Journal of Administration and Social Science Review

From Queen of Silk to World Crafts City: The Potential of Phraewa Silk in Kalasin for Cultural Heritage Tourism Development

Chaithawat Siribowonphitak — 2025-11-16

This research aimed to: (1) to assess the readiness and potential of Phraewa silk in Kalasin Province for World Crafts City development according to World Crafts Council criteria; (2) to examine development pathways for the Phraewa silk network to promote cultural heritage tourism towards World Crafts City status; and (3) to evaluate the economic potential from Phraewa silk cultural heritage tourism development towards World Crafts City designation. The study employed a mixed-methods approach, collecting qualitative data through in-depth interviews with 11 agencies/groups and quantitative data from 200 questionnaires, analyzed using descriptive statistics.

The research findings demonstrated that: (1) Phraewa silk in Kalasin Province showed 100% readiness across three key aspects: registration as a short-term tourism plan to attract tourists, creation of world heritage value through international events, and serious tourism development planning; (2) the network development approach encompassed five core dimensions: product, integration, infrastructure, marketing, and driving mechanisms; and (3) the potential assessment revealed the highest strength in craftsmanship quality (x̄ = 4.67), with marketing in events scoring highest (x̄ = 4.62) in the Craft City designation criteria. Nevertheless, critical development needs included strengthening integration mechanisms with the lowest score (x̄ = 4.20) and addressing the shortage of young weavers, requiring urgent attention to preserve traditional wisdom sustainability.

Good Governance in the Management of Health Information by the Ban Pom Subdistrict Administrative Organization to Enhance Public Health Literacy

Sopa Yodkeeree — 2025-11-16

The objectives of this research were: (1) to examine the level of health literacy among the residents of Ban Pom Subdistrict, Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province; (2) to compare the levels of health literacy among the residents categorized by personal factors; and (3) to study the factors related to access to health information impacting on the health literacy of the local population. This study employed a quantitative research design. The sample consisted of 370 residents of Ban Pom Subdistrict. The research instrument was a questionnaire, and data were analyzed using descriptive and inferential statistics, including Independent Sample t-test, One-Way ANOVA, and multiple regression analysis.

The findings revealed that: (1) the residents of Ban Pom Subdistrict had a high level of health literacy in all dimensions, resulting from the information management of the Ban Pom Subdistrict Administrative Organization, based on the principles of good governance; (2) the residents in Ban Pom Subdistrict with different personal factors showed varying levels of health literacy, particularly regarding age, education, occupation, and health-care rights, which differed significantly. In contrast, gender and income showed no significant differences. Finally, (3) the factors of access to health information had an influence on the level of health literacy among them. The most influential factor was on-ground information channels, especially two-way communication channels.

Success in Reducing Photocopy of an Applicant Pursuant to Arms Control Act B.E. 2530

kusuma Temboonkia — 2025-11-16

This research article aim to 1) study and compare the success in reducing copies of license applicants under the Arms Control Act B.E. 2530 (1987) classified by personal factors and 2) study the level of success in reducing copies of license applicants under the Arms Control Act B.E. 2530 (1987) classified by personal factors using quantitative research methods. The sample group used in this research consisted of 355 license applicants under the Arms Control Act B.E. 2530 (1987). Stratified random sampling was used. Questionnaires were used as the data collection tool. The statistics used included mean, standard deviation, t-test,
F-test, or One Way ANOVA.

The research results found that 1) the comparative study of the success in reducing the number of copies of documents of license applicants according to the Armaments Control Act B.E. 2530 (1987) classified by personal factors found that there was no difference in gender, while there were differences in age, status in applying for a license, and length of time contacting the Department of Military Industry (5 years or more). 2) The reduction of document copies required from license applicants under the Armaments Control Act B.E. 2530 (1987) was found to be highly successful in all aspects. The aspect with the highest average value was personnel, followed by public relations, and the aspect with the lowest average value was resources.

Organizational Strategies for Retaining Police Officers: A Case Study of Bang Lamung Police Station

Suneechaya Chatburanontachai — 2025-11-16

This research article aimed to: (1) examine the level of organizational commitment among police officers at Banglamung Provincial Police Station; (2) compare their organizational commitment classified by personal factors; and (3) investigate the relationship between work motivation factors and employee retention within the organization. A quantitative research methodology was employed. The sample consisted of 127 police officers. A questionnaire was used as the research instrument. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation, as well as inferential statistics such as One-Way Analysis of Variance (ANOVA) and Pearson's Product-Moment Correlation Coefficient.

The findings revealed that: (1) the police officers at Bang Lamung Police Station demonstrated a high overall level of organizational retention intention; (2) with comparison of retention intention classified by demographic factors such as age, marital status, education level, monthly income, and years of service, all groups showed a high level of organizational retention intention (𝑥̄ = 4.15); and (3) regarding the relationship between work motivation factors and employee retention, the officers reported a high level of work motivation
(𝑥̄ = 3.91), along with a high level of intention to remain in the organization (𝑥̄ = 4.15).

Work Motivation and Work Environment Affecting the Work Performance of Employees at the Bangkok Area Revenue Office 26

Thamonwan Deechookodchakorn — 2025-11-18

The objectives of this research aimed to: (1) compare the employees’ work performance classified by personal factors; (2) study motivation on employees’ work performance; and (3) study working environment on employees’ work performance at the Bangkok Area Revenue Office 26. This study was a quantitative research design. The sample included 123 employees of the Bangkok Area Revenue Office 26. Data analysis was conducted using t-test, F-test, and multiple regression analysis.

The findings of the study revealed that: (1) the employees of the Bangkok Area Revenue Office 26 with different marital statuses and job levels showed significant differences in their overall work performance, whereas their different genders, ages, educational levels, and average monthly incomes did not show significant differences in overall work performance; (2) their motivation in terms of achievement and the nature of work significantly affected the work performance, whereas their motivation related to recognition, salary, and fringe benefits did not have a crucial effect; and (3) the working environment in terms of safety and security significantly influenced their performance, whereas the physical and social work environments did not have a crucial effect.

Human Resource Management and Organizational Commitment Affecting Employee Retention of Electrical Appliance Salespersons in a Modern Retail Store in Bangkok

Jitpiphat Jantalor — 2025-11-18

The objectives of this study were: (1) to investigate human resource management on employee retention; and (2) to examine the effect of organizational commitment on employee retention among electrical appliance salespersons working in a modern retail store in Bangkok. This study employed a quantitative research design, including included a sample group of 109 electrical appliance salespersons from a modern retail store in Bangkok. The sample was chosen using a simple random sampling method. The research instrument in this study used for data collection was a questionnaire. Data were collected via Google Forms and analyzed using multiple regression analysis.

The findings of the study revealed that: (1) the human resource management in terms of compensation management and work-life balance management significantly affected employee retention at the 0.05 level. In contrast, recruitment and selection, and training and development did not affect employee retention. (2) The organizational commitment in terms of affective commitment and normative commitment significantly affected the employee retention at the 0.05 level. In contrast, continuance commitment did not affect employee retention.

Promoting Classroom Research by School Administrators under the Phatthalung Secondary Educational Service Area Office

Chayanit Nuansanong — 2025-11-18

This research study aimed to: 1) study the promotion of classroom research by school administrators under the Phatthalung Secondary Educational Service Area Office, 2) compare the promotion of classroom research among school administrators classified by educational qualification, work experience, and school size; and 3) synthesize suggestions for promoting classroom research among school administrators. This study employed a quantitative research approach. The sample consisted of 254 government teachers. The research instrument was a 60-item questionnaire. Data were analyzed using statistical methods, including percentage, mean, standard deviation, t-test, and one-way analysis of variance (ANOVA).

The research findings revealed that: 1) the overall and individual aspects of classroom research promotion by school administrators were rated at a high level; 2) teachers with different educational qualifications showed no significant differences in their opinions, both overall and by aspect. However, teachers with different years of teaching experience and those from schools of different sizes demonstrated statistically significant differences at the .001 and .05 levels, respectively; and 3) the study suggested that the school administrators should systematically promote the classroom research by providing training and knowledge, allocating sufficient time, budget, and resources, supporting supervision and knowledge sharing activities, fostering motivation and recognition through awards, encouraging dissemination of research findings, and integrating research outcomes into professional advancement evaluations to enhance the quality of teaching and learning.

Guidelines for Developing Thai Herbal Tourism Attributes in Prachinburi Province to Enhance the Destination toward High-Quality Tourism

Khemmaratt Sermsomboon — 2025-11-21

This research article aimed to (1) investigate the key characteristics of Thai herbal tourism in Prachinburi Province through the application of the grounded theory methodology, and (2) propose strategies to enhance Thai herbal tourism in Prachinburi Province toward becoming a high-quality tourism destination. The study employed a two-phase qualitative research design. In Phase 1, data were collected through in-depth interviews and non-participant observations with 17 key informants and analyzed using the grounded theory approach. In Phase 2, a policy-oriented study combined with focus group discussions was conducted with the same 17 key informants to validate the findings from Phase 1 and to formulate recommendations for the development of high-quality tourism. The data were analyzed using content analysis.

The research findings revealed that: (1) the essential characteristics of Thai herbal tourism included wellness and safety standard, learning in holistic herbs, interactive tourism activities, local wisdom, experiential herbs, and nutritional cuisine. (2) The strategies for advancing Thai herbal tourism in Prachinburi Province toward a high-quality tourism destination comprised of building tourist confidence in the value and quality of services, promoting the management and preservation of indigenous knowledge, enhancing destination identity and recognition as a premier Thai herbal tourism hub, empowering communities toward sustainable self-reliance, and encouraging local entrepreneurs across all sectors to integrate herbs into the development of high-quality products and services.

Development of Chinese Speaking Skills and Vocabulary Learning of Kindergarten 3 Children using the Total Physical Response

Hu Xiurong — 2025-11-21

The purposes of this research article were: 1) to compare the Chinese speaking skills of kindergarten 3 children before and after learning using the Total Physical Response, and 2) to compare the Chinese vocabulary learning outcomes of kindergarten 3 children before and after learning using the Total Physical Response. The population consisted of 180 Kindergarten 3 children enrolled at the Demonstration School of Uttaradit Rajabhat University in the academic year 2025. The research employed a one-group pretest–posttest design. The sample group comprised 32 students from class Kindergarten 3/2, selected by cluster random sampling, using the classroom as the sampling unit. The research instruments included: 1) learning experience plans, 2) a learning experience plan suitability evaluation form, 3) a Chinese speaking skill assessment form, and 4) a Chinese vocabulary learning test. The statistical instruments used for data analysis were: mean, standard deviation, and t-test.

The research results were as follows: 1) the Chinese-speaking skills of kindergarten 3 children taught using the Total Physical Response were significantly higher after the learning sessions than before, at the .05 level of significance; 2) The Chinese vocabulary acquisition of kindergarten 3 children taught using the Total Physical Response was significantly higher after the learning sessions than before, at the .05 level of significance.

Opinions of the Tourists using the Services at the Bangkok Art and Culture Centre

Ornintra Smithtan — 2025-11-23

This research aimed to: 1) study the level of tourist opinions of visitors to the Bangkok Art and Culture Centre; 2) compare their opinions, classified by personal factors; and 3) examine the relationship between personal factors, knowledge about cultural tourism, and their opinions. This quantitative research study focused on Thai tourists visiting the Bangkok Art and Culture Centre. The sample size was 400, drawn through accidental sampling. The research instrument was a questionnaire with an overall reliability of 0.73. Descriptive statistics, F-values, and Pearson's product moment correlation coefficient were used for analysis.

The results revealed that: 1) tourists expressed the highest overall satisfaction with the Bangkok Art and Culture Centre (x̄ = 4.25). The highest mean scores were found in the following aspects: safety of life and property (x̄ = 4.28), tourist satisfaction (x̄ = 4.26), importance of historical heritage and arts and culture (x̄ = 4.25), sustainable management in economic, social, and environmental dimensions (x̄ = 4.23), and cleanliness and capacity management (x̄ = 4.21), respectively. 2) Education level showed significant differences in opinions, while other factors did not. 3) Personal factors were not significantly related to tourists’ opinions.

Awareness of Longan Farmers' Health, a case study of Namdip Subdistrict, Pa Sang District, Lamphun Province

Siriwat Tumpuan — 2025-11-23

This research aimed to: 1) study the level of health awareness among longan farmers; 2) compare health awareness among longan farmers classified by individual factors; and 3) examine the relationship between health knowledge, chemical use, and social support with health awareness among longan farmers in Nam Dip Subdistrict, Pa Sang District, Lamphun Province. This quantitative study involved a sample of 346 participants. Data were collected using questionnaires. Descriptive statistics were used to analyze data. Individual characteristics were tested for differences using t-tests and F-tests, and correlations were tested using Pearson's product moment correlation coefficient.

The results revealed: 1) overall health awareness was the highest level, with an average value of (x̄ = 4.38). 2) Overall personal factors did not differ significantly from farmers' health awareness levels, except for underlying diseases, showing significant differences in mental health awareness at the .05 level. 3) There was no relationship between health knowledge, chemical use, and overall social support and health awareness among farmers. Except for knowledge of pesticide use and family support, which were significantly associated with farmers’ overall health awareness at the .01 and .001 levels, respectively.

Factors Affecting Financial Corruption Risk Management of Universities in Chiang Mai Province

Jonglak Somrang — 2025-11-23

This research aimed to 1) study factors affecting governance and risk assessment, 2) study factors affecting risk control activities, and 3) propose approaches to strengthen financial fraud risk management systems for the universities in Chiang Mai Province. This quantitative survey collected primary data, using questionnaires from a sample of 83 employees from four public universities in Chiang Mai Province, drawn through purposive sampling. The statistical methods were t-tests, ANOVA, and multiple regression analysis.

The research findings revealed that: 1) among governance and risk assessment factors, Risk Assessment and Audit (RI) had the most significant effect (B = 0.517) on overall governance and risk assessment. Additionally, Organizational Governance (OM) had a positive influence, whereas Organizational Culture and Values (CO) negatively affected risk assessment. 2) Age significantly influenced perceptions of fraud risk management (p = 0.0311), while gender, work experience, job title, and prior exposure to fraudulent behavior showed no significant effect on overall risk management perceptions. 3) Recommendations were made to strengthen risk management systems, governance, and organizational culture. The highest mean value (x̄ = 4.214) should be maintained or expanded, while the technology aspect having the lowest mean (x̄ = 3.855) requires urgent improvement. Organizational Governance (OM) demonstrated the greatest overall influence (x̄ = 0.3998, p = 0.001). Enhancing OM, CO, and RI factors would yield the greatest impact on overall risk management. Additionally, individuals under 35 years of age exhibited the highest awareness of the risk management system.

The Relationship between the Transformational Leadership and Job Satisfaction of Teachers Phrompiram 3 Cluster under the Phitsanulok Primary Educational Service Area Office 3

Aroya Yooyangket — 2025-11-29

The objectives of this research article were: 1) to study the transformational leadership of school administrators Phrompiram 3 Cluster; 2) to study their job satisfaction; 3) to study the relationship between their transformational leadership and job satisfaction of teachers. This quantitative research was conducted with a sample of 108 educational institution administrators and teachers. The research instruments consisted of questionnaires measuring transformational leadership and teachers’ job satisfaction. Data were collected via Google Forms. The statistics used for data analysis included frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and content analysis.

The results indicated that administrators in the Phrompiram 3 Cluster demonstrated a high level of transformational leadership, while teachers reported the highest level of job satisfaction. Furthermore, the analysis revealed a strong positive correlation between transformational leadership and teachers’ job satisfaction (r = .923), which was statistically significant at the .01 level.

Public Sector Collaboration in Promoting Elderly Well-Being: Khlong Cha-un Subdistrict Municipality, Phanom District, Surat Thani Province

Nonthicha Singphat — 2025-11-29

This research aimed 1) to study the collaboration of government agencies in promoting the well-being of older adults in Khlong Cha-un Subdistrict Municipality, Phanom District, Surat Thani Province, and 2) to study the model of elderly well-being management in Khlong Cha-un Subdistrict Municipality, Phanom District, Surat Thani Province. This study employed a qualitative research approach, collecting data from 20 key informants through in-depth interviews. The data were analyzed using triangulation to assess the accuracy and credibility of the information.

The results revealed that 1) the collaboration of government agencies in promoting the well-being of older adults in Khlong Cha-un Subdistrict Municipality was carried out in an integrated manner, covering four dimensions: the physical dimension focuses on health care and rehabilitation through health checkups, exercise, and nutritional education; the mental dimension emphasized encouragement and stress reduction through elderly clubs, Buddhist activities, and community recreation; the social dimension promoted participation in public activities such as elderly schools and volunteer projects to build networks and reduce isolation; and the intellectual dimension supported lifelong learning and the transmission of local wisdom to enhance self-worth and pride among older adults. 2) The model of elderly well-being management in Khlong Cha-un Subdistrict Municipality focused on holistic development in four aspects: physical well-being promoted through exercise, health checkups, and proper nutrition; mental well-being fostered through recreational activities to boost morale and reduce loneliness; social well-being encouraged through participation in elderly clubs; and intellectual well-being was supported by elderly schools and local wisdom sharing activities for developing develop skills and enhance self-value.

Guidelines for Creating an Internal Teaching Supervision Network of Schools under Local Administrative Organizations Uttaradit Province

Thiandanai Yubankhlong — 2025-12-02

This research article aimed to 1. study the needs and 2. find ways to create a network for internal teaching supervision at the schools under the local administrative organizations in Uttaradit Province. A mixed research method was used, including quantitative, survey research, and qualitative field research. The sample group used in the research was 174 teachers and school administrators, using simple random sampling, and 9 experts who provided important information, using purposive selection. The research tools were questionnaires and interviews. Statistics used for data analysis included mean, standard deviation, the Needs Index (PNI), and content analysis.

The research results found that:

The results of the study of essential needs, arranged in order of the essential needs index, were: teaching supervision operations, expansion, information, problems and needs, teaching supervision evaluation, and teaching planning, respectively.
The results of finding a way to create a network for internal teaching supervision in schools under the local administrative organization of Uttaradit Province found that in terms of information, problems and needs, a meeting should be held to find academic mentors to jointly create a form for recording reflections. In terms of planning for the teaching supervision, a meeting should be held to prepare before observing the classroom, and a manual for performing duties should be prepared. In terms of teaching supervision operations, an academic forum should be organized to showcase the achievements of supervision by inviting external agencies to join the teaching supervision committee and awarding honorary prizes. In terms of evaluating teaching supervision results, the professional learning community process should be used and evidence of supervision should be collected in various forms. And in terms of expansion, the results of teaching supervision should be published and the reflections should be used to develop the supervision process.

Exploring Aviation Students’ Perceptions and Attitudes toward Generative AI Integration in Education: A Case Study of the College of Aviation Development and Training, Dhurakij Pundit University

Sathaworn Lerdsuwonakun — 2025-12-05

This research aimed to (1) analyze the perceived impacts, attitudes, and needs of the aviation students regarding the use of Generative Artificial Intelligence (GenAI) in education, and (2) propose policy recommendations for promoting the ethical and sustainable application of GenAI in aviation-related learning. This study utilized a survey research methodology. The population consisted of 244 undergraduate students from the College of Aviation Development and Training, Dhurakij Pundit University, who enrolled in Year 1-4. The research instrument used in this study was a questionnaire. The questionnaire was validated for content validity and reliability. Data were collected through an online survey and analyzed using descriptive statistics, including mean scores, standard deviations, and interpretation of response levels.

The findings revealed that (1) the aviation students reported high levels of their perceived benefits and positive attitudes toward using GenAI, while their concerns related to ethical issues, academic integrity, and information accuracy were at moderately high levels. Students also expressed relatively high satisfaction and perceived effectiveness regarding commonly used GenAI tools, particularly ChatGPT and Gemini. In terms of additional support needs, there was a need for Pro-level Generative AI tools and additional training. (2) Based on the findings, the study proposes policy recommendations emphasizing the integration of AI Literacy Across Curriculum, complemented by practice-based learning activities and clear AI Ethics Guidelines. These steps aim to help aviation students use GenAI responsibly, critically, and meaningfully, ultimately enhancing the success and longevity of AI-enabled learning in aviation education.

The Relationship between Internal Supervision of School Administrators and Teachers’ Learning Management at the Schools under Narathiwat Primary Educational Service Area Office 2

Kanjanaponr Rakwong — 2025-12-05

The objectives of this research were to: (1) study the internal supervision of school administrators, (2) study teachers’ learning management, and (3) examine the relationship between the internal supervision of school administrators and teachers’ learning management. This study employed a survey research design. The sample consisted of 327 teachers under the Narathiwat Primary Educational Service Area Office 2 in the academic year 2025. The research instruments consisted of a questionnaire on internal supervision for the school administrators and a questionnaire on teachers’ learning management. Data were collected both in person and via Google Forms. A total of 327 questionnaires were distributed and all were returned, representing a 100% response rate. The data were analyzed using mean, standard deviation, and Pearson’s product-moment correlation coefficient.

The research findings revealed that (1) teachers’ opinions toward the internal supervision for the school administrators were at a high level overall, with the highest mean in curriculum development and the lowest in the classroom action research; (2) the teachers’ learning management was also rated at a high level, with the highest mean in learning media development and the lowest in learning activity organization; and (3) their internal supervision had a highly positive correlation with teachers’ learning management both overall and in each aspect (r = .848**), with statistical significance at the .01 level.

An Analysis of the Promotion and Development of the Quality of Life of Persons with Disabilities Based on the Principles of Sustainable Development Case Study Promoting Employment Opportunities and Job Placement for Persons with Disabilities in Thailand

Monrudee Seesuk — 2025-12-05

This research article aimed to 1) examine the principles of sustainable development related to promoting employment opportunities and the hiring of persons with disabilities in accordance with international standards; 2) study and analyze the laws, measures, policies, and programs governing the promotion of employment opportunities and the hiring of persons with disabilities in Thailand in alignment with sustainable development principles; and 3) propose policy recommendations and practical guidelines to enhance employment opportunities and the hiring of persons with disabilities in support of achieving the Sustainable Development Goals (SDGs). It was qualitative research, using documentary research methods. Data were collected and analyzed through content analysis and comparative analysis.

The findings indicate that 1) several Sustainable Development Goals specifically Goals 1, 4, 8, 10, 11, 16, and 17 are directly relevant to the promotion of employment opportunities and the hiring of persons with disabilities. 2) Thailand has implemented a range of laws, measures, policies, and programs that are generally aligned with these goals, including the provision of rights and welfare for persons with disabilities and measures designed to support their employment and protect disabled workers. 3) The study further recommends strengthening legal mechanisms, empowering persons with disabilities, improving environments and public services, developing an integrated national database, fostering positive societal attitudes toward persons with disabilities, and enhancing the participation of relevant networks in promoting and advancing the quality of life of persons with disabilities.

Internal Control Affecting Risk Management of District Learning Encouragement Center, Chiang Mai Provincial Office of Learning Encouragement

Naphaphat Vongpradit — 2025-12-10

This study aimed to: (1) study the internal control of the District Learning Encouragement Centers, (2) study their risk management, and (3) examine the influence of internal control on their risk management under the Chiang Mai Provincial Office of Learning Encouragement. This study employed a quantitative research approach. The research instrument was a questionnaire with 264 respondents. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics through stepwise multiple regression analysis.

The research results were as follows:

1) The overall internal control of the Centers was at a high level. Each aspect was also rated at a high level, ranked respectively as follows: controlling environment.

2) The overall risk management of the District Learning Promotion Center was found to be at a high level in all dimensions. Ranked from the highest to the lowest mean score, financial risk management was identified as the most prominent dimension

3) The internal control variables influencing risk management of the District Learning Promotion Center indicate that the components of internal control related to monitoring and evaluation, as well as risk assessment, are positively correlated with and exert a positive impact on the Center’s risk management. Based on the standardized regression coefficients, monitoring and evaluation exhibited the greatest influence, followed by risk assessment. This finding demonstrates that monitoring and evaluation is the most critical component of internal control in driving or supporting effective risk management within the Center.