Human Resource Management and Organizational Commitment Affecting Employee Retention of Electrical Appliance Salespersons in a Modern Retail Store in Bangkok

Abstract

          The objectives of this study were: (1) to investigate human resource management on employee retention; and (2) to examine the effect of organizational commitment on employee retention among electrical appliance salespersons working in a modern retail store in Bangkok. This study employed a quantitative research design, including included a sample group of 109 electrical appliance salespersons from a modern retail store in Bangkok. The sample was chosen using a simple random sampling method. The research instrument in this study used for data collection was a questionnaire. Data were collected via Google Forms and analyzed using multiple regression analysis.

           The findings of the study revealed that: (1) the human resource management in terms of compensation management and work-life balance management significantly affected employee retention at the 0.05 level. In contrast, recruitment and selection, and training and development did not affect employee retention. (2) The organizational commitment in terms of affective commitment and normative commitment significantly affected the employee retention at the 0.05 level. In contrast, continuance commitment did not affect employee retention.