https://so03.tci-thaijo.org/index.php/assr/issue/feed Journal of Administration and Social Science Review 2025-01-29T00:00:00+07:00 Suthamas Sukmaitree sukmaitree1945@gmail.com Open Journal Systems https://so03.tci-thaijo.org/index.php/assr/article/view/282624 Creative leadership of School Administrators: Affecting Teachers' Skills in the 21st Century under the Chiang Rai Provincial Office of Learning Encouragement 2024-10-29T18:10:22+07:00 Sangdaw Panta toykajo2528@gmail.com Chamnong Chamchantharawong Chamnongcrc@gmail.com Thitiarpha Tangkavanich thitiarpha.tangkawanich@crc.ac.th <p> The research article’s objectives were: 1) to study the level of creative leadership of school administrators; 2) to study the level of teacher skills in the 21st century; and 3) to study the creative leadership of school administrators, affecting teachers' skills in the 21st century. This study employed a quantitative research approach. There were 208 teachers at the educational institutions under the Chiang Rai Provincial Office of Learning Encouragement. The instruments consisted of a general information questionnaire, creative leadership questionnaire and teacher skills in the century 21 questionnaire. Data were analyzed by using mean, standard deviation, and multiple regression analysis (Multiple Regression Analysis).</p> <p> The research results showed the following:1) the creative leadership of school administrators was at a high level; 2) teacher skills in the 21st century was at a high level; and 3)the creative leadership of school administrators included a flexibility and adaptability aspect (X<sub>5</sub>), trust aspect (X<sub>2</sub>), and teamwork aspect (X<sub>1</sub>). This could predict teacher skills in the 21st century with statistical significance at 0.05. Moreover, three variables could predict the variation on teacher skills in the 21st century were at 49.50%.</p> 2025-01-31T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282626 Innovative Leadership of School Administrators Affects Sports Excellence Management of Intellectual Disabilities Students Under Office of Special Education Administration School, Group 6 2024-10-29T18:14:03+07:00 Nuttapon Saijaidee saijaidee1987@gmail.com Piemporn Sutinruek PiempornSu@gmail.com Thitiarpa Tungkavanich thitiarpha.tangkawanich@crc.ac.th <p> The research article’s objectives were: 1) to study the innovative leadership of school administrators; 2) to study sports excellence management of intellectual disabilities students; and 3) to study the innovative leadership of school administrators, affecting sports excellence management of intellectual disabilities students. It was quantitative research approach. The sample consisted of 169 administrators and teachers. The research tools were a general information questionnaire, innovative leadership questionnaire, and a sports excellence management questionnaire. Data were analyzed by using mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The research found that: 1) the innovative leadership of school administrators was at a high level; 2) The sports excellence management for intellectual disabilities students was at a high level; and 3) the innovative leadership of school administrators included a risk management aspect, teamwork and participation aspect, and creativity aspect. Moreover, this could predict the sports excellence management for intellectual disabilities students, at 47.10% with statistical significance 0.05.</p> 2025-01-31T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282662 A study of the Components of 21th Century Competencies of School Administrators 2024-10-31T07:45:10+07:00 Krittayosh Khemkri Krittayosh.kh66@snru.ac.th Suphirun Jantarak Nonsamran2011@gmail.com Wanpen Nantasri Wanphen48@gmail.com <p> The objective of This research article aims to study the components of competencies for the administrators in the 21st century. It was conducted as a qualitative study through two steps: 1) synthesizing the components of competencies for The administrators in the 21st century from 10 sources of documents and research, selecting components with a frequency of 5 or 50%, and 2) evaluating the appropriateness of the components of competencies for administrators in the 21st century by 5 experts. The research instrument was a questionnaire with a 5-level rating scale, consisting of 3 main parts: 1) basic information of the experts, including position, educational background, and work experience, 2) opinions on the appropriateness of the components of competencies for administrators in the 21st century, and 3) opinions on the appropriateness of indicators for the components of competencies for administrators in the 21st century.</p> <p> The research findings revealed that the components of competencies for educational administrators consist of 6 components: 1) self-development, 2) teamwork, 3) use of information technology in work, 4) good service, 5) visionary leadership, and 6) achievement orientation.</p> <p> </p> 2025-01-31T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282720 Relationship between the Administrative Process of the Educational Institution and the Learning Environment Management for Medium-Sized Educational Institutions, Chiang Rai Primary Education Area Office 1 2024-10-31T07:54:14+07:00 Thianchote Thamchuen Tianchotthum2406@gmail.com Chamnong Chamchantharawong Chamnongcrc@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> This research article aimed to study 1) the administrative process of educational institutions, 2) the arrangement of learning environments, and 3) the relationship between the administrative process of educational institutions and the arrangement of learning environments in medium-sized educational institutions under the Office of the Chiang Rai Primary Educational Service Area 1. It used a quantitative research approach. The research sample consisted of teachers at medium-sized educational institutions under the Office of the Chiang Rai Primary Educational Service Area 1. By simple random sampling, the instruments used were questionnaires, consisting of the school administration process and the learning environment arrangement. The statistics used for data analysis included percentage, mean, standard deviation, and Pearson's Product Moment Correlation.</p> <p> The results of the research showed that 1) the overall level of the Administrative Process of the Educational Institution was the highest, with an average of mean = 4.50 and standard deviation = 0.57 2); the overall level of the Learning Environment Management was high, with an average of mean = 4.49 and standard deviation = 0.57 and 3) 3); there was a significant positive correlation between Administrative Process of the Educational Institution and the Learning Environment Management for medium-sized Educational Institutions Chiang Rai Primary Education Area Office 1, with a high positive with statistic significant (r<sub>xy</sub> = 0.730, P&lt;.01).</p> <p> </p> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282803 Strategic Leadership Influencing Human Resource Management in Public Educational Institutions under the Office of Chiang Rai Provincial Vocational Education 2024-11-03T06:37:45+07:00 Phakwalan Khaofang pkrv1818@gmail.com Thanasarn Dejchana Paewthanasarn@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> The objectives of this research article were to study (1) the level of strategic leadership of public educational institutions, (2) the personnel management of public educational institutions, and (3) the strategic leadership influencing personnel management in public educational institutions under the Chiang Rai Provincial Vocational Education Office. This was a correlational research approach. The sample group used in the research consisted of 248 school administrators and teachers under the Chiang Rai Provincial Vocational Education Office. The instrument used was a questionnaire with an overall reliability of 0.936. The statistics used for data analysis included frequency, percentage, mean, standard deviation, correlation, and regression analysis using the Enter method.</p> <p> The research results found that (1) the strategic leadership of the public educational institutions under the Chiang Rai Provincial Vocational Education Office was overall at a high level, (2) the personnel management in the public educational institutions under the Chiang Rai Provincial Vocational Education Office was overall at the highest level, and (3) the strategic leadership influencing the personnel management in the public educational institutions under the Chiang Rai Provincial Vocational Education Office was 93.4 % with statistical significance at the 0.01 level, written as a regression analysis equation as follows:</p> <p> <img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /><sub>tot</sub> = 1.412 + 0.886 X<sub>1 </sub>+ 0.289 X<sub>3 </sub>- 0.269 X<sub>2 </sub>- 0.107 X<sub>5 </sub>- 0.080 X<sub>4</sub></p> <p> </p> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282842 Human Resource Management Conditions and Problems Influencing the Effectiveness of the Management of Small and Medium-Sized Enterprises (SMEs) in the Bangkok Metropolitan Area and its Vicinity 2024-11-04T10:22:26+07:00 Weerayoot Loikait aod.123@hotmail.com Teepakorn Sungthong teepakorns@sau.ac.th Ampika Laoprawatchai bunchob.m@gmail.com Komsan Somkong komsans@sau.ac.th Boonsan Tharathuek boonsant@sau.ac.th <p> The objectives of this study were: 1) to study the condition and problems of human resource management of small and medium-sized enterprises (SMEs) in Bangkok and its vicinity, and 2) to study the effectiveness of human resource management of small and medium-sized enterprises (SMEs) in Bangkok and its vicinity. It used a quantitative research approach. Sample consisted of 400 SMEs; statistics used in the research was frequency, percentage, average, standard deviation, t-test, One Way ANOVA.</p> <p> The Results showed that: 1) the condition and problems of human resource management of small and medium-sized enterprises (SMEs) in Bangkok and its vicinity were at a high level. With consideration of each aspect, it showed that the aspect with the highest average value was human resource development and the aspect with the lowest average value was the information system for human resource management. When looking at With consideration of each side, it revealed that the aspect with the highest average value was the financial perspective and the side with the lowest average value was the internal process perspective</p> <p> The results of the hypothesis test showed that there were different factors of individuality, gender, age, education level, and income. There were opinions on the condition and problems of human resource management of small and medium enterprises (SMEs) in the Bangkok Metropolitan area and its vicinity. There was statistically significant difference at a level of 0.05 for different personal, gender, age, education level, income and length of employment. There were opinions on the effectiveness of human resource management of small and medium-sized enterprises (SMEs) in the Bangkok Metropolitan area and its icinity.</p> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282155 The Quality of Work Life Affecting the Performance of Unsecured Loan Employees at Kasikorn Bank, Chaeng Watthana Branch 2024-11-04T10:32:37+07:00 Sukkri Pongphai jimmee789@hotmail.com Sutham Pongsamran Suthum.pho@kbu.ac.th <p> This research article aimed to study: 1) the quality of work life of employees, 2) the performance efficiency of employees, 3) a comparison of performance efficiency based on personal information, and 4) the impact of work life quality on the performance efficiency of unsecured loan staff at Kasikornbank, Chaengwattana Office. The study employed a quantitative research approach, using a questionnaire as the research instrument. A total of 200 questionnaires were used for data collection. The statistical methods used for data analysis included percentage, mean, t-test, F-test (One-Way ANOVA), and multiple regression analysis.</p> <p> The findings of the research are as follows: 1) the overall importance level of the quality of work life was rated very high. 2) The overall agreement level regarding performance efficiency was rated high. 3) Personal factors, such as gender, marital status, work experience, and average monthly income, did not show significant differences in the performance efficiency of the unsecured loan staff at Kasikornbank, Chaengwattana Office. However, differences in age, education level, and team affiliation were associated with differences in performance efficiency. 4) The quality of work life significantly influenced the performance efficiency of the unsecured loan staff at Kasikornbank, Chaengwattana Office. Specifically, factors, such as a good and safe work environment, the development of employee potential, career advancement and job stability, social relations, management style, job autonomy, and organizational pride, significantly impacted performance efficiency at the .05 level of statistical significance.</p> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282299 Motivational Factors Affecting the Commitment of Operational Staff in Unsecured Loans at Kasikorn Bank Public Company Limited 2024-11-04T10:36:25+07:00 Parnthip Suwannachot parnthip_dek@hotmail.com Watchara Yeesoontes dr.watchara@yahoo.com <p> This research aimed to study 1) the motivation of operational staff, 2) their engagement, 3) the comparison of employee engagement based on personal factors, 4) the motivational factors influencing engagement, and 5) the supporting factors influencing engagement. A survey research design with quantitative methods was used to collect data from 200 operational employees working in unsecured loans at Kasikornbank Public Company Limited. A questionnaire was utilized as the research instrument; and data were analyzed using descriptive statistics such as percentage, mean, t-test, F-test (One-way ANOVA), and Multiple Regression Analysis.</p> <p> The findings showed that most respondents were female, aged 26-30, single, holding a bachelor's degree, with 6-10 years of work experience, and an average monthly income of 15,001-20,000 THB.</p> <ol> <li>Motivational factors: Employees prioritized job responsibilities, clarity, and task challenges, increasing their motivation.</li> <li>Employee engagement: Engagement was high, with most employees showing loyalty and a strong connection to the organization.</li> <li>Comparison of engagement: Marital status, work experience, and team affiliation significantly affected engagement. Employees with longer tenures in well-managed teams exhibited higher engagement.</li> <li>Motivational factors influencing engagement: Responsibility and task characteristics significantly affected engagement at the 0.05 level.</li> <li>Supporting factors influencing engagement: Opportunities for career advancement, relationships with supervisors, job status, and managerial practices significantly influenced engagement at the 0.05 level.</li> </ol> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282830 The Relationship Between School Administration and Standards of Quality Schools in Sub-districts Under the Office of the Chiang Rai Primary Educational Service Area 1 2024-11-06T05:21:57+07:00 chuleekorn chaphonpak chuleekorn30012522@gmail.com Katatap Chanjaren katatap@crc.ac.th Thitiarpha Tangkawanich thitiarpha.tangkawanich@crc.ac.th <p> The objectives of this research article were: 1) to study the school administration of Quality Schools in Sub-districts; 2) to study the standards of Quality Schools in Sub-districts; and 3) to study the relationship between school administration and standards of Quality Schools in Sub-districts. It was a Quantitative research approach using a survey method. The sample consisted of 186 teachers in the Chiang Rai Primary Educational Service Area 1. The research instruments composed of personal questionnaires, school administration questionnaires and standards of Quality Schools in Sub-districts questionnaires. Data were analyzed by using mean (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />), standard deviation (S.D.), and Pearson's Product Moment Correlation Coefficient (r).</p> <p> The results of the research found that: 1) The school administration of Quality Schools in Sub-districts was at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.41, S.D.= 0.65); 2) The standards of Quality Schools in Sub-districts was at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.38, S.D.= 0.67); and 3) The school administration had highly positive corelation with standards of Quality Schools in Sub-districts (r = 0.83) at a statistical significance at level .01.</p> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282625 Participatory management affecting academic administration Of educational institutions Under the Office of the Primary Educational Service Area, Chiang Rai, Area 1 2024-11-05T09:33:20+07:00 Monsicha Pitjadee Pitjadee1225@gmail.com Piemporn Sutinruek PiempornSu@gmail.com Thitiarpa Tungkavanich thitiarpha.tangkawanich@crc.ac.th <p> This research aims to study 1) the level of participatory administration 2) the level of academic administration of educational institutions 3) the level of participatory administration that affects academic administration of educational institutions. The research design is quantitative. The sample group is teachers and administrators in schools under the Office of the Primary Educational Service Area, Chiang Rai Area 1, totaling 291 people. The instruments used for data collection are general information questionnaires, participatory administration questionnaires, and academic administration questionnaires of educational institutions. Data analysis is done using frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p><strong> </strong>The research results show that 1) overall participatory administration of educational institutions has a high mean (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 3.71, SD. = 0.61) 2) overall academic administration of educational institutions has a high mean (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.02, SD. = 0.59) 3) participatory administration that affects academic administration of educational institutions, including supervision and monitoring, responsibility and sharing of benefits, has the power to predict academic administration and all variables, including supervision, responsibility and sharing of benefits, operations, and decision-making. Able to participate in forecasting academic administration of educational institutions by 62.80 percent with statistical significance at the 0.05 level</p> 2025-02-03T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282846 The Participative Administration of Administrators Affecting the Effectiveness of Schools under the Chiang Rai Provincial Office of Learning Encouragement 2024-11-06T05:17:57+07:00 Aitthisara sirimongkon aitthisara.si1977@gmail.com In Chanjarean inchenjarean@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> This research aims 1) to study the level of participatory management of educational institutions under the Office of the Provincial Learning Promotion, Chiang Rai Province; 2) to study the level of effectiveness of educational institutions under the Office of the Provincial Learning Promotion, Chiang Rai Province 3) to study the participatory management that affects the effectiveness of educational institutions under the Office of the Provincial Learning Promotion, Chiang Rai Province. The research design was quantitative. The sample group used in the research was educational institution administrators and teachers in educational institutions under the Office of the Provincial Learning Promotion, Chiang Rai Province, totaling 210 people. The tools used for data collection include a questionnaire. Data analysis used statistics of frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The research results indicated the following:</p> <ol> <li>Participatory management of educational institutions under the Office of the Provincial Education Promotion in Chiang Rai Province was rated at a high level overall (x̄ = 3.97, SD = .76)</li> <li>Effectiveness of educational institutions under the Office of the Provincial Education Promotion in Chiang Rai Province was also rated highly (x̄ = 4.04, SD = .81)</li> <li>Impact of participatory management on effectiveness: Participatory management was found to significantly affect the effectiveness of educational institutions under the Office of the Provincial Education Promotion in Chiang Rai Province. When analyzing the regression coefficients of the predictors, it was found that common goals and objectives (X3), trust (X1), and freedom of responsibility in work (X4) were significant predictors, with statistical significance at the .05 level. The multiple correlation coefficient was 0.770, and the prediction equation in raw scores is as follows:</li> </ol> <p> ("Y" )tot =. 444 +. 379 (X3) +. 361 (X1) +. 419 (X4)</p> <p> </p> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282802 Decentralized Leadership Affecting Personnel Management in Educational Institutions under the Jurisdiction of the Chiang Rai Provincial Learning Promotion Office 2024-11-05T10:35:41+07:00 Dacha Jaipang dacha.dj30@gmail.com Thongchart Wongsawan ThongchartW@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> This research aimed to study: 1) the level of decentralized leadership of educational administrators, 2) the level of personnel management of educational institutions, and 3) the effect of decentralized leadership for personnel management of educational institutions under the Office of Non-Formal and Informal Education, Chiang Rai province. This research was descriptive. The sample group in the research consisted of teachers and personnel from educational institutions under the Office of Non-Formal Education Promotion in Chiang Rai Province for the fiscal year 2023, totaling 233 individuals. The research tool was a questionnaire. The statistical methods used in the research included percentage, mean, standard deviation, and stepwise multiple regression analysis.</p> <p> The research results indicated that</p> <ol> <li>The respondents were predominantly female. Most participants were aged 30–39. In terms of education, the majority held a bachelor's degree. Regarding work experience, most had 10 years or more.</li> <li>The overall level of decentralized leadership among educational institution administrators was very high (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.52, SD = 0.50).</li> <li>The overall level of personnel management in educational institutions was high<br />(<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.48, SD = 0.52).</li> <li>Decentralized leadership factors affecting personnel management in educational institutions under the Office of Non-Formal Education Promotion in Chiang Rai Province included teamwork culture (β = 0.521), self-awareness and awareness of others (β = 0.281), and shared vision (β = 0.278), with statistical significance at the 0.05 level. Together, these three variables could predict 81.1% of the variance in personnel management within these institutions.</li> </ol> <p> </p> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282878 The Relationship between Work Motivation and Organizational Commitment of Teachers at Chiang Rai Private Schools, Office 4 under Chiang Rai Provincial Education Office 2024-11-06T05:01:33+07:00 Jeerawan Kaewninta ann_nruto123@gmail.com Thanasarn Dejchana Paewthanasarn@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> The purposes of this research were: 1) to study the work motivation of teachers in Chiang Rai Private Schools, Office 4; 2) to study the organizational commitment of teachers in Chiang Rai Private Schools, Office 4; and 3) to study the relationship between work motivation and organizational commitment of teachers in Chiang Rai Private Schools, Office 4 under Chiang Rai Provincial Education Office. This study involved quantitative research. The population used in the study consisted of 228 teachers from private schools under the Chiang Rai Private Schools Office, Region 4, supervised by the Chiang Rai Provincial Education Office. These teachers had at least one year of work experience. The sample size was 144 individuals. The research tool was a questionnaire, which had an overall reliability coefficient of 0.892. Statistics used in the data analysis included percentage, mean, and standard deviation.</p> <p> The research results showed that: 1) the work motivation of teachers in private schools under the Chiang Rai Private Schools Office, Region 4, supervised by the Chiang Rai Provincial Education Office, was at a high level; 2) the overall level of organizational commitment among these teachers was also high; 3) there was a strong positive correlation between work motivation and organizational commitment (r = .834), which was statistically significant at the .01 level.</p> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282896 The Relationship between Information and Communication Technology Usage in Management of School Administrators and School Effectiveness in the Digital Era under the Office of Learning Encouragement, Phayao Provincial 2024-11-06T05:08:42+07:00 Chayapon Supapat 27.82523k@gmail.com Itsared Chanjarean citsared@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> The objectives of this research were: 1) to study the proportion of Information and Communication Technology (ICT) usage by school directors in educational administration, 2) to study the proportion of school effectiveness in the digital era, and 3) to examine the relationship between ICT usage in educational administration and school effectiveness in the digital era of District Learning Promotion Centers in Phayao Province. This study employed a correlational research design. The sample population consisted of 127 participants, including directors, teachers, and personnel from District Learning Promotion Centers in Phayao Province. The research instrument was a questionnaire. The statistics used for data analysis were percentage, mean ( x̄ ), standard deviation (S.D.), and Pearson's correlation coefficient.</p> <p> The research results revealed the following:</p> <ol> <li>The overall level of ICT usage among District Learning Promotion Center administrators was high, with a mean score of 3.99. When examining individual aspects, personnel management ranked the highest (mean = 4.02), followed by general administration (mean = 4.01), budget management (mean = 3.97), and academic administration (mean = 3.96), respectively.</li> <li>The overall effectiveness of educational institutions in the digital era was also high, with a mean score of 4.04. For individual aspects, administrative innovation scored the highest (mean = 4.09), followed by digital citizenship (mean = 4.07), learning management innovation (mean = 4.06), and academic achievement (mean = 3.97).</li> <li>A strong positive correlation was observed between directors' ICT usage in management and educational institution effectiveness in the digital era (r = .796), with statistical significance at the .01 level. Among individual areas, general administration showed the highest correlation with overall effectiveness (r = .786), while administrative innovation had the strongest correlation with overall ICT usage (r = .794).</li> </ol> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282726 The Study Relationship between Organizational Culture and Management Practices of Executives in Private Charity Schools in Chiang Rai Province 2024-11-05T10:28:15+07:00 Sairung Sangsawang sairung826@gmail.com Piemporn Sutinruek peimborncrc@gmail.com Thitiarpha Tangkawanich thitiarpha.tangkawanich@crc.ac.th <p> The objectives of this research were: 1) the organizational culture of private charitable schools in Chiang Rai province; 2) the management practices of the administrators of private charitable schools in Chiang Rai province; and 3) the relationship between organizational culture and the management practices of the administrators of private charitable schools in Chiang Rai province. It is a quantitative research approach. The sample group consisted of 159 administrators and teachers from private charitable schools in Chiang Rai province. The instruments used for data collection included a general information questionnaire, an organizational culture questionnaire, and a management practices questionnaire for administrators. The statistical instrumentals used mean (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />), standard deviation (S.D.), Pearson 's Product Moment Correlation Coefficient (r).</p> <p> The results of the research found that: 1) the overall organizational culture of private charitable schools in Chiang Rai province had a mean score at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.03, S.D. = 0.83); 2) the overall management practices of the administrators of private charitable schools in Chiang Rai province had a mean score at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.03, S.D. = 0.83); and 3) the overall organizational culture had a high positive correlation with the management practices of the administrators of private charitable schools in Chiang Rai province (r = 0.891), which was statistically significant at the 0.01 level.</p> 2025-02-05T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282929 Digital Leadership of School Administrators Affecting work motivation of teachers in Chiangrai education development network, Sudtinthai group 2024-11-09T11:31:49+07:00 Thitichaya Promwungkhwa thiti.atw@gmail.com In Chancharoen ndp.way@gmail.com Thitiarpha Tangkawanich thitiarpha.tangkawanich@crc.ac.th <p> The purposes of this research were to studies: 1) the level of digital leadership of school administrators 2) the level of teachers work motivation and 3) the digital leadership of school administrators affecting work motivation of teachers. It is quantitative research. The sample was 159 teachers. A questionnaire was used as a research tool. Statistical instruments for the data analysis were: mean, standard deviation, and multiple regression analysis.</p> <p> The research found that: 1) digital leadership of school administrators, was at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.36, SD. = 0.44). 2) The work motivation of teacher was at a high level (<img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.33, SD. = 0.40). And 3) The digital leadership of school administrators were digital learning cultural (β = 0.397) and digital literacy (β = 0.325). Moreover, two variables could predict the work motivation of teachers in Chiangrai education development network, Sudtinthai group at 44.80% with statistical significance at the 0.05 level.</p> 2025-02-06T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282918 The Relationship between 21st Century Leadership and Academic Administration at Educational Institutions under the Office of Learning Promotion in Phayao Province 2024-11-09T11:33:41+07:00 Supapun Jaipang supapun.sj77@gmail.com In Chancharoen inchenjarean@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> The objectives of this research were to study: 1) the 21st-century leadership of school administrators under the Office of Provincial Learning Promotion, Phayao Province; 2) the academic administration of educational institutions under the Office of Provincial Learning Promotion, Phayao Province; and 3) the relationship between 21st-century leadership and academic administration in educational institutions under the Office of Provincial Learning Promotion, Phayao Province. Quantitative Research. The sample for this research consisted of 116 school administrators and teachers from educational institutions under the Office of Provincial Learning Promotion, Phayao Province. The sample size was determined, and a simple random sampling was applied. The research tool was a questionnaire using a 5-point Likert scale. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and Pearson correlation coefficient.</p> <p> The results of the research showed the following.</p> <ol> <li>Most of the questionnaire respondents were female. Most of them were aged between 40 and 49 years. In terms of educational level, the majority held a bachelor's degree. Regarding work experience, most respondents had over 10 years of work experience</li> <li>The overall assessment of 21st-century leadership among school administrators, based on the opinions of both administrators and teachers, was rated at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.22, S.D. = 0.66</li> <li>The overall assessment of academic administration in educational institutions under the Office of Provincial Learning Promotion, Phayao Province, based on the opinions of school administrators and teachers, was rated at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.34, S.D. = 0.55)</li> <li>The relationship between 21st century leadership and academic administration of educational institutions under the Office of Learning Promotion in Phayao Province was found to have an overall positive correlation at a moderate level (r = .692) with statistical significance at the 0.01 level.</li> </ol> <p> </p> 2025-02-06T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282810 The Role of Participation of Basic Education Commission: Affecting Academic Administration at Educational Institutions under the Phitsanulok Provincial Office of Learning Encouragement 2024-11-09T11:38:09+07:00 Jitima Chummongkhon jaokun555@gmail.com Thanasarn Dejchana Paewthanasarn@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> This research aimed to study 1) the role of participation of the school board, 2) academic administration of the school, and 3) the role of participation of the school board affecting the academic administration of the school under the Phitsanulok Provincial Office of Learning Encouragement. This research was a quantitative approach. The sample group used in the research consisted of 173 people, selected by simple random sampling. The instrument used was a questionnaire with a 5-level rating scale on the role of participation of the school board and academic administration of the school. The statistical tools used in the data analysis were frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The results of the research found that the role of participation of the school board was at a high level ( <img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.20, SD. = 0.45); academic administration of the school was at a high level ( <img id="output" src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.41, SD. = 0.42); and the role of participation of the school board from all 4 aspects, consisting of 3 variables: participation in evaluation (X<sub>4</sub>), participation in benefits (X<sub>3</sub>), and participation in decision-making (X<sub>1</sub>), affected academic administration of the school. At the statistical significance level of 0.01, it was able to predict 53.30 percent of the variance, written as the forecasting equation as following:</p> <p> Raw Score Equation <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /> = 2.032 + 0.276 (X<sub>4</sub>) + 0.150 (X<sub>3</sub>) + 0.143 (X<sub>1</sub>)</p> <p> Standard Score Equation <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Z}" alt="equation" /> = 0.428 (X<sub>4</sub>) + 0.237 (X<sub>3</sub>) + 0.195 (X<sub>1</sub>)</p> <p> </p> 2025-02-06T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283103 A Study of the Relationship between 21st Century School Administrators’ Skills and Academic Administration of District-Level Learning Promotion Centers under the Office of Learning Encouragement Phayao Provincial 2024-11-11T07:38:59+07:00 Panumad Tippakorn Panumad.047@gmail.com In Chancharoen InChancharoen@gmail.com Thitiarpha Tangkawanich Thitiarpha@gmail.com <p> This research aimed to: 1) study the 21st century skill level of administrators; 2) study the academic administration proportions of district-level learning promotion centers; and 3) examine the relationship between administrators' the 21st century skills and academic administration of district-level learning promotion centers in Phayao Province. This was a quantitative research approach. The research sample consisted of 113 teachers from district-level learning promotion centers in Phayao Province. The research instrument was a questionnaire. The statistical tools used for data analysis were percentage, mean (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />), standard deviation (S.D.), and Pearson's correlation coefficient.</p> <p> The research results revealed the following</p> <p> 1) The overall level of the administrators' the 21st century skills was at a high (mean = 4.08)</p> <p> 2) The overall level of academic administration was at a high (mean = 4.33)</p> <p> 3) The relationship between the administrators' the 21st century skills and academic administration of district-level learning promotion centers in Phayao Province showed a strong positive correlation (r = .63) with statistical significance at the .01 level.</p> 2025-02-06T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283111 The Relationship between Strategic Leadership of School Administrators and Active Learning Management in Phayao Provincial Office of Learning Encouragement 2024-11-11T07:42:33+07:00 Wasan Sutuamma siamsakon@gmail.com In Chancharoen crc@crc.ac.th Thitiarpha Tangkawanich thitiarpha.tangkawanich@crc.ac.th <p> The objectives of this research were: 1) to study the level of strategic leadership among school administrators, 2) to study the active learning management in schools, and 3) to study the relationship between the strategic leadership of school administrators and the active learning management in schools. It was correlational research. The sample consisted of 113 Non-Formal and Informal Education (NFE) teachers under the Phayao Provincial Office of Learning Encouragement.The instruments were composed of personal data questionnaire, strategic leadership of chill administrator questionnaire, active learning management questionnaire. Data were analyzed by using mean, standard deviation, and Pearson's Product Moment Correlation Coefficient.</p> <p><strong> </strong>The research findings revealed that: 1) mean score level of strategic leadership of school administrators under the Phayao Provincial Office of Learning Encouragement was at a high level ( <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.08, S.D. = 0.71). 2) Mean score level of active learning management in schools under the Phayao Provincial Office of Learning Encouragement was at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.34, S.D. = 0.54). 3) The strategic leadership of school administrators had moderate positively correlation with the active learning management (r = .59) in schools at a statistical significance .01.</p> 2025-02-06T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283067 Characteristics of Modern Educational Administrators Affecting Teachers' Performance in Catholic Schools under the Infant Jesus Foundation 2024-11-11T07:55:54+07:00 Sirinya Wongjunsu kruyui.ijc@gmail.com Thongchart Wongsawan ThongchartW@gmail.com Weeraphan Siririth Dr.W.siriirth@gmail.com <p> This research aimed to 1)study the characteristics of modern educational administrators in Catholic schools under the Infant Jesus Foundation; 2) examine teachers’ performance in Catholic schools under the Infant Jesus Foundation; and 3) identify the characteristics of modern educational administrators affecting teachers’ performance in these schools. It was a quantitative research approach. The sample group consisted of 128 school administrators and teachers from Catholic schools under the Infant Jesus Foundation during the 2025 academic year, selected using stratified random sampling. The research tool was a questionnaire, and data analysis involved means, standard deviations, and Stepwise Multiple Regression Analysis.</p> <p> The research results revealed that 1) the characteristic of modern educational administrators with the highest average rating was determination, while the aspect with the lowest average rating was inspiration. 2) Teachers’ performance in Catholic schools under the Infant Jesus Foundation showed the highest average rating in morality and ethics, while the lowest was in self-development and professional development. 3) The relationship between the characteristics of modern school administrators and teachers' performance in Catholic schools under the Infant Jesus Foundation showed that creativity (X5) in modern school administrators significantly influences teachers' performance, with statistical significance at the 0.05 level and a predictive power of 64.50%.</p> 2025-02-08T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283124 The Leadership Characteristics of School Administrators Impact on the job satisfaction of Teachers Affiliated with the Chiang Rai Provincial Office of Education Promotion 2024-11-11T07:57:48+07:00 Achalee Chawleesan chaleepuy25231012@gmail.com Itsared Chancharean citsared@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> This research article aimed to study: 1) the leadership characteristics of school administrators, 2) the job satisfaction of teachers, and 3) how the leadership characteristics of school administrators affected the job satisfaction of teachers under the Office of Educational Promotion in Chiang Rai Province. This was a quantitative study using a sample group of 208 individuals, selected through stratified random sampling based on population proportions. The research instruments included a questionnaire on the leadership characteristics of school administrators and a questionnaire on teacher job satisfaction. The statistical analysis methods used in this study included frequency, percentage, mean, standard deviation (SD), and stepwise multiple regression analysis.</p> <p> The research findings indicated that: 1) the overall leadership characteristics of school administrators were at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.38, SD = .73 ), 2) the overall job satisfaction of teachers was also at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.42, SD = .56 ), and 3) the leadership characteristics of school administrators impacted the job satisfaction of teachers under the Office of Educational Promotion in Chiang Rai Province. The variables with the best predictive power were self-confidence (X<sub>2</sub>) and social engagement (X<sub>5</sub>). Together, these two variables could explain 50.80% of the variance in job satisfaction among teachers under the Office of Educational Promotion in Chiang Rai Province, with statistical significance at the 0.01 level and a standard error of prediction of ± 0.39628.</p> <p> The predictive equation in the form of raw scores was below.</p> <p> <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /> = 2.020 + 0.356 (X<sub>2</sub>) + 0.198 (X<sub>5</sub>)</p> <p> The predictive equation in the form of standardized scores was below.</p> <p> <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Z}" alt="equation" /> = 0.453 (X<sub>2</sub>) + 0.295 (X<sub>5</sub>)</p> <p> </p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283068 The relationship between the involvement of the Committee for Promotion and Development of Learning Management in Educational Institutions and the organizational atmosphere Phayao Provincial Office of Learning Encouragement 2024-11-13T06:23:43+07:00 Pathompong Somcheur pathompong.som@gmail.com Kathathep Chancharoen katatap@crc.ac.th Weeraphan Siririth dr.w.siririth@gmail.com <p> This research article aimed to study: 1) the level of awareness among personnel regarding the participation of the Committee for Promotion and Development of Learning Management at the educational institutions under the Office of Learning Promotion in Phayao province; 2) the level of awareness among personnel regarding the organizational climate at the educational institutions under the Office of Learning Promotion in Phayao Province; 3) the relationship between the participation of the Committee for Promotion and Development of Learning Management at the educational institutions and their organizational climate This was a correlational research study.</p> <p> The sample consisted of 123 personnel from the Office of Learning Promotion in Phayao province, selected by the simple random sampling. Data were collected using a 5-point Likert scale questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and Pearson correlation coefficient.</p> <p> The results of the research showed the following.</p> <ol> <li>Most respondents were female, aged between 36 and 45 years, with a bachelor's degree, and work experience ranging from 10 to 20 years.</li> <li>The level of awareness among personnel regarding the participation of the Committee for Promotion and Development of Learning Management at the educational institutions under the Office of Learning Promotion in Phayao province was overall high ( <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.16, S.D. = 0.69).</li> <li>The level of awareness among personnel regarding the organizational climate at the educational institutions under the Office of Learning Promotion in Phayao province was also overall high ( <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.35, S.D. = 0.65).</li> <li>The relationship between the participation of the Committee for Promotion and Development of Learning Management at the educational institutions and the organizational climate of educational institutions under the Office of Learning Promotion in Phayao province revealed a very strong positive correlation (r = 0.820), statistically significant at the .01 level.</li> </ol> <p> </p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283123 The Study Relationship between Strategic Leadership and Educational Management of Administrators at Private Charitable Schools in Chiang Rai Province 2024-11-11T07:51:01+07:00 Supunnee Saramano supunnee.srmn@gmail.com Chamnong Chamchantharawong chamnongcrc@gmail.com Thitiarpha Tangkawanich thitiarpha.tangkawanich@crc.ac.th <p> This research article aimed to study: 1) the level of strategic leadership, 2) the level of educational management, and 3) the relationship between the strategic leadership of educational administrators and educational management. It was a quantitative research approach. The sample group for this research consisted of 148 teachers from the private charitable schools in Chiang Rai province. The tools used for data collection included a general information questionnaire, a strategic leadership questionnaire for administrators, and an educational management questionnaire. For data analysis, the mean and standard deviation were calculated, along with the Pearson correlation coefficient.</p> <p> The research showed that the overall strategic leadership of administrators had a high average level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.01, S.D = 0.83). The overall level of multicultural integrated educational management also had a high average level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.05, S.D = 0.84). Furthermore, the strategic leadership of administrators had a strong positive correlation (r = 0.916) with educational management, statistically significant at the 0.01 level</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282917 School Administrator Leadership Affecting the Internal Supervision at Schools under Chiang Rai Provincial Office of Learning Encouragement 2024-11-11T07:45:58+07:00 Chatree Chairat yainewangel@gmail.com Cherdsak Supasopon CherdsakSu@gmail.com Veeraphan Siririth dr.w.siririth@gmail.com <p> This study aimed to 1) study the leadership level of school administrators under the Office of the Provincial Education Promotion, Chiang Rai Province; 2) study the level of internal supervision at the schools under the Office of the Provincial Education Promotion, Chiang Rai province; and 3) study the leadership of school administrators affecting the internal supervision at the schools under the Office of the Provincial Education Promotion, Chiang Rai province. This study utilized a quantitative research approach by the sample of 212 school administrators and teachers under the Office of the Provincial Education Promotion, Chiang Rai province, using a simple random sampling method. The instrument used was a questionnaire on the leadership of school administrators affecting the internal supervision in schools under the Office of the Provincial Education Promotion, Chiang Rai province. The data were analyzed by frequency, percentage, mean, standard deviation, and multiple regression analysis.</p> <p> The results of the research revealed that</p> <ol> <li>The overall leadership of the school administrators under the Office of the Provincial Education Promotion, Chiang Rai province was at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" /> = 4.46 SD = .48)</li> <li>The overall Internal supervision at the schools under the Office of the Provincial Education Promotion, Chiang Rai province was at a high level (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\overline{X}" alt="equation" />= 4.44 SD =.48)</li> <li>The leadership of school administrators affecting the internal supervision of the Chiang Rai Provincial Learning Promotion Office included: individual consideration (X4), intellectual stimulation (X3), and ideological influence (X1). It could be predicted with statistical significance at the.05 level with a multiple correlation coefficient of.747 and a prediction efficiency of 74.7 percent. The standard error in the prediction was ±.24353</li> </ol> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283159 The Relationship between the School Administrators and Achievement Motivation under Phrae Provincial Vocational Education Office 2024-11-13T06:29:28+07:00 Thitipan Aunkas thitipanaunkas@gmail.com Itsared Chanjarean citsared@gmail.com Katatap Chanjarean ckatatap@gmail.com <p> The objectives of this research were: 1) to study the school administration; 2) to study the achievement motivation, and 3) to study the relationship between the school administration and the achievement motivation under Phrae Provincial Vocational Education Office. It was quantitative research. The sample group consisted of 226 people under Phrae Provincial Vocational Education Office, using stratified random sampling method. The research instrument was a questionnaire about the school administrators and the achievement motivation under Phrae Provincial Vocational Education Office. Data analyses were processed by these statistical tools: frequency, percentage, mean, standard deviation, and Pearson’s Product Moment Correlation Coefficient.</p> <p> The findings were: 1) the level of the school administration overall was at a high. (mean = 4.10, standard deviation = 0.60), 2) the level of the achievement motivation, overall was at the high (mean = 4.20, standard deviation = 0.51). Also, 3) the school administration and the achievement motivation under Phrae Provincial Vocational Education Office had a statistically significant positive correlation with r=.849, and p&lt;.001.</p> <p> </p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282931 Administrative Skills for Administrators: Affecting Educational Management After the COVID-19 of Primary Schools in Chiang Rai Educational Service Area 3 2024-11-13T06:27:44+07:00 Chanon Chanthakhat jun2@gmail.com In Chanjarean inchenjarean@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> This research aimed to study: 1) administrative skills for administrators, 2) educational management after the COVID-19 situation, and 3) administrative skills for administrators affecting educational management after COVID-19. The sample group consisted of 330 administrators, deputy administrators, and teachers at the primary schools in Chiang Rai Educational Service Area 3. The research tool was a questionnaire about the administrative skills of the school administrators and educational management after the COVID-19 situation. The reliability of the entire questionnaire was 0.89. Statistical instruments used in data analysis included percentages, average values, standard deviation, and multiple regression analysis.</p> <p> The research results found that 1) the administrative skills of the school administrators was overall at the highest level (with an average of 4.72 and an S.D. of 0.374). 2) Educational management after the COVID-19 situation was overall at the highest level (with an average of 4.67 and an S.D. of 0.378), and 3) the administrative skills of executives in human relations (X<sub>5</sub>), communication (X<sub>1</sub>), technology, and digital use (X<sub>4</sub>), and organizational management (X<sub>2</sub>) affected the educational management after the COVID-19 situation. Overall (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /><sub>tot</sub> ) in the positive direction, its statistical significance was at 0.05 level, and it had a multiple correlation coefficient in the prediction of 0.948. The effectiveness of the prediction was 89.9 %, and the standard deviation of the prediction was 0.121. An equation regression analysis was written in the following.</p> <p><img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /><sub>tot</sub> = 0.136 + 0.358 X<sub>5</sub> + 0.312 X<sub>1</sub> + 0.151 X<sub>4</sub> + 0.139 X<sub>2</sub></p> <p> </p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283172 The Relationship of Technological Leadership and Academic Administration of School Directors under the Office of Learning Promotion in Phayao Province 2024-11-15T06:19:47+07:00 Pimnara Khuncheangsa giftzacri@gmail.com Cherdsak Supasopon CherdsakSu@gmail.com Weeraphan Siririth dr.w.siririth@gmail.com <p> The objectives of this research were: 1) to study the level of technological leadership of school directors under the Phayao Provincial Learning Promotion Office, 2) to study the level of school directors under the Phayao Provincial Learning Promotion Office, and 3) to examine the relationship of technological leadership and academic administration of school director under the Phayao Provincial Learning Promotion Office. A quantitative research approach was employed. The sample group consisted of 127 school directors and teachers under the Phayao Provincial Learning Promotion Office. The research instrument was a questionnaire on the relationship of technological leadership and academic administration of school administrators under the Phayao Provincial Learning Promotion Office. The statistics used for data analysis included frequency distribution, mean, percentage, standard deviation, and Pearson's correlation coefficient.</p> <p> The results of the research showed the following</p> <ol> <li>Most respondents were female, aged between 41-50 years, with bachelor's degrees, and had work experience of 11 years or more</li> <li>The level of technological leadership of the school directors under the Phayao Provincial Learning Promotion Office was high both overall and in individual aspects (mean = 4.05, S.D. = 0.76)</li> <li>The level of the academic administration of the school directors under the Phayao Provincial Learning Promotion Office was high both overall and in individual aspects (Mean = 4.10, S.D. = 0.75)</li> <li>The relationship of the technological leadership and academic administration of the school directors under the Phayao Provincial Learning Promotion Office showed a very high positive correlation (r = 0.947) with statistical significance at the .01 level</li> </ol> <p> </p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283181 Satisfaction Factors Affecting Customers to Choose the Services at the Gastropub Restaurants in Minburi District 2024-11-15T06:27:22+07:00 Ratcharisa Ketsalee meawsin04@gmail.com Watchara Yeesoontes dr.watchara@gmail.com <p> This research aims to study 1) the marketing mix factors in patronizing gastropub restaurants in the Min Buri District, 2) satisfaction levels in patronizing gastropub restaurants in the Minburi District, 3) compare the customers' satisfaction in the use of the services of a gastropub restaurant in the Minburi area according to personal information, and 4) the marketing mixed factors affecting customers' satisfaction in gastropub restaurant service in Minburi District four hundred sets of questionnaires used as a tool for collecting data. Statistical tools used were percentage, mean, t-test, F-test (One-Way ANOVA), and Multiple Regression Analysis.</p> <p> The research findings indicated that1) the importance level of marketing mixed factors in using semi-pub restaurant services in Min Buri district was at the highest level of importance overall. 2) The satisfaction level of customers using semi-pub restaurant services in Min Buri district was at the highest level of satisfaction overall. 3) A comparison of satisfaction levels in using semi-pub restaurant services in Min Buri district, categorized by personal information, showed that these factors affected customers' decisions to choose semi-pub restaurants in Min Buri differently. 4) Marketing mix factors influencing satisfaction in using semi-pub restaurant services in Min Buri district, including product, price, distribution channels, personnel, processes, and physical attributes, all had an impact on customers' decisions to choose semi-pub restaurants in the area.</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283171 Relationship between Management Factors and the Success of NFE Subdistrict 5 D Premium Operations of Chiang Rai Provincial Office Learning Encouragement 2024-11-15T06:31:58+07:00 Natthawut chanSaeng n0873578189@gmail.com Katathep Chancharoen katatap@crc.ac.th Weeraphan Siririth dr.w.siririth@gmail.com <p> This research aimed to 1) study the management factors of Chiang Rai Provincial Office Learning Encouragement. 2) study the success of implementing NFE Subdistrict 5 D Premium operations of Chiang Rai Provincial Office Learning Encouragement, and 3) study the relationship between management factors and the success of NFE Subdistrict 5 D Premium operations of Chiang Rai Provincial Office Learning Encouragement. This is quantitative research. A sample of 186 people was used. The instruments used were the management factor level questionnaire and the success level questionnaire of NFE Subdistrict 5 D Premium operations. Data were analyzed using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient.</p> <p> The research results found that 1) the overall level of management factors was at the highest level, 2) the overall level of success of NFE Subdistrict 5 D Premium operations was at the highest level, and 3) the management factors and the success of NFE Subdistrict 5 D Premium operations were positively related at a moderate level with statistical significance at the 0.01 level.</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283332 The School Administrators Affecting the Effectiveness of Public Educational Institutions under the Vocational Institutions in Chiang Rai Province 2024-11-18T07:39:40+07:00 Tanyarat Chamras tanya.chamras@gmail.com Itsared Chanjarean citsared@gmail.com Katatap Chanjarean ckatatap@gmail.com <p> The study was quantitative research. The objectives of this research were to study:<br />1) the school administrators under the vocational institutions in Chiang Rai province; 2) the effectiveness of the schools under the vocational institutions in Chiang Rai province; and 3) the school administrators affecting the effectiveness of the public educational institutions under the vocational institutions in Chiang Rai province. A sample group consisted of 260 people under the vocational institutions in Chiang Rai province, using Stratified Random Sampling method. The research instrument was a questionnaire about the school administrators and the effectiveness of the schools. Data analyses were processed by these statistical tools: mean, standard deviation, and Stepwise Multiple Regression Analysis.</p> <p> The findings were: 1) the level of the school administrators under the vocational institutions in Chiang Rai province, overall was at the high (mean = 4.18, standard deviation = 0.530). 2) The level of the effectiveness of the schools under the vocational institutions in Chiang Rai province overall was at the high (mean = 4.15, standard deviation = 0.479). Also, 3) The school administrators from academic department (X<sub>4</sub>), student affairs development (X<sub>3</sub>), and resource management department (X<sub>1</sub>) affected the effectiveness of public educational institutions under the vocational institutions in Chiang Rai province, with the statistical significant (<img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /><sub>tot</sub> ) at .01, and the multiple correlation coefficient at 0.862, then, the forecasting equations ability at 74.3, and the standard error of estimate at 0.23369. The results were analyzed and written as a simple regression below.</p> <p> <img src="https://latex.codecogs.com/svg.image?\small&amp;space;\widehat{Y}" alt="equation" /> <sub>tot</sub> = 1.245 + 0.424 (X<sub>4</sub>) + 0.189 (X<sub>3</sub>) + 0.082 (X<sub>1</sub>)</p> <p> </p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283385 Happy Workplace of Educational Institutions under Phatthalung Primary Educational Service Area Office 1 2024-11-19T21:32:58+07:00 Wilasinee Thongaiad 661997035@tsu.ac.th Rungchatchadaporn Vehachart rungchatchadaporn@tsu.ac.th <p> This research study aimed to: 1) study happy workplace of educational institutions and 2) compare opinions of teachers towards happy workplace based on gender, educational background, and work experience. Quantitative research format. The study selected 276 research samples through a simple random sampling method, which involved drawing lots. A sixty-item questionnaire with a reliability value of .981 was utilized. The data were analyzed by statistical software package. The statistics used for data analysis were percentage, mean, standard deviation, t-test, and One-way ANOVA.</p> <p> The research findings revealed that: 1) the happy workplace of educational institutions, both holistic and individual aspects, was at a good level; and 2) the opinions of teachers with different genders and different work experiences towards the happy workplace of educational institutions, both holistic and individual aspects, were not different. The opinions of teachers with different educational background towards happy workplace of educational institutions were holistically not different. However, it was different in the individual aspects at the significance levels of .05.</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/283361 The Marketing Mix Factors Affecting the Decision to Use the Service of Wanlaew Wanlao Restaurant 2024-11-19T21:38:36+07:00 Waralid Boontia potatopup3@gmail.com Chinnaso Visitnitikija chinnaso12@gmail.com <p> The purposes of this research aimed to study 1) the marketing mix factors affecting the customers' decision to use the services at Wanlaew Wanlao Music and Restaurant, 2) the customers' decision to use the services at Wanlaew Wanlao Music and Restaurant, 3) the differences in the customers' decision to use the services at Wanlaew Wanlao Music and Restaurant classified according to personal information, and 4) the marketing mix factors affecting the customers' decision to use the services at Wanlaew Wanlao Music and Restaurant. It was quantitative research with the sample of 400 sets of questionnaires used as a tool to collect data. Statistical tools used were percentage, mean, t-test, F-test (One-Way ANOVA), and Multiple Regression Analysis.</p> <p><strong> </strong>The research findings revealed that 1) the level of importance of the marketing mix factors in using the services at Wanlaew Wanlao Music and Restaurant was overall rated as very important. 2) The level of decision-making in using Wanlaew Wanlao Music and Restaurant services was overall rated as highly agreeable. 3) A comparison of decision-making in using the services at Wanlaew Wanlao Music and Restaurant, classified by personal information, shows varying effects on the decision to choose these services. 4) The marketing mix factors, particularly the physical characteristics, significantly influenced the decision to use the services at Wanlaew Wanlao Music and Restaurant.</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282936 A Study of the Components of Work Motivation of Teachers in schools 2024-11-21T11:33:47+07:00 Phantawan Kanjanaphun phantawan.ka66@snru.ac.th Pornthep Steannoppakao pornthep@snru.ac.th Wanphen Nanthasri Wanphen48@gmail.com <p> This research aims to study the work motivation of teachers in schools. A qualitative research approach was employed, utilizing document and literature reviews. The study consisted of two main steps: 1) reviewing relevant academic and research studies conducted by scholars and researchers from 1959 to 2021, analyzing data from 12 sources, where factors with a frequency of 6 or 50% and 2) evaluating the suitability of these motivational factors through five experts. Research instruments included a document synthesis form, and a questionnaire based on a 5-point Likert scale. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation.</p> <p> The findings revealed five work motivation of teachers in schools: 1) career advancement, 2) achievement, 3) recognition, 4) nature of the work, and 5) responsibility. All components were assessed as highly suitable</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review https://so03.tci-thaijo.org/index.php/assr/article/view/282906 An Analysis of Descriptions of Ayutthaya Kingdom in Thai Historical Novels, 1938 – 2019 2024-11-05T10:32:12+07:00 Niu Lurong 1311630943@qq.com Jansuda Chaiprasert jansuda_chaiprasert@yahoo.com <p> This research aimed to study descriptions of Ayutthaya Kingdom in historical Thai novels published between 1938 and 2019. Documentary and textual analyses were used as the research methodologies. Five main points of descriptions of Ayutthaya Kingdom are found, as follows. 1) Namely Ayutthaya Kingdom had been great; 2) Ayutthaya Kingdom had been the golden city; 3) Ayutthaya Kingdom had been the land of friendship; 4) Ayutthaya Kingdom had been prosperous with various charming culture; and 5) Ayutthaya Kingdom had been the harmonizing land. There were 10 novels in the genre of fighting to protect the country, aiming to tell the story of the Ayutthaya Kingdom, where there was no end to good people. There are valuable qualities such as courage, unity, honesty, loyalty, and sacrifice for the country. As for the 3 novels were romance novels that aim to depict the beauty and prosperity of the Ayutthaya Kingdom during times of peace. The authors of the studied novels primarily conveyed positive depictions of the Ayutthaya Kingdom, promoting pride among the Thai people for their land and highlighting the importance of their national heritage. However, the author emphasized conveying this message specifically Thai historical novels. To further strengthen confidence and pride in one's own nation among the people of Thai society, it also raised awareness of the importance of inheriting the positive aspects of national heritage. This included instilling in people the belief that unity was a driving force for the country to move forward and overcome various obstacles.</p> 2025-02-09T00:00:00+07:00 Copyright (c) 2025 Journal of Administration and Social Science Review