Journal of Administration and Social Science Review

Strengthening the Role of Volunteer Networks in Social Welfare Work to Help People with Social Problems: a Case of the Sukhothai Provincial Social Development and Human Security Office (SSDHO)

Nattaporn Noomphrom — 2026-05-24

This research article aimed to: (1) examine the opinions of Social Development and Human Security Volunteers in Sukhothai Province regarding their operational roles in providing social welfare services to individuals experiencing social problems; and (2) investigate the problems, obstacles, and guidelines for improving their social welfare performance A mixed-methods approach was employed. The quantitative component involved a sample of 277 volunteers across nine districts, using a questionnaire as the research instrument. Data were analyzed using descriptive statistics. The qualitative component included in-depth interviews with 15 key informants, and the data were analyzed through interpretative analysis to generate inductive conclusions.

The findings revealed that: (1) the overall level of operational roles in social welfare provision was high (x̄ = 3.90). The highest mean score was found in surveillance and assistance, particularly in referral services. This was followed by providing assistance and case identification. The aspect of promotion and development was also at a high level, with coordination roles having the highest mean, followed by participation in activities and information dissemination. (2) Four major challenges were identified: the complexity of social problems, insufficient resources, delayed coordination, and limitations in knowledge and information. Emerging issues such as debt and mental health problems required specialized expertise and referral mechanisms. Constraints related to time, budget, and personnel also limited the comprehensiveness of assistance. Recommended strategies for strengthening performance included enhancing specialized knowledge and essential skills, fostering collaborative networks, increasing resource support, and establishing knowledge-sharing platforms to improve efficiency, responsiveness, and sustainability in social welfare operations.

Education Management Efficiency Evaluation of Bachelor’s Degree of College of Arts, Media and Technology, Chiang Mai University

Gedsuda Jaikum — 2026-05-24

This research article aimed to evaluate the educational management effectiveness of the bachelor's degree program at the College of Arts, Media and Technology, Chiang Mai University, during the academic years 2020-2024. It was a quantitative research study with a population of 3,757 people. Secondary data were collected using data recording forms from an information system and analyzed in terms of frequency and percentage. The research findings revealed the following:

Student outcomes: The student retention rate was 91.19%, the average GPA was 2.97, and the student termination rate was 15.65%.
Faculty qualifications: The majority of faculty members held doctoral degrees (88.71%), while 11.29% held master’s degrees. Their academic ranks were Lecturer (53.23%), Assistant Professor (45.16%), and Associate Professor (1.61%).
Undergraduate programs: All five undergraduate programs (100%) were revised in accordance with the prescribed timeframe. Courses in which students received grades of F and W were examined, and it was found that required courses had the highest proportion of such grades.
Graduates: This refers to graduates who completed their studies within the timeframe specified by the program during the academic years 2020–2024, with an average cumulative GPA of 2.97.
Employment outcomes: Employment data for bachelor’s degree graduates from the academic years 2023–2024 indicated that the Digital Industry Integration program had the highest employment rate (96.43%).

The Factors Affecting the Ethical Leadership of School Administrators under the Chiang Rai Primary Educational Service Area Office 4, Chiang Rai Province

Pathompong Chaichompoo — 2026-05-24

This research article aimed to study: 1) the level of factors related to ethical leadership, 2) the level of their ethical leadership and 3) the factors influencing them under the Chiang Rai Primary Educational Service Area Office 4. This was a quantitative research study. The sample group consisted of 297 school administrators and teachers at the schools in the Chiang Rai Primary Educational Service Area Office 4. The research instrument was a questionnaire. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.

The findings indicated that: 1) the factors, related to ethical leadership of the school administrators in the Chiang Rai Primary Educational Service Area Office 4, were overall at a high level. A consideration of each dimension revealed that both the ethical organizational climate and organizational culture were at a high level, with mean scores of 4.38, 4.42, and 4.41, respectively. 2) The overall level of ethical leadership of school administrators under the Chiang Rai Primary Educational Service Area Office 4 was high, with a mean score of 4.46. Furthermore, (3) for the organizational culture dimension, administrators’ personal characteristics and the situational aspect significantly influenced the ethical leadership of school administrators at the .01 level of statistical significance. The regression analysis equation can be presented as follows:

= 1.653 + 0.274(X4 ) + 0.253(X1 ) + 0.114(X2)

The Roles of School Administrators Affecting Teamwork at Schools under the Uttaradit Primary Educational Service Area 1

Jutiporn Tathon — 2026-05-24

This quantitative research aimed to study 1) roles of school administrators; 2) investigate the level of teamwork at the schools; and 3) their roles affecting the teamwork at the schools under the Uttaradit Primary Educational Service Area1. The sample consisted of 173 participants, selected using a simple random sampling technique. The research instrument was a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis.

The findings revealed that 1) their roles were high: monitoring and evaluation, policy making and planning, promotion and support, resource allocation, and leadership. 2) Their teamwork was rated at the highest level. Ranked from highest to lowest, the teamwork at the schools; mutual respect, interaction and human relations, trust, communication, participation, setting common goals and objectives. 3) Their roles, affecting the teamwork at the schools under the Uttaradit Primary Educational Service Area1, were: resource allocation, leadership, monitoring, evaluation, promotion and support. The aspect of policy making and planning did not significantly affect their teamwork. The roles of the school administrators collectively accounted for 91.90% of their teamwork. The standardized regression equation was presented as follows.

= .322( ) + .258( ) + .250( ) + .177( )

The Digital Leadership of School Administrators: Affecting the Academic Administration at Schools under the Chiang Rai Primary Educational Service Area 4

Janejira Raruang — 2026-05-24

This research article aimed: 1) to examine the level of digital leadership of school administrators, 2) to investigate the level of academic administration effectiveness, and 3) to study their digital leadership affecting the effectiveness of academic administration at the schools. This study employed a quantitative research design. The sample consisted of 297 participants, including school administrators and teachers. Data were collected using questionnaires. The statistical methods for data analysis included descriptive statistics, namely frequency, percentage, mean, and standard deviation, and inferential statistics using multiple regression analysis with the Stepwise method.

The results revealed that

1) The overall level of digital leadership of the school administrators was at a high level ( =4.39). With consideration of each aspect, the digital vision had the highest mean ( =4.43), followed by digital communication ( =4.41), digital professionalism ( =4.39), and digital learning culture ( =4.33) respectively.

2) The overall effectiveness of the academic administration was also at a high level ( =4.58). With consideration of each aspect, curriculum development had the highest mean ( =4.72), followed by learning process development ( =4.64), educational supervision ( =4.62) development and use of educational technology ( =4.59), educational measurement and evaluation ( =4.60), and educational quality assurance ( =4.32), respectively.

3)Digital leadership of the school administrators significantly affected the effectiveness of academic administration at the schools, including digital communication, digital vision, and digital professionalism at the .05 level of significance. The regression equation can be written as follows:

= 3.257 + .183( ) + .063( ) + .040( )

= .411( ) + .179( ) + .105( )

A Lesson Learned from the Success of Sufficiency Economy Philosophy Learning Centers at the Secondary Schools in Phitsanulok Province under the Secondary Educational Service Area Office Phitsanulok Uttaradit

Kanokpacharakorn Thongdang — 2026-05-24

This research study aimed to 1) study the lessons learned from the success of Sufficiency Economy Philosophy learning centers in education, and 2) analyze the factors contributing to the success of these learning centers. The key informants consisted of 24 people. The research instrument was a semi-structured interview. The data were analyzed using content analysis.

The results indicated that: (1) the success of the Sufficiency Economy Philosophy Learning Center in education comprised the following aspect personnel: administrators demonstrated visionary leadership, driving the organizational system through PLC process to support active learning. In terms of physical infrastructure, learning stations were organized as dynamic learning resources, emphasizing innovative and efficient resource utilization to provide students with hands on experience. In terms of external relations, networks were established with the community and local experts, and the center functioned as a mentor institution for transferring knowledge to the community. 2) The factors contributing to success in management comprised five aspects: (1) leadership and vision of the administrators, who served as role models and established clear policies; (2) an efficient management system through the integration of the PLC and information technology; (3) integrated learning that provided students with opportunities for hands on practice through learning stations; (4) the development of student leaders through peer tutoring processes and appropriate task management; and (5) community and network participation, which incorporated local wisdom into education and extended its benefits to the community for sustainable development.

The Effects of Good Governance-Based School Administration on Teachers’ Work Happiness in Schools for Students with Intellectual Disabilities under the Bureau of Special Education Administration, Group 6

Janejira Tanakam — 2026-05-24

This research article aimed to: 1) examine the levels of good governance-based school administration; 2) investigate the levels of teachers’ work happiness; and 3) analyze the effects of good governance-based school administration on teachers’ work happiness. This was a quantitative research study. The sample consisted of 186 participants. The research instrument was a questionnaire. Data were collected through both paper-based and online questionnaires. The data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.

The findings revealed that:

1) The overall level of good governance-based school administration was high ( = 3.79, S.D. = 0.24). With consideration of each aspect, transparency had the highest mean score ( = 3.92, S.D. = 0.41), while the rule of law had the lowest mean score ( = 3.72, S.D. = 0.39).

2) The overall level of teachers’ work happiness was high ( = 4.44, S.D. = 0.17). Among the dimensions, achievement at work had the highest mean score ( = 4.49, S.D. = 0.38), whereas recognition had the lowest mean score ( = 4.38, S.D. = 0.26).

3) The dimensions of the good governance-based school administration significantly affecting teachers’work happiness at the .01 level were: transparency, participation, accountability, cost-effectiveness, and morality. Among these, transparency had the strongest predictive power (β = .334). Together, the five predictors explained 44.90% of the variance in teachers’ work happiness. The regression equation was as follows:

= 2.799 + 0.137(X₂) + 0.078(X₃) +0 .077(X₁) + 0.071(X₆) + 0.067(X₅)

The Relationship between Participative Administration of School Administrators and Teachers’ Teamwork in Schools under the Chiang Rai Primary Educational Service Area Office 1

Jirawat Wongchumpoo — 2026-05-24

This research article aimed to: (1) examine the levels of participative administration of school administrators, (2) investigate the levels of teachers’ teamwork, and (3) study the relationship between the participative administration of school administrators and teachers’ teamwork under the Chiang Rai Primary Educational Service Area Office 1. This study employed a quantitative correlational research design. The sample consisted of 324 school administrators and teachers. The research instrument was a questionnaire. Data were collected using the questionnaire. The statistics used for the data analysis included mean, standard deviation, and Pearson’s correlation coefficient.

The results of the study revealed that:

The overall level of the participative administration of school administrators was at a high level.
The overall level of teachers’ teamwork at the schools was also at a high level.
The participative administration of the school administrators was positively correlated with teachers’ teamwork at a high level. This indicated that providing opportunities for teachers to participate in school administration plays an important role in promoting effective teamwork in educational institutions.

Learning Organization Management of School Administrators Affecting Vocational Education Effectiveness According to Vocational Education Standards of Public Vocational Institutions in Chiang Rai Province

Eakkachai Thepsuriya — 2026-05-24

This research aimed to: 1) examine the levels of learning organization management among administrators of public vocational institutions in Chiang Rai Province; 2) investigate the levels of effectiveness in vocational education management based on the vocational education standards; and 3) analyze the influence of learning organization management on their effectiveness. This study employed a quantitative research design. The sample consisted of 191 administrators and teachers from the public vocational institutions in Chiang Rai Province. The research instrument was a five-point Likert scale questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis.

The results revealed that: 1) the overall level of learning organization management among administrators was at a high level; 2) the overall effectiveness of vocational education management, based on the 2018 vocational education standards, was also at a high level; and 3) learning organization management significantly influenced the effectiveness of vocational education management at the 0.05 level of statistical significance. The raw score prediction equation was Y’ = 1.034 + .317X6 + .259X4 + .195X1, and the standardized equation was Z’ = .329Z6 + .275Z4 + .190Z1.

Guidelines for Creating Competitive Advantage of Medium-Sized Hotel Businesses in the Lower Northern Region 2

Jureerat Sitsirat — 2026-05-24

This research aimed: 1) to study the marketing mix factors and competitive advantage of medium-sized hotels in the lower northern region 2 of Thailand, 2) to study the relationship between marketing mix factors and the competitive advantage of medium-sized hotels in the lower northern region 2 of Thailand, 3) to study the marketing mix factors affecting the competitive advantage of medium-sized hotels in the lower northern region 2 of Thailand, and 4) to propose guidelines for enhancing the competitiveness of medium-sized hotel businesses in the lower northern region 2 of Thailand. A mixed-methods research approach was used. Quantitative data were collected from 400 tourists, while qualitative data were obtained through in-depth interviews with 12 hotel entrepreneurs. Data were analyzed using descriptive statistics, Pearson correlation, and multiple regression. The qualitative data were transcribed from audio recordings, compiled, and summarized descriptively.

The research findings found that 1) both the marketing mix and competitive advantage were at a high level overall, 2) all seven elements of the marketing mix were positively correlated with competitive advantage, 3) the results of multiple regression analysis indicated that promotion had the strongest influence, followed by service process and physical evidence, and 4) guidelines for enhancing competitive potential emphasize efficient cost management, value creation through service, the application of digital technology, and strategic adaptation to local contexts. A value-based competitive advantage model is proposed, incorporating cost, experience, relationships, and flexibility as key drivers of business sustainability.

School Administrators’ Technological Leadership Affecting Teachers’ Work Performance at the Schools under the Chiang Rai Municipality

Preedawan Sangsaard — 2026-05-24

This study aimed to (1) examine the level of technological leadership among school administrators in schools under the Chiang Rai Municipality, (2) assess the level of teachers’ work performance in these schools, and (3) analyze the effects of technological leadership on teachers’ work performance. A quantitative research approach was employed. The research instrument was a questionnaire. Data were analyzed using descriptive and inferential statistics, including frequency, percentage, mean, and standard deviation, as well as Pearson’s correlation coefficient and multiple regression analysis.

The results revealed that:

The overall level of technological leadership among school administrators was high. The highest mean scores were observed in technological vision and change management, the promotion of technology use in teaching and learning and assessment, technological knowledge and skills, the support and development of personnel, and the development of digital culture and collaborative networks, whereas the lowest mean scores were found in ethics and legal aspects of technology use and the use of technology for administration and decision-making.
The overall level of teachers’ work performance was high. The highest mean scores were observed in curriculum and learning management, as well as in analysis, synthesis, and research for student development, classroom management, and teacher leadership, whereas the lowest mean scores were found in building relationships and collaboration with the community for learning management and student development.
Technological leadership of school administrators significantly influenced teachers’ work performance at the .05 level. Moreover, it significantly predicted teachers’ work performance, accounting for 65.10% of the variance.

Innovative Educational Technology Roadmap for Secondary Schools under the Phitsanulok Uttaradit Secondary Educational Service Area Office

Panida Thepsuwan — 2026-05-24

This research article aimed to: 1) study the guidelines for school administration toward excellence in innovative educational technology based on multiple case studies of award-winning schools; 2) analyze its external and internal environments; and 3) create its roadmap at the schools. A mixed-methods research design was employed. The research instruments included document analysis, structured interview and accuracy assessment forms. Data were collected through interviews with stakeholders from three multiple-case study schools, alongside in-depth interviews and a focus group discussion with five experts each. The data were analyzed using percentage, mean, standard deviation, and content analysis from the in-depth interviews.

The research findings were as follows

The guidelines for school administration toward excellence in innovative educational technology consisted of 7 domains: Leadership, Strategy, Students and Stakeholders, Measurement, Analysis, and Knowledge Management, Workforce, Operations, and Results.
The analysis of the external and internal environments using the STEP Analysis and the 7-domain excellence framework revealed strengths and opportunities in using technology for communication and integrating active learning. The weaknesses and threats involved the digital divide among families and budget constraints affecting infrastructure.
The roadmap for the innovative educational technology at the schools comprised 4 strategies: Strategy 1) Enhancing Participation; Strategy 2) Managing Technology to Reduce Inequality; Strategy 3) Elevating Teachers' Competencies in Digital Innovation; and Strategy 4) Developing Technology Cost-Effectively and Sustainably.

Guidelines for Management Information System in Opportunity Expansion Schools under Sukhothai Primary Educational Service Area Office 2

Amornrat Amponnawarat — 2026-05-24

This research study aimed to (1) assess the needs assessment for a management information system, and (2) explore the guidelines for the management information system in opportunity expansion schools under Sukhothai primary educational service area office 2. A mixed-methods research design was employed. The sample comprised 254 participants, including 35 school administrators and 219 teachers. Additionally, interviews were conducted with 9 key informants: one educational administrator, two educational supervisors, three school administrators, and 3 teachers. The research instruments included questionnaires and interviews. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI), and content analysis.

The findings revealed that 1) the needs assessment for the management information system was ranked from the highest to the lowest as follows: data collection, data processing, data analysis, data verification, data utilization, and data storage, respectively; and 2) the proposed guidelines for the management information system comprised six key aspects. Data collection involved etablishing a standardized operational calendar and manual, appointing a responsible committee for primary data entry, and integrating cloud-based systems to enable real-time access and reduce data redundancy. Data verification emphasized the development of a proactive verification system and the appointment of a review committee to ensure data accuracy prior to reporting and to minimize errors. Data analysis included the use of application software to ensure timely and up-to-date data processing. Data processing focused on the application of longitudinal comparative statistical analysis to identify strengths and areas for improvement. Data storage emphasized the implementation of cloud-based systems for systematic data categorization, regular data backups, and role-based access control. Finally, data utilization involved using information to support administrative decision-making and to facilitate effective communication with parents and the community.

Factors Affecting Technology Leadership of School Administrators under Chiang Mai Primary Educational Service Area Office 3

Wanpen Jangwan — 2026-05-24

This research article aimed to: (1) examine the level of factors related to technological leadership, (2) investigate the level of technological leadership among school administrators, and (3) identify the factors influencing technological leadership of school administrators. This study employed a quantitative research design. The sample consisted of 345 participants. The research instrument was a questionnaire. Data were collected using questionnaires. Data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.

The research findings were as follows:

1) The overall level of factors related to technological leadership was at the highest level, with technological integration exhibiting the highest mean.

2) The overall level of technological leadership among school administrators was also at the highest level. The use of technology in administration had the highest mean, whereas the use of technology in teaching and learning had the lowest mean.

3) The factors that significantly influenced the technological leadership of school administrators at the 0.05 level were technological competency (β = 0.380), technological integration (β = 0.221), and technological vision (β = 0.097). These three variables jointly predicted technological leadership, accounting for 31.6 percent of the variance. The predictive equation in raw score form can be written as follows:

= 1.326 + 0.344(X₂) + 0.197(X₃) + 0.183(X₁)

Factors Influencing the Responsible Use of Generative AI: A Case Study of Undergraduate Students in Bangkok and the Metropolitan Area

Phimnara Futamura — 2026-05-24

This study aimed to examine the factors influencing responsible Generative AI usage behavior among undergraduate students. A quantitative research design was employed, with a sample of 410 students from higher education institutions in Bangkok and its surrounding areas. Data were collected using a questionnaire and analyzed using descriptive and inferential statistics, including multiple regression analysis.

The findings revealed that students demonstrated high levels of AI literacy, positive attitudes toward Generative AI, and strong awareness of risks and ethical considerations. Responsible usage behavior was also found to be at a high level. The results of the multiple regression analysis indicated that the three factors collectively explained 81.0% of the variance in responsible Generative AI usage behavior, with statistical significance (p < .001). Among these factors, risk and ethical awareness had the strongest influence, followed by attitude, and AI literacy and understanding, respectively.

In conclusion, promoting the responsible use of Generative AI in higher education should emphasize not only knowledge and attitudes but also ethical awareness. In particular, fostering students’ awareness of risks and ethical considerations is essential to ensure that they use AI technologies critically and in accordance with academic integrity.

School Administration Factors Affecting Academic Administration of Quality Schools in Districts under the Sukhothai Primary Educational Service Area Office 2

Saowapark Lekjaeng — 2026-05-24

This quantitative research aimed to: 1) study the levels of school administration factors; 2) study the levels of academic administration; and 3) identify the school administration factors affecting the academic administration of the district quality schools under the Sukhothai Primary Educational Service Area Office 2. The population consisted of 195 participants. The research instrument used for data collection was a questionnaire. Statistics used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis.

The research findings were as follows:

The school administration factors were overall at the highest level. Arranged in descending order of the mean, the factors were: educational media and technology, teachers, budget, school administrators, and parents and community.
The academic administration was overall at the highest level. Arranged in descending order of the mean, the aspects were: classroom research, internal supervision, internal quality assurance, curriculum development, educational measurement and evaluation, educational media, innovation and technology development, and learning process development.
All five school administration factors positively affected academic administration at a statistical significance level of .01. These factors could jointly predict academic administration at 63.30 percent. Arranged in descending order of predictive power, the factors were: budget, educational media and technology, school administrators, parents and community, and teachers. The predictive equations can be formulated as follows:

Unstandardized predictive equation:

= 1.505 + 0.171 ( ) + 0.196 ( ) + 0.120 ( ) + 0.112 ( ) + 0.086 ( )

Standardized predictive equation:

= 0.273 ( ) + 0.270 ( ) + 0.197 ( ) + 0.175 ( ) + 0.144 ( )

The Relationship between Ethical Leadership of School Administrators and Teachers’ Teamwork at Schools under Phayao Primary Educational Service Area Office 2

Tawanrat Kunsom — 2026-05-24

This research article aimed to: (1) examine the levels of ethical leadership of school administrators; (2) investigate the levels of teachers’ teamwork in schools; and (3) explore the relationship between the ethical leadership of the school administrators and teachers’ teamwork at the schools. This study employed a quantitative research design. The sample consisted of 297 participants. The research instrument was a questionnaire used to examine the relationship between the ethical leadership of school administrators and teachers’ teamwork at schools under the Phayao Primary Educational Service Area Office 2. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient.

The research findings revealed that:

1) The overall levels of ethical leadership among the school administrators were rated at a high level, with a mean score of 4.43. With consideration of each aspect, honesty had the highest mean score 4.49, followed by respect 4.46, responsibility 4.42, trust 4.41, and fairness 4.40, respectively.

2) The overall levels of teachers’ teamwork at the schools were also at a high level, with a mean score of 4.49. At the individual aspect level, participation in work performance had the highest mean (4.51), followed by shared goals (4.50), communication (4.48), and human relations (4.46), respectively.

3) The ethical leadership of the school administrators demonstrated a moderately positive relationship with teachers’ teamwork, which was statistically significant at the .01 level.

Development of the Khok Nong Na Buddhist Civilizational Agriculture Learning Center Network, Khon Kaen Province towards a Sustainable Model Community Learning Centers

Phrakru srisitthibandit — 2026-05-24

This study aimed to: (1) investigate the needs of the Khok Nong Na Buddhist Civilizational Agriculture Learning Center Network in Khon Kaen province; (2) facilitate knowledge exchange activities to foster the development of the sustainable model community learning centers; and (3) evaluate the outcomes of the network’s implemented activities. Using an action research design, the study sample consisted of 335 network members and was supplemented by 20 key informants. Data collection instruments included in-depth interview guides, focus group discussion protocols, and questionnaire forms. Qualitative data were analyzed using inductive content analysis, while quantitative evaluation data were processed using descriptive statistics (means and standard deviations).

The findings revealed that: (1) the network’s needs encompassed three dimensions: Dimension 1, collaborative learning curricula and activities; Dimension 2, joint product development; and Dimension 3, relationship maintenance and cohesion among network members; (2) a total of 12 knowledge exchange activities and 6 structured learning curricula were developed and implemented; and (3) the overall evaluation of the activities in terms of efficiency, effectiveness, and value was rated at the highest level, with a mean score of 4.84.