Journal of Administration and Social Science Review

A Study of School Administrators’ Components of Crisis Management Skill

2024-08-24T12:22:40+07:00

The objective of this study was to identify the components of crisis management skills of school administrators. The research format is to study 10 sources of documents and research, then synthesize the components, and evaluate the appropriateness of their components. The process of the study was divided into two steps. Step 1 was the identification of crisis management skill competencies: reviewing concepts, theories, and prior studies from 10 sources. Step 2 was the evaluation of the appropriateness of the components by five experts. The tools used included a synthesis form and a 5-level rating scale questionnaire. Statistics used in data analysis included frequency, percentage, mean and standard deviation. The findings showed that the crisis management skills of the school administrators consisted of four components, namely 1) communication skills, 2) analytical thinking and creative thinking skills, 3) problem-solving skills and 4) technology and digital skills. All components showed the appropriateness at the highest level.

Dynamic Capability of Post-Covid-19 Business Operation of Small and Medium Enterprises in the Lower Northern Thailand

2024-09-02T11:20:38+07:00

The objectives of this study were to investigate the influence of organizational resources and external environmental factors affecting the dynamic capability of post-covid-19 business operation of small and medium enterprises in the lower northern Thailand. This study was quantitative research. The sample consisted of 385 SMEs business owners in the lower northern Thailand. A questionnaire was used as a tool for data collection. Statistical instruments used in data analysis were frequency, percentage, mean, standard deviation and multiple regression analysis.

The results showed that the influence of organizational resources and external environmental factors on the dynamic capability of post-covid-19 business operation were at a statistically significant level of 0.01. The forecasting equation was able to predict the dynamic capability of post-covid-19 business operation with an accuracy of 59 %.

Service Quality Dimensions from the Perspectives of Consumers, Service Providers, and Scholars in Thailand

2024-09-01T06:09:38+07:00

This study had objectives: 1) to study the service quality dimensions for high-contact services from the perspectives of consumers, service providers, and scholars in Thailand, and 2) to study the service quality dimensions for low-contact services from them. As a qualitative study, the individual in-depth interviews were utilized. Interviewees included: 1) 12 service consumers, 2) 12 service providers, and 3) 12 business and marketing scholars. The sampling method was purposive sampling. Qualitative content analysis was used for data analysis. Based on the data analysis, the qualitative results showed that

For high-contact services, consumers, service providers, and scholars agreed that the service quality dimensions included five dimensions of SERVQUAL measure comprising reliability, assurance, empathy, responsiveness, and tangibles. In addition, based on the qualitative interviews, two more dimensions were added– the integrity dimension and the proactivity dimension.

2. For low-contact services and online services, they agreed that the service quality dimensions included four dimensions of E-S-QUAL measure: efficiency, system availability, fulfillment, and privacy. Additionally, according to the qualitative interviews, two more dimensions were added-the assurance dimension and the after-sales support dimension

The Component of Potential of Tourist Attractions in Phatthalung Province

2024-08-27T05:55:30+07:00

This research aimed 1) to study the components of tourist destinations in Phatthalung Province and 2) to examine the demographic characteristics influencing the components of tourist destinations in Phatthalung Province. The study employed a quantitative research approach, gathering data through questionnaires from 400 Thai tourists visiting Khuan Khanun District, Mueang District, Pa Phayom District, and Khao Chai Son District in Phatthalung Province. Data analysis was conducted using both descriptive and inferential statistical methods.

The research findings indicated that Phatthalung Province scored highest in overall tourist destination components (the 10 A's), including tourist attractions (X̅=4.40, SD=0.54), tourist attraction atmosphere (X̅=4.32, SD=0.59), friendliness of local people (X̅=4.32, SD=0.59), tourist activities (X̅=4.31, SD=0.61), accommodation (X̅=4.30, SD=0.57), facilities (X̅=4.24, SD=0.62), and accessibility (X̅=4.23, SD=0.57). Furthermore, tourists with different demographic characteristics showed similar levels of opinion regarding the components of tourist attractions (the 10 A's). This research can be utilized by relevant agencies to develop tourism strategies that align with the current needs of tourists

An Analysis of International Tourists’ Push and Pull Motivation Factors in Wellness Tourism A Case Study of Phuket

2024-09-08T14:50:29+07:00

The aims of this research were 1) to investigate the demographic profile of international tourists traveling for wellness tourism in Phuket, 2) to study factors influencing international tourists’ push and pull motivation for traveling wellness tourism in Phuket, and 3) to compare the different between demographic variables and push and pull motivation for traveling wellness tourism in Phuket. This study utilized a quantitative research approach by surveying 400 convenience samples from the international tourists traveling in wellness tourism in Phuket. The data analysis involved descriptive statistics.

The result revealed that 1) most international tourists traveling for wellness tourism in Phuket were male, aged 25–39 years, with married status, no religion, European nationality, a master's degree or higher, an employee, and an average monthly income of 2,501–3,500 US dollars. 2) The main push factor was relaxation and escape; the main pull factor was price. And 3) the different demographic factors (gender, age, status, religion, occupation, and monthly income) affected the push and pull motivation of the international tourists traveling for wellness tourism in Phuket differently. However, the tourists with different nationalities and education levels had no different opinions on the motivation of the international tourists traveling to promote wellness tourism in Phuket. These research findings can provide valuable insights for enhancing product development, wellness tourism services, staff training, and implementing effective marketing strategies to support the future of wellness tourism in Phuket

Opinions of Graduate Students towards Real-world Learning in the Field of Tourism Management

2024-09-08T16:18:33+07:00

This study aimed: 1) to examine graduate students’ opinions towards real- world learning projects in the field of tourism management and 2) to examine the difficulties in undertaking the real-world learning projects in the field of tourism management. This study used a mixed method by questionnaires and interviews from students enrolling at one university with a total of 23 respondents. Data were analyzed by descriptive and inferential statistics.

According to the findings, 1) the graduate students had the opinions towards the 3 real-world learning projects at a high level. They indicated that the research project had helped them to better learn and understand the characteristics of research work (x̄=4.71). Regarding entrepreneurship project, they indicated that this type of project had helped them to better understand the characteristics of doing business (x̄=4.68). For business seminar project, they indicated that this project had enhanced their knowledge about business marketing (x̄=4.63). 2) For the difficulties in undertaking the real-world learning projects, each project had different difficulties based on various contexts. The research findings may help to promote real-world learning among graduate instructors for developing students both academically and professionally.

The Influence of Organizational Climate, Organizational Competency and Organizational Innovation of Effectiveness of Management in Groups of Ruttanakosin Rajabhat University

2024-09-13T10:23:37+07:00

This research article aimed: 1) to study the level of organizational climate, organizational competency, organizational innovation, and effectiveness of management in groups of Ruttanakosin Rajabhat university; 2) to develop the causal relationship model of the effectiveness of management in groups of Ruttanakosin Rajabhat university; and 3) to examine the influence of organizational climate, organizational competency and organizational innovation on effectiveness of management in groups of Ruttanakosin Rajabhat university. This was a quantitative research approach, utilizing a questionnaire as a data collection. The sample group of 380 lecturers and support staff at the Ruttanakosin Rajabhat University. Data were analyzed using mean and standard deviation, and correlation coefficient.

The research findings showed that:

Organizational climate, organizational competency, organizational innovation, and effectiveness of management in groups of the Ruttanakosin Rajabhat University were at the high level.
The causal relationship model of the effectiveness of management in groups of Ruttanakosin Rajabhat University was empirical relationship and consistency.
Factors with a direct positive influence on the management effectiveness of Rajabhat University in Ruttanakosin Group with statistical significance at the 0.01 level were organizational competency, organizational innovation, and organizational climate respectively. Factors that indirectly influenced effectiveness of management in groups of Ruttanakosin Rajabhat University were organizational climate and organizational competency respectively. The three variables together explained 89.00% (R²) of effectiveness of management in groups of Ruttanakosin Rajabhat University.

The Process of Entering Thai Culture and the Adaptation of Yunnan-Chinese Workers in Rayong Province

2024-09-23T08:41:41+07:00

This research aimed to analyze the process of the Yunnan-Chinese workers entering Thai culture and their adaptation in Rayong province. The field study was conducted by using in-depth interviews with 25 Yunnan-Chinese workers in Rayong province. The research findings revealed that the Yunnan-Chinese working in Rayong tried to enter or adapt to the Thai culture to be in comfort; their main way or action adapted to the culture was to learn Thai language. So, some people learned the Thai language for Thai culture or Thai society. They invited their friends to work together to learn Thai. However, some lived in their inner world, not interested in learning the language and culture of Thailand.