Journal of Administration and Social Science Review

Development of Sentence Construction Ability with Brain - Based Learning and Board Games for Prathomsuksa 2 Students

Suchada Khalek — 2026-01-18

The purposes of this research article were: 1) to develop lesson plans for sentence composition using brain-based learning and board games; 2) to compare sentence composition abilities before and after learning through brain-based learning and board games among second-grade students; and 3) to examine the satisfaction levels of second-grade students toward the development of sentence composition abilities through brain-based learning and board games.

The population consisted of 80 second-grade students in the academic year 2568 (2025) from the Phra That-Phra Phutthabat cluster, comprising 9 schools. This research employed a one-group research design. The sample consisted of 28 second-grade students from 3 schools, selected through cluster random sampling using schools as the sampling unit. The research instruments included: lesson plans for sentence composition, an achievement test measuring sentence composition abilities,and a satisfaction assessment questionnaire. Statistical methods used for data analysis included mean, standard deviation, and t-test.

The findings revealed that: 1) the lesson plans for sentence composition using brain-based learning and board games for second-grade students demonstrated appropriateness at the highest level; 2) the comparison of sentence composition abilities showed that post-learning mean scores were significantly higher than pre-learning scores at the .05 level of statistical significance; and 3) the satisfaction levels of second-grade students toward the development of sentence composition abilities through brain-based learning and board games demonstrated appropriateness at the highest level.

Satisfaction of People towards the Quality of Services of Khao Din Nuea Subdistrict Administrative Organization, Ban Kruat District, Buriram Province

Naowarat Pratthana — 2026-01-18

This research aimed to: 1. study the level of satisfaction of people towards the quality of services of Khao Din Nuea Subdistrict Administrative Organization, Ban kruat district, Buriram province; 2. compare the level of satisfaction among the people classified by personal factors; and 3. examine the relationship between political participation and satisfaction with the service quality of the subdistrict administrative organization. The sample group consisted of 377 service users, and data were collected through questionnaires. Statistical methods applied included descriptive statistics as well as inferential statistics such as t-test and One way ANOVA.

The research findings were as follows: 1. Overall, people had a high level of satisfaction of people towards the quality of services of Khao Din Nuea Subdistrict Administrative Organization. The highest satisfaction was with service personnel, followed by service outcomes, service procedures, and facilities. 2. Demographic factors, including gender, marital status, age, educational level, and service recipient status, were associated with differences in people’s levels of satisfaction with the quality of services provided by the Khao Din Nuea Subdistrict Administrative Organization at the 0.05 level. 3. The political participation of service users was not significantly related to their satisfaction of people towards the quality of services of Khao Din Nuea Subdistrict Administrative Organization.

Factors Affecting the Digital Marketing Success of Entrepreneurs with Certified Community Product Quality in Chiang Mai Province

Krittapol Thongdonpum — 2026-01-18

This research article aims to study factors affecting the digital marketing success of entrepreneurs with certified community product quality in Chiang Mai Province. This research employs a quantitative research methodology. The sample group consists of 210 community enterprise entrepreneurs who received industrial standard certification from the Ministry of Industry in 2023. Use questionnaires as a data collection tool. Data analysis employed multiple regression analysis.

The research findings reveal that government support has the greatest impact on the digital marketing success of entrepreneurs with certified community product quality, followed by digital marketing formats, marketing mix factors, and entrepreneurial potential, respectively. This research demonstrates that the digital marketing success of community product entrepreneurs results from the systematic integration of government support, digital marketing formats, marketing strategies, and entrepreneurial leadership. This can be used as a new conceptual framework for sustainable development of policies and practices in community-level digital marketing.

Influence of the 4C’s Marketing Strategy on Consumer Satisfaction and Repurchase Intention: A Case Study of the Bullet Jellyfish Industry in Mueang District, Songkhla Province

Prasit Rungruang — 2026-01-18

This study examined the influence of the 4C’s marketing strategy on consumer satisfaction and repeat purchase behavior regarding bullet jellyfish in Mueang district, Songkhla province. The objectives of the research were: (1) to investigate consumers’ opinions toward the 4C’s marketing strategy; (2) to study the level of consumer satisfaction and repeat purchase of bullet jellyfish; (3) to study the 4C’s marketing strategies influencing consumer satisfaction and repeat purchase; and (4) to investigate the influence of consumer satisfaction on repeat purchases of bullet jellyfish. This research employed a quantitative approach. Data were collected using an online questionnaire administered to 400 consumers previously purchasing the bullet jellyfish and residing in Songkhla province. The statistical techniques used for data analysis included frequency, percentage, mean, multiple correlation analysis, and multiple regression analysis.

The findings revealed that: (1) overall consumer opinions toward the 4C’s marketing strategy were at a high level; (2) overall consumer satisfaction and repeat purchase intention were also at a high level; (3) components of the 4C’s marketing strategy namely customer needs, consumer cost, and marketing communication had a positive and significant influence on consumer satisfaction; and (4) customer needs, consumer cost, ease of purchase, and consumer satisfaction had a positive and significant influence on repeat purchase behavior. The results suggested that entrepreneurs in the seafood processing industry could apply these findings as guidelines for product development, cost determination, expansion of marketing channels, and effective marketing communication aligning with target consumer behavior. Such strategic alignment would enhance customer satisfaction, encourage repeat purchases, and contribute to long-term and sustainable profitability.