Motivation Affecting the Performance Effectiveness of Personnel Affiliated with Land Offices in Phitsanulok Province

Abstract

          The objectives of this research article were: 1) examine the level of work motivation among personnel within the Land Offices in Phitsanulok Province; 2) to investigate the relationship between work motivation and operational effectiveness of the personnel; and 3) to explore guidelines for enhancing work motivation for staff in these offices. This study employed a mixed methods research design. The quantitative component involved a population of 200 personnel from the Provincial Land Office and its branches. Data were collected via questionnaires and analyzed using percentage, mean, standard deviation, and Pearson’s correlation coefficient. For the qualitative component, data were gathered from seven key informants, including one high level director and six primary level directors, selected through purposive sampling. Data collection was conducted through interviews, and the results were processed using content analysis.

           The research findings were as follows 1) Overall work motivation and operational effectiveness among personnel in the Land Offices in Phitsanulok Province were found to be at a high level. 2) Work motivation had a strong positive relationship with operational effectiveness, which was statistically significant at the .01 level (r = .874). 3) The guidelines for enhancing work motivation among personnel in the Land Offices of Phitsanulok Province involve fostering personnel attitudes that emphasize partnership in success and transforming the organization into an interconnected, comprehensive, and secure digital system. Additionally, the guidelines include establishing transparent and fair career advancement systems within an organizational culture that emphasizes psychological safety and collaborative learning, developing personnel skills through mentoring systems, and fostering unity for a sustainable work-life balance.