https://so03.tci-thaijo.org/index.php/assr/issue/feed Journal of Administration and Social Science Review 2026-06-02T09:14:14+07:00 Suthamas Sukmaitree sukmaitree1945@gmail.com Open Journal Systems https://so03.tci-thaijo.org/index.php/assr/article/view/298658 Strengthening the Role of Volunteer Networks in Social Welfare Work to Help People with Social Problems: a Case of the Sukhothai Provincial Social Development and Human Security Office (SSDHO) 2026-04-07T08:14:46+07:00 Nattaporn Noomphrom bow120639@gmail.com Tanastha Rojanatrakul tanastha.r@psru.ac.th <p> This research article aimed to: (1) examine the opinions of Social Development and Human Security Volunteers in Sukhothai Province regarding their operational roles in providing social welfare services to individuals experiencing social problems; and (2) investigate the problems, obstacles, and guidelines for improving their social welfare performance A mixed-methods approach was employed. The quantitative component involved a sample of 277 volunteers across nine districts, using a questionnaire as the research instrument. Data were analyzed using descriptive statistics. The qualitative component included in-depth interviews with 15 key informants, and the data were analyzed through interpretative analysis to generate inductive conclusions.</p> <p> The findings revealed that: (1) the overall level of operational roles in social welfare provision was high (x̄ = 3.90). The highest mean score was found in surveillance and assistance, particularly in referral services. This was followed by providing assistance and case identification. The aspect of promotion and development was also at a high level, with coordination roles having the highest mean, followed by participation in activities and information dissemination. (2) Four major challenges were identified: the complexity of social problems, insufficient resources, delayed coordination, and limitations in knowledge and information. Emerging issues such as debt and mental health problems required specialized expertise and referral mechanisms. Constraints related to time, budget, and personnel also limited the comprehensiveness of assistance. Recommended strategies for strengthening performance included enhancing specialized knowledge and essential skills, fostering collaborative networks, increasing resource support, and establishing knowledge-sharing platforms to improve efficiency, responsiveness, and sustainability in social welfare operations.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299714 Education Management Efficiency Evaluation of Bachelor’s Degree of College of Arts, Media and Technology, Chiang Mai University 2026-04-08T08:47:18+07:00 Gedsuda Jaikum gedsuda.j@camt.info <p> This research article aimed to evaluate the educational management effectiveness of the bachelor's degree program at the College of Arts, Media and Technology, Chiang Mai University, during the academic years 2020-2024. It was a quantitative research study with a population of 3,757 people. Secondary data were collected using data recording forms from an information system and analyzed in terms of frequency and percentage. The research findings revealed the following:</p> <ol> <li>Student outcomes: The student retention rate was 91.19%, the average GPA was 2.97, and the student termination rate was 15.65%.</li> <li>Faculty qualifications: The majority of faculty members held doctoral degrees (88.71%), while 11.29% held master’s degrees. Their academic ranks were Lecturer (53.23%), Assistant Professor (45.16%), and Associate Professor (1.61%).</li> <li>Undergraduate programs: All five undergraduate programs (100%) were revised in accordance with the prescribed timeframe. Courses in which students received grades of F and W were examined, and it was found that required courses had the highest proportion of such grades.</li> <li>Graduates: This refers to graduates who completed their studies within the timeframe specified by the program during the academic years 2020–2024, with an average cumulative GPA of 2.97.</li> <li>Employment outcomes: Employment data for bachelor’s degree graduates from the academic years 2023–2024 indicated that the Digital Industry Integration program had the highest employment rate (96.43%).</li> </ol> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299219 The Factors Affecting the Ethical Leadership of School Administrators under the Chiang Rai Primary Educational Service Area Office 4, Chiang Rai Province 2026-04-13T04:23:29+07:00 Pathompong Chaichompoo bok@gmail.com Chamnong Jamchanthawong Jamanong@hotmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed to study: 1) the level of factors related to ethical leadership, 2) the level of their ethical leadership and 3) the factors influencing them under the Chiang Rai Primary Educational Service Area Office 4. This was a quantitative research study. The sample group consisted of 297 school administrators and teachers at the schools in the Chiang Rai Primary Educational Service Area Office 4. The research instrument was a questionnaire. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The findings indicated that: 1) the factors, related to ethical leadership of the school administrators in the Chiang Rai Primary Educational Service Area Office 4, were overall at a high level. A consideration of each dimension revealed that both the ethical organizational climate and organizational culture were at a high level, with mean scores of 4.38, 4.42, and 4.41, respectively. 2) The overall level of ethical leadership of school administrators under the Chiang Rai Primary Educational Service Area Office 4 was high, with a mean score of 4.46. Furthermore, (3) for the organizational culture dimension, administrators’ personal characteristics and the situational aspect significantly influenced the ethical leadership of school administrators at the .01 level of statistical significance. The regression analysis equation can be presented as follows:</p> <p> = 1.653 + 0.274(X4 ) + 0.253(X1 ) + 0.114(X2)</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300377 The Roles of School Administrators Affecting Teamwork at Schools under the Uttaradit Primary Educational Service Area 1 2026-04-15T08:00:50+07:00 Jutiporn Tathon kwangjutiporn@gmail.com Phimphaka Thammasit phimphakathamasit@gmail.com Sukunya Rujimethabhas r.sukunya@uru.ac.th <p> This quantitative research aimed to study 1) roles of school administrators; 2) investigate the level of teamwork at the schools; and 3) their roles affecting the teamwork at the schools under the Uttaradit Primary Educational Service Area1. The sample consisted of 173 participants, selected using a simple random sampling technique. The research instrument was a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The findings revealed that 1) their roles were high: monitoring and evaluation, policy making and planning, promotion and support, resource allocation, and leadership. 2) Their teamwork was rated at the highest level. Ranked from highest to lowest, the teamwork at the schools; mutual respect, interaction and human relations, trust, communication, participation, setting common goals and objectives. 3) Their roles, affecting the teamwork at the schools under the Uttaradit Primary Educational Service Area1, were: resource allocation, leadership, monitoring, evaluation, promotion and support. The aspect of policy making and planning did not significantly affect their teamwork. The roles of the school administrators collectively accounted for 91.90% of their teamwork. The standardized regression equation was presented as follows.</p> <p> = .322( ) + .258( ) + .250( ) + .177( )</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299034 The Digital Leadership of School Administrators: Affecting the Academic Administration at Schools under the Chiang Rai Primary Educational Service Area 4 2026-04-13T04:32:39+07:00 Janejira Raruang jane0805562738@gmail.com Cherdsak Suphasophon CherdsakSu@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed: 1) to examine the level of digital leadership of school administrators, 2) to investigate the level of academic administration effectiveness, and 3) to study their digital leadership affecting the effectiveness of academic administration at the schools. This study employed a quantitative research design. The sample consisted of 297 participants, including school administrators and teachers. Data were collected using questionnaires. The statistical methods for data analysis included descriptive statistics, namely frequency, percentage, mean, and standard deviation, and inferential statistics using multiple regression analysis with the Stepwise method.</p> <p> The results revealed that</p> <p> 1) The overall level of digital leadership of the school administrators was at a high level ( =4.39). With consideration of each aspect, the digital vision had the highest mean ( =4.43), followed by digital communication ( =4.41), digital professionalism ( =4.39), and digital learning culture ( =4.33) respectively.</p> <p> 2) The overall effectiveness of the academic administration was also at a high level ( =4.58). With consideration of each aspect, curriculum development had the highest mean ( =4.72), followed by learning process development ( =4.64), educational supervision ( =4.62) development and use of educational technology ( =4.59), educational measurement and evaluation ( =4.60), and educational quality assurance ( =4.32), respectively.</p> <p> 3)Digital leadership of the school administrators significantly affected the effectiveness of academic administration at the schools, including digital communication, digital vision, and digital professionalism at the .05 level of significance. The regression equation can be written as follows:</p> <p> = 3.257 ​+ .183( ) + .063( ) + .040( )</p> <p> = .411( ) ​+ .179( ) ​+ .105( )</p> <p> </p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300208 A Lesson Learned from the Success of Sufficiency Economy Philosophy Learning Centers at the Secondary Schools in Phitsanulok Province under the Secondary Educational Service Area Office Phitsanulok Uttaradit 2026-04-20T10:16:06+07:00 Kanokpacharakorn Thongdang Firsttime.5246@gmail.com Phimphaka Thammasit phimphakathamasit@gmail.com Vajee Panyasai Kroo.vajee@gmail.com <p> This research study aimed to 1) study the lessons learned from the success of Sufficiency Economy Philosophy learning centers in education, and 2) analyze the factors contributing to the success of these learning centers. The key informants consisted of 24 people. The research instrument was a semi-structured interview. The data were analyzed using content analysis.</p> <p> The results indicated that: (1) the success of the Sufficiency Economy Philosophy Learning Center in education comprised the following aspect personnel: administrators demonstrated visionary leadership, driving the organizational system through PLC process to support active learning. In terms of physical infrastructure, learning stations were organized as dynamic learning resources, emphasizing innovative and efficient resource utilization to provide students with hands on experience. In terms of external relations, networks were established with the community and local experts, and the center functioned as a mentor institution for transferring knowledge to the community. 2) The factors contributing to success in management comprised five aspects: (1) leadership and vision of the administrators, who served as role models and established clear policies; (2) an efficient management system through the integration of the PLC and information technology; (3) integrated learning that provided students with opportunities for hands on practice through learning stations; (4) the development of student leaders through peer tutoring processes and appropriate task management; and (5) community and network participation, which incorporated local wisdom into education and extended its benefits to the community for sustainable development.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300666 The Effects of Good Governance-Based School Administration on Teachers’ Work Happiness in Schools for Students with Intellectual Disabilities under the Bureau of Special Education Administration, Group 6 2026-04-20T11:05:33+07:00 Janejira Tanakam jenjira.tanakam@gmail.com Chamnong Chamchantharawong Jamanong@hotmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed to: 1) examine the levels of good governance-based school administration; 2) investigate the levels of teachers’ work happiness; and 3) analyze the effects of good governance-based school administration on teachers’ work happiness. This was a quantitative research study. The sample consisted of 186 participants. The research instrument was a questionnaire. Data were collected through both paper-based and online questionnaires. The data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The findings revealed that:</p> <p> 1) The overall level of good governance-based school administration was high ( = 3.79, S.D. = 0.24). With consideration of each aspect, transparency had the highest mean score ( = 3.92, S.D. = 0.41), while the rule of law had the lowest mean score ( = 3.72, S.D. = 0.39).</p> <p><sup> </sup>2) The overall level of teachers’ work happiness was high ( = 4.44, S.D. = 0.17). Among the dimensions, achievement at work had the highest mean score ( = 4.49, S.D. = 0.38), whereas recognition had the lowest mean score ( = 4.38, S.D. = 0.26).</p> <p> 3) The dimensions of the good governance-based school administration significantly affecting teachers’work happiness at the .01 level were: transparency, participation, accountability, cost-effectiveness, and morality. Among these, transparency had the strongest predictive power (β = .334). Together, the five predictors explained 44.90% of the variance in teachers’ work happiness. The regression equation was as follows:</p> <p> = 2.799 + 0.137(X<sub>2</sub>) + 0.078(X<sub>3</sub>) +0 .077(X<sub>1</sub>) + 0.071(X<sub>6</sub>) + 0.067(X<sub>5</sub>)</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299035 The Relationship between Participative Administration of School Administrators and Teachers’ Teamwork in Schools under the Chiang Rai Primary Educational Service Area Office 1 2026-04-17T05:48:51+07:00 Jirawat Wongchumpoo J_wongchumpoo@yahoo.com Weeraphan Siririth dr.w.siririth@gmail.com Chamnong Jamchanthawong Jamanong@hotmail.com <p> This research article aimed to: (1) examine the levels of participative administration of school administrators, (2) investigate the levels of teachers’ teamwork, and (3) study the relationship between the participative administration of school administrators and teachers’ teamwork under the Chiang Rai Primary Educational Service Area Office 1. This study employed a quantitative correlational research design. The sample consisted of 324 school administrators and teachers. The research instrument was a questionnaire. Data were collected using the questionnaire. The statistics used for the data analysis included mean, standard deviation, and Pearson’s correlation coefficient.</p> <p> The results of the study revealed that:</p> <ol> <li>The overall level of the participative administration of school administrators was at a high level.</li> <li>The overall level of teachers’ teamwork at the schools was also at a high level.</li> <li>The participative administration of the school administrators was positively correlated with teachers’ teamwork at a high level. This indicated that providing opportunities for teachers to participate in school administration plays an important role in promoting effective teamwork in educational institutions.</li> </ol> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299220 Learning Organization Management of School Administrators Affecting Vocational Education Effectiveness According to Vocational Education Standards of Public Vocational Institutions in Chiang Rai Province 2026-04-19T08:47:41+07:00 Eakkachai Thepsuriya Eakkachai.thep@gmail.com Katatap Chanjarean Katatap@crc.ac.th Weeraphan Siririth dr.w.siririth@gmail.com <p> This research aimed to: 1) examine the levels of learning organization management among administrators of public vocational institutions in Chiang Rai Province; 2) investigate the levels of effectiveness in vocational education management based on the vocational education standards; and 3) analyze the influence of learning organization management on their effectiveness. This study employed a quantitative research design. The sample consisted of 191 administrators and teachers from the public vocational institutions in Chiang Rai Province. The research instrument was a five-point Likert scale questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The results revealed that: 1) the overall level of learning organization management among administrators was at a high level; 2) the overall effectiveness of vocational education management, based on the 2018 vocational education standards, was also at a high level; and 3) learning organization management significantly influenced the effectiveness of vocational education management at the 0.05 level of statistical significance. The raw score prediction equation was Y’ = 1.034 + .317X6 + .259X4 + .195X1, and the standardized equation was Z’ = .329Z6 + .275Z4 + .190Z1.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299796 Guidelines for Creating Competitive Advantage of Medium-Sized Hotel Businesses in the Lower Northern Region 2 2026-04-24T08:18:49+07:00 Jureerat Sitsirat jureerat.k@cpu.ac.th Kritsana Dararuang kritsana.d@cpu.ac.th <p> This research aimed: 1) to study the marketing mix factors and competitive advantage of medium-sized hotels in the lower northern region 2 of Thailand, 2) to study the relationship between marketing mix factors and the competitive advantage of medium-sized hotels in the lower northern region 2 of Thailand, 3) to study the marketing mix factors affecting the competitive advantage of medium-sized hotels in the lower northern region 2 of Thailand, and 4) to propose guidelines for enhancing the competitiveness of medium-sized hotel businesses in the lower northern region 2 of Thailand. A mixed-methods research approach was used. Quantitative data were collected from 400 tourists, while qualitative data were obtained through in-depth interviews with 12 hotel entrepreneurs. Data were analyzed using descriptive statistics, Pearson correlation, and multiple regression. The qualitative data were transcribed from audio recordings, compiled, and summarized descriptively.</p> <p> The research findings found that 1) both the marketing mix and competitive advantage were at a high level overall, 2) all seven elements of the marketing mix were positively correlated with competitive advantage, 3) the results of multiple regression analysis indicated that promotion had the strongest influence, followed by service process and physical evidence, and 4) guidelines for enhancing competitive potential emphasize efficient cost management, value creation through service, the application of digital technology, and strategic adaptation to local contexts. A value-based competitive advantage model is proposed, incorporating cost, experience, relationships, and flexibility as key drivers of business sustainability.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300559 School Administrators’ Technological Leadership Affecting Teachers’ Work Performance at the Schools under the Chiang Rai Municipality 2026-04-24T08:16:07+07:00 Preedawan Sangsaard preedawan1@gmail.com Itsared Chanjarean citsared@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This study aimed to (1) examine the level of technological leadership among school administrators in schools under the Chiang Rai Municipality, (2) assess the level of teachers’ work performance in these schools, and (3) analyze the effects of technological leadership on teachers’ work performance. A quantitative research approach was employed. The research instrument was a questionnaire. Data were analyzed using descriptive and inferential statistics, including frequency, percentage, mean, and standard deviation, as well as Pearson’s correlation coefficient and multiple regression analysis.</p> <p> The results revealed that:</p> <ol> <li>The overall level of technological leadership among school administrators was high. The highest mean scores were observed in technological vision and change management, the promotion of technology use in teaching and learning and assessment, technological knowledge and skills, the support and development of personnel, and the development of digital culture and collaborative networks, whereas the lowest mean scores were found in ethics and legal aspects of technology use and the use of technology for administration and decision-making.</li> <li>The overall level of teachers’ work performance was high. The highest mean scores were observed in curriculum and learning management, as well as in analysis, synthesis, and research for student development, classroom management, and teacher leadership, whereas the lowest mean scores were found in building relationships and collaboration with the community for learning management and student development.</li> <li>Technological leadership of school administrators significantly influenced teachers’ work performance at the .05 level. Moreover, it significantly predicted teachers’ work performance, accounting for 65.10% of the variance.</li> </ol> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300632 Innovative Educational Technology Roadmap for Secondary Schools under the Phitsanulok Uttaradit Secondary Educational Service Area Office 2026-04-28T06:04:54+07:00 Panida Thepsuwan panidathepsuwan@gmail.com Thirasak Uppamaiathichai thirasaku@nu.ac.th <p> This research article aimed to: 1) study the guidelines for school administration toward excellence in innovative educational technology based on multiple case studies of award-winning schools; 2) analyze its external and internal environments; and 3) create its roadmap at the schools. A mixed-methods research design was employed. The research instruments included document analysis, structured interview and accuracy assessment forms. Data were collected through interviews with stakeholders from three multiple-case study schools, alongside in-depth interviews and a focus group discussion with five experts each. The data were analyzed using percentage, mean, standard deviation, and content analysis from the in-depth interviews.</p> <p> The research findings were as follows</p> <ol> <li>The guidelines for school administration toward excellence in innovative educational technology consisted of 7 domains: Leadership, Strategy, Students and Stakeholders, Measurement, Analysis, and Knowledge Management, Workforce, Operations, and Results.</li> <li>The analysis of the external and internal environments using the STEP Analysis and the 7-domain excellence framework revealed strengths and opportunities in using technology for communication and integrating active learning. The weaknesses and threats involved the digital divide among families and budget constraints affecting infrastructure.</li> <li>The roadmap for the innovative educational technology at the schools comprised 4 strategies: Strategy 1) Enhancing Participation; Strategy 2) Managing Technology to Reduce Inequality; Strategy 3) Elevating Teachers' Competencies in Digital Innovation; and Strategy 4) Developing Technology Cost-Effectively and Sustainably.</li> </ol> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301253 Guidelines for Management Information System in Opportunity Expansion Schools under Sukhothai Primary Educational Service Area Office 2 2026-05-03T20:44:18+07:00 Amornrat Amponnawarat protugade@gmail.com Chatchaphum Sichomphoo Chat.chomphoo@gmail.com Phimphaka Thamasit phimphakathamasit@gmail.com <p> This research study aimed to (1) assess the needs assessment for a management information system, and (2) explore the guidelines for the management information system in opportunity expansion schools under Sukhothai primary educational service area office 2. A mixed-methods research design was employed. The sample comprised 254 participants, including 35 school administrators and 219 teachers. Additionally, interviews were conducted with 9 key informants: one educational administrator, two educational supervisors, three school administrators, and 3 teachers. The research instruments included questionnaires and interviews. Data were analyzed using percentage, mean, standard deviation, the Priority Needs Index (PNI), and content analysis.</p> <p> The findings revealed that 1) the needs assessment for the management information system was ranked from the highest to the lowest as follows: data collection, data processing, data analysis, data verification, data utilization, and data storage, respectively; and 2) the proposed guidelines for the management information system comprised six key aspects. Data collection involved etablishing a standardized operational calendar and manual, appointing a responsible committee for primary data entry, and integrating cloud-based systems to enable real-time access and reduce data redundancy. Data verification emphasized the development of a proactive verification system and the appointment of a review committee to ensure data accuracy prior to reporting and to minimize errors. Data analysis included the use of application software to ensure timely and up-to-date data processing. Data processing focused on the application of longitudinal comparative statistical analysis to identify strengths and areas for improvement. Data storage emphasized the implementation of cloud-based systems for systematic data categorization, regular data backups, and role-based access control. Finally, data utilization involved using information to support administrative decision-making and to facilitate effective communication with parents and the community.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300754 Factors Affecting Technology Leadership of School Administrators under Chiang Mai Primary Educational Service Area Office 3 2026-04-30T20:03:29+07:00 Wanpen Jangwan arte48121816@gmail.com Chamnong Chamchantharawong Chamongcrc@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed to: (1) examine the level of factors related to technological leadership, (2) investigate the level of technological leadership among school administrators, and (3) identify the factors influencing technological leadership of school administrators. This study employed a quantitative research design. The sample consisted of 345 participants. The research instrument was a questionnaire. Data were collected using questionnaires. Data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The research findings were as follows:</p> <p> 1) The overall level of factors related to technological leadership was at the highest level, with technological integration exhibiting the highest mean.</p> <p> 2) The overall level of technological leadership among school administrators was also at the highest level. The use of technology in administration had the highest mean, whereas the use of technology in teaching and learning had the lowest mean.</p> <p> 3) The factors that significantly influenced the technological leadership of school administrators at the 0.05 level were technological competency (β = 0.380), technological integration (β = 0.221), and technological vision (β = 0.097). These three variables jointly predicted technological leadership, accounting for 31.6 percent of the variance. The predictive equation in raw score form can be written as follows:</p> <p> = 1.326 + 0.344(X<sub>2</sub>) + 0.197(X<sub>3</sub>) + 0.183(X<sub>1</sub>)</p> <p><strong> </strong></p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300117 Factors Influencing the Responsible Use of Generative AI: A Case Study of Undergraduate Students in Bangkok and the Metropolitan Area 2026-05-05T20:04:35+07:00 Phimnara Futamura futamuramisato@gmail.com Wasinee Noonpakdee wasinee@citu.tu.ac.th <p> This study aimed to examine the factors influencing responsible Generative AI usage behavior among undergraduate students. A quantitative research design was employed, with a sample of 410 students from higher education institutions in Bangkok and its surrounding areas. Data were collected using a questionnaire and analyzed using descriptive and inferential statistics, including multiple regression analysis.</p> <p> The findings revealed that students demonstrated high levels of AI literacy, positive attitudes toward Generative AI, and strong awareness of risks and ethical considerations. Responsible usage behavior was also found to be at a high level. The results of the multiple regression analysis indicated that the three factors collectively explained 81.0% of the variance in responsible Generative AI usage behavior, with statistical significance (p &lt; .001). Among these factors, risk and ethical awareness had the strongest influence, followed by attitude, and AI literacy and understanding, respectively.</p> <p> In conclusion, promoting the responsible use of Generative AI in higher education should emphasize not only knowledge and attitudes but also ethical awareness. In particular, fostering students’ awareness of risks and ethical considerations is essential to ensure that they use AI technologies critically and in accordance with academic integrity.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301286 School Administration Factors Affecting Academic Administration of Quality Schools in Districts under the Sukhothai Primary Educational Service Area Office 2 2026-05-09T07:55:59+07:00 Saowapark Lekjaeng saksaowapar@gmail.com Phimphaka Thammasit phimphakathamasit@gmail.com Sukunya Rujimethabhas r.sukunya@uru.ac.th <p> This quantitative research aimed to: 1) study the levels of school administration factors; 2) study the levels of academic administration; and 3) identify the school administration factors affecting the academic administration of the district quality schools under the Sukhothai Primary Educational Service Area Office 2. The population consisted of 195 participants. The research instrument used for data collection was a questionnaire. Statistics used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The research findings were as follows:</p> <ol> <li>The school administration factors were overall at the highest level. Arranged in descending order of the mean, the factors were: educational media and technology, teachers, budget, school administrators, and parents and community.</li> <li>The academic administration was overall at the highest level. Arranged in descending order of the mean, the aspects were: classroom research, internal supervision, internal quality assurance, curriculum development, educational measurement and evaluation, educational media, innovation and technology development, and learning process development.</li> <li>All five school administration factors positively affected academic administration at a statistical significance level of .01. These factors could jointly predict academic administration at 63.30 percent. Arranged in descending order of predictive power, the factors were: budget, educational media and technology, school administrators, parents and community, and teachers. The predictive equations can be formulated as follows:</li> </ol> <p> <strong>Unstandardized predictive equation:</strong></p> <p><strong> </strong> = 1.505 + 0.171 ( ) + 0.196 ( ) + 0.120 ( ) + 0.112 ( ) + 0.086 ( )</p> <p> <strong>Standardized predictive equation:</strong></p> <p><strong> </strong> = 0.273 ( ) + 0.270 ( ) + 0.197 ( ) + 0.175 ( ) + 0.144 ( )</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300711 The Relationship between Ethical Leadership of School Administrators and Teachers’ Teamwork at Schools under Phayao Primary Educational Service Area Office 2 2026-05-05T20:09:49+07:00 Tawanrat Kunsom Tawanrat3006@gmail.com Chamnong Chamchanthawong Chamongcrc@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed to: (1) examine the levels of ethical leadership of school administrators; (2) investigate the levels of teachers’ teamwork in schools; and (3) explore the relationship between the ethical leadership of the school administrators and teachers’ teamwork at the schools. This study employed a quantitative research design. The sample consisted of 297 participants. The research instrument was a questionnaire used to examine the relationship between the ethical leadership of school administrators and teachers’ teamwork at schools under the Phayao Primary Educational Service Area Office 2. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and Pearson’s correlation coefficient.</p> <p> The research findings revealed that:</p> <p> 1) The overall levels of ethical leadership among the school administrators were rated at a high level, with a mean score of 4.43. With consideration of each aspect, honesty had the highest mean score 4.49, followed by respect 4.46, responsibility 4.42, trust 4.41, and fairness 4.40, respectively.</p> <p> 2) The overall levels of teachers’ teamwork at the schools were also at a high level, with a mean score of 4.49. At the individual aspect level, participation in work performance had the highest mean (4.51), followed by shared goals (4.50), communication (4.48), and human relations (4.46), respectively.</p> <p> 3) The ethical leadership of the school administrators demonstrated a moderately positive relationship with teachers’ teamwork, which was statistically significant at the .01 level.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/299716 Development of the Khok Nong Na Buddhist Civilizational Agriculture Learning Center Network, Khon Kaen Province towards a Sustainable Model Community Learning Centers 2026-05-15T06:29:32+07:00 Phrakru srisitthibandit Thawin.som@mcu.ac.th Suraphon Promgun promgun@gmail.com Sutipong Sawatta Sutipong.saw@mcu.ac.th <p> This study aimed to: (1) investigate the needs of the Khok Nong Na Buddhist Civilizational Agriculture Learning Center Network in Khon Kaen province; (2) facilitate knowledge exchange activities to foster the development of the sustainable model community learning centers; and (3) evaluate the outcomes of the network’s implemented activities. Using an action research design, the study sample consisted of 335 network members and was supplemented by 20 key informants. Data collection instruments included in-depth interview guides, focus group discussion protocols, and questionnaire forms. Qualitative data were analyzed using inductive content analysis, while quantitative evaluation data were processed using descriptive statistics (means and standard deviations).</p> <p> The findings revealed that: (1) the network’s needs encompassed three dimensions: Dimension 1, collaborative learning curricula and activities; Dimension 2, joint product development; and Dimension 3, relationship maintenance and cohesion among network members; (2) a total of 12 knowledge exchange activities and 6 structured learning curricula were developed and implemented; and (3) the overall evaluation of the activities in terms of efficiency, effectiveness, and value was rated at the highest level, with a mean score of 4.84.</p> 2026-05-24T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300546 A Path Analysis of the Relationships among 21st Century Leadership, Academic Administration Efficiency, and Teachers’ Happiness at Work in Schools under the Chiang Rai City Municipality Education Office 2026-05-10T05:24:26+07:00 Winthachai Sakkanha winthachai@tesaban6.ac.th Itsared Chanjarean citsared@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed to: (1) examine the 21st century leadership of school administrators; (2) investigate the efficiency of academic administration in schools; (3) study teachers’ happiness at work in schools; and (4) analyze the path relationships of the 21st century leadership affecting academic administration efficiency and teachers’ happiness at work in schools. This study employed a quantitative research design using a survey method and causal relationship analysis. The sample consisted of 182 participants. The research instrument was a questionnaire, and data were collected through questionnaire responses. The data were analyzed using mean, standard deviation, Pearson’s correlation coefficient, and path analysis.</p> <p> The findings revealed that: (1) the 21st century leadership of school administrators was at a high level; (2) the efficiency of academic administration in schools was at the highest level; (3) the teachers’ happiness at work was at a high level; and (4) The results of the path analysis revealed that 21st century leadership of school administrators had direct effects on both teachers’ job satisfaction and the effectiveness of academic administration. The total effect on teachers’ job satisfaction was .80. Furthermore, when the two variables were considered together, they were able to jointly predict 70 percent of the variance in teachers’ job satisfaction. In addition, the 21st century leadership exerted both direct and indirect effects on teachers’ job satisfaction, with academic administration effectiveness serving as a significant mediating variable.</p> 2026-06-07T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301431 Factors of Academic Leadership Affecting the Internal Supervision Process of Schools under the Phitsanulok Primary Educational Service Area Office 1 2026-05-10T17:58:36+07:00 Saowaluk Tunkab olemtno@gmail.com Phimphaka Thammasit phimphakathamasit@gmail.com Sukunya Rujimethabhas r.sukunya@uru.ac.thersit <p> This research aimed to 1) examine the level of academic leadership of school administrators, 2) investigate the level of internal supervision processes, and 3) study the academic leadership affecting the internal supervision processes at the schools under Phitsanulok Primary Educational Service Area Office 1. This study employed a quantitative research design. The sample consisted of 291 administrators and teachers. The research instrument was a questionnaire. Data were collected and analyzed using frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient, and multiple regression analysis.</p> <p> The results revealed that 1) the academic leadership was overall at the highest level. When the aspects were ranked according to their mean scores from highest to lowest, supervision, monitoring, follow-up, and evaluation emerged as the highest-rated aspect, followed by curriculum management, creating a learning atmosphere, promoting and developing personnel, and vision setting, respectively; 2) the internal supervision processes was at the highest level. When ranked from highest to lowest mean, the aspects were internal supervision planning, supervision implementation, media and instrument development, evaluation and reporting, and current conditions and needs; and 3) the academic leadership factors affecting internal supervision processes in schools under the Phitsanulok Primary Educational Service Area Office 1 included promoting and developing personnel, supervision, monitoring, follow-up and evaluation, curriculum management, and vision setting. The aspect of creating a learning atmosphere did not affect the internal supervision processes. These variables could jointly explain 81.20 percent of the variance. The regression equation in standardized score form was as follows:</p> <p> ZY =.140Z<sub>1</sub> + .146Z<sub>2</sub> + .308Z<sub>3</sub> + .296Z<sub>5</sub></p> 2026-06-07T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/300745 Preparation Guidelines for the Release of Psychiatric Inmates: A Case Study of Nakhon Pathom Central Prison 2026-05-23T07:17:12+07:00 Sutida Ketnarin pim_sutida38@hotmail.com Nirumon Rattanarat narumonpr@yahoo.com <p> This research article aimed to 1) study the processes, methods, and procedures of pre-release preparation for the psychiatric inmates; 2) examine the obstacles and challenges encountered in the pre-release preparation process; and 3) explore guidelines for developing an effective pre-release preparation model for the psychiatric inmates. This qualitative study utilized in-depth interviews with 12 key informants, with data gathered through both documentary research and field studies, and subsequently analyzed using content analysis.</p> <p><strong> </strong>The study revealed that 1) the current transitional care for psychiatric inmates involved a multidisciplinary team operating across three phases: in-prison therapy via telemedicine, pre-release readiness assessments, and coordination with external networks to restore basic rights. 2) Key challenges included a lack of integrated digital data, a shortage of specialists, limited budgets, and social stigma, alongside family unreadiness, which elevates the risk of recidivism. 3) To address these issues, the development guidelines focus on elevating the system to the "Nakhon Pathom Model" by establishing MOUs with network partners to ensure seamless continuity of care. This included developing a digital database linked to medical rights, formulating individual development plans 2-3 months in advance, and establishing specialized halfway houses to create a community-based ecosystem. Adhering to international standards and a "bio-psycho-social" approach, the model aims to sustainably reintegrate individuals into society with human dignity.</p> 2026-06-07T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301880 Lessons Learned from Administration Success of One District, One Quality School policy under the Office of Uttaradit Primary Education Service Area 1 2026-05-23T07:23:13+07:00 Runglak ๋Jadsopha toomrunglak2520@gmail.com Phimphaka Thammasit phimphakathamasit@gmail.com Vajee Panyasai Kroo.vajee@gmail.com <p> This qualitative research aimed to: 1) extract lessons learned from the successful educational administration, and 2) analyze the key success factors of educational administration at the schools under the "One District, One Quality School" policy. The key informants consisted of 26 individuals. The research instrument was a structured interview form, and the data were analyzed using content analysis.</p> <p><strong> </strong>The research findings revealed that: 1) the success of educational administration comprised five aspects. In terms of infrastructure and student support systems, the student learning was elevated. Regarding administrators, teachers, and personnel, they demonstrated academic leadership and drove professional development through the Professional Learning Community (PLC) process. In terms of administration, it emphasized participatory networks based on good governance principles. For learning management, it focused on the integration of digital technology. Regarding learners, 21st-century competencies were fostered alongside vocational skills based on the Philosophy of Sufficiency Economy. 2) The key success factors consisted of five aspects: strategic learning ecosystem management and network partnerships; transformational leadership based on empirical data; integrated administration based on good governance principles; active learning and innovative assessment; and the holistic development of learners based on the Philosophy of Sufficiency Economy.</p> 2026-06-11T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301787 Strategic Leadership of Administrators Affecting Sports Management towards Excellence Rajaprajanugroh Schools under the Bureau of Special Education Administration, Group 6 2026-06-02T09:07:21+07:00 Wasupon Mungkalad wasupon.big@gmail.com Itsared Chancharoen citsared@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research article aimed to: 1) study the levels of strategic leadership of school administrators, 2) study the levels of sports management towards excellence, and 3) study the strategic leadership affecting sports management towards excellence in Rajaprajanugroh Schools under the Bureau of Special Education Administration, Group 6. This was a quantitative research study. The sample consisted of 274 school administrators and teachers in the 2025 academic year. The research instrument was a questionnaire administered through both paper-based and online formats. Data were analyzed using frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The research findings revealed that:</p> <ol> <li>The overall strategic leadership of school administrators was at a high level. The aspect with the highest mean was vision formulation, while revolutionary thinking had the lowest mean.</li> <li>The overall level of sports management for excellence was high. Planning yielded the highest mean score, whereas controlling yielded the lowest mean score.</li> <li>Strategic leadership factors that significantly influenced sports excellence management were future expectations and opportunity creation, the ability to utilize various inputs in strategic formulation, vision determination, leaders’ high-level understanding, and revolutionary thinking. These five variables jointly explained 81.90% of the variance in sports excellence management (R² = .819). The strongest predictor was future expectations and opportunity creation (β = .333), followed by the ability to utilize various inputs in strategic formulation (β = .292), vision determination (β = .168), leaders’ high-level understanding<br />(β = .125), and revolutionary thinking (β = .112), respectively.</li> </ol> 2026-06-18T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/301741 The Factors Affecting to Administrators Strategic Management of the Wiangkalong Secondary School Consortium under the Secondary Educational Service Area Office Chiang Rai 2026-06-02T09:14:14+07:00 Phisanupong Khammoo phisanupong@maelao.ac.th Khathathep Chancharoen Katatap@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research aimed to: 1) examine the level of factors related to the strategic administration of school administrators; 2) examine the level of strategic administration of school administrators; and 3) investigate the factors affecting the strategic administration process of school administrators in secondary schools under the Wiang Ka Long School Consortium, Chiang Rai Secondary Educational Service Area Office. This study employed a quantitative research design. The sample consisted of 181 participants, determined using Krejcie and Morgan’s sample size table (1970), and selected through simple random sampling. The research instrument was a five-point rating scale questionnaire. The statistics used for data analysis included frequency, percentage, mean, standard deviation, Pearson’s product-moment correlation coefficient, and stepwise multiple regression analysis.</p> <p> The research findings revealed that: 1) the overall level of factors related to the strategic administration of school administrators was high ( = 3.66, S.D. = 0.50). The aspect with the highest mean score was administrators’ leadership ( = 3.83, S.D. = 0.50); 2) the overall level of strategic administration of school administrators was high ( = 3.82, S.D. = 0.50). The aspect with the highest mean score was strategic planning ( = 3.90, S.D. = 0.50); and 3) the factors affecting the strategic administration process were administrators’ leadership, educational innovation and technology, and human resource management. The multiple correlation coefficient was 0.709, and the coefficient of determination (R²) was 0.503, indicating that these factors could predict the strategic administration process at 50.30 percent. The regression equation was as follows:</p> <p> = 0.431 (X<sub>1</sub>) + 0.341 (X<sub>3</sub>) + 0.243 (X<sub>2</sub>)</p> <p> </p> 2026-06-18T00:00:00+07:00 Copyright (c) 2026 Journal of Administration and Social Science Review