Journal of Administration and Social Science Review

Development of Sentence Construction Ability with Brain - Based Learning and Board Games for Prathomsuksa 2 Students

Suchada Khalek, Wathanyu Khlib-ngoen , Phitchaya Sakunwit — Sun, 18 Jan 2026 00:00:00 +0700

The purposes of this research article were: 1) to develop lesson plans for sentence composition using brain-based learning and board games; 2) to compare sentence composition abilities before and after learning through brain-based learning and board games among second-grade students; and 3) to examine the satisfaction levels of second-grade students toward the development of sentence composition abilities through brain-based learning and board games.

The population consisted of 80 second-grade students in the academic year 2568 (2025) from the Phra That-Phra Phutthabat cluster, comprising 9 schools. This research employed a one-group research design. The sample consisted of 28 second-grade students from 3 schools, selected through cluster random sampling using schools as the sampling unit. The research instruments included: lesson plans for sentence composition, an achievement test measuring sentence composition abilities,and a satisfaction assessment questionnaire. Statistical methods used for data analysis included mean, standard deviation, and t-test.

The findings revealed that: 1) the lesson plans for sentence composition using brain-based learning and board games for second-grade students demonstrated appropriateness at the highest level; 2) the comparison of sentence composition abilities showed that post-learning mean scores were significantly higher than pre-learning scores at the .05 level of statistical significance; and 3) the satisfaction levels of second-grade students toward the development of sentence composition abilities through brain-based learning and board games demonstrated appropriateness at the highest level.

Satisfaction of People towards the Quality of Services of Khao Din Nuea Subdistrict Administrative Organization, Ban Kruat District, Buriram Province

Naowarat Pratthana, Chanchai Chitlaoarporn, Jidapa Thirasirikul — Sun, 18 Jan 2026 00:00:00 +0700

This research aimed to: 1. study the level of satisfaction of people towards the quality of services of Khao Din Nuea Subdistrict Administrative Organization, Ban kruat district, Buriram province; 2. compare the level of satisfaction among the people classified by personal factors; and 3. examine the relationship between political participation and satisfaction with the service quality of the subdistrict administrative organization. The sample group consisted of 377 service users, and data were collected through questionnaires. Statistical methods applied included descriptive statistics as well as inferential statistics such as t-test and One way ANOVA.

The research findings were as follows: 1. Overall, people had a high level of satisfaction of people towards the quality of services of Khao Din Nuea Subdistrict Administrative Organization. The highest satisfaction was with service personnel, followed by service outcomes, service procedures, and facilities. 2. Demographic factors, including gender, marital status, age, educational level, and service recipient status, were associated with differences in people’s levels of satisfaction with the quality of services provided by the Khao Din Nuea Subdistrict Administrative Organization at the 0.05 level. 3. The political participation of service users was not significantly related to their satisfaction of people towards the quality of services of Khao Din Nuea Subdistrict Administrative Organization.

Factors Affecting the Digital Marketing Success of Entrepreneurs with Certified Community Product Quality in Chiang Mai Province

Sun, 18 Jan 2026 00:00:00 +0700

This research article aims to study factors affecting the digital marketing success of entrepreneurs with certified community product quality in Chiang Mai Province. This research employs a quantitative research methodology. The sample group consists of 210 community enterprise entrepreneurs who received industrial standard certification from the Ministry of Industry in 2023. Use questionnaires as a data collection tool. Data analysis employed multiple regression analysis.

The research findings reveal that government support has the greatest impact on the digital marketing success of entrepreneurs with certified community product quality, followed by digital marketing formats, marketing mix factors, and entrepreneurial potential, respectively. This research demonstrates that the digital marketing success of community product entrepreneurs results from the systematic integration of government support, digital marketing formats, marketing strategies, and entrepreneurial leadership. This can be used as a new conceptual framework for sustainable development of policies and practices in community-level digital marketing.

Influence of the 4C’s Marketing Strategy on Consumer Satisfaction and Repurchase Intention: A Case Study of the Bullet Jellyfish Industry in Mueang District, Songkhla Province

Sun, 18 Jan 2026 00:00:00 +0700

This study examined the influence of the 4C’s marketing strategy on consumer satisfaction and repeat purchase behavior regarding bullet jellyfish in Mueang district, Songkhla province. The objectives of the research were: (1) to investigate consumers’ opinions toward the 4C’s marketing strategy; (2) to study the level of consumer satisfaction and repeat purchase of bullet jellyfish; (3) to study the 4C’s marketing strategies influencing consumer satisfaction and repeat purchase; and (4) to investigate the influence of consumer satisfaction on repeat purchases of bullet jellyfish. This research employed a quantitative approach. Data were collected using an online questionnaire administered to 400 consumers previously purchasing the bullet jellyfish and residing in Songkhla province. The statistical techniques used for data analysis included frequency, percentage, mean, multiple correlation analysis, and multiple regression analysis.

The findings revealed that: (1) overall consumer opinions toward the 4C’s marketing strategy were at a high level; (2) overall consumer satisfaction and repeat purchase intention were also at a high level; (3) components of the 4C’s marketing strategy namely customer needs, consumer cost, and marketing communication had a positive and significant influence on consumer satisfaction; and (4) customer needs, consumer cost, ease of purchase, and consumer satisfaction had a positive and significant influence on repeat purchase behavior. The results suggested that entrepreneurs in the seafood processing industry could apply these findings as guidelines for product development, cost determination, expansion of marketing channels, and effective marketing communication aligning with target consumer behavior. Such strategic alignment would enhance customer satisfaction, encourage repeat purchases, and contribute to long-term and sustainable profitability.

Service Quality Affecting Customer Satisfaction with Customs Transit Warehouse Services

Nittaya Rungpracha, Jidapa Thirasirikul — Mon, 02 Feb 2026 00:00:00 +0700

The objectives of the research were (1) to examine the level of customer satisfaction with the transit warehouse services of the Customs Department; (2) to examine the level of service quality of the transit warehouse services; (3) to compare customer satisfaction levels based on personal factors; and (4) to investigate the relationship between service quality and customer satisfaction with the transit warehouse services of the Customs Department. This research was a quantitative research design. Data were collected using a questionnaire administered to a purposive sample of 400 import–export entrepreneurs and related stakeholders. The statistical techniques used for data analysis included frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient.

The findings revealed that:

1) the overall level of customer satisfaction with the transit warehouse services of the Customs Department was high;

2) the overall level of service quality was also high;

3) customers with different ages and business types exhibited significantly different levels of satisfaction with the transit warehouse services at the 0.01 level of statistical significance;

4) service quality dimensions namely tangibles, reliability, responsiveness, assurance, and empathy were significantly correlated with customer satisfaction with the transit warehouse services of the Customs Department at the 0.05 level of statistical significance.

The Enhancement of Academic Achievement in Solving Multiplication and Division Word Problems through the SQRQCQ Method and Cooperative Learning with TAI for Grade 2 Students

Rujeerat Kongklib, Kulisara Jitchayawanit, Walida Ounraun — Mon, 02 Feb 2026 00:00:00 +0700

The purposes of this research article were: 1) to develop learning achievement in solving multiplication and division word problems using the SQRQCQ strategy combined with students; and (2) to investigate students’ satisfaction toward learning management on solving multiplication and division word problems using the SQRQCQ strategy combined with the TAI technique. This study employed an experimental research design. The sample consisted of 31 Grade 2/1 students from Ban Nai Mueang School, selected through cluster random sampling, with the classroom serving as the sampling unit. The research instruments included lesson plans, a learning achievement test, and a student satisfaction questionnaire. Data were analyzed using mean, standard deviation, percentage, and t-test statistics.

The research results were as follows: (1) students’ learning achievement in solving multiplication and division word problems after learning through the SQRQCQ strategy combined with the TAI technique was significantly higher than 75 percent at the .05 level of significance; and (2) students’ overall satisfaction with learning management using the SQRQCQ strategy combined with the TAI technique was at a high level.

Web Portal Development for the Finance and Procurement Department at College of Arts, Media and Technology

Janejira Cheenchart — Wed, 11 Feb 2026 00:00:00 +0700

This research aimed to 1) develop a web portal, "CAMT Portal," for the finance and procurement department of the College of Arts, Media and Technology, and 2) compare the work efficiency of finance and procurement officers before and after the development of a web portal. This research employed a research and development (R&D) approach, combined with a quasi-experimental design, involving a purposive sample of 11 finance and procurement officers. The tools used included the CAMT Portal, a quantitative efficiency measurement tool, and a satisfaction questionnaire. Data were analyzed using descriptive statistics and a paired sample t-test.

The research results showed that 1) the developed web portal was installed on the college's website, with four levels of access: system administrators, execytuves, supervisors, and personnel; 2) after implementing the web portal, work efficiency increased significantly, with the average time to search for information decreasing by 10.91 minutes per day, the workload requiring correction due to errors decreasing from 15.91% to 6.27%, and the time administrators spent following up on tasks decreasing by 12.73 minutes per week. Regarding satisfaction, users reported the high level of overall satisfaction with the system (Mean = 4.45), confirming that centralizing information through the web portal effectively reduces redundancy, increases accuracy, and enhances transparency in management.

The Effectiveness of Accounting Practices in Reducing Farmers’ Debt Burden under the Royal Development Study Centers Project of the Department of Cooperative Auditing

Suparat Jetanasen, Paranee Srikaew — Wed, 11 Feb 2026 00:00:00 +0700

This research article aimed to: (1) examine the roles and policy effectiveness of the Cooperative Auditing Department in promoting accounting practices among farmers participating in the Royal Initiative Development Study Center Project; (2) investigate cooperation between the public sector and citizens in promoting farm household accounting within the project; and (3) propose solutions to problems related to farmers’ accounting practices in the Royal Initiative Development Study Center Project implemented by the Cooperative Auditing Department. The study employed a qualitative research approach. Key informants consisted of 10 farmers participating in training under the Royal Initiative Development Study Center Project of the Cooperative Auditing Department, selected through purposive sampling. Data were collected using in-depth interviews and analyzed through descriptive analysis and content interpretation.

The findings revealed that: (1) the Cooperative Auditing Department played a significant role in enhancing farmers’ knowledge, understanding, and continuous accounting practices, contributing to improved financial discipline and tangible reductions in household debt; (2) cooperation among the public sector, citizens, and related agencies reflected the concepts of public participation and policy networks, leading to effective and sustainable policy implementation at the local level; and (3) proposed solutions would involve integrating the concepts of New Public Service, community learning, and the Sufficiency Economy Philosophy through the development of appropriate accounting tools, motivation-enhancing activities combined with peer-to-peer learning, and the establishment of community-level accounting support mechanisms to strengthen continuity and long-term sustainability of farmers’ accounting practices.

Administrative Behaviors of School Administrators Influencing Academic Administration in Private Early Childhood Schools in Chiang Rai Province

Pigul Chaiyod, Piamphon Suthinrerk , Thitiarpa Tangkawanich — Wed, 11 Feb 2026 00:00:00 +0700

This research aimed to: 1) examine the level of administrative behaviors of administrators in private early childhood schools in Chiang Rai Province; 2) investigate the level of academic administration in private early childhood schools in Chiang Rai Province; and 3) analyze the administrative behaviors of administrators that affect academic administration in private early childhood schools in Chiang Rai Province. Quantitative research design was employed. The sample consisted of 166 early childhood teachers from 27 private early childhood schools in Chiang Rai Province, selected through sampling procedures. The research instrument was a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.

The research results were as follows:

The overall level of administrations’ administrative behaviors was highest (𝑥̄= 4.50), with setting performance standards and training achieving the highest mean score (𝑥̄ = 4.55).
The overall level of academic administration in private early childhood schools was also high (𝑥̄= 4.41), with learning experience management showing the highest mean score
(𝑥̄ = 4.56).
The administrative behaviors that significantly influenced academic administration were setting performance standards and training (β= 0.689) and decision-making (β = 0.232), at the 0.05 level of statistical significance. These variables jointly account for 75.80% of the variance in academic administration in private early childhood schools in Chiang Rai Province.

Motivation Affecting the Performance Effectiveness of Personnel Affiliated with Land Offices in Phitsanulok Province

Piyanut Puengpin, Yuvadee Phongrod , Tanastha Rojanatrakul — Wed, 11 Feb 2026 00:00:00 +0700

The objectives of this research article were: 1) examine the level of work motivation among personnel within the Land Offices in Phitsanulok Province; 2) to investigate the relationship between work motivation and operational effectiveness of the personnel; and 3) to explore guidelines for enhancing work motivation for staff in these offices. This study employed a mixed methods research design. The quantitative component involved a population of 200 personnel from the Provincial Land Office and its branches. Data were collected via questionnaires and analyzed using percentage, mean, standard deviation, and Pearson’s correlation coefficient. For the qualitative component, data were gathered from seven key informants, including one high level director and six primary level directors, selected through purposive sampling. Data collection was conducted through interviews, and the results were processed using content analysis.

The research findings were as follows 1) Overall work motivation and operational effectiveness among personnel in the Land Offices in Phitsanulok Province were found to be at a high level. 2) Work motivation had a strong positive relationship with operational effectiveness, which was statistically significant at the .01 level (r = .874). 3) The guidelines for enhancing work motivation among personnel in the Land Offices of Phitsanulok Province involve fostering personnel attitudes that emphasize partnership in success and transforming the organization into an interconnected, comprehensive, and secure digital system. Additionally, the guidelines include establishing transparent and fair career advancement systems within an organizational culture that emphasizes psychological safety and collaborative learning, developing personnel skills through mentoring systems, and fostering unity for a sustainable work-life balance.

Engagement of Contract Employees at Phitsanulok Provincial Administrative Organization

Prangthip Saithong, Yuvadee Phongrod, Tanastha Rojanatrakul — Wed, 11 Feb 2026 00:00:00 +0700

The objectives of this research were: 1) to examine the level of organizational engagement among contract employees; 2) to investigate the factors affecting their organizational engagement; and 3) to explore guidelines for fostering their engagement at Phitsanulok Provincial Administrative Organization. A mixed-methods research design was employed. Quantitative data were collected via questionnaires from a sample of 231 individuals and analyzed using percentage, frequency, mean, standard deviation, and Pearson correlation coefficient. Qualitative data were gathered through in-depth interviews with seven key informants and analyzed using content analysis.

The research results revealed that:

The overall organizational engagement of contract employees at the Phitsanulok Provincial Administrative Organization was at a high level.
Regarding the factors affecting organizational engagement of contract employees, all factors had a positive correlation with the level of organizational engagement at a statistical significance level of 0.01. Specifically, the aspect regarding expectations met by the organization showed a high level of correlation, while other aspects demonstrated a moderate level of correlation.
The guidelines for building organizational engagement among contract employees of the Phitsanulok Provincial Administrative Organization are as follows: 1) Job assignments should align with contract employees' skills and abilities, and preparation plans for civil service examinations should be established to foster career advancement; 2) Compensation rates should be reviewed to align with the cost of living, welfare benefits should be expanded to reduce inequality, and an organizational culture of "seniors helping juniors, friends helping friends" should be cultivated; and 3) Transparent online communication and feedback channels should be increased, along with public recognition to honor contract employees and instill organizational pride.

Marketing Mix Factors Affecting the Decision Making of Foreign Tourists in Using Hotel Services in Thailand

Korawan Nopphan , Chinnaso Visitnitikija — Mon, 16 Feb 2026 00:00:00 +0700

This research article has the following objectives: 1) To examine the marketing mix factors 2) To study foreign tourists’ decision-making in using hotel services in Thailand 3) To compare foreign tourists’ decision-making in using hotel services in Thailand, classified by demographic characteristics 4) To investigate the marketing mix factors that influence foreign tourists’ decision-making in using hotel services in Thailand. This study is quantitative research. The sample group consisted of 400 foreign tourists who used hotel services in Thailand. A questionnaire was used as the research instrument, and purposive sampling was applied. Data were collected by distributing questionnaires to foreign tourists, who completed them directly. The completed questionnaires were recorded in the SPSS program for data analysis. The statistical tools used for analysis included percentage, mean, t-test, F-test (One-Way ANOVA), and Multiple Regression Analysis.

The research findings revealed that 1) The overall level of importance of the marketing mix factors was found to be at a very high level. 2) The decision-making of foreign tourists in using hotel services in Thailand was found to be at a high level of agreement overall. 3) A comparison of foreign tourists’ hotel service utilization decisions in Thailand, examining whether differences in gender, educational level, and marital status influence their decisions to use hotel services in the country. 4) The marketing mix factors product, price, place (distribution channels), promotion, people, process, and physical evidence had a statistically significant influence on the decision-making of foreign tourists in using hotel services in Thailand, at the 0.05 level of significance.

Needs Assessment for the Development of Teachers’ Soft Skills in the Sattabongkot School Cluster under the Secondary Educational Service Area Office, Pathum Thani

Ratchadapron Pharuendee , Sudarat Sarnswang, Rachapol Witayanon — Mon, 16 Feb 2026 00:00:00 +0700

The objectives of this research were to: 1) examine the current and desirable states of teachers’ soft skills; 2) assess the priority needs for developing these skills; and 3) propose guidelines for soft skills development for teachers in the Sattabongkot Consortium under the Secondary Educational Service Area Office Pathum Thani. The sample consisted of 195 teachers. The research instrument was a questionnaire. Data were analyzed using mean, standard deviation, and the Priority Needs Index.

The research findings were as follows: 1) The overall current level of teachers’ soft skills was high, whereas the overall desirable level was highest. 2) Regarding priority development needs, the aspect with the highest index was time management, followed by work ethics and positive attitude, respectively. 3) The proposed guidelines for soft skills development emphasized reforming work systems through innovation to enhance effective time management, establishing an ecosystem conducive to sustaining work ethics, and cultivating a growth mindset to promote adaptability.

The Effectiveness of Implementing Women’s Development Fund Policy to improve the quality of life of Women in Sisatchanalai District, Sukhothai Province

Napaporn Kaewtip, Yuvadee Phongrod, Tanastha Rojanatrakul — Mon, 16 Feb 2026 00:00:00 +0700

The objectives of this study were to (1) examine the effectiveness of the implementation of the Women’s Development Fund policy, (2) investigate factors affecting the effectiveness of this policy implementation, and (3) propose guidelines for effective policy implementation. A mixed-methods research approach was employed. For the quantitative component, questionnaires were administered to a sample of 313 members of the Women’s Development Fund in Si Satchanalai District. Data were analyzed using descriptive statistics and Pearson’s correlation coefficient. For the qualitative component, content analysis was conducted based on interviews with seven key informants, including the District Community Development Officer, the Head of the Driving Committee, and Community Development Workers.

The research findings indicated that the overall effectiveness of the implementation of the Women’s Development Fund policy in improving the quality of life of women in Si Satchanalai District, Sukhothai Province, was at a high level ( = 3.60). When considered by aspect, the legal and cultural aspect had the highest mean score, followed respectively by the political and participation aspect, and the economic and social aspect, Regarding factors affecting the effectiveness of policy implementation, seven factors namely policy, public relations, leadership, attitude, management, coordination, and monitoring and evaluation were found to have strong positive correlations with policy implementation effectiveness at the .01 level of statistical significance. The guidelines for policy implementation to improve women’s quality of life across three dimensions are as follows: (1) Economic and social dimension: Establish mentoring mechanisms and enhance human capital skills; (2) Political and participation dimension: Create spaces for expression and draw lessons from female role models; and (3) Legal and cultural dimension: Promote gender diversity and transform cultural attitudes.

Factors of Quality of Work Life Affecting Work–Life Balance among Multigenerational Personnel: A Case Study of the Regional Marine Office 5

Kesorn Jindawong, Natnicha Chotpittayanan — Mon, 16 Feb 2026 00:00:00 +0700

This research article aimed to: (1) examine the level of quality of work life and work–life balance, and (2) study the factors affecting the level of work life balance. The study employed a quantitative research methodology. The population and sample consisted of 134 personnel from Regional Harbour Office 5. The research instrument was a questionnaire, and data were collected through questionnaire distribution. The statistics used for data analysis included descriptive statistics and inferential statistics to test relationships.

The findings revealed that: (1) Personnel at Regional Harbour Office 5 perceived reported a high level of work-life quality. This result indicated that the organization effectively fostered a work environment that enhances job satisfaction and employee engagement. Among the quality of work-life factors, the working environment exhibited the strongest relationship, followed by relationships with supervisors. Furthermore, analyses of personal factors, including age groups, indicated no significant differences in work–life balance levels.