Journal of Administration and Social Science Review

Factors Influencing the Decision-Making in the Election of the Chief Executive of Wat Phrik Subdistrict Administrative Organization, Mueang Phitsanulok District, Phitsanulok Province

Kwancheewa Khumyat — 2026-03-21

This research aimed to 1) examine the levels of factors affecting decision-making in the election of the Subdistrict Administrative Organization (SAO) President, 2) compare factors affecting decision-making in the election of the SAO President, and 3) propose guidelines for decision-making in the election of the SAO President of Wat Phrik subdistrict, Mueang Phitsanulok district, Phitsanulok province. This study employed a quantitative research approach using a survey method. The sample consisted of 400 eligible voters in the Wat Phrik Subdistrict Administrative Organization area. A questionnaire was used as the data collection instrument. Data were analyzed using inferential statistics, including the t-test and one-way analysis of variance (One-way ANOVA).

The results revealed that 1) the level of decision-making in the election of the Subdistrict Administrative Organization (SAO) Chief Executive was rated at the highest level in terms of the candidate’s personal qualifications, policy proposals, and image and credibility. 2) regarding personal factors, gender showed no statistically significant difference in decision-making for the election of the SAO Chief Executive. However, differences in age, marital status, educational level, occupation, and monthly income significantly affected decision-making in the election of the SAO Chief Executive at the .05 level of statistical significance. 3) Concerning recommendations for decision-making in the election of the SAO Chief Executive, the results indicated that voters in Wat Phrik subdistrict should consider moral integrity, vision, administrative competence, and public participation when selecting a candidate. This would help ensure effective local governance and responsiveness to the genuine public interest.

Creating an Organizational Culture for Work-Life Balance among Police Officers: A Case Study of Bang Lamung Police Station

Nittha Chokkhuhapanich — 2026-03-21

This research article aimed to: (1) examine the level of work–life balance among police officers at Banglamung Provincial Police Station, and (2) investigate the relationship between their organizational culture and work–life balance. A mixed-methods research design was employed. The study population consisted of 65 police officers from Banglamung Provincial Police Station, along with 5 key informants. The research instruments included questionnaires and interview forms. Data were collected through questionnaire distribution and in-depth interviews with key informants. The statistical methods used for data analysis comprised descriptive statistics and inferential statistics to test relationships and interpret the findings.

The findings revealed that: (1) the overall level of work–life balance among police officers at Banglamung Provincial Police Station was at a high level. When considered by dimension and ranked in descending order of mean scores, the results were as follows: (1) management support, (2) career consequences, (3) co-worker support, and (4) time management. (2) Organizational culture was significantly related to the work–life balance of police officers at Banglamung Provincial Police Station, both overall and in specific dimensions. These dimensions included time, impact on career, support from supervisors or administrators, and support from colleagues. These factors were found to be consistent with and reflective of the current organizational context.

Guidelines for Driving the Democracy Promotion and Development Center through Public Participation: A Case Study of Mueang Phichit District, Phichit Province

Umawadee Uthaisri — 2026-03-21

The purposes of this independent study were to 1) examine the levels of public participation in driving the Democracy Promotion and Development Center: A case study of Mueang Phichit District, Phichit Province, 2) compare personal factors and public participation in driving the Democracy Promotion and Development Center, and 3) propose guidelines for driving the Democracy Promotion and Development Center through public participation. The research employed a mixed-method approach Quantitative data were collected via questionnaires from 259 members of the Sub-district Democracy Promotion and Development Center committees in Mueang Phichit District. Qualitative data were obtained through in-depth interviews with five key informants selected through purposive sampling.Data analysis involved frequency, percentage, mean, standard deviation, t-test, and F-test.

The research findings were as follows

The overall level of participation in driving the Center’s operations was at a high level (x̄ = 4.34). The aspect with the highest mean score was promoting accurate knowledge and understanding of the democratic system with the Constitutional Monarchy (x̄ = 4.37). The aspect with the lowest mean score was promoting participation in the electoral process and in the Center’s activities (x̄ = 4.28).

2 The comparison of personal factors, including gender, age, educational level, occupation, monthly income, community position, and roles within the Democracy Promotion and Development Centers no significant differences in the overall level of public participation in driving the DPDC. Consequently, the research hypotheses were rejected.

The guidelines for driving the Democracy Promotion and Development Center should include an emphasis clarifying institutional roles and integrating civil society networks to foster proactive participation. By embedding democratic values into local ways of life and utilizing comprehensive communication and continuous human resource development, supported by adequate funding, genuine long-term sustainability can be achieved

Management for Enhancing the Capacity of Vocational Skill Development in the Sunday Buddhist Study Centers of Phichit Province

Sueerat Jantarason — 2026-03-21

This research article aimed to: 1) examine the status, problems, and obstacles in the management of Sunday Buddhist Studies Centers in Phichit province; 2) compare personal factors with opinions regarding the status, problems, obstacles, and management success of the centers; and 3) propose management guidelines to enhance the centers' capabilities in vocational skill development. This quantitative study utilized questionnaires to collect data from a sample of 262 monks and laypeople. Data were analyzed using frequency, percentage, mean, standard deviation, T-test, and F-test, alongside content analysis for open-ended responses.

The research findings revealed that

The overall status of the centers was at a high level (= 3.59), with the highest-rated item being efficient and transparent management and budget allocation ( = 3.87). In contrast, problems and obstacles were perceived at a moderate level overall ( = 3.01), with the most significant issue being insufficient budget support, which hindered the centers’ operations and activities ( = 4.04).
The comparison of personal factors revealed that administrative committee members and teachers of different genders, ages, and educational levels held significantly different overall opinions at the .05 level of statistical significance. However, differences in position did not result in a statistically significant difference in opinions.
To enhance the centers’ capacity for vocational skill development, the study recommends ensuring adequate budget allocation, increasing personnel and teacher compensation, developing digital instructional media, and organizing activities tailored to learners’ ages and interests. Furthermore, a clear and systematic supervision and evaluation process should be established.

The Effectiveness of Creativity-Based Learning Combined with Graphic Organizers on Reading Comprehension Achievement of Grade 9 Students at Pua School, Pua District, Nan Province

Rattanamanee Rawangkarn — 2026-03-21

The purposes of this research were: 1) to study the achievement in reading comprehension through creativity-based learning combined with the use of graphic organizers, and 2) to examine the satisfaction of Grade 9 students at Pua School toward reading comprehension instruction using creativity-based learning combined with graphic organizers. This study employed a quasi-experimental research design. The sample group consisted of 33 Grade 9 students in the academic year 2025, selected by purposive sampling. The research instruments included: 1) lesson plans based on creativity-based learning combined with graphic organizers, 2) an English reading comprehension achievement test, and 3) a student satisfaction questionnaire. Data were collected through pre-tests and post-tests, as well as a satisfaction questionnaire administered after the learning activities. Data were analyzed using basic statistics, including mean (𝑥̅), standard deviation (S.D.), and a paired-samples t-test.

The research findings were as follows:

1) The reading comprehension achievement of Grade 9 students, receiving instruction through creativity-based learning combined with graphic organizers was higher after the instruction than before the instruction.

2) The overall satisfaction of Grade 9 students toward reading comprehension instruction using creativity-based learning combined with graphic organizers was at the highest level. This indicated that the instructional approach effectively enhanced students’ reading comprehension skills and promoted positive attitudes toward learning English.

Development of Teaching Practice in Educational Institutions Based on Teaching Professional Competency Manual: A Case Study of the Faculty of Education Uttaradit Rajabhat University

Katawut Chartsakyut — 2026-03-21

The objectives of this article research were 1) to analyze the confirmatory factor analysis of practices in educational institutions based on teaching professional competencies; and 2) to develop them based on the teaching professional competency manual. The population consisted of 816 people, including 80key informants. The data collection instruments were a questionnaire and an interview protocol. The statistical methods used in this study included mean, standard deviation, confirmatory factor analysis, and content analysis.

The research results can be summarized as follows:

Professional teaching competency comprised three dimensions: (1) learning management, (2) relationships with parents and the community, and (3) teacher duties and professional ethics. The confirmatory factor analysis showed χ² = 271.193, df = 136, and χ²/df = 1.994, indicating that the model fit the empirical data.
The developed competency-based teaching practicum handbook consisted of three sections: (1) an introduction, (2) professional teaching competency assessment instruments, and (3) teaching practicum performance reporting.

Public Participation in Integrated Local Development Planning: A Case Study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram District, Phitsanulok Province

kanokwan Phironrit — 2026-03-21

This research aimed to study: 1) the level of public participation in the preparation of an integrated local development plan, a case study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province; 2) personal factors influencing public participation in the preparation of an integrated local development plan, a case study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province; and 3) to explore guidelines for promoting public participation in the preparation of an integrated local development plan, a case study of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province. The population consisted of residents living within the area of Taluk Thiam Subdistrict Administrative Organization, Phrom Phiram district, Phitsanulok province. The sample size of 368 participants was determined by using Taro Yamane's formula at a 95% confidence level, and 10 key informants. Research instruments comprised a questionnaire and an interview form. Quantitative data were analyzed using mean, standard deviation, t-test, and One-way ANOVA, while qualitative data were analyzed through descriptive analysis and data synthesis.

The research findings found that: 1) the overall level of the public participation in the preparation of the local development plan was at a high level, with the dimension of participatory implementation yielding the highest mean score; 2) personal factors including educational level, occupation, and length of residence in the area showed statistically significant differences at the .05 level, whereas gender, age, and average monthly income showed no significant differences; and 3) the suggestion to improve participation should include diversifying communication channels, providing opportunities for public involvement at every stage of the process, and fostering network-based collaboration in alignment with community needs.

The Needs Assessment for Developing School Administrators’ Competency in the BANI World under Sakon Nakhon Primary Educational Service Area Office 2

Jenjira Khaiprapai — 2026-03-21

This research article aimed to: 1) examine the conceptual framework of school administrators’ competency in the BANI World; 2) investigate the current and desirable states of school administrators’ competency in the BANI World; 3) assess the priority needs for developing school administrators’ competency in the BANI World; and 4) evaluate the development guidelines for enhancing school administrators’ competency in the BANI World. This study employed a survey research design. The sample consisted of 335 participants. The research instruments included: 1) an evaluation form for assessing the appropriateness of the competency components of school administrators in the BANI World; 2) a questionnaire on the needs assessment for competency development; and 3) an evaluation form for assessing the appropriateness and feasibility of the proposed development guidelines. Data were collected through research instruments administered via Google Forms. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and the modified Priority Needs Index.

The research findings revealed that

1) The conceptual framework of school administrators’ competency in the BANI World consisted of six components: resilience, intuition, adaptability, empathy, transparency building, and mindfulness. All components were rated at the highest level of appropriateness.

2) The current state of school administrators’ competency in the BANI World was at a high level overall, whereas the desirable state was at the highest level overall.

3) The Needs Assessment for developing school administrators’ competency in the BANI World showed that the overall PNI_modified was 0.1964.

4) The guidelines for developing school administrators’ competency in the BANI World focused on empathy, adaptability, and resilience. Overall, the guidelines were rated at the highest level in terms of appropriateness and feasibility.

Needs Assessment for Strengthening an Academic Affairs Collaboration Network of Schools under the Secondary Educational Service Area Office Sakon Nakhon

Naphatorn Promdeerach — 2026-03-29

This research aimed to study: 1) the current condition and the desired condition of the academic affairs collaboration network of schools; 2) the needs assessment for strengthening the academic affairs collaboration network; and 3) the guidelines for strengthening the academic affairs collaboration network of schools under the secondary educational service area office Sakon Nakhon. The study employed a mixed-methods research design. The sample and key informants consisted of: 1) quantitative phase of 352 school administrators and teachers under the secondary educational service area office Sakon Nakhon selected through multistage random sampling, and 2) qualitative phase of five experts. The research instruments included: 1) the quantitative instrument with a five-point Likert scale questionnaire, and 2) the qualitative instrument with a semi-structured interview guide designed to gather opinions based on the OKRs (Objectives and Key Results) concept.

Data analysis was conducted as follows: 1) the quantitative data were analyzed using mean, standard deviation, and priority needs ranking; and 2) the qualitative data were analyzed through the content analysis of the additional recommendations. The statistical techniques included mean, standard deviation, and the Priority Needs Index (PNI_modified).

The findings were as follows. 1. The current condition of the academic affairs collaboration network was at a high level, whereas the desired condition was at the highest level. 2. The overall priority needs index for strengthening the academic affairs collaboration network was 0.133. The three components with the highest priority needs were: 1) network members participation, 2) network member development, and 3) common interests or mutual benefits. 3. The guidelines for strengthening the academic affairs collaboration network based on OKRs consist of 30 development guidelines. In an overall, these guidelines demonstrated the highest level of suitability.

Effect of Korean Wave Towards Purchase Decision on Korean Foods of Consumers in EEC: Mediating Role of South Korea Country Image

Arisara Wongsaman — 2026-03-29

This research article aimed to investigate: (1) the direct influence of Korean wave on purchase decisions on Korean foods of consumers in EEC; 2) the direct influence of Korean wave on South Korean image; 3) the direct influence of South Korean image on purchase decisions on Korean foods of consumers in EEC; and 4) the mediating effect of South Korean image on the relationship between the Korean wave and purchase decisions on Korean foods of consumers in EEC. This study employed a quantitative research design using a questionnaire as the data collection instrument. The study used 400 respondents who had purchased Korean food in the EEC, selected through stratified random sampling. The statistical methods were percentage, mean, multiple regression analysis, and the Sobel test.

The research findings revealed the following: (1) the Korean wave had a positive effect on purchase decisions on Korean foods of consumers in EEC; (2) the Korean wave had a positive effect on the South Korean image; (3) the South Korean image had a positive effect on purchase decisions on Korean foods of consumers in EEC; and (4) the South Koran image acted as a mediating variable in the relationship between the Korean wave and purchase decision on Korea foods of consumers in EEC.

Effectiveness of the Poverty Alleviation Project: A Case Study of Ban Non Pa Daeng, Nong Lum Subdistrict, Vajirabarami District, Phichit Province

Thipsuda Chatsudarat — 2026-03-29

The objectives of this research were to study: 1) the level of effectiveness of the Poverty Alleviation Project operation in Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province, and 2) the guidelines, problems, and obstacles regarding the project operation. This study employed quantitative research methodology utilizing a survey design. The population consisted of 88 households residing in Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province. The research instrument was a questionnaire. Data were collected by distributing the questionnaires to the sample group and retrieving them for analysis. The statistics used in the data analysis included frequency, percentage, mean, and standard deviation.

1) The overall effectiveness of the Poverty Alleviation Project operation in Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province was at the highest level.

2) Regarding the problems, obstacles, and guidelines for the operation of the Poverty Alleviation Project, a case study of Ban Non Pa Daeng, Nong Lum sub-district, Vajirabarami district, Phichit province, it was found that the Poverty Alleviation Project (KKKJ) funds were insufficient for the needs of the target households. Specifically, target households utilized the funds for purposes inconsistent with the project’s objectives, and the project committee members lacked knowledge and understanding regarding the operation of the Poverty Alleviation Project.

Competency Development of Procurement Workers at the Regional Government Agencies in Sukhothai Province

Urassaya Prairod — 2026-03-29

This research article aimed to: (1) examine the levels of competency development among procurement officers at the regional government agencies in Sukhothai Province; (2) compare the effects of personal factors on their competency development; and (3) propose guidelines for enhancing them. This study employed a mixed-methods research design. The population consisted of 49 personnel. The research instruments included a questionnaire and an interview form. Data were collected through questionnaires, interviews, and documentary analysis, including a systematic review of relevant documents pertaining to the research objectives. Descriptive data were analyzed using content analysis techniques.

The findings revealed that:

The overall level of competency development among procurement officers was high in all dimensions. Behavioral and attitudinal dimensions were rated at the highest level, indicating that personnel exhibited strong ethical standards, a high sense of responsibility, and a strong commitment to their professional duties.
With regard to the comparison of personal factors influencing the competency development of procurement officers at the regional government agencies in Sukhothai province, gender and average monthly income were found to have a statistically significant effect on overall competency levels. This finding indicated that the socio-economic structural factors influenced opportunities for professional development, as personnel with higher income levels or higher positions tend to have greater access to training and professional experience.
Regarding guidelines for enhancing the competency development of the procurement officers at the regional government agencies in Sukhothai province, key strategies included the development of updated operational manuals, the establishment of a structured mentoring system, the promotion of inter-agency knowledge management, and the strengthening of risk management and ethical competencies. A major challenge identified was the frequent turnover of responsible personnel, resulting in a lack of continuity in operational processes.