Journal of Administration and Social Science Review

Factors Affecting the General Election of Candidates for the House of Representatives 2023, Electoral District 1, Songkhla Province

2024-01-19T07:44:30+07:00

The objective of this research was to study the factors influencing the voting behavior of candidates in the general election for the House of Representatives members in the 1st electoral district of Songkhla province in the general election of 2023. The study also aimed to compare the factors affecting the selection of candidates in the general election of 2023 in the 1st electoral district of Songkhla province. The sample group, calculated by the Yamane formula use, consisted of 400 individuals, and a questionnaire was used as a research tool. Subsequently, statistical analysis was conducted on the data, including percentages, means, standard deviations, t-test, F-test, and Pearson's correlation test.

The study findings revealed that most majority of survey respondents are female, aged between 20-25 years and 41-45 years, with a bachelor's degree, and working as government officials or state enterprise employees, with an average monthly income ranging from 10,001 to 20,000 baht. Overall, there was a high level of opinion regarding factors influencing the selection of candidates for parliamentary membership, and with consideration of the income, it was found to be high in terms of policy, candidate qualifications, and political party considerations, in that order. At a moderate level, there were factors such as political trends, campaigning, and hypothetical test results. The study also found that the personal factors categorized by age and income had statistically significant relationships for voting candidates for parliamentary membership at a significance level of 0.05. On the other hand, the personal factors categorized by gender, education level, and occupation did not show statistically significant differences at the 0.05 level. Additionally, with analysis of the relationship between decision-making factors and political participation, it was found to be low.

The Development of Service Quality Indicators for the Airline Business in Thailand

2024-01-19T07:39:50+07:00

The research article “The Development of Service Quality Indicators for the Airline Business in Thailand” aimed to 1) explore the indicators of airline service quality from Thailand and international contexts; 2) compare the indicators of airline service quality from Thailand and international contexts; and 3) analyze and determine the appropriate indicators of airline service quality in Thailand. It is a qualitative research that collected data from online databases (TCI, Google Scholar, Scopus) and used content analysis and descriptive statistics to analyze the data.

The study found that most Thai scholars often employed an original SERVQUAL model to measure service quality for full service และ low-cost airlines. Whereas, international scholars employed modified models to measure service quality of international airlines. However, this study has analyzed and determined the appropriate indicators of airline service quality in Thailand, which consisted of 7 elements (indicators): reliability, empathy, assurance, responsiveness, tangible, communication, and outcome quality. The study is expected to provide knowledge and benefits for academic community and airline practitioners.

Online Shopping Behavior after the COVID-19 Outbreak of Generation Y Consumers of Ethnic Groups in Phop Phra District Tak Province

2024-01-25T07:11:52+07:00

There are three objectives of this research: 1) to study the online purchasing behavior after the COVID-19 outbreak of Generation Y consumers of ethnic groups, Phop Phra district, Tak province 2) to study the relationship between personal factors with online purchasing behavior after the COVID-19 outbreak of Generation Y consumers of ethnic groups, Phop Phra district, Tak province, and 3) to study the problems of purchasing products online after the COVID-19 outbreak among Generation Y consumers of ethnic groups, Phop Phra district, Tak province. It was qualitative research. The sample group is Generation Y, an ethnic group in Phop Phra district, Tak province, totaling 395 people. Statistical instruments used in data analysis are frequency, percentage, mean, and standard deviation and Chi-Square test.

The results of the study revealed that 1) most of them used mobile phones to purchase online products through the Facebook platform as products for personal item use, and they chose to purchase between 06.01 p.m. -12.00 a.m. The purchase amount per time was 100-500 Baht and they chose to make a payment on delivery. The reasons for deciding to purchase products were price and promotions by selecting stores from reviews 2) Personal factors were significantly related to online purchasing behavior after the COVID-19 outbreak was statistically significant at a .05 level 3) Problems with online purchasing after the COVID-19 outbreak mainly were the delay in the delivery of goods.

The Relationship between Leadership of School Administrators in the 21st Century and School Effectiveness under the Local Administration Organization, Samut Sakhon Province

2024-01-31T06:43:05+07:00

The purposes of this research aimed to study the leadership of school administrators in the 21^stcentury and school effectiveness, and the relationship between the leadership of school administrators in the 21^stcentury, and school effectiveness. The sampling of this research was teachers in the Local Administration Organization, Samut Sakhon province. The research sampling consisted of 255 subjects. The research instrument was a questionnaire about the leadership of school administrators in the 21^stcentury and school effectiveness. Statistics used in data analysis included frequency, percentage, mean, standard deviation (S.D.), and Pearson's correlation coefficient for the data analysis.

The research results showed that the overall and individual leadership of school administrators in the 21^stcentury was at a high level. Moreover, the overall and individual school effectiveness was at a high level. Lastly, the relationship between the leadership of school administrators in the 21^stcentury and school effectiveness was statistically significant .01, congruent with the established hypothesis

Organization Administration Towards Becoming the High-Performance Organization of Nakhonratchasima Provincial Employment Office

2024-02-03T12:17:25+07:00

The research purposes were to study: (1) to study the level of becoming the high-performance organization of Nakhon Ratchasima Provincial Employment Office; (2) to study the factors had relationship to becoming the high-performance organization of Nakhon Ratchasima Provincial Employment Office; and (3) to study problems, obstacles, and recommendation in driving towards the high- performance organization. This research was the mixed methods research. The quantitative research population was 86 civil servants and employees of Nakhon Ratchasima Provincial Employment Office, selected using the purposive methods. In qualitative research, the important informants consisted of 10 executives and department heads of the Nakhon Ratchasima Provincial Employment Office. The research instruments were questionnaires and structured interviews. The statistical instruments were the frequency, percentage, mean, standard deviation, Chi-square test, Pearson correlation coefficient, and content analysis. The research results showed the following:

For becoming the high-performance organization of Nakhon Ratchasima Provincial Employment Office, overall all aspects were at high level. (Mean 84)
The factors had relationship with the high-performance organization of Nakhon Ratchasima Provincial Employment Office. The organizational leadership and human resource focus, had the greatest relationship for a high performance organization. For the relationship testing between the personal characteristics of age and length of operations, it had a statistical significance level of 0.01
The problems and obstacles for becoming the high-performance organization were the communication: lacking of understanding in the same way, and using modern technology in work. It is recommendable that organizational communication should be created culturally for knowledge exchange and work together and develop/modernize information technology to increase operational efficiency.

The Expectations of Studying in Music of High School Graduates in Muang District, Pathum Thani Province

2024-01-31T06:32:15+07:00

The objectives of this research article were: 1) to study personal factors affecting the level of expectation to study in the music field of high school graduates in Mueang district, Pathum Thani province; and 2) to study the expectations of continuing education in the music field of high school graduates. The population consisted of 420 people. The research instrument was a questionnaire. Statistics used in data analysis included percentage, mean, and standard deviation.

Results from the research showed the followings.

Personal information: most of the respondents were male, totaling 222 people, accounting for 52.86 percent, pursuing a bachelor's degree. They wanted to continue their education, totaling 396 people, accounting for 94.29 percent, cumulative GPA. They had a cumulative GPA of 2.51 - 3.00, totaling 174 people, accounting for 41.43 percent. Their average monthly family incomes were not more than 15,000 baht, totaling 168 people, accounting for 40.00 percent. Music was their ability. Most of them had international musical talent, numbering 253 people, accounting for 60.24 percent.
Expectation factor: with the 4Ps marketing strategy, it was found that the overall level was at an important level with a mean of 3.770 and a standard deviation of 1.033. Most respondents had opinions about marketing promotions at level 5, very important, accounting for hundreds. 36.0 each.

The Leadership Development for School Administrators in A VUCA World of Schools under Nakhon Pathom Primary Educational Service Area Office1

2024-02-03T12:15:43+07:00

The purposes of this research were to study the actual conditions and expectations of the leadership development of school administrators in a VUCA World, evaluate the need for the leadership development of school administrators, and provide guidelines for improving the leadership of school administrators in a VUCA World. The sample consisted of school directors and teachers in schools under the Nakhon Pathom Primary Educational Service Area Office 1. The sample group, selected through stratified random sampling, consisted of 302 subjects and the qualitative study group was composed of 10 qualified people. The research instruments for data collection were sets of questionnaires and the interviews. Statistics for data analysis were frequency, percentage, mean, standard deviation (SD), and PNI Modified: Modified Priority Needs Index.

The results showed that

the actual conditions and conditions, expected of the leadership of school administrators in a VUCA world with consideration of individuals and overall, were at a high level.
Assessment of development needs for the leadership of school administrators in a VUCA world of schools in Nakhon Pathom Primary Educational Service Area Office 1, sorted by the priority with index PNI modified, had the followings: a flexibility in learning (PNI modified = 0.021), and the ability to share goals and vision (PNI modified =0.019), the competency of working as a team (PNI modified =0.018), modernity and awareness of changes (PNI modified =0.018), and the perspective of the world and a positive attitude (PNI modified = 0.16). Lastly, there was flexibility and adaptability (PNI modified =0.013).
Leadership development guidelines for the school administrators in a VUCA world include self-learning, training, and seminars on leadership development courses, developing skills in using technology and practice analyzing, planning, and making decisions in various situations, knowledge exchange (PLC), creating a collaborative culture, and developing communication skills.

The Relationship between Management Skills in the 21st-century and Online Teaching and Learning Management Competencies of Teachers in Phrapariyattitham Educational institutions, General Education Department, Area 5, Chiang Mai Province

2024-02-06T07:36:36+07:00

This research aimed to study: 1) the levels of management skills in the 21st-century; 2) the levels of online teaching and learning management competencies of teachers; and 3) the relationship between management skills in the 21st-century and online teaching and learning management competencies of teachers at Phrapariyattitham Educational institutions, General Education Department, Area 5, Chiang Mai province. The sample size used in this study consisted of administrators, teachers, and personnel under the Phrapariyattham Educational Service Area Office. General Education Department, Area 5, Chiang Mai province, totally 175 persons. The tool used in this research was a questionnaire with a 5-level rating scale; the statistical instrumentals used in data analysis were: percentage, mean, standard deviation and Pearson’s product moment correlation.

The results showed the followings: 1) the overall level of management skills in the 21st-century was high, with an average of mean = 3.97 and standard deviation = 0.69 2); the overall level of online teaching and learning management competencies of teachers was high, with an average of mean = 4.01 and standard deviation = 0.63; and 3) there was a significant positive correlation between management skills in the 21st-century and online teaching and learning management competencies of teachers in Phrapariyattitham Educational Institutions, General Education Department, area 5, Chiang Mai province was high positive with statistic significant (r= 0.864 , p<0.01).

Performance of Sub-committee on Elimination of Discrimination against Persons with Disabilities (SEDPD)

2024-01-26T19:25:00+07:00

The purposes of this research were to study the implications of problems and obstacles in operations and to seek the ways for improving the implementation of eliminating discrimination against persons with disabilities. This was done through the Sub-Committee on Eliminating Unfair Discrimination against Persons with Disabilities, aiming for maximum efficiency, flexibility, and comprehensive protection of the rights of persons with disabilities. The research utilized a qualitative research method. The research used semi-structured in-depth interviews as its primary method.

The results of this research consisted of 1) roles in the implementation of the judicial process for the Elimination of Discrimination against Persons with Disabilities by the Sub-Committee on Eliminating Unfair Discrimination against Persons with Disabilities; namely (1) the role of diagnosing discrimination problems that unfairly affected persons with disabilities, (2) the role in preparing rulings and presenting opinions to the committee, (3) the role in formulating petitions, (4) the role in mediation or assigning a sub-committee to mediate, (5) the role in preparing annual reports and reporting operational outcomes, and (6) the role in performing other tasks as assigned by the board of committee. Next, 2) problems and obstacles consisted of (1) management issues and operational delays, (2) structural problems within the sub-committee, (3) the lack of sufficient promotion of awareness and understanding of the rights of persons with disabilities, and (4) budgetary constraints. Finally, 3) efforts for eliminating discrimination against persons with disabilities consisted of (1) guidelines for enhancing public awareness, (2) guidelines for personnel development and provision of legal knowledge to personnel, and (3) guidelines for enhancing the legal knowledge of persons with disabilities.

Factors Affecting the Decision to Study for a Bachelor’s Degree (Transfer) Automotive Technology Major, Faculty of Engineering and Technology, Siam Technology College

2024-02-10T09:50:30+07:00

The research article aimed 1) to study the factors affecting the decision to study bachelor’s degree program (transfer) in the automotive technology, Faculty of Engineering and Technology, Siam Technology College, and 2) to compare between different personal factors and the decision to continue studying in the bachelor’s degree program (transfer) in the automotive technology, Faculty of Engineering and Technology, Siam Technology College. The sample group consisted of 165 people. The research instrument was a questionnaire. Statistical tools used in data analysis include frequency, percentage, mean, standard deviation, t-test, F-test (One-Way ANOVA).

The results of the research revealed that factors affecting the decision to study a bachelor’s degree program (transfer) were overall at moderate level of importance. With consideration of each aspect, it was found that the personal reasons were at a high level, followed at moderate level of the factors related to educational institutions and factors related to support from the current workplace, respectively.

The results of hypothesis testing showed that the personal factors, such as gender, age, monthly income and different work experiences, the decision to study in a bachelor’s degree program (transfer), had no differences. As for different careers and working positions, the decision to study in a bachelor’s degree program (transfer) was significantly different at the 0.05 level.

The Model Development of Product Purchase Behavior in Northern Communities through Online Channels of Consumers

2024-02-10T09:46:24+07:00

The objectives of this research article were 1) to study the factors influencing on community product purchasing behavior through online channels of consumers, and 2) to develop the model of community product purchase behavior through online channels of consumers. The sample group consisted of 400 consumers purchasing products in the northern communities through online channel. The statistical tools used in analyzing data were frequency, percentage, mean, standard deviation, Pearson correlation coefficient and multiple regression analysis.

The results showed that a level of marketing mix factors influencing the decision of the product purchase behavior in the northern communities through online channels was at the highest level ( = 4.32). With the consideration of each factor, a distribution channel was the most influential. Price, privacy, personal service and marketing promotion were respectively. The multiple regression analysis by multiple regression coefficients revealed that the factors of product, distribution channel and personal service were able to predict the decision of product purchase in the northern communities through online channels with a level of significant statistics at the level of .05. The independent variable with the best predictive power was personal service factor, with the regression coefficient of forecasting equal to 0.371. The three factors could explain the variance of community product purchase decision in the northern communities through online channels with 67.70% and the forecast error of + 0.136. Therefore, entrepreneurs can apply these three development strategies for the online distribution channels with the consumers in order to increase competitive potential.

Labor Demand of Private Health Service Support Business in Chiang Mai Province

2024-02-14T08:12:06+07:00

The objective of this research was to study. The labor demand, business environment, and strategies for restructuring health service businesses. Increasing their competitions in Chiang Mai. The research also investigated the intellectual status and problem-solving approaches of the private health service organizations in Chiang Mai through a qualitative research method. Semi-structured, in-depth interviews were conducted with 14 key informants, as health business entrepreneurs in Chiang Mai. The content analysis was employed.

The research findings showed that the labor demand of private health service businesses in Chiang Mai required employees with the professional ethics, knowledge, and the ability to perform their duties well, along with positive attitudes and good personalities. The business environment analysis after COVID-19 showed an improving tourism situation in Chiang Mai, with the returning Thai and international tourists. As a result of consumer behavior, there was an increased focus on health care, leading to the growth of the health service industry. Thai spa and traditional Thai massage businesses emphasized on providing impressive services and high-quality products, incorporating strategies for business development. The suggested development strategies included (1) the introduction of "A Medical Holiday/Vacation Package”, (2) marketing activities to expand the customer base and penetrate new markets, and (3) elevating the standards of health products and services, competition strategies, enhancing human resource management capabilities, creating courses to improve personnel skills, implementing aggressive marketing, and establishing business networks. The current challenges involved with a lack of skills and emotional control among personnel. The solution was an effective management of emotional intelligence.

The Analysis of Service Quality Indicators for Airports in Thailand

2024-02-13T07:39:19+07:00

For this study, “The Analysis of Service Quality Indicators for Airports in Thailand”, the documentary research. The objectives of this research were to 1) explore past studies about service quality indicators in relation to Thailand and 2) analyze and determine the service quality indicators for airports in Thailand. This research collected data from online academic databases and employed content and descriptive analyses (frequency and percentage).

Based on the study, most studies employed SERVQUAL as the main model (with relevant indicators) to measure service quality indicators for the airports in Thailand. They were the five dimensions: reliability, responsiveness, empathy, assurance and tangibility. There were some studies employing indicators at the international level for measuring
the airport service quality in Thailand, for example, check-in, airport environment, access, arrival services and airport facilities. However, this research analyzed and determined the service quality indicators for the airports in Thailand by re-categorizing them into 8 components:reliability, empathy, assurance, responsiveness, tangibility, signage, access/mobility and arrival services. The knowledge from this research will be beneficial to the academic community and airline business.

Sustainable Model for Small School Development

2024-02-19T12:04:33+07:00

The objectives of this study were: 1) to study problems and development needs; 2) to develop teachers’ learning management styles appropriate in the context; and 3) to develop a strong parent network. There were 2 groups of samples used in the research. Group 1 was used to study the problems and needs, including administrators, teachers, school committees, and parents, totally 20 people. Group 2 was used to study the results of training activities for teachers, students and parents. There were 33 students and school committee members. The tool used to collect data was a community forum recording form, participatory observation form Interviews and small group meetings. Data were analyzed by means of the frequency, percentage and content analysis. The results showed that: 1) there are not enough teachers in every class, low academic achievement, and families did not have time to train students. They needed teacher development in learning management skills, creative media production, organizing learning-based activities for students and training to educate parents on raising teenagers. 2) The school development model was organized in three types: teacher training on active learning, organizing activities on 4 learning bases. Namely: Thai, Mathematics, Science and English and organizing activities to educate parents about Raising teenagers. Also, developing a strong parent network was by providing knowledge to parents and allowing them to exchange with each other, causing them to form groups to monitor students' unwanted behavior.

Factors affecting the decision to order frozen food products through Surapon Foods Online Channel

2024-02-20T07:45:50+07:00

The purpose of this research article is to study factors affecting the decision to order frozen food products through the Surapon Foods channel: demographics, consumer behavior, and marketing mix. The data were collected from a sample group through interviews. Also, a questionnaire was used for the data collection analyzed statistically by ready-made program. The research results showed the following.

The factors affecting the decision to order frozen food products through the Surapon Foods Online channel were the differences of demographics, consumer behavior, groups of favorite products, marketing mix, services for purchasing satisfaction, distribution of products and services, and after-sale service care product. They caused the decision to order frozen food products through different Surapon Foods Online channels.

Guidelines for Solving Pedestrian Walkway Problems in Bang Khae District Bangkok Province Area

2024-02-25T19:31:55+07:00

The objectives of this research were 1) to investigate guidelines for solving pedestrian walkway problems in Bang Khae District Area, 2) to examine the factors influencing the problems and obstacles related to pedestrian walkways in Bang Khae District Area, The study was quantitative research. Research population was pedestrians within the Bang Khae area. According to unknow number of population, a sample size, by means of unknown number of population technique, consisted of 396 people obtained by accidental sampling. Statistical techniques utilized in this study encompassed percentages, mean, standard deviations, one-way ANOVA, and Pearson product-moment correlation.

The study findings revealed that 1) the overall opinions about problems and obstacles affecting pedestrian walkways were at a high level; 2) personal factors such as gender and age had differences in guidelines for solving pedestrian walkway problems in Bang Khae district area, with statistical significance at the 0.05 level. Moreover, factors related to problems and obstacles related to pedestrian walkways in Bang Khae district area had positive relationship with the use of walkway ,with the statistical significance at the 0.00 level, in accordance with the assumptions; 3) the recommendation related governmental agency should formulate , implement and monitor the pedestrian walkway policy strictly and effectively for problem prevention and management

Executive Leadership Affecting Conflict Management at Schools under the Bueng Kan Primary Educational Service Area Office

2024-02-29T06:07:03+07:00

The purposes of this research were to study: 1) the components of executive leadership; 2) Study the level of executive leadership; 3) the level of conflict management at schools; 4) the relationship between executive leadership and conflict management in schools; 5) the predictive power of administrators' leadership affecting conflict management in schools; and 6) ways for developing the leadership of administrators affecting conflict management at schools. The sample group used in the research included school administrators under the Bueng Kan Primary Educational Service Area Office consisted of 93 people. The tools used for data collection included questionnaires. Statistical instrumentals used in data analysis included frequency, percentage, mean, standard deviation, and content analysis.

The results showed that.

There were five elements of executive leadership.
The overall leadership level of executives was at a moderate level.
The overall level of conflict management at the school was at a moderate level.
Executive leadership and conflict management at the schools had a positive relationship is at a moderate level.
Executive leadership, Ideological influence, and vision for the conflict management were at schools at 44.60%.
Guidelines for developing the leadership of administrators affecting the conflict management at the schools had two aspects: influence with ideology; and a vision.

Factors Affecting the Effectiveness of Educational Institutions in Phrapariyattitham Educational Service Area, General Education, Area 5, Chiang Mai Province

2024-02-21T07:49:16+07:00

The objectives of this research aimed to study 1) the level of factors relating to the effectiveness, 2) the effectiveness level of educational institutions, and 3) the factors affecting the effectiveness. The research sample consisted of 175 administrators and teachers in the 2021 academic year of educational institutions in Phrapariyattitham Educational Service Area, General Education, Area 5, Chiang Mai Province. The questionnaire about factors affecting the effectiveness of educational institutions was used as the research tool. Percentage, mean, standard deviation and stepwise multiple regression were the statistics for data analysis.

The results of the research indicated that 1) overall level of factors related to the effectiveness of Phrapariyattitham educational institutions was high (mean = 3.93 and standard deviation = 0.79) 2) overall average effectiveness level of Phrapariyattitham educational institutions was high (mean = 4.03 and standard deviation = 0.66); and 3) the Motivation (X₃) and academic administration (X₂) affected the effectiveness of educational institutions in Phrapariyattitham Educational Service Area, General Education, Area 5, Chiang Mai Province in overall () with .01 statistical significance, 0.913 multiple correlation coefficient, 83.1 percent prediction efficiency and 0.249 standard error of prediction. It can be regression analysis equation as follow.

= 0.702 + 0.412 X₃ + 0.428 X₂

The Relationship between the Administrative Role of Administrators and the teacher performance in the system for Caring and Supporting of Novice Students at Phrapariyattham School under the Jurisdiction of the Phrapariyattidhamma Educational Service Area Office, General Education Department, Area 5, Chiang Mai Province

2024-02-20T07:42:32+07:00

This research aimed to study: 1) the administrative role of the Phrapariyattham school administrators; 2) the teacher performance in the system for caring and supporting of the novice students at Phrapariyattidhamma school; and 3) the relationship between the administrative roles of the administrators and teacher performance in the system for caring and supporting of the novice students at Phrapariyattham school under the jurisdiction of the Educational Service Area Office Phra Pariyatthamma, General Education Department, Area 5, Chiang Mai province. The sample size used in this study consisted of administrators, teachers, and personnel under the Phrapariyattham Educational Service Area Office. General Education Department, Area 5, Chiang Mai province, academic year 2021, 28 schools, 175 photos/person. A tool used in this research was a questionnaire with 5-level rating scale, The statistical instrumentals used in data analysis were percentage, mean, standard deviation and Pearson’s product moment correlation.

The results showed the followings: 1) the administrative role of the Phrapariyattham school administrators was at high level (mean = 4.45, standard deviation = 0.65); 2) the teacher performance in the system of caring for and supporting of the novice students at Phrapariyattidhamma school was at high level (mean = 4.43, standard deviation = 0.68); and 3) the relationship between the administrative role of administrators and the teacher performance in the system for caring and supporting of the novice students at Phrapariyattham school under the jurisdiction of the Phrapariyattidhamma Educational Service Area Office, General Education Department, Area 5, Chiang Mai province was high positive with statistic significant (r= 0.996 , p<0.01).

Factors Affecting Burnout in the work of personnel College of Arts, Media and Technology, Chiang Mai University

2024-02-29T06:00:21+07:00

The research article’s the objective were to study the levels of burnout at the workplace, the affecting factors, and their relationship among employees at the College of Arts, Media and Technology Chiang Mai University. The sample group used in the study included employees at the College of Arts, Media and Technology, responding to the questionnaire, a total of 117 people. The results were analyzed by calculating the percentage (Percentage), standard deviation (SD). Hypotheses were tested by analytical statistics (Independent Samples T-Test), One-way analysis of variance (One Way ANOVA) at a statistical significance value of sig < 0.05. The results of the study showed that most employees had the burnout at low level, 61 people, accounting for 52.14 percent, middle level, 11 people, accounting for 9.40 percent, and high level, 45 people, accounting for 38.46 percent. Factors, affecting the burnout from the work of the employees consisted of 1) quality of work life, 2) stability and advancement in work, 3) interpersonal relationships, 4) morale and support, and 5) management/leadership systems organization. Factors related to the burnout from the work consisted of quality of life at work, and morale. The morale factors were significantly related to emotional exhaustion with the significant values statistically, 0.001 and 0.021 respectively. Quality of work life factors were significantly related to ignorance with statistical significance of 0.001. The stability and advancement factor at work was statistically significant with the professional efficacy at the statistical value of 0.031.

Digital Technology Skills Development of the Lamphun Juvenile and Family Court Staff

2024-03-01T22:14:49+07:00

The purposes of this research article were to study; 1) working conditions using the digital technology for Juvenile and Family Court Staff; 2) the need for developing their digital technology skills in the Juvenile and Family Court online service system ; and 3) proposal of the guidelines for developing their digital technology skills in the digital transformation era. This was qualitative research. There were 17 key informants were from Lamphun Juvenile and Family Court Staff (Saaty, 2008), and a purposive selection was used. The qualifications were as follows: 1.status of a director level executive with working experiences for not less than 5 years; 2.an administrator with working experiences for not less than 3 years; and 3.an operator with working experiences for not less than 3 years. The instrument used in the research was an interview form. Data analysis was carried out by means of content analysis and descriptive analysis.

The result showed

Using the digital system was convenient and fast. It was mainly used for copying judgments into automatic electronic files 24 hours a day; one of the services provided through the Court Integral Online Service.
Designating civil servants of the Court of Justice, permanent employees, civil servants of the Court of Justice, and temporary employees under the Office of the Judiciary had to receive digital skills development on unlimited topics each fiscal year, not less than 20 hours per person per year. It was sufficient for operations.
Guidelines for digital skills development includes a training in use and practice for personnel to have knowledge and understanding so that they are able to perform digital tasks efficiently.

Changes of Thai Society: Reflections from Awarded and Finalist Novels of S.E.A. Write Awards in 2018 and 2021

2024-03-06T11:03:56+07:00

This research aimed to analyze changes of Thai society reflected in seventeen novels awarded or being finalists of the 2018 and 2021 S.E.A. Write Awards. Through the use of qualitative research methods in the novel script analysis. Research findings were reported as a descriptive analysis.

The research observed three aspects of Thai social changes, as the following. 1) Ways of life: the entrepreneurs showed concerns on health of employees by providing more recreation and working out areas; technologies were widely used in work places for increasing efficiency; modern materials were more used in rural residences, relating to the financial status; occupations were changed along with the capitalist and marketing systems; productivities were increased by using of technologies. 2) Human relationships, both between family members and general people, communicative technologies were normally used creating the better relationships. 3) Changes of social: economic, vocational and educational systems, technologies were important factors moving all systems and increasing progress and competitiveness. As a result for surviving, modern Thai people have to adjust themselves along with the changing society.

The Relationship between Participation of School Committees In the Administration at the Phrapariyattham School under the Jurisdiction of the Phrapariyattidhamma Educational Service Area Office of General Education Department, Area 5, Chiang Mai Province

2024-03-09T16:34:49+07:00

This research article was to study: 1) the level of participation of the Basic Education Commission in the administration at Phrapariyattidhamma School; 2)the level of administration academic administration, budget management, human resource management, general management at Phrapariyattidhamma School; and 3) the relationship between the participation of the Basic Education Commission in the administration of Phra Pariyattham School under the Jurisdiction of the Phrapariyattidhamma Educational Service Area Office of General Education Department, Area 5, Chiang Mai Province. It was quantitative research with a sample from the basic educational institution committee at the Phrapariyattitham School, a total of 159 figures/person, obtained by the stratified random sampling. The research instrument was a questionnaire with a 5-level evaluation scale consisting of the participation of the Basic Education Commission in the administration roles and responsibilities for four areas:, namely academic administration, budget, personnel, and general administration. The confidence values were equal to 0.95 and 0.93, respectively. Statistical tools used in data analysis were percentage, mean, standard deviation, and Pearson's correlation coefficient.

The research results showed: 1) the overall participation of the Basic Education Commission was at a high level; 2) the administration academic, budget, human resource, general administration, overall it was at a high level; and 3) the relationship between the participation of the Basic Education Commission in the administration the budget management human resource management general management at the Phrapariyattidhamma School under the Jurisdiction of the Phrapariyattidhamma Educational Service Area Office of General Education Department, Area 5, Chiang Mai Province. Overall, there was a high level of relationship between them with the statistical significance at the 0.01 level.

Organizational Factors Related to Knowledge Management of Employees at Nakhon Ratchasima College

2024-03-09T16:38:36+07:00

The research purposes were (1) to study the organizational factors related to knowledge management of employees at Nakhonratchasima College; (2) to study the success of knowledge management of employees at Nakhonratchasima College; and (3) to study the relationship between organizational factors and knowledge management of employees at NakhonRatchasima College. This research was a survey research. The population consisted of 148 full-time employees at NakhonRatchasima College. The research instrument was a questionnaire. The statistical tools of the data analysis were the frequency, percentage, mean, and standard deviation.

The research findings were: (1) the knowledge management of employees at Nakhonratchasima College was the collection of knowledge scattered in various places and brought together in one place of creating an atmosphere for innovating, learning, creating new knowledge and organizing knowledge in various fields including exchanging knowledge between each other in order to use to develop their own work effectively; (2) the success of personnel knowledge management at Nakhonratchasima College showed the overall was at a high level; and (3) the relationship of organizational factors with knowledge management of employees at Nakhonratchasima College revealed the organizational factors included the leadership, the organizational culture, the education, training and development, the organizational structure aspect, and the technology related to knowledge management in work and had the positive relationship with knowledge management at Nakhonratchasima College.

Factors Affecting Leadership of Village Headmen in Bang Rakam District, Phitsanulok Province

2024-03-16T11:06:01+07:00

The purposes of this research were: 1) to study the leadership levels of the sub-district village headmen in Bang Rakam district, Phitsanulok province, 2) to study the factors affecting their leadership, and 3) to study the recommendations based on the factors affecting the leadership. It was quantitative research. There was a population of 426 people. The research tool was a questionnaire. The data were analyzed by the descriptive statistics. The statistical instruments were: percentage, mean, frequency, standard deviation (SD) and Multiple Linear Regression Analysis.

The results of research were as follow: 1) the overall level of leadership of the sub-district village headmen in Bang Rakam district, Phitsanulok province was high with the means of 4.17, 2) the factors affecting the leadership of the sub-district village headmen were motivation, public consciousness, and government supports, totally with a prediction of 54.4%, and 3) the guidelines for developing work performance, according to the roles and responsibilities of the sub-district village headmen. The Department of Provincial Administration should give importance of the trainings of the village headmen: regulations of their authority and duties, which should be publicly announced.

Factors Affecting Academic Position Submission of the Academic Staff at Rajamangala University of Technology Lanna, Nan

2024-03-16T11:15:43+07:00

This research aimed to investigate (1) individual factors affecting the duration of academic position submission, (2) procedure-related factors affecting the duration of academic position submission, and (3) organizational factors affecting the duration of academic position submission. A qualitative research paradigm was adopted for this investigation. Key informants included 13 academic staffs, 2 personnel development officers, and 4 executives; the in-depth interview with a semi-structured format. Thematic content analysis was applied for data interpretation. Findings revealed that (1) academic staff from all groups exhibited positive attitudes and high motivation, particularly among those in the science and technology fields with doctoral degrees; (2) all academic staff perceived both the teaching documentation evaluation process and the academic work evaluation process as not excessively intricate but rather time-consuming; and (3) all academic staff perceived university organizational factors to significantly support and facilitate the academic position submission process, except in terms of organizational strategies and shared values, where there was moderate support. Recommendations from this research were: (1) fostering a positive attitude among academic staff, especially those holding master's degrees; (2) adjusting the duration of academic work evaluation processes to be more concise and appropriate; and (3) formulating explicit strategies aimed at fostering support and cultivating a cohesive ideological orientation among academic staff.

Factors of Affecting Effectiveness in the Academic Administration of Elementary Schools under Chiang Rai Primary Educational Service Area District Office 2

2024-03-22T05:37:08+07:00

This research article aimed to study 1)the level of factors affecting the effectiveness of academic administration at the elementary schools, 2)the level of effectiveness in academic administration, and 3) factors affecting effectiveness in academic administration of the elementary schools under Chiang Rai Primary Educational Service Area District Office 2.The sample groups in this research were school administrators and academic teachers of elementary school. The samples were 274 students under the office of Chiang Rai Primary Educational Service Area 2 by simple random sampling. The instrument used in this research was a questionnaire. The 5-level valuation scale consisted of the factors affecting the effectiveness of academic administration and effectiveness of academic administration, the reliability was 0.978 and 0.864, respectively. The statistics used in data analysis consisted of frequency, percentage, mean, standard deviation, and the multiple regressions analysis by Stepwise method.

The results of the research showed that 1) the factors affecting the overall effectiveness of the academic administration of primary schools were at the highest level with an average of 4.73 2) the effectiveness of the overall academic administration of primary schools was at the highest level with an average of 4.78 and 3) the factors affect educational media and technology (X₆), budget (X₄), administrators (X₁), buildings (X₅), and teachers (X₂) were the effectiveness of academic administration. As shown in the picture, total ( ) with statistical significance at the 0.05 level had a prediction efficiency of 75.5 percent, written as a regression analysis equation below.

= 1.598 + 0.210(X₆) + 0.199(X₄) + 0.105(X₁) + 0.086(X₅) + 0.070(X₂)

The Relationship between The Administrative Roles of School Administrators and The Characteristics of Professional Teacher in The 21st Century under The Office of Chiang rai Primary Educational Service Area 1

2024-03-22T05:41:11+07:00

The objectives of this Research were 1) to study the level of administrative roles of the school administrators in the 21st century under the Office of Chiang Rai Primary Educational service Area 1; 2) to study the level of characteristics of professional teachers; and 3) to study the relationship between the administrative roles of the school administrators and the characteristics of professional teachers. The sample group consisted of 278 government teachers at the educational institutions under the Office of Chiang Rai Primary Educational service Area 1 The research instrument was a questionnaire about the administrative roles of the educational institution administrators and characteristics of the professional teachers in the 21st century. Data analyses were processed by these statistical tools: of frequency, percentage, mean, standard deviation, and Pearson's correlation analysis.

The findings were: 1) the level of administrative roles of the educational institution administrators, under the Office of Chiang Rai Primary Educational service Area 1, overall was high. 2) The level of the professional teacher characteristics as a whole was at the highest 3) The relationship between the administrative roles of the school administrators and the development of the professional teacher characteristics had a statistically significant positive correlation with r=.819, and p<.001.

Factors Affecting the Motivation of Teachers and Educational Personnel in Working at the Schools Declared as Special Areas under the Chiang Rai Primary Educational Service Area Office 2

2024-03-22T05:46:10+07:00

This research article had the objectives to study: 1) the conditions of the four administrative factors "4M's"; 2) the motivation of teachers and educational personnel; and 3) the factors affecting the motivation of teachers and educational personnel in working at the schools declared as special areas under the Chiang Rai Primary Educational Service Area Office 2. The sample group used in this research consisted of 198 government teachers and educational personnel, through the simple random sampling. The instrument employed in this research was a questionnaire. The confidence values were 0.729, 0.811, and 0.823, respectively. Statistical tools used in data analysis were frequency, percentage, mean, standard deviation, and stepwise multiple regression.

The results of the research showed that 1) the four factors affecting the overall school administration had average levels at a high level with a means of 4.38, and S.D of 0.47. 2) Overall, the motivation of teachers and educational personnel by the average level was at a high level with a means of 4.51 and S.D of 0.50. Also, 3) for the management factors of personnel (M₁), management (M₄), budget (M₂), and materials (M₃) significantly affecting the overall motivation of teachers and educational personnel () statistically at the .05 level, there were a multiple correlation coefficient for prediction of 0.741, a prediction efficiency of 74.1 percent, and a standard error of prediction of 0.861, written as a regression analysis equation as follows;

= 1.349 + 0.264(M₁) + 0.172(M₄) + 0.164(M₂) + 0.115(M₃)

External Environmental Factors outside an Organization: Impacting on Work Behavior

2024-02-29T06:10:37+07:00

The purpose of this article was to study and create an understanding of the factors affecting the behavior of employees in the organization. They occurred from outside. There were similar levels of the work the compensation and the workload; there were different behavioral expressions and quality of life. Constructive and negative observations were unique to each person. The whole story of family problems, the economy, social conditions, the environment at home affected the behaviors and invaded the work organization. Then, this article was important for understanding and serving as a guideline for human resource department in each organization to observe them, and to create methods for improving understanding among personnel in the organization for efficiency and for the next person in the organization