processes, particularly parenting practices and behavioral supervision, which were identified as the most influential factors; (b) family structure, especially parental separation and the absence of close parental supervision; (c) family occupation and socioeconomic status, which affected children's quality of life and social opportunities; and (d) residential environment and social context that facilitated risk-taking behaviors. (2) The proposed guidelines for addressing juvenile delinquency emphasize an integrated approach involving families, schools, communities, the justice system, and the application of technology for monitoring and prevention. Priority should be given to strengthening family relationships, promoting positive family communication, and developing appropriate social support systems to prevent reoffending and enhance the long-term well-being of children and youth.</p> Kankanok Aubonkan, Saowathan Phoglad Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303744 Thu, 30 Jul 2026 00:00:00 +0700 Good Practices in Academic Administration Combined with the Use of Distance Education via Satellite at the Small Schools under the Uttaradit Primary Educational Service Area Office, Area 1 https://so03.tci-thaijo.org/index.php/assr/article/view/303195 <p> This research study aimed to find good practices in academic administration in conjunction with the use of distance education via satellite at the small schools. It was qualitative research. The key informants consisted of 18 people. The research instrument was a structured interview. The data were analyzed using content analysis.</p> <p> The results showed that 1) developing school curriculum consisted of planning, participatory academic administration, operations, integrating school curriculum with distance education via satellite. Inspecting work performance was internal supervision. Improving and developing work performance was creating a professional learning community. 2)Development of the learning process consisted of planning, namely analyzing school curriculum and studying the distance learning manual via satellite. Operation was organizing learning according to the broadcast schedule. Inspecting work performance was internal supervision. Improving and developing work performance was creating a professional learning community. 3)Development of educational media, innovation, and technology consisted of planning, which was surveying problems and analyzing needs, operations, which was preparing the system before organizing learning. Inspecting work performance was internal supervision. Improving and developing work performance was creating a professional learning community. 4)Educational supervision consisted of planning, i.e. appointing an operating committee, operations, i.e. checking completeness and continuity. Improving and developing work practices was creating a professional learning community. 5)Measuring, evaluating, and disseminating academic results involved planning, including the analysis of performance indicators. The process involved establishing evaluation criteria and reviewing the regulations of the Ministry of Education to ensure compliance with institutional and national standards. The operation involved measuring and evaluating learning outcomes based on actual conditions and transferring academic results in accordance with the regulations of the Ministry of Education. Work performance was monitored through internal supervision to ensure quality and compliance. Continuous improvement and professional development were promoted by establishing and sustaining a Professional Learning Community.</p> Panukar Klinpinit, Yokkaew Kamonlvoradej, Surachet Boonyarug Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303195 Thu, 30 Jul 2026 00:00:00 +0700 Guidelines for Enhancing Teachers’ Learning Management through Lesson Study at the Small Primary Schools under Uttaradit Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/assr/article/view/303789 <p> This research aimed to 1) examine the current and desirable conditions of teacher development in learning management and 2) investigate guidelines for developing teachers’ learning management through the Lesson Study process at the small schools. A mixed-methods research design was employed. The population consisted of 188 participants, including 94 school directors and 94 academic affairs teachers, together with nine experts. The research instruments were a questionnaire and a semi-structured interview form. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index, and content analysis.</p> <p> The findings revealed that 1) the overall current condition was at a high level, whereas the overall desirable condition was at the highest level; and 2) the guidelines for developing teachers’ learning management through the Lesson Study process comprised five areas. First, in setting learning goals, the schools should collaboratively analyze student achievement data to establish appropriate learning goals. Second, in learning development planning, teachers should analyze the students’ learning problems to design lesson plans and clearly determine classroom observation focuses before implementation. Third, in learning management and classroom observation, active learning lesson plans should be implemented in actual classrooms, while the students’ learning behaviors should be systematically observed and used as evidence for reflection. Fourth, in classroom reflection, constructive professional reflection sessions should be organized using empirical evidence of students’ learning behaviors as a basis for improving learning management. Finally, in lesson revision, findings from the reflection process should be used to revise lessons in accordance with students’ needs, and the revised lessons should be retaught to examine their effectiveness.</p> Pranee Chomsom, Pimpaka Thammasit, Wathanyu Khlib-ngoen Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/303789 Thu, 30 Jul 2026 00:00:00 +0700 Guidelines for Promoting Teacher Empowerment in Active Learning Management within the Small Schools under the Office of Primary Educational Service Area 2, Uttaradit Province https://so03.tci-thaijo.org/index.php/assr/article/view/304040 <p> This research article aimed to: 1) investigate the current and desirable conditions of teacher empowerment in active learning management, and 2) study guidelines for enhancing teacher empowerment in active learning management within small-sized schools under the Uttaradit Primary Educational Service Area Office 2. This study employed a mixed-methods research design. The sample consisted of 120 school administrators and teachers, along with 14 experts. The research instruments were questionnaires and interviews. Statistical tools used for data analysis included percentage, mean, standard deviation, the Priority Needs Index, and content analysis.</p> <p> The research findings revealed that:</p> <ol> <li>The overall current condition of teacher empowerment was at a high level, while the desirable condition was at the highest level.</li> <li>Regarding the guidelines for enhancing teacher empowerment in active learning management, schools should comprehensively empower teachers across all five dimensions. This involves granting autonomy in instructional design, coupled with capacity building through mentoring systems and professional networks. Furthermore, the schools should promote a sense of value and build confidence by using student success as motivation, supported by administrators adhering to good governance and positive supervision. Finally, establishing a collaborative learning environment and distributing resources flexibly will support teachers in innovating and maximizing the quality of individual student learning effectively.</li> </ol> Sukanya Mongcha, Pimpaka Thammasit, Rungthiwa Prapripu Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/304040 Thu, 30 Jul 2026 00:00:00 +0700