Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr en-US sukmaitree1945@gmail.com (Suthamas Sukmaitree) sukmaitree1945@gmail.com (Suthamas Sukmaitree) Mon, 16 Mar 2026 07:51:05 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Factors Influencing the Decision-Making in the Election of the Chief Executive of Wat Phrik Subdistrict Administrative Organization, Mueang Phitsanulok District, Phitsanulok Province https://so03.tci-thaijo.org/index.php/assr/article/view/298196 <p> This research aimed to 1) examine the levels of factors affecting decision-making in the election of the Subdistrict Administrative Organization (SAO) President, 2) compare factors affecting decision-making in the election of the SAO President, and 3) propose guidelines for decision-making in the election of the SAO President of Wat Phrik subdistrict, Mueang Phitsanulok district, Phitsanulok province. This study employed a quantitative research approach using a survey method. The sample consisted of 400 eligible voters in the Wat Phrik Subdistrict Administrative Organization area. A questionnaire was used as the data collection instrument. Data were analyzed using inferential statistics, including the t-test and one-way analysis of variance (One-way ANOVA).</p> <p> The results revealed that 1) the level of decision-making in the election of the Subdistrict Administrative Organization (SAO) Chief Executive was rated at the highest level in terms of the candidate’s personal qualifications, policy proposals, and image and credibility. 2) regarding personal factors, gender showed no statistically significant difference in decision-making for the election of the SAO Chief Executive. However, differences in age, marital status, educational level, occupation, and monthly income significantly affected decision-making in the election of the SAO Chief Executive at the .05 level of statistical significance. 3) Concerning recommendations for decision-making in the election of the SAO Chief Executive, the results indicated that voters in Wat Phrik subdistrict should consider moral integrity, vision, administrative competence, and public participation when selecting a candidate. This would help ensure effective local governance and responsiveness to the genuine public interest.</p> Kwancheewa Khumyat, Tanastha Rojanatrakul Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298196 Sat, 21 Mar 2026 00:00:00 +0700 Creating an Organizational Culture for Work-Life Balance among Police Officers: A Case Study of Bang Lamung Police Station https://so03.tci-thaijo.org/index.php/assr/article/view/298252 <p> This research article aimed to: (1) examine the level of work–life balance among police officers at Banglamung Provincial Police Station, and (2) investigate the relationship between their organizational culture and work–life balance. A mixed-methods research design was employed. The study population consisted of 65 police officers from Banglamung Provincial Police Station, along with 5 key informants. The research instruments included questionnaires and interview forms. Data were collected through questionnaire distribution and in-depth interviews with key informants. The statistical methods used for data analysis comprised descriptive statistics and inferential statistics to test relationships and interpret the findings.</p> <p><strong> </strong>The findings revealed that: (1) the overall level of work–life balance among police officers at Banglamung Provincial Police Station was at a high level. When considered by dimension and ranked in descending order of mean scores, the results were as follows: (1) management support, (2) career consequences, (3) co-worker support, and (4) time management. (2) Organizational culture was significantly related to the work–life balance of police officers at Banglamung Provincial Police Station, both overall and in specific dimensions. These dimensions included time, impact on career, support from supervisors or administrators, and support from colleagues. These factors were found to be consistent with and reflective of the current organizational context.</p> Nittha Chokkhuhapanich, Sunisa Chorkaew Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298252 Sat, 21 Mar 2026 00:00:00 +0700 Guidelines for Driving the Democracy Promotion and Development Center through Public Participation: A Case Study of Mueang Phichit District, Phichit Province https://so03.tci-thaijo.org/index.php/assr/article/view/298396 <p> The purposes of this independent study were to 1) examine the levels of public participation in driving the Democracy Promotion and Development Center: A case study of Mueang Phichit District, Phichit Province, 2) compare personal factors and public participation in driving the Democracy Promotion and Development Center, and 3) propose guidelines for driving the Democracy Promotion and Development Center through public participation. The research employed a mixed-method approach Quantitative data were collected via questionnaires from 259 members of the Sub-district Democracy Promotion and Development Center committees in Mueang Phichit District. Qualitative data were obtained through in-depth interviews with five key informants selected through purposive sampling.Data analysis involved frequency, percentage, mean, standard deviation, t-test, and F-test.</p> <p> The research findings were as follows</p> <ol> <li>The overall level of participation in driving the Center’s operations was at a high level (x̄ = 4.34). The aspect with the highest mean score was promoting accurate knowledge and understanding of the democratic system with the Constitutional Monarchy (x̄ = 4.37). The aspect with the lowest mean score was promoting participation in the electoral process and in the Center’s activities (x̄ = 4.28).</li> </ol> <p> 2 The comparison of personal factors, including gender, age, educational level, occupation, monthly income, community position, and roles within the Democracy Promotion and Development Centers no significant differences in the overall level of public participation in driving the DPDC. Consequently, the research hypotheses were rejected.</p> <ol start="3"> <li>The guidelines for driving the Democracy Promotion and Development Center should include an emphasis clarifying institutional roles and integrating civil society networks to foster proactive participation. By embedding democratic values into local ways of life and utilizing comprehensive communication and continuous human resource development, supported by adequate funding, genuine long-term sustainability can be achieved</li> </ol> Umawadee Uthaisri, Phasakorn Dokchan, Yuvadee Phongrod Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298396 Sat, 21 Mar 2026 00:00:00 +0700 Management for Enhancing the Capacity of Vocational Skill Development in the Sunday Buddhist Study Centers of Phichit Province https://so03.tci-thaijo.org/index.php/assr/article/view/298188 <p> This research article aimed to: 1) examine the status, problems, and obstacles in the management of Sunday Buddhist Studies Centers in Phichit province; 2) compare personal factors with opinions regarding the status, problems, obstacles, and management success of the centers; and 3) propose management guidelines to enhance the centers' capabilities in vocational skill development. This quantitative study utilized questionnaires to collect data from a sample of 262 monks and laypeople. Data were analyzed using frequency, percentage, mean, standard deviation, T-test, and F-test, alongside content analysis for open-ended responses.</p> <p> The research findings revealed that</p> <ol> <li>The overall status of the centers was at a high level (= 3.59), with the highest-rated item being efficient and transparent management and budget allocation ( = 3.87). In contrast, problems and obstacles were perceived at a moderate level overall ( = 3.01), with the most significant issue being insufficient budget support, which hindered the centers’ operations and activities ( = 4.04).</li> <li>The comparison of personal factors revealed that administrative committee members and teachers of different genders, ages, and educational levels held significantly different overall opinions at the .05 level of statistical significance. However, differences in position did not result in a statistically significant difference in opinions.</li> <li>To enhance the centers’ capacity for vocational skill development, the study recommends ensuring adequate budget allocation, increasing personnel and teacher compensation, developing digital instructional media, and organizing activities tailored to learners’ ages and interests. Furthermore, a clear and systematic supervision and evaluation process should be established.</li> </ol> Sueerat Jantarason, Phasakorn Dokchan, Yuvadee Phongrod Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298188 Sat, 21 Mar 2026 00:00:00 +0700 The Effectiveness of Creativity-Based Learning Combined with Graphic Organizers on Reading Comprehension Achievement of Grade 9 Students at Pua School, Pua District, Nan Province https://so03.tci-thaijo.org/index.php/assr/article/view/297596 <p> The purposes of this research were: 1) to study the achievement in reading comprehension through creativity-based learning combined with the use of graphic organizers, and 2) to examine the satisfaction of Grade 9 students at Pua School toward reading comprehension instruction using creativity-based learning combined with graphic organizers. This study employed a quasi-experimental research design. The sample group consisted of 33 Grade 9 students in the academic year 2025, selected by purposive sampling. The research instruments included: 1) lesson plans based on creativity-based learning combined with graphic organizers, 2) an English reading comprehension achievement test, and 3) a student satisfaction questionnaire. Data were collected through pre-tests and post-tests, as well as a satisfaction questionnaire administered after the learning activities. Data were analyzed using basic statistics, including mean (𝑥̅), standard deviation (S.D.), and a paired-samples t-test.</p> <p> The research findings were as follows:</p> <p> 1) The reading comprehension achievement of Grade 9 students, receiving instruction through creativity-based learning combined with graphic organizers was higher after the instruction than before the instruction.</p> <p> 2) The overall satisfaction of Grade 9 students toward reading comprehension instruction using creativity-based learning combined with graphic organizers was at the highest level. This indicated that the instructional approach effectively enhanced students’ reading comprehension skills and promoted positive attitudes toward learning English.</p> Rattanamanee Rawangkarn, Pornphat Rittichai, Katchakorn Naksukmun, Raksak Lertkongkatip, Voottinanth Noihuahad Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/297596 Sat, 21 Mar 2026 00:00:00 +0700 Development of Teaching Practice in Educational Institutions Based on Teaching Professional Competency Manual: A Case Study of the Faculty of Education Uttaradit Rajabhat University https://so03.tci-thaijo.org/index.php/assr/article/view/298210 <p> The objectives of this article research were 1) to analyze the confirmatory factor analysis of practices in educational institutions based on teaching professional competencies; and 2) to develop them based on the teaching professional competency manual. The population consisted of 816 people, including 80key informants. The data collection instruments were a questionnaire and an interview protocol. The statistical methods used in this study included mean, standard deviation, confirmatory factor analysis, and content analysis.</p> <p> The research results can be summarized as follows:</p> <ol> <li><strong>Professional teaching competency</strong> comprised three dimensions: (1) learning management, (2) relationships with parents and the community, and (3) teacher duties and professional ethics. The confirmatory factor analysis showed χ² = 271.193, df = 136, and χ²/df = 1.994, indicating that the model fit the empirical data.</li> <li>The <strong>developed competency-based teaching practicum handbook</strong> consisted of three sections: (1) an introduction, (2) professional teaching competency assessment instruments, and (3) teaching practicum performance reporting.</li> </ol> Katawut Chartsakyut, Sukunya Rujimethabhas, Rapin Posrie Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298210 Sat, 21 Mar 2026 00:00:00 +0700 Public Participation in Integrated Local Development Planning: A Case Study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram District, Phitsanulok Province https://so03.tci-thaijo.org/index.php/assr/article/view/298485 <p> This research aimed to study: 1) the level of public participation in the preparation of an integrated local development plan, a case study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province; 2) personal factors influencing public participation in the preparation of an integrated local development plan, a case study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province; and 3) to explore guidelines for promoting public participation in the preparation of an integrated local development plan, a case study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province. The population consisted of residents living within the area of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province. The sample size of 368 participants was determined by using Taro Yamane's formula at a 95% confidence level, and 10 key informants. Research instruments comprised a questionnaire and an interview form. Quantitative data were analyzed using mean, standard deviation, t-test, and One-way ANOVA, while qualitative data were analyzed through descriptive analysis and data synthesis.</p> <p> The research findings found that: 1) the overall level of the public participation in the preparation of the local development plan was at a high level, with the dimension of participatory implementation yielding the highest mean score; 2) personal factors including educational level, occupation, and length of residence in the area showed statistically significant differences at the .05 level, whereas gender, age, and average monthly income showed no significant differences; and 3) the suggestion to improve participation should include diversifying communication channels, providing opportunities for public involvement at every stage of the process, and fostering network-based collaboration in alignment with community needs.</p> kanokwan Phironrit, Tanastha Rojanatrakul Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298485 Sat, 21 Mar 2026 00:00:00 +0700 The Needs Assessment for Developing School Administrators’ Competency in the BANI World under Sakon Nakhon Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/assr/article/view/298614 <p> This research article aimed to: 1) examine the conceptual framework of school administrators’ competency in the BANI World; 2) investigate the current and desirable states of school administrators’ competency in the BANI World; 3) assess the priority needs for developing school administrators’ competency in the BANI World; and 4) evaluate the development guidelines for enhancing school administrators’ competency in the BANI World. This study employed a survey research design. The sample consisted of 335 participants. The research instruments included: 1) an evaluation form for assessing the appropriateness of the competency components of school administrators in the BANI World; 2) a questionnaire on the needs assessment for competency development; and 3) an evaluation form for assessing the appropriateness and feasibility of the proposed development guidelines. Data were collected through research instruments administered via Google Forms. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and the modified Priority Needs Index.</p> <p> The research findings revealed that</p> <p> 1) The conceptual framework of school administrators’ competency in the BANI World consisted of six components: resilience, intuition, adaptability, empathy, transparency building, and mindfulness. All components were rated at the highest level of appropriateness.</p> <p> 2) The current state of school administrators’ competency in the BANI World was at a high level overall, whereas the desirable state was at the highest level overall.</p> <p> 3) The Needs Assessment for developing school administrators’ competency in the BANI World showed that the overall PNI<sub>modified</sub> was 0.1964.</p> <p> 4) The guidelines for developing school administrators’ competency in the BANI World focused on empathy, adaptability, and resilience. Overall, the guidelines were rated at the highest level in terms of appropriateness and feasibility.</p> Jenjira Khaiprapai, Nawaphorn Wannathong, Waro Phengsawat Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298614 Sat, 21 Mar 2026 00:00:00 +0700 Needs Assessment for Strengthening an Academic Affairs Collaboration Network of Schools under the Secondary Educational Service Area Office Sakon Nakhon https://so03.tci-thaijo.org/index.php/assr/article/view/298477 <p> This research aimed to study: 1) the current condition and the desired condition of the academic affairs collaboration network of schools; 2) the needs assessment for strengthening the academic affairs collaboration network; and 3) the guidelines for strengthening the academic affairs collaboration network of schools under the secondary educational service area office Sakon Nakhon. The study employed a mixed-methods research design. The sample and key informants consisted of: 1) quantitative phase of 352 school administrators and teachers under the secondary educational service area office Sakon Nakhon selected through multistage random sampling, and 2) qualitative phase of five experts. The research instruments included: 1) the quantitative instrument with a five-point Likert scale questionnaire, and 2) the qualitative instrument with a semi-structured interview guide designed to gather opinions based on the OKRs (Objectives and Key Results) concept.</p> <p>Data analysis was conducted as follows: 1) the quantitative data were analyzed using mean, standard deviation, and priority needs ranking; and 2) the qualitative data were analyzed through the content analysis of the additional recommendations. The statistical techniques included mean, standard deviation, and the Priority Needs Index (PNI<sub>modified</sub>).</p> <p> The findings were as follows. 1. The current condition of the academic affairs collaboration network was at a high level, whereas the desired condition was at the highest level. 2. The overall priority needs index for strengthening the academic affairs collaboration network was 0.133. The three components with the highest priority needs were: 1) network members participation, 2) network member development, and 3) common interests or mutual benefits. 3. The guidelines for strengthening the academic affairs collaboration network based on OKRs consist of 30 development guidelines. In an overall, these guidelines demonstrated the highest level of suitability.</p> Naphatorn Promdeerach, Wannika Chalakbang, Anonglak Nhoomork Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298477 Sun, 29 Mar 2026 00:00:00 +0700 Effect of Korean Wave Towards Purchase Decision on Korean Foods of Consumers in EEC: Mediating Role of South Korea Country Image https://so03.tci-thaijo.org/index.php/assr/article/view/298831 <p> This research article aimed to investigate: (1) the direct influence of Korean wave on purchase decisions on Korean foods of consumers in EEC; 2) the direct influence of Korean wave on South Korean image; 3) the direct influence of South Korean image on purchase decisions on Korean foods of consumers in EEC; and 4) the mediating effect of South Korean image on the relationship between the Korean wave and purchase decisions on Korean foods of consumers in EEC. This study employed a quantitative research design using a questionnaire as the data collection instrument. The study used 400 respondents who had purchased Korean food in the EEC, selected through stratified random sampling. The statistical methods were percentage, mean, multiple regression analysis, and the Sobel test.</p> <p> The research findings revealed the following: (1) the Korean wave had a positive effect on purchase decisions on Korean foods of consumers in EEC; (2) the Korean wave had a positive effect on the South Korean image; (3) the South Korean image had a positive effect on purchase decisions on Korean foods of consumers in EEC; and (4) the South Koran image acted as a mediating variable in the relationship between the Korean wave and purchase decision on Korea foods of consumers in EEC.</p> Arisara Wongsaman, Areerat Leelhaphunt Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298831 Sun, 29 Mar 2026 00:00:00 +0700 Effectiveness of the Poverty Alleviation Project: A Case Study of Ban Non Pa Daeng, Nong Lum Subdistrict, Vajirabarami District, Phichit Province https://so03.tci-thaijo.org/index.php/assr/article/view/298650 <p> The objectives of this research were to study: 1) the level of effectiveness of the Poverty Alleviation Project operation in Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province, and 2) the guidelines, problems, and obstacles regarding the project operation. This study employed quantitative research methodology utilizing a survey design. The population consisted of 88 households residing in Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province. The research instrument was a questionnaire. Data were collected by distributing the questionnaires to the sample group and retrieving them for analysis. The statistics used in the data analysis included frequency, percentage, mean, and standard deviation.</p> <p><span style="font-size: 0.875rem;"> 1) The overall effectiveness of the Poverty Alleviation Project operation in Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province was at the highest level.</span></p> <p><span style="font-size: 0.875rem;"> 2) Regarding the problems, obstacles, and guidelines for the operation of the Poverty Alleviation Project, a case study of Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province, it was found that the Poverty Alleviation Project (KKKJ) funds were insufficient for the needs of the target households. Specifically, target households utilized the funds for purposes inconsistent with the project’s objectives, and the project committee members lacked knowledge and understanding regarding the operation of the Poverty Alleviation Project.</span></p> Thipsuda Chatsudarat, Paskorn Dokchan, Tanastha Rojanatrakul Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298650 Sun, 29 Mar 2026 00:00:00 +0700 Competency Development of Procurement Workers at the Regional Government Agencies in Sukhothai Province https://so03.tci-thaijo.org/index.php/assr/article/view/298507 <p> This research article aimed to: (1) examine the levels of competency development among procurement officers at the regional government agencies in Sukhothai Province; (2) compare the effects of personal factors on their competency development; and (3) propose guidelines for enhancing them. This study employed a mixed-methods research design. The population consisted of 49 personnel. The research instruments included a questionnaire and an interview form. Data were collected through questionnaires, interviews, and documentary analysis, including a systematic review of relevant documents pertaining to the research objectives. Descriptive data were analyzed using content analysis techniques.</p> <p> The findings revealed that:</p> <ol> <li>The overall level of competency development among procurement officers was high in all dimensions. Behavioral and attitudinal dimensions were rated at the highest level, indicating that personnel exhibited strong ethical standards, a high sense of responsibility, and a strong commitment to their professional duties.</li> <li>With regard to the comparison of personal factors influencing the competency development of procurement officers at the regional government agencies in Sukhothai province, gender and average monthly income were found to have a statistically significant effect on overall competency levels. This finding indicated that the socio-economic structural factors influenced opportunities for professional development, as personnel with higher income levels or higher positions tend to have greater access to training and professional experience.</li> <li>Regarding guidelines for enhancing the competency development of the procurement officers at the regional government agencies in Sukhothai province, key strategies included the development of updated operational manuals, the establishment of a structured mentoring system, the promotion of inter-agency knowledge management, and the strengthening of risk management and ethical competencies. A major challenge identified was the frequent turnover of responsible personnel, resulting in a lack of continuity in operational processes.</li> </ol> Urassaya Prairod, Phasakorn Dokchan, Tanastha Rojanatrakul Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298507 Sun, 29 Mar 2026 00:00:00 +0700 Driving the Digital Transformation of Subdistrict Administrative Organizations: A case Study of the “SMART BANNOI” Project in Bannoi Sumkhilek, Noen Maprang District, Phitsanulok Province https://so03.tci-thaijo.org/index.php/assr/article/view/298567 <p> This research aimed to: 1) examine the levels of success, 2) investigate the factors influencing success; and 3) propose guidelines for developing and improving the digital local government transformation of the Subdistrict Administrative Organization under the "SMART BANNOI" project of the Ban Noi Sum Khilek Subdistrict Administrative Organization as a case study. This study employed a mixed-methods research design. Quantitative data were collected via questionnaires from a sample of 380 individuals and analyzed using percentage, mean, standard deviation, and multiple regression analysis. Qualitative data were gathered through in-depth interviews with 5 key informants and analyzed using content analysis.</p> <p><strong> </strong>The findings indicated the following:</p> <p><strong> </strong>1) Overall, the success of digital local government implementation was rated at a high level. Among the dimensions, project sustainability recorded the highest mean score, followed by service efficiency, whereas technological knowledge and skills exhibited the lowest mean score.</p> <p><strong> </strong>2) The findings identified three key factors influencing the success of digital local government transformation. Organizational culture exerted the strongest influence, followed by personnel digital skills and digital infrastructure. Collectively, these independent variables accounted for 51.3% of the variance in success. In contrast, leadership and management factors did not exhibit a statistically significant direct effect.</p> <p><strong> </strong>3) Guidelines for enhancing the effectiveness of digital local government transformation include fostering a technology-oriented organizational culture, enhancing personnel digital competencies, strengthening digital infrastructure, and designing citizen-centric services. These approaches aim to enable organizations to achieve sustainable digital local government development.</p> Ranee Saelee, Kampanat Wongwatanapong, Chot Bodeerat Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298567 Sun, 05 Apr 2026 00:00:00 +0700 Factors Influencing the Decision to Vote in the Thanyaburi Subdistrict Municipality Mayoral Election in Pathum Thani Province https://so03.tci-thaijo.org/index.php/assr/article/view/298362 <p> The objectives of this research article were to: 1) examine the levels of public information perception and candidates' strategic management factors regarding the mayoral election of Thanyaburi subdistrict municipality, Pathum Thani province, and 2) investigate the influence of public information perception and candidates' strategic management factors on the decision to exercise voting rights in the mayoral election. This study employed a quantitative research methodology, utilizing questionnaires as the primary instrument for data collection. The population consisted of eligible voters residing in Thanyaburi subdistrict municipality, Pathum Thani province. A sample size of 400 respondents was selected using the accidental sampling method. Data analysis was conducted using descriptive statistics, including frequency, percentage, and standard deviation, as well as inferential statistics via Multiple Regression Analysis.</p> <p> The findings revealed that, overall, the public information perception factors influencing voting in the mayoral election were at a high level. Similarly, the candidate strategic management factors influencing voting in the Thanyaburi subdistrict municipality mayoral election were also at a high level. 2) The overall decision to vote in the Thanyaburi subdistrict municipality mayoral election was found to be at a high level. Hypothesis testing indicated that both public information perception factors and candidate strategic management factors significantly influenced the decision to vote the mayoral election in Pathum Thani province.</p> Nathanicha Na Nakorn Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298362 Sun, 05 Apr 2026 00:00:00 +0700 Academic Management Guidelines for Comprehensive Early Childhood Development under the Phichit Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/assr/article/view/299263 <p> The objectives of this research were: 1) to study the current state of academic management promoting holistic early childhood development, and 2) investigate guidelines for academic administration that support holistic development in early childhood under Phichit Primary Educational Service Area Office 1. This study employed a mixed-methods research design. For the quantitative phase, data were collected via questionnaires from a sample of 155 participants and analyzed using percentage, mean, and standard deviation. The qualitative phase involved in-depth interviews with 3 key informants, with data analyzed through content analysis.</p> <p> The findings revealed as below</p> <p><span style="font-size: 0.875rem;"> 1) Regarding the academic management state for holistic early childhood development, the development of educational quality assurance systems was implemented at the highest level, followed by educational supervision.</span></p> <p><span style="font-size: 0.875rem;"> 2) The proposed guidelines for academic management, promoting the holistic development in early childhood encompass 7 key dimensions (1) academic planning, (2) school curriculum development, (3) instructional management, (4) measurement, evaluation, and credit transfer, (5) educational research for quality enhancement, (6) development of educational quality assurance systems, and (7) educational supervision.</span></p> Piyada Pudsang, Jitima Wannasri Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299263 Sat, 11 Apr 2026 00:00:00 +0700 Emotional Intelligence of School Administrators Affecting Teachers’ Quality of Work Life at the Schools under the Secondary Educational Service Area Office Sakon Nakhon https://so03.tci-thaijo.org/index.php/assr/article/view/299218 <p> The purposes of this research were to study 1) the components of the school administrators’ emotional intelligence, 2) their emotional intelligence levels, 3) the teachers’ quality levels of work life in at the schools, 4) the relationship between their emotional intelligence, 5) the predictive power of emotional intelligence, and 6) the development approach for their emotional intelligence The study employed a survey research design with a sample of 327 participants. The research instruments included (1) a component confirmation questionnaire, (2) a research questionnaire, and (3) an evaluation form for development guidelines. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The findings revealed that:</p> <p> 1)The emotional intelligence of the school administrators comprised of 5 components: self-awareness, self-regulation, emotional awareness of others, self-motivation, and social skills. All components were rated at the highest level of appropriateness.</p> <p> 2) Their emotional intelligence was at a high level.</p> <p> 3) The teachers’ quality of work life was at a high level.</p> <p> 4) The emotional intelligence of the school administrators and the work life of teachers revealed highly positive correlation.</p> <p> 5) The emotional intelligence of the school administrators in the aspects of self-regulation, emotional awareness of others, and social skills.</p> <p> 6) Guidelines for developing their emotional intelligence comprised of 3 dimensions: self-regulation, emotional awareness of others, and social skills.</p> Gitiyapown Maikum, Wannika Chalakbang, Akkaluck Pheasa Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299218 Sat, 11 Apr 2026 00:00:00 +0700 The Development of Prison Areas as Tourist Attractions: A Case Study of Khao Kling Temporary Prison https://so03.tci-thaijo.org/index.php/assr/article/view/299372 <p> This research article aimed to: (1) study the approach to developing prison areas into tourist attractions in accordance with the public policy process; (2) examine the factors affecting success, as well as the problems and obstacles, in the development of prison areas into tourist attractions; and (3) propose guidelines for improving the policy on the development of prison areas into tourist attractions to enhance its efficiency and effectiveness. This study was qualitative in nature. The key informants consisted of 13 participants. The research instrument was a semi-structured interview form. Data were collected through document study and in-depth interviews and were analyzed using content analysis.</p> <p> The findings revealed that: (1) the development of prison areas into the tourist attractions began with the application of the Sufficiency Economy Philosophy together with the concept of pre-release preparation. Policy implementation was characterized by a top-down approach alongside the integration of cooperation from network partners. (2) The key success factors included policy clarity and standard setting from the central authority, leadership of prison administrators, suitability of the area, the establishment of collaborative networks, the design of vocational training and learning programs, the creation of social acceptance, and the products derived from inmates’ vocational training. The problems and obstacles included limitations in staff capacity, security risks in the management of open areas, policy discontinuity resulting from changes in administrators, developmental disparities between prisons, and vocational curricula misaligned with current labor market demands. (3) The guidelines for policy improvement should include the formulation of a master plan for prison tourism development, the improvement of vocational training programs to make them modern and inclusive of digital skills and business management, the promotion of collaborative networks, and human resource management with an emphasis on creating motivation for work performance.</p> Anucha Sawangjan, Siriporn Yamnill Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299372 Sat, 18 Apr 2026 00:00:00 +0700 Management Skills of Administrators Affecting the Effectiveness of academic Administration at the Schools under Nakhon Phanom Primary Educational Service Area office 2 https://so03.tci-thaijo.org/index.php/assr/article/view/299546 <p> The purposes of this research were to study: 1) the levels of administrative skills of school administrators and the effectiveness of academic administration in schools; 2) the relationship between the administrative skills of school administrators and the effectiveness of academic administration in schools; 3) the predictive power of the administrative skills of school administrators affecting the effectiveness of academic administration; and 4) guidelines for developing administrative skills enhancing the effectiveness of academic administration in schools.The study employed a quantitative research approach. The sample consisted of 308 participants. The research instrument was a questionnaire, and data analysis included frequency, percentage, mean, standard deviation, Pearson’s product-moment correlation coefficient, and stepwise multiple regression analysis. The findings were as follows:</p> <p> 1) The overall level of administrative skills of school administrators was at a high level. The overall effectiveness of academic administration in schools was at the highest level.</p> <p> 2)The administrative skills of school administrators were highly positively correlated with the effectiveness of academic administration in schools.</p> <p> 3) The administrative skills of school administrators in terms of educational and instructional skills and conceptual skills significantly predicted the effectiveness of school academic administration. These two variables accounted for 62.50 percent of the variance in the effectiveness of school academic administration, with a standard error of estimate of 0.30187. Predictive equation written in raw scores:Y´ = 1.867 + .405(X<sub>4</sub>) + .216(X<sub>3</sub>) and the predictive equation written in standardized scores: Z´y = .521(Z<sub>4</sub>) + .285(Z<sub>3</sub>)</p> <p> 4) The guidelines for developing the administrative skills of school administrators affecting the effectiveness of school academic administration comprised two key skills: educational and instructional skills and conceptual skills. A total of 18 development guidelines were identified. Overall, the guidelines were rated at the high level of appropriateness and feasibility.</p> Pisit Ritnetiku, Apisit Somsrisuk, Boomee Kor-Boon Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299546 Sat, 18 Apr 2026 00:00:00 +0700 Policy Implementation Framework for Electric Public Bus Transportation: of The Transport CO.,LTD https://so03.tci-thaijo.org/index.php/assr/article/view/298799 <p> This research article aimed: (1) to identify the model for driving the electric public bus policy of the Transport Co., Ltd. (Bor Kor Sor); (2) to examine the factors affecting the implementation of the electric public bus policy of the Transport Co., Ltd.; and (3) to propose guidelines for improving the implementation of the electric public bus policy of the Transport Co., Ltd. The study employed a mixed-methods research design. The sample group consisted of 96 respondents, and 10 key informants were selected for in-depth interviews. The research instruments included questionnaires and semi-structured interview forms. Data were analyzed using multiple regression analysis, descriptive statistics such as mean, standard deviation, and percentage, as well as content analysis and thematic analysis.</p> <p><strong> </strong>The research findings revealed that: (1) the most appropriate model for policy implementation was a hybrid model. The implementation of the EV bus policy could not rely solely on a top-down approach but required participation and cooperation among relevant agencies; (2) the factors affecting the implementation of the electric public bus policy of the Transport Co., Ltd. consisted of policy content factors and administrative management factors. The policy content had to provide clear direction and objectives, while administrative management had to ensure readiness in terms of resources, organizational structure, and personnel. These factors mutually reinforced one another; and (3) the development guidelines for implementing the EV bus policy of the Transport Co., Ltd. should adopt a hybrid network-based approach integrating clear policy substance, administrative readiness, funding mechanisms, collaborative networks, and participatory communication. The outcomes will not only enhance the quality of public transportation services but also contribute positively to environmental sustainability, economic development, and social well-being.</p> Kornthawat Tacharoen, Walaiporn Rattanaset Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298799 Sat, 18 Apr 2026 00:00:00 +0700 The Administrative Roles of School Administrators Affecting the Implementation of the Student Support System in the Chiang Rai Primary Educational Service Area Office 4 https://so03.tci-thaijo.org/index.php/assr/article/view/299377 <p> This research aimed to: 1) examine the level of administrative roles of school administrators under the Chiang Rai Primary Educational Service Area Office 4; 2) investigate the levels of implementation of the student support system; and 3) analyze the administrative roles of the school administrators affecting the implementation of the student support system. This study employed quantitative research design. The sample consisted of 291 teachers under the Chiang Rai Primary Educational Service Area Office 4. Data were collected using a questionnaire. The statistical techniques used for data analysis included mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The research results were as follows:</p> <ol> <li>The overall levels of administrative roles of school administrators under the Chiang Rai Primary Educational Service Area Office 4 was at the highest level (𝑥̄ = 4.65).</li> <li>The overall implementation of their student support system was also at the highest level (𝑥̄ = 4.63).</li> <li>The administrative roles in terms of promotion and support (β=0.445) and supervision monitoring and evaluation (β= 0.397) significantly influenced the implementation of the student support system at the 0.05 level of statistical significance. These factors were able to predict the implementation of the student support system at 53.20 percent.</li> </ol> Pojanaporn Thipsirisakdikorn, Thongchart Wongsawan, Thitiarpa Tangkawanich Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299377 Sat, 18 Apr 2026 00:00:00 +0700 Development of Analytical Thinking Ability and Academic Achievement in Thai Language Subject through Creative-Based Learning with Infographics for Grade 8 Students https://so03.tci-thaijo.org/index.php/assr/article/view/298572 <p> This research aimed to (1) compare Grade 8 students’ analytical thinking ability in Thai before and after the implementation of the instructional approach, (2) compare their academic achievement before and after the instruction, (3) compare post-learning analytical thinking ability with the 75 percent criterion, (4) compare post-learning academic achievement with the 75 percent criterion, and (5) examine the relationship between post-learning analytical thinking ability and academic achievement. The study employed a one-group pretest–posttest design. The sample consisted of 40 Grade 8 students from Horwang School during the first semester of the 2025 academic year. The research instruments included the creative-based learning lesson plans integrated with infographics, an analytical thinking ability test, and an academic achievement test. Data were analyzed using mean, standard deviation, t-test, and Pearson’s product–moment correlation coefficient.</p> <p> The findings revealed that (1) the students’ analytical thinking ability after learning was significantly higher than before learning at the .05 level, (2) their academic achievement after learning was significantly higher than before learning at the .05 level, (3) their post-learning analytical thinking ability was significantly higher than the 75 percent criterion at the .05 level, (4) their post-learning academic achievement was significantly higher than the 75 percent criterion at the .05 level, and (5) their post-learning analytical thinking ability had a low positive correlation with academic achievement.</p> Nongnapas Pattanatawedol, Pongpinyo Mankosol Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/298572 Mon, 20 Apr 2026 00:00:00 +0700 A Guidelines of Inspirational Leadership Skills Development for Administrators in Schools under Nakhon Phanom Primary Educational Service Area Office 2 https://so03.tci-thaijo.org/index.php/assr/article/view/299391 <p> This study aimed to: (1) examine the current and desirable conditions of inspirational leadership skills among school administrators; (2) identify the priority needs for developing such skills; and (3) evaluate the appropriateness and feasibility of development guidelines. The study was conducted under the Nakhon Phanom Primary Educational Service Area Office 2. This study employed a survey research design. A sample consisted of 320 participants. The research instruments included: 1) a questionnaire on the needs assessment for competency development; and 2) an evaluation form for assessing the appropriateness and feasibility of the proposed development guidelines. Data were collected through research instruments administered via Google Forms. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and the Modified Priority Needs Index (PNImodified).</p> <p> The research findings revealed that:</p> <ol> <li>The overall current condition of inspirational leadership skills among the school administrators was at a high level, while the desirable condition was at the highest level.</li> <li>The assessment of priority needs for developing inspirational leadership skills showed that the modified Priority Needs Index was 0.190. When each component was considered in descending order, the priority needs were identified as emotional and psychological support, vision communication, role modeling, and inspirational development.</li> <li>The guidelines for developing inspirational leadership skills related to emotional and psychological support were evaluated at the highest level in both overall appropriateness and overall feasibility.</li> </ol> Thanakit Winthachai, Nawapron Wannathong, Pornthep Sateannoppakao Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299391 Mon, 20 Apr 2026 00:00:00 +0700 Participatory Management Guidelines between Vocational Institutions and Establishments for Developing Vocational Certificate Students under the Uttaradit Provincial Vocational Education Office https://so03.tci-thaijo.org/index.php/assr/article/view/299775 <p> This research study aimed to (1) examine the current and desirable conditions of participatory management, and (2) explore participatory management guidelines for collaboration between vocational institutions and enterprises in developing vocational certificate students. A mixed-methods research design was employed. The sample consisted of 75 participants, including 5 directors, 40 supervising teachers, and 30 enterprise representatives. Additionally, 9 experts were involved in the study. The research instruments included questionnaires and interviews. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI), and content analysis.</p> <p> The results showed that (1) the overall current condition was at a high level, while the desirable condition was at the highest level; and (2) participatory management guidelines between vocational institutions and enterprises comprised of five key aspects. First, <em>planning participation</em> involved the collaborative development of Memoranda of Understanding (MOUs), systematic labor market analysis, and the design of flexible training programs aligned with students’ academic disciplines. Second, <em>implementation participation</em> emphasized co-designed curricula, the integration of digital technologies for monitoring, structured job rotation, and the assurance of workplace safety. Third, <em>decision-making participation</em> entailed joint stakeholder engagement in setting objectives, developing individualized training plans, establishing evaluation criteria, and determining benefits and welfare provisions. Fourth, <em>benefit-sharing participation</em> focused on promoting innovation, offering tax incentives for enterprise partners, and enhancing institutional curricula and professional networks. Finally, <em>evaluation participation</em> incorporated collaborative assessment through electronic portfolios, application-based tracking systems, and benchmarking against international standards. Collectively, these participatory approaches enhanced students’competencies and ensure their preparedness for evolving labor market demands.</p> Nattakarn Thuaprakhon, Pimpaka Thammasit, Chatchaphum Srichomphu Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299775 Mon, 20 Apr 2026 00:00:00 +0700 The Guideline for School Environmental Management under Phrae Primary Educational Service Area Office 1 https://so03.tci-thaijo.org/index.php/assr/article/view/299820 <p> This research study aimed to 1) examine the current and desirable conditions of environmental management at the schools, and 2) explore environmental management guidelines for schools. A mixed-methods design was utilized in this study. The sample consisted of 120 participants, included 9 school administrators and 111 teachers. Additionally, 9 experts were interviewed. The research instruments included questionnaires and interviews. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI), and content analysis.</p> <p> The results showed that 1) the overall current condition was at a high level, while the desirable condition was at the highest level; and 2) environmental management guidelines in schools comprised four key aspects. Administrative management involves analyzing school contexts to establish goals, encouraging participation from all sectors, and implementing continuous evaluation systems. Teaching and learning management included the adoption of competency-based curricula, active learning approaches linked to real-life contexts, the integration of local wisdom, and the integration of technology to promote self-directed learning. Physical environment management included efficient space utilization in accordance with standards, collaboration with communities and networks, emphasis on safety and sanitation, adherence to school safety standards, and the development of natural learning resources through increased green spaces that supported students’ physical and mental development. Interpersonal interaction involved promoting participation among student councils, parents, and school committees in environmental planning, organizing regular forums for knowledge exchange and collaborative problem-solving, fostering teamwork through transparent, friendly communication, and creating safe spaces for expressing opinions to enhance motivation for collaborative learning.</p> Jetdilok Srikumpa, Phimphaka Thammasit, Rungthiwa Prapripu Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299820 Mon, 20 Apr 2026 00:00:00 +0700