Community Enterprise Group Management: in NongTom Subdistrict, Kong Krailat District, Sukhothai Province

Abstract

          The purposes of this research were: 1) to study the management of the community enterprise group of Nong Tum subdistrict; 2) to compare personal factors with opinions on its management; and 3) to recommend guidelines for the development of its community enterprise It employed the methods, combining quantitative research and qualitative research. Statistics used in quantitative research included data analysis, percentages, means, standard deviations, t-tests, f-tests, and paired tests (LSD). The research results revealed the following.

1. Management of community enterprise groups overall was at the highest level. With consideration of each aspect, it was found to be at the highest level in all 4 areas, arranged in order of average from highest to lowest as follows: community enterprise development, effectiveness according to the community enterprise mission, operational efficiency, quality and service.
2. Comparison of personal factors and opinions on the management of community enterprise groups in Nong Tum subdistrict, Kong Krailat district, Sukhothai province, showed differences in people with age, status, education level, occupation, monthly income, length of time living in the community, type of enterprise, amount of investment, size of enterprise group, number of members, and duration of operation. As for the overall of people of different genders, there was no statistical difference.
3. Guidelines for developing community enterprise should include the products satisfying customer needs and carry out planning work to achieve set goals. There are local raw materials used to reduce unnecessary expenses and use resources efficiently to produce the best products.