Journal of Administration and Social Science Review

Personnel Development at the Schools under the Nakhon Sawan Primary Educational Service Area Office 2

Khanchai Onmee — 2024-07-03

There were two objectives of this research: 1) to study the level of personnel development at the schools under the Nakhon Sawan Primary Educational Service Area Office 2, and 2) to compare teachers' opinions on the personnel development, classified by gender, educational level, work experience, and size of the schools. Quantitative research was employed. The sample group included 291 people civil servant teachers under the Nakhon Sawan Primary Educational Service Area Office 2. The research tool was a questionnaire. The statistics used were the percentage value each, mean and standard deviation values, t-test, F-test, and pairwise comparison using the LSD method.

The results of the study revealed that 1) opinions on personnel development overall were at a high level. The area with the highest average was development for a position or academic position. Also, the aspect with the lowest average was promotion and support for continuing education. 2) There were gender differences, but the educational levels had impact on the promotion, with significant difference at the 0.01 level. The promotion of research and development practices were different at 0.05 level. In terms of work experience, it was found that development before appointment, promotion, support for further studies, promotion, support for training, with significant difference at the 0.01 level. As for the size of the educational institution, it was found that in terms of development before appointment, promotion, and support for continuing education, with the significant difference at the 0.01 level; and in terms of promotion, and the training support, with the significant difference at the 0.05 level.

Innovative Leadership of Executives Affecting Management Quality at District Learning Encouragement Center under the Provincial Office of Learning Encouragement Chao Phraya Pasak Group

Weerawut Chainu — 2024-07-03

The objectives of this research article were: 1) to study the level of innovative leadership of the administrators at the District Learning Promotion Center; 2) to study the level of management quality at the District Learning Promotion Center; 3) to study the relationship between innovative leadership Innovation of the administrators at the District Learning Promotion Center and the quality of management of the District Learning Promotion Center; and 4)to create a forecasting scenario for innovative leadership of the District Learning Center administrators, affecting the quality of management. The sample group used in this research included 254 teachers from the District Learning Promotion Center under the jurisdiction of the Provincial Learning Promotion Office Chao Phraya Pa Sak Group The research instrument was a questionnaire Statistics used in data analysis included percentage, mean, standard deviation, Pearson correlation coefficient analysis, and stepwise multiple regression analysis.

The results of the study showed that 1) innovative leadership of the district learning center administrators, overall, was at the highest level; 2) management quality at the District Learning Promotion Center, overall, was at the highest level; 3) the innovative leadership of the District Learning Center administrators was related to the management quality at the center. The correlation coefficient was between .696 - .824 with statistical significance at the .01 level; and 4) innovative leadership of the executives had creative and innovative thinking skills. Risk management in terms of a vision for change was able to explain the variance or predict the quality of the District Learning Center at 81.50%, with statistical significance at the .01 level.

= .388 + .254X₄+ .233X₅ + .196X₃ + .119X₆ + .096X₂

= .299Z₄ + .256Z₅+ .215Z₃ + .147Z₆ + .106Z₂

Community Enterprise Group Management: in NongTom Subdistrict, Kong Krailat District, Sukhothai Province

Neramit Pandang — 2024-07-03

The purposes of this research were: 1) to study the management of the community enterprise group of Nong Tum subdistrict; 2) to compare personal factors with opinions on its management; and 3) to recommend guidelines for the development of its community enterprise It employed the methods, combining quantitative research and qualitative research. Statistics used in quantitative research included data analysis, percentages, means, standard deviations, t-tests, f-tests, and paired tests (LSD). The research results revealed the following.

Management of community enterprise groups overall was at the highest level. With consideration of each aspect, it was found to be at the highest level in all 4 areas, arranged in order of average from highest to lowest as follows: community enterprise development, effectiveness according to the community enterprise mission, operational efficiency, quality and service.
Comparison of personal factors and opinions on the management of community enterprise groups in Nong Tum subdistrict, Kong Krailat district, Sukhothai province, showed differences in people with age, status, education level, occupation, monthly income, length of time living in the community, type of enterprise, amount of investment, size of enterprise group, number of members, and duration of operation. As for the overall of people of different genders, there was no statistical difference.
Guidelines for developing community enterprise should include the products satisfying customer needs and carry out planning work to achieve set goals. There are local raw materials used to reduce unnecessary expenses and use resources efficiently to produce the best products.

Waste Management in A Specific Airline Passenger Lounge at Suvarnabhumi International Airport

Pavornrat Subhimaros — 2024-07-03

This research aimed to study waste management in a specific airline passenger lounge at Suvarnabhumi International Airport. The objectives included investigating 1) the policies and strategies for waste management in the airline passenger lounge, 2) the problems and challenges in waste management within the airline passenger lounge, and 3) the outcomes of waste management operations in the airline passenger lounge. This qualitative research collected data through document analysis, in-depth interviews, and non-participatory observation. Data were analyzed using content analysis and research findings were synthesized through thematic analysis.

The research findings indicated that 1) the airline had a sustainability-focused policy, with the waste management as a dimension of that policy. The waste management strategies in the airline passenger lounge included the examination, established process and appropriate planning of food and beverages. 2) Problems and challenges in waste management within the lounge were categorized into issues related to the passenger behavior and challenges in waste management processes. 3) The outcomes of waste management operations in the airline passenger lounge revealed the increasing of environmental awareness among passengers and airline staff, leading to enhanced community engagement activities and an improved corporate image for the airline.

Requirements to Study for a Doctoral Degree in the Doctor of Public Administration Program, Public Administration Major (New Curriculum 2024), Faculty of Public Administration, Nakhonratchasima College

Chalida Gunhalila — 2024-07-04

The research purposes were to study: 1) the expectations of those graduating as doctoral degree holders (D.P.A.) from Nakhonratchasima College; 2) the need to continue studying in the Doctor of Public Administration program, Public Administration major; and 3) the factors affecting the decision to study in the Doctor of Public Administration program, Public Administration major. This was the mixed methods research. The population was the 238 graduates of master's degree, anticipating to pursue a doctorate degree in Mueang Nakhon Ratchasima district, Nakhon Ratchasima province; the sample group consisted of 149 persons. There were 20 key informants: government officials, local politicians, entrepreneurs, professors, graduate students, and alumni. The research instruments were the questionnaires and structured in-depth interviews form. Statistical tools were the mean, standard deviation; and content analysis.

The research findings were:

The expectations of those doctoral degree holders (D.P.A.) from Nakhonratchasima College were: the morality, ethics, and principles of good governance; the executive with visionary; understanding of the modern management principles; a good personality; and the leadership knowledgeable in the era of change.
The need for further study in the D.P.A. program was: to increase knowledge and develop their capabilities for person with more diverse abilities; to advance in their career path; and to use the degree to be promoted or raised to a higher salary.
The factors affecting the decision to continue studying in the D.P.A. program were: the course instructors with qualifications and reputable faculty members; Saturday-Sunday courses; and the appropriate form of educational expenses.

A Study of the Effectiveness of Implementing the Work from Home policy during the Outbreak of Coronavirus Disease 2019 (COVID - 19) at the Government Agencies in Bangna District, Bangkok Province

Charleeporn Chaisuwan — 2024-07-04

The objectives of this research article were: 1) to study the level of effectiveness of the Work from Home policy implementation during the COVID-19 pandemic at the government offices in the Bangna district; 2) to compare personal factors with the effectiveness of the Work from Home policy; and 3) to study the relationship between good service and the effectiveness of the Work from Home policy Implementation during the COVID-19 pandemic. This was quantitative research, utilizing a questionnaire as the research tool. The statistical techniques used were mean, percentage, standard deviation, t-test, analysis of variance, and correlation coefficient. The study found that: 1) the overall effectiveness of the Work from Home policy Implementation during the COVID-19 pandemic at the government offices in the Bangna district was at a high level; 2) the differences in personal factors, different genders and ages, affected the effectiveness of the Work from Home policy at statistical significant level of.00, aligning with the established hypotheses; 3) the relationship between good service and the effectiveness of the Work from Home policy implementation during the COVID-19 pandemic in Bangna district was statistically correlated at the 0.05 level of significances, aligning with the establish hypotheses

Guidelines for Academic Administration at the Schools as the Target Group for Improving the Results of Basic National Educational Testing (O-NET) under the Sukhothai Primary Educational Service Area Office 2

Sasithon Singsathit — 2024-07-04

The research article aimed to evaluate the necessity of academic management and study the academic management practices of schools targeted for improving the national basic education test (O-NET) results under the jurisdiction of the Office of Primary Education Area, Sukhothai Educational Service Area Office 2. The study utilized a mixed-method approach with a total population of 227 individuals, interviewing 9 key informants. Research tools included questionnaires and interviews. Statistical analysis methods used in data analysis comprised of percentages, mean values, standard deviations, and content analysis.

The research findings indicated: 1) the necessity of academic management practices of schools in the target group ranked high in areas such as technology and learning resource development, curriculum development, internal leadership, assessment and evaluation, and learning management, and 2) the academic management practices of schools in the target group encompassed five dimensions: technology and learning resource development, budget support for materials and equipment procurement, curriculum development, collaboration for educational management analysis, internal leadership structuring, internal leadership committee formation, guideline development, assessment and evaluation data alignment with objectives, competency indicators in ethics, skills, and attitudes, and learning management through collaborative competency metric analysis and learning management organization based on competency metrics.

Promoting Guidelines for Morale and Encouragement: Affecting the Organizational Engagement of Teachers at Rural Highland Schools in Chiang Mai Province

Jirayut Prasartyingyod — 2024-07-04

This research article aimed: 1) to study the level of morale enhancement and organizational commitment among teachers; 2) to examine the factors influencing teachers' organizational commitment; and 3) to develop and validate promoting guidelines for morale and encouragement: affecting the organizational engagement of teachers at the rural highland schools in Chiang Mai province. A mixed-methods research methodology was employed. The informant group consisted of 350 teachers selected through simple random sampling and 8 experts selected through purposive sampling. The instruments used included a questionnaire with reliability coefficients of 0.963 and 0.964, interviews, and group discussion records. Data were analyzed using frequency, percentage, mean, standard deviation, correlation analysis, multiple regression analysis, and content analysis.

The research findings revealed that: 1) the overall level of morale enhancement among teachers was moderate (x̄ = 3.42, S.D. = 0.49), and the level of organizational commitment among teachers was also moderate (x̄ = 3.21, S.D. = 0.70). 2) The factors influencing teachers' organizational commitment included four main factors: job characteristics and job satisfaction (X₃), salary, compensation, and benefits (X₂), opportunities and career advancement (X₁), and interpersonal relationships (X₅). The multiple correlation coefficient was 0.851, and the prediction accuracy was 72.50% with significance at the 0.05 level. The predictive equation was = -0.481 + 0.382(X₃) + 0.313(X₂) + 0.233(X₁) + 0.190(X₅). 3) Promoting guidelines for morale and encouragement affecting the organizational engagement of teachers consisted of principles, objectives, methods of operation, success indicators, and conditions for success. The review results indicated that the guidelines were appropriate and feasible.

Opinion of the Employees of National Housing Authority toward Implementation of the 20-Year Master Plan for Housing Development (2017-2036)

Nattaya Klannium — 2024-07-04

The research article aimed: 1) examine the opinion of the employees of the National Housing Authority toward implementation of the 20-Year Master Plan for Housing Development (2017-2036), 2) to compare the opinion of the employees of National Housing Authority toward implementation of the 20-Year Master Plan for Housing Development (2017-2036), based on personal factors, and 3) to examine the relationship between the factors associating to the policy implementation and the opinion of the employees of National Housing Authority toward implementation of the 20-Year Master Plan for Housing Development (2017-2036). It was quantitative research. This study used a questionnaire as a tool for data collection. A sample consisted of 309 people. The statistics used to analyze the data were frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and Pearson’s correlation coefficient.

The results of this study showed that the employees of National Housing Authority agreed that the agency implement the 20-Year Master Plan for Housing Development (2017-2036) at the good level. The results of the hypothesis testing showed that the sample with different personal factors had no different opinions. The factors, associating with the policy implementation the policy components, organization competency, attitude of policy implementers, evaluation, and support from relevant agencies positively correlated with the opinion of the employees of National Housing Authority toward the implementation of the 20-Year Master Plan for Housing Development (2017-2036).

Viewpoints from National Water Resources Office Staff towards Organization Management through McKinsey’s 7S Framework

Pranitirat Yuenyong — 2024-07-04

The purposes of this study were: (1) to investigate viewpoint of the National Water Resources on organizational management through the McKinsey 7-S Framework (2) to compare staff’s viewpoint on organizational management based on personal factors, and (3) to compare staff’s viewpoint on organizational management based on work related factors. The study utilized a quantitative method. Data were collected from 220 employees at the Office of the National Water Resources. Data were analyzed by frequency, percentage, mean, standard deviation, t-test, One-Way ANOVA, and Fisher’s Least Significance Difference: LSD, at the 0.05 statistically level of significance.

The results showed the officers agreed that Office of the National Water Resources, based on McKinsey’s 7-S Framework for organizational Management, was at the good level. Moreover, the result revealed that the sample with different age, work position, job title, rank, and work group had no different viewpoints of organizational management through McKinsey’s 7-S Framework, while the sample with different gender, education, and work experiences had different viewpoints of organizational management through McKinsey’s 7-S Framework

The Guidelines of Local Wisdom Learning Resources for Teaching and Learning in Tron District Management under the Uttaradit Primary Educational Service Area Office 1

Napatkarn Tanomjit — 2024-07-05

The objectives of research were: 1) to study the need for the guidelines of Local Wisdom Learning Resources for teaching and learning at Tron district under the Uttaradit Primary Educational Service Area Office1; 2) to study the guidelines for managing the Local Wisdom Learning Resources for teaching and learning; and 3) to evaluate the appropriateness and feasibility of the management guidelines. It was mixed methods research. The population used in the research consisted of 100 administrators, teachers, local wisdom and community scholars. The target group included 12 administrators, teachers, educational supervisors and local wisdom community scholars. The research tools were questionnaires and interviews. Statistics used in data analysis included frequency, percentage, mean, standard deviation, index of essential needs, and content analysis.

The results of the research showed that there was a need for the management of the Local Wisdom Learning Resources for promoting teaching and learning in 4 areas, arranged in order from the most to least: 1) management planning, 2) management improvement and development, 3) monitoring, inspecting and evaluating management, and 4) management operations. The guidelines included the following. 1) Strengths and weaknesses should be analyzed; the opportunities and obstacles for educational institutions should be identified. 2) A main working group should be appointed to organize information systems for the Local Wisdom Learning Resources. 3) There should be supervision, monitoring, and evaluation of operations according to the objectives. Also, 4) the problems should be summarized to find development guidelines. As for the suitability and feasibility of both management approaches the overall picture is at a high level.

The Strategy to Promote Teacher Teamwork of Different Generations at Large Secondary Schools under the Secondary Educational Service Area Office in Chiang Mai Province

Phasakorn Thongchaloem — 2024-07-05

Research aimed: to 1) study the current situation and desired state of the teacher teamwork of different generations at the large secondary schools teachers attached to under the Secondary Educational Service Area Office, Chiang Mai province 2) to develop strategies for promoting teamwork among these teachers and 3) to evaluate the strategies for the teamwork enhancement. This independent study was mixed methods research. A survey was administered to 234 administrators and teachers. A workshop was conducted with 11 administrators and teachers to develop strategies and evaluated through the quality assessment instrument. Data were analyzed through the use of mean, standard deviation, and index of necessity and consensus voting at the meeting.

The findings of this study showed 1) the current state of the teamwork was at a high level. The desired state of teamwork was also at a high level. The index value of necessity indicated that the greatest need was for increased teacher participation in teamwork. 2) The strategies for the teamwork enhancement included 1. promoting teacher involvement in establishing school targets and goals together. Strategy; 2. to develop a mindset for promoting teamwork. Also, 3) the evaluation of the strategies was high quality and was likely to be effective in enhancing teamwork among teachers of various age groups. The strategies were approved by consensus

The Influence of Brand Experience and Perceived Quality on the Repurchase Intention of L'Oréal Paris Brand Cosmetics

Supakarn Saripan — 2024-07-05

This study had objectives: 1) to study the influence of brand experience on repurchase intention of L'Oréal Paris brand cosmetics, and 2) to study the influence of perceived quality on repurchase intention of L'Oréal Paris brand cosmetics. As a quantitative study, the online questionnaire (Google form) was used as a tool to collect data from a sample of 400 consumers purchasing cosmetics from the L'Oréal Paris brand 2 times or more. Multiple Regression Analysis was used for data analysis.

Based on the data analysis, it showed that the brand experience influenced the repurchase intention of L'Oréal Paris brand cosmetics at a statistical significance of 0.05. Specifically, the behavioral, sensory, and emotional aspects affected the intention to repurchase L'Oréal Paris brand cosmetics at a statistical significance of 0.05, respectively. In addition, it showed that the perceived quality influenced the repurchase intention of L'Oréal Paris brand cosmetics at a statistical significance of 0.05. In this regard, the performance, feature, and durability aspects impacted the intention to repurchase L'Oréal Paris brand cosmetics at a statistical significance of 0.05, respectively.

The Roles and Leadership of Sub-District and Village Headmen: Affecting Sustainable Community Development in the Area of Kong Krailat District, Sukhothai Province

Nanthasai Buaphuean — 2024-07-05

The purposes of this research were: 1) to study the roles and leadership of sub-district and village headmen; 2) to compare personal factors affecting opinions on their performance; 3) to study guidelines for developing their roles and leadership affecting the success of sustainable community development. It was mixed methods research. The population used in the questionnaire consisted of 338 sub-district and village headmen, and assistant village headmen; and for the semi- structured interview there were 18 key informants. Data were analyzed using percentages, means, standard deviations, t-test, F-test, and content analysis in qualitative research.

The research showed the followings:

The roles of sub-district and village headmen were overall at a high level (x̅= 4.35, S.D. = 0.11). With consideration of each aspect, reporting to the government was at the highest average and regarding criminal cases was at the lowest average. Their leadership was overall at a high level (x̅= 4.34, D. = 0.15); with consideration of each aspect, the highest average was leadership characteristics and the lowest average was situational leadership characteristics.
The personal factors consisted of different occupations, income, status, job positions; and holding the position affected opinions on their performance in the area of Kong Krailat District, Sukhothai province differently at the statistically significant level of 0.05.
The guidelines for developing their roles and leadership should include their abilities in good leadership characteristics: supporting, promoting and developing skills in crime case management, dispute resolutions, illegal act prevention, social organization, and assistance provision for those suffered.

Guidelines for Strengthening Democratic Active Citizenship of Students at Thaichaiyo Foundation Schools

Laongdao Chatongtots — 2024-07-05

The research objectives were: 1) to study democratically aware citizens of students at the schools affiliated with the Thaichaiyo Foundation, 2) to analyze the behavior and role of democratically aware citizens of students at the schools affiliated with the Thaichaiyo Foundation, and 3) to propose guidelines for promoting democratic awareness among students at the schools affiliated with the Thaichaiyo Foundation. This study employed the mixed methods research. Data were collected by the questionnaire use. There was a reliability value of 0.960 with a sample of 397 people. Data were collected by in-depth interviews. There were 10 key informants. The research results found that.

Citizens were aware of democracy among students at the schools affiliated with the Thaichaiyo Foundation in 5 areas: 1) social responsibility, 2) rights respect 3) acceptance of personal diversities, 4) participation, and 5) principle of equality.
With analysis of the behavior and role of democratically aware citizens of students at the schools affiliated with the Thai chaiyo Foundation, overall, they were at a high level. With consideration of the overall reality, it was at a high level (=3.98) and with consideration of the overall expectations, it was at a high level (=3.34)
Guidelines for promoting democratic awareness among students at the schools under the Thaichaiyo Foundation in 5 areas as follows: the social responsibility organizing the learning outside the classroom, various courses, and network creation; the rights respect, acceptance of personal diversities, and participation establishing various curricula, networks, and propriate environments; and the principle of equality providing various courses and creating networks.

The Organizational Development Potential in Human Resource Management of Small and Medium-Sized Enterprises (SMEs) In Bangkok

Chakriwatchara Kanburom — 2024-07-06

The research purposes were to study: (1) the general information on small and medium sized enterprises (SMEs) in Bangkok; (2) the organizational development in human resource management of small and medium-sized enterprises (SMEs) in Bangkok; and (3) the perspectives on enhancing organizational development in human resource management of small and medium-sized enterprises (SMEs) in Bangkok. Mixed method research was employed. The research population of 400 persons; and the informants group was the 15 business owners, entrepreneurs, and department managers. The research instrument was the questionnaire. The statistical instruments for the data analysis were the frequency, percentage, mean, and standard deviation.

The research findings were:

The general information on small and medium sized enterprises (SMEs) in Bangkok found most of them were female, in the age range of 41-50 years, completed high school/vocational certificate, had experience working in an organization for 11-20 years, mostly business owners/entrepreneurs’ small business; there were 1-50 people in the organization; the duration of the organization's business operations was 11-20 years. The strengthening of the organizational development in human resource management (HRM) for all 9 aspects was at the moderate level. The strengthening of the potential for effective organizational development found: (1) the financial perspective was the important in the field of compensation and welfare management (HRMCB); (2) the customers' perspectives on personnel who were smiling, friendly, well-mannered and ready to provide service; and (3) the process and employee perspectives on personnel selected to work with focused on knowledge and abilities appropriate to the desired position based on moral principles.

Strategies for Developing Organization toward Data-Driven Organization of Technical Promotion and Support Office 9, Ministry of Social Development and Human Security

Krittaphat Phokaew — 2024-07-06

This research aimed to investigate: 1) the current level of a data-driven organization of Technical Promotion and Support Office 9; 2) The future level of a data-driven organization of this office; 3) The strategies for developing Technical Promotion and Support Office 9 into a higher level data-driven organization. A qualitative research paradigm was adopted for this investigation. Key informants included chief information officer (CIO), head of department, director, and staff; the in-depth interview with a semi-structured format. Thematic content analysis was applied for data interpretation.

Findings revealed that 1) the current level of a data-driven organization of Technical Promotion and Support Office 9 was at the initial stage. 2) Its future level was expected to have readiness to use infrastructure, clear policies and practices, personnel with digital knowledge and skills aligned with IT usage. 3) The strategies for developing included (1) infrastructure to support digital usage, (2) work processes with clear practices, (3) personnel with the necessary knowledge and skills for work. The recommendations from this research are 1) infrastructure it is suggested to coordinate with central agencies to obtain support for high-performance computer equipment and necessary software for work. 2) Work processes it is recommended to collaborate with IT experts from university or relevant agencies to serve as consultants in improving digital work processes suitable for the organization’s mission. 3) Personnel development it is important to foster a digital mindset among staff, raising awareness and acceptance of modern technology use.

Factor Analysis of Teacher Innovator Characteristics at the School under the Provincial Administrative Organization in the Northern Area

Tawanthai Lonlui — 2024-07-06

The research purposes were to study and analyze the factors of teacher innovator characteristics at the schools under the Provincial Administration Organization in the Northern Area. This research was a quantitative research. The key informants included administrators, teachers, and educational personnel, a total of 1,126 people; the research instrument was a questionnaire. The statistical devices employed for data analysis were percentage, and factor analysis.

The results showed that the factors of teacher innovator characteristics at the schools under the Provincial Administration Organization in the Northern Area consisted of 5 principal components: (1) teacher innovator personality such as confident in yourself, observation skill and innovator; (2) vision and leader of change, such as vision, planning leader, and self-management; (3) thinking skill and knowledge coherent with integration such as creative, problem solving and flexible thinking; (4) operating competency such as flexible working, patient and communication skill; and (5) data innovation and information technology usage skill, such as data and information accessibility and evaluation

The Lesson Learned in Upgrading Achievement in Foreign Languages Department (English) in School at Phitsanulok Primary Educational Service Area 3

Wanika Mingsamorn — 2024-07-06

The objective of this research was to transcribe the lesson learned in upgrading achievement in the foreign languages department (English). It was qualitative research. The target group used in the research consisted of 4 schools under the Phitsanulok Primary Education Service Area 3 with a specific selection method. There were total informants 20 people for the structured interviews. Data collected from interviews were analyzed contently.

The results of the research showed that the lessons were taken to enhance the achievement of foreign language learning (English) subjects under Phitsanulok Primary Education Service Area 3. It was found that there were 7 aspects: (1) analysis of the basic English at the national educational test for the highlight indicators in teaching; (2) raising students' awareness of the importance of English use in their daily lives and for personal development; (3) managing the learning based on the subject matters, and core curriculum. Administrators assigned English teachers. Teaching was conducted according to the basic core curriculum with an emphasis on learning management according to the learning standards, learning topics and indicators. (4) Organizing activities to promote the curriculum administrator and teachers jointly promoted and developed students in organizing activities related to English use. (5) Coordinating parent networks administrators, teachers, and parents held a parent meeting to see how English courses were being handled in schools. (6) Exchange, learn, and reflect on the exchange results administrators and teachers had a meeting PLC for the English course. The results were analyzed and applied to learners for learning and development. (7) Instructional supervision administrators and academic teachers supervised their teaching and learning management to know how the teachers were organized and given advice.

Policy Proposals for Early Childhood Academic Administration in Phichai District Uttaradit Primary Educational Service Area Office 1

Duangkamon Nuankaew — 2024-07-06

The objectives of this research article were: 1. to assess the needs and necessity of academic administration at the early childhood level, and 2. to study strategic proposals for early childhood academic administration in Phichai District. Uttaradit Clinical Education Area Office, Area 1. This study is a combination of quantitative and qualitative research. Qualitative research was employed. A sample consisted of 43 administrators, 86 early childhood teachers, a total of 129 people, through the observed in one group, pre-test and post-test, mostly focusing on research and surveys. The statistical tools were standard elements, essential requirements index and content.

The results of the research found that 1) the needs and necessity of academic administration at the early childhood level were arranged from highest to lowest: the supervision of teachers' work performance, measuring and evaluating children's development, early childhood curriculum development, media to support the organization of learning experiences, and the organization of learning experiences. 2) Policy proposals for academic administration at the early childhood level had 5 areas: development of the early childhood curriculum inviting the committee and the educational institutions to jointly analyze the results of educational management and jointly develop the early childhood curriculum with the vision; organizing learning experiences consistent with children's learning and hands-on experience ; media to support learning experiences executive support for the budget and provision of materials and equipment; measuring and evaluating children's development collecting measurement and evaluation data in accordance with each aspect of child development; supervision of teachers' work performance preparing an order to appoint a committee for supervising the performance of teachers.

Language Techniques for Representations of Women in Chommanard Book Prize Novels, during 2020-2023

LAN QIAO — 2024-07-06

This article aimed to analyze language techniques for representations of women in sixteen novels, awarded Chommanard Book Prize during 2020 – 2023. It employed qualitative research methods for the novel script analysis. Research findings were reported as a descriptive analysis.

The study found three language techniques for representations of women, as the following. 1) words and phrases 2) figure of speech, and 3) metaphors. They conveyed five representations of women, including pretty women; strong women; knowledge acquiring women; talented women; and grateful women. They were are all images representing the positive side These language techniques used by female writers with the awards of the Chommanard Book Prize,showed representations, when the social context or situation changed, The women could become educated and competent. Representations of modern women were talented, strong, and self-reliant. Women could pursue professions as they wished; they were family's main supporters. In conclusion, the language techniques could create awareness of society toward women; by the roles and powerful language of authors, meanings and representations of women were perceived in the society.

The Competency of School Administrators Affecting the Effectiveness of Small-sized Schools under the Office of Nakhon Phanom Primary Educational Service Area 1

Nanaphorn Nualta — 2024-07-08

This research aims to investigate: 1) the managerial competency level of school administrators, 2) the effectiveness level of small-sized schools, 3) the relationship between the managerial competency of school administrators and the effectiveness of small-sized schools, 4) to study the predictive power of the managerial competency of school administrators affecting the effectiveness of small-sized schools. The sample group consisted of school administrator and teachers in small-sized schools under the jurisdiction of the Nakhon Phanom Primary Educational Service Area Office, District 1, totaling 364 individuals. The research utilized questionnaires for data collection and analyzed the data using mean, standard deviation, Pearson correlation coefficient, and multiple regression analysis.

The research findings indicate that: 1) the overall managerial competency of school administrators is at the highest level, 2) the overall effectiveness of small-sized schools is at a high level, 3) there is a significantly positive relationship between the managerial competency of school administrators and the effectiveness of small-sized schools at a high level of significance of .01 (r = 0.735), 4) the managerial competency of school administrators in staff development (X₅), service delivery (X₃), communication and motivation (X₈), and analysis and synthesis (X₄) can significantly predict the effectiveness of small-sized schools (Y) at a statistical significance level of .01 with a prediction power of 64.60%. The predictive equation is as follows:

The predictive equation in unstandardized score

Y^’= 1.191 + .392 X₅- .288 X₄+ .324 X₃ + .244 X₈

The predictive equation in standardized score:

Z^’y = .529 Z₅ - .363 Z₄+ .325 Z₃ + .314 Z₈

Preparedness for Entering Retirement Age of Personnel at Local Government Organization of Wachirabarami District, Phichit Province

Supachai Yeesunyamglin — 2024-07-08

The objectives were to study the general situation, problems, and obstacles, as well as to propose strategies for preparing for retirement among local government officials in Wachirabarami district, Phichit province. Use the total population from the area survey who are 40 years of age or older was 242 people individuals. Statistics used in quantitative research included data analysis, percentages, means, standard deviations, t-tests, f-tests, and paired tests (LSD).

This research found that 1. The preparedness for retirement among local government officials in Wachirabarami district, Phichit province, was rated as high in terms of physical health, with the highest average score in consuming nutritious food supporting digestion. Regarding mental health, it was also rated as high, with the highest average score in having good encouragement and support from oneself and surrounding people. Financial preparedness was also high, with the highest average score in managing personal finances and retirement planning. Social involvement was rated as high, with the highest average score in having good relationships with people in the community. Lastly, leisure time utilization was rated as the highest, with the highest average score in engaging in recreational activities during leisure time. Relationship with spouse and family members was also rated as the highest, with the highest average score in having good relationships with family members. 2. Problems and obstacles in preparing for retirement were found to be the most restrictive in allocating financial resources. Also, there was a guideline for preparing to enter retirement age, which was to prepare finances for savings. Emergency savings plan and stable investment for future preparation.

The Influence of Services Marketing Mix Factors and Celebrity Worship on Repurchase Intention: The Case of THREE MAN DOWN Band

Warangkana Rungrueng — 2024-07-08

The study had two objectives: 1) to study the influence of service marketing mix factors on repurchase intention: the Case of THREE MAN DOWN Band, and 2) to study the influence of the celebrity worship on repurchase intention. The research design was a quantitative survey. The population in this study was consumers aged over 15 years old, purchasing tickets, and attending a THREE MAN DOWN concert at least once. The sample size of the study was 387 members. This study used frequencies, averages, and standard deviations for descriptive statistics. For the inferential statistics, this study applied multiple regression analysis.

Based on the data analysis, it was found that service marketing mix factors influenced the repurchase intention of THREE MAN DOWN band at the statistical significance level of 0.05. Specifically, product, price, promotion, and physical evidence affected repurchase intention of THREE MAN DOWN band at the statistical significance level of 0.05, respectively. In addition, it was found that celebrity worship influenced the repurchase intention of THREE MAN DOWN band at the statistical significance level of 0.05. In this regard, entertainment-social celebrity worship and intense-personal celebrity worship impacted repurchase intention of THREE MAN DOWN band at the statistical significance level of 0.05, respectively.

Roles and Duties for Local Development of Sub-district Headmen and Village Headmen in Nakae District Nakhon, Phanom Province

khemika thongrueang — 2024-07-08

The objectives of this study were: (1) to study the level of roles and duties for the local development of sub-district headmen and village headmen in Nakae District, Nakhon Phanom Province, and (2) to compare them. It was quantitative research classified by age, educational level, and length of tenure by studying from population. The sample consisted of 124 sub-district headmen and village headmen in Nakae District, Nakhon Phanom Province. The instrument used for data collection was a reliable questionnaire; and statistical tools used for data analysis were mean, frequency, standard deviation, percentage, one-way analysis of variance. The results showed that (1) the level of roles and duties for the local development of sub-district headmen and village headmen in Nakae District, Nakhon Phanom Province was at a high level. (2) Comparison of their roles and duties, classified by personal factors, overall and each aspect, was significantly different at the .05 level.

The Relationship between Desirable Characteristics of School Administrators and Satisfaction with Teacher Performance at the Disability Specialized School, Group 6 under the Office of Special Education Administration

Praison Chakkwanna — 2024-07-08

The objectives of this research were 1) to study the desirable characteristics of school administrators; 2) to study the satisfaction with teacher performance; and 3) to study the relationship between their desirable characteristics and the satisfaction with teacher performance at the Disability Specialized School, Group 6 under the office of Special Education Administration. It was quantitative research. The sample group consisted of 182 teachers at the Disability Specialized School, Group 6 under the Office of Special Education Administration. The research instrument was a questionnaire about the desirable characteristics of school administrators and the satisfaction with teacher performance. Data analyses were processed by these statistical tools: frequency, percentage, mean, standard deviation, and Pearson's correlation analysis.

The findings were: 1) the level of the desirable characteristics of school administrators, overall was at the highest. 2) The level of the satisfaction with teacher performance as a whole was at the high. Also, 3) the relationship between the desirable characteristics of the school administrators and satisfaction with the teacher performance at the Disability Specialized School, Group 6 under the Office of Special Education Administration had a statistically significant positive correlation with r=.677, and p<.001

Ecotourism Management for the Tourist Attractions in Samut Prakan Province

Bunchob Moolchua — 2024-07-08

This research article aimed to study: 1) Thai tourists’ behavior for travelling to ecotourism attractions in Samut Prakan province, 2) the marketing mix factors for ecotourism in Samut Prakan province, and 3) the motivation for ecotourism in Samut Prakan province among Thai tourists. This was quantitative research. The sample consisted of 400 Thai tourists. The research instrument was a questionnaire. Statistical tools used in the research included frequency, percentage, mean, standard deviation, Chi-square test, T-test, F-test (One way ANOVA), and Scheff’s method to test the mean differences.

The results of this research were: 1) tourists’ main purposes of traveling were to relax, participate in traditional festivals, and pay homage to Buddha and make merit, traveling with a family of 4-5 people on Saturday-Sunday, about 2-3 times, estimated travel expenses about 1,001-3,000 baht per trip; the favorite tourist attraction was Phra Samut Chedi. 2) The overall importance of marketing mix factors was high; the highest important aspect was physical evidence. 3) The Thai tourists traveling in ecotourism destinations in Samut Prakan Province had the highest level of motivation, both as push factors and as pull factors.

The results of the hypothesis testing found that 1) the different personal factors were no differences in travel behavior. 2) The different personal factors had no importance to marketing mix components. And 3) different personal factors was no motivations for traveling.

Behavior of Thai Tourists in Creative Tourism in Surin Province

Chokdee Kuthaweekul — 2024-07-08

This research aimed to 1) study the behavior of Thai tourists in creative tourism in Surin province and 2) study the relationship between demographic characteristics and their behavior. The quantitative research used a questionnaire for collecting data from 400 Thai visitors in four districts of Surin province: Mueang, Tha Tum, Samrong Thap and Khwao Sinarin. Data were analyzed by frequency and percentage; the hypothesis was tested by the Chi-square with statistical significance at the 0.05 level.

The results showed that: 1) most tourists with their friends and/or colleagues visiting Surin province for relaxation spent 1-2 days on traveling and used a private car for the trip. The expenses for traveling in province did not exceed 2,000 baht. Traveling in Surin province was their first time. 2) The hypothesis testing concluded that age, occupation, monthly income, highest education, and status, except the gender, correlated to Surin tourists' behavior.

Guidelines for Curriculum Management to Promote Students’ Vocational Skills at the Schools under the Office of Secondary Educational Service Area in Loei Province

Panatsaya Pengjaem — 2024-07-08

The purposes of this research were: 1) to study the current and desirable status of curriculum management to promote students’ vocational skills at the schools under the Office of Secondary Educational Service Area in Loei province; 2) to study the curriculum management guidelines ; and 3) to assess their appropriateness and feasibility of guidelines for curriculum management to promote student’s vocational skills for schools under the Office of Secondary Educational Service Area in Loei Province. Mixed methods research was employed for this study. A sample consisted of 31 school administrators, 31 teachers of academic subdivision, and 256 teachers, totally 318 persons, and from 10 school administrators, directors of academic subdivision, teachers and supervisors with excellent practice. The study tools were questionnaires and interviews. The statistical instruments used for data analysis were the percentage, mean, standard deviation and Modified Priority Needs Index and descriptive statistics. Results were as follows.

1) The current status with all 4 sides respectively was lower than the average value of the existing situation. 2) The planning, checking needs, students’ability and labor demand should be checked first. The aspect of doing the teachers should teach the students in the classrooms and outside the classrooms. The aspect of checking the administrators must control and follow up with the supervision clearly. The aspect of action the teachers’opinions should be assessed continually in curriculum implementation. And, 3) at a high level.

Village Fund Management Efficiency A Case Study at Nongmaikong Sub-district, Sai-Ngam District, Kamphaeng Phet Province

Wannipa Chinthachan — 2024-07-08

The objectives of this study were 1) to study factors affect the efficiency of village fund management; 2) to study management conditions and quality affecting the performance of village funds and 3) to study problems and obstacles in the management of the Village Fund Committee for accomplishment. The study employed quantitative research. A sample group was selected from members and village fund committees in Nong Mai Kong subdistrict, Sai Ngam district, Kamphaeng Phet Province. The member and Village Fund Committee consisted of 332 people, Questionnaires was a tool for collecting data. Statistics instruments used in descriptive analysis were mean (X) and standard deviation (SD).

The research results found that:

Factors affecting effective the village fund management Overall, every aspect was at a high level With consideration of each aspect, the personnel management had the highest average.
Management affects the performance of village funds Overall, e at a high level in very aspect was at a high level With consideration of each aspect, work improvement had the highest average.
Problems and obstacles the fund management of the Village Fund Committee: there were funding problems because the loans granting for pursuing careers was consistent with the needs of members for generating income and creating a Due to the limitations of funds available, the village fund members were still lacking of knowledge about additional careers gaining money to investment.